最新小米手机市场营销策略与模式分析
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4)Using specially designed for the iPhone, Taiwan TPK group production of capacitive touch.
The feature of the millet mobile phone
1)Appearance contracted inside collect, straight and
The feature of the millet mobile phone
5)Price dual-core CPU phones than with other
products, cheap price around 2000; 6)System
independent research and development AndroidMIUI operating system, optimize the improvements of nearly 100;
小米手机市场营销策略 与模式分析
background information of Millet company
Millet company was formally founded in April 2010, is a focusing on high-end smartphones independent research and development of mobile Internet companies, located in high-performance mobile fever.
1) shape is straight all the touch screen;
2)The CPU use qualcomm 1.5 GHz duwk.baidu.coml-core processor;
3)Screen for resolution 480 x854 sharp 4 inch LCD screen;
The feature of the millet mobile phone
7)Application in accordance with Chinese human application
of users; 8)Innovation
players designed for mobile phones and mobile phone enthusiasts acme issued a smartphone.
the marketing strategy of Millet mobile
From product side
1) positioning in the cell phone enthusiasts, it is the first batch of users should have two phones, one of your budget, millet as the cheap phones. 2) product research and development of the "fever" of user participation pattern, it can track meet the needs of users.
the marketing strategy of Millet mobile
From the pricing end
mobile phone price 1999 yuan.
No matter from cost Angle or Angle of worship for apple, the price should be no price cut space. Let people doubt is millet, unlike apple, apple is enough strong brand, also from the ipod to really set up their own image in the public, rather than the iphone. In other words, will give yourself some wiggle room. And, of course, the manufacturer of their products have a strong enough confidence and market analysis, decision making is based on.
support GSM + WCDMA; To support the us GPS and Russian GLONASS two sets of satellite positioning system, support A - GPS; Support WiFi and bluetooth, etc.;
rounded corners is let it appears simple and relaxed; 2)Screen
4 inches, 854 x 480 resolution can access to the Internet, entertainment, etc. Most people give attention to two or morethings grip feeling;
three big business of Millet company three big business
Millet mobile phone
Millet mobile phone is a highperformance smart phones, designed for enthusiasts mobile control level.
The feature of the millet mobile phone
3)Big batteries 1930 mah battery, can be connected to the
450 hours standby, 15 hours of talk, play songs 45 hours, 12 hours watching video, big game 6 hours; 4)Mobile phone signals
The feature of the millet mobile phone
1)Appearance contracted inside collect, straight and
The feature of the millet mobile phone
5)Price dual-core CPU phones than with other
products, cheap price around 2000; 6)System
independent research and development AndroidMIUI operating system, optimize the improvements of nearly 100;
小米手机市场营销策略 与模式分析
background information of Millet company
Millet company was formally founded in April 2010, is a focusing on high-end smartphones independent research and development of mobile Internet companies, located in high-performance mobile fever.
1) shape is straight all the touch screen;
2)The CPU use qualcomm 1.5 GHz duwk.baidu.coml-core processor;
3)Screen for resolution 480 x854 sharp 4 inch LCD screen;
The feature of the millet mobile phone
7)Application in accordance with Chinese human application
of users; 8)Innovation
players designed for mobile phones and mobile phone enthusiasts acme issued a smartphone.
the marketing strategy of Millet mobile
From product side
1) positioning in the cell phone enthusiasts, it is the first batch of users should have two phones, one of your budget, millet as the cheap phones. 2) product research and development of the "fever" of user participation pattern, it can track meet the needs of users.
the marketing strategy of Millet mobile
From the pricing end
mobile phone price 1999 yuan.
No matter from cost Angle or Angle of worship for apple, the price should be no price cut space. Let people doubt is millet, unlike apple, apple is enough strong brand, also from the ipod to really set up their own image in the public, rather than the iphone. In other words, will give yourself some wiggle room. And, of course, the manufacturer of their products have a strong enough confidence and market analysis, decision making is based on.
support GSM + WCDMA; To support the us GPS and Russian GLONASS two sets of satellite positioning system, support A - GPS; Support WiFi and bluetooth, etc.;
rounded corners is let it appears simple and relaxed; 2)Screen
4 inches, 854 x 480 resolution can access to the Internet, entertainment, etc. Most people give attention to two or morethings grip feeling;
three big business of Millet company three big business
Millet mobile phone
Millet mobile phone is a highperformance smart phones, designed for enthusiasts mobile control level.
The feature of the millet mobile phone
3)Big batteries 1930 mah battery, can be connected to the
450 hours standby, 15 hours of talk, play songs 45 hours, 12 hours watching video, big game 6 hours; 4)Mobile phone signals