Coca-Cola(可口可乐公司英文版介绍)
CocaCola可口可乐公司英文介绍
Headquarter
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
➢Happiness ➢Passion ➢Vigor
Logo
Early Please Coca-Cola Mid-times The feeling you
can’t refuse
Later Always Coca-Cola
Now
Attached to the times
Coca-Cola is guided by shared values that the employess as individuals and the Company will live by the values being: Leadership:The courage to shape a better future Passion :Committed in heart and mind Integrity:Be real Accountability:If it is to be.it’s up to me Collaborations: Leverage collective genius Innovation:Seek,imagine,create,delight Quality:What we do,we do well
Advertising
➢ Coke was first advertised as remedy for headaches and exhausion ➢ Coke has been advertising on television for 50 years ➢ Songs used in coca cola commercials have become popular ➢ They use catchy mottos such as:Adds a refreshing relish to every form of exercise
可口可乐英文介绍【精品】
The Coca Cola was created in 1885 by John Pemberton in the drugstore Jacobs of the city of Atlanta, Georgia. With a mixture of leaves of coca and seeds of tail it wanted to create a remedy, which started by being commercialized as a medicine that was relieving the headache and was hiding the sickness; then it was sold in his drugstore as a remedy that was calming the thirst, to 5 cents the glass. Frank Robinson put the name of Coca Cola, and with his calligraphy he designed the current logo of the brand. On the drink having become famous in 1886 one offered him his creator to sell it in any United States. Pemberton accepted the offer (it sold the formula of his product in 2.300 dollars) and several packaging machines were opened in The United States. Later a group of lawyers bought the company and made cocacola reached worldwide. From there the company became the coca-cola company.
可口可乐英文版简介
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successful strategy
?Transnational and local Marketing ?Sell good quality products ?Lower the cost of the product ?Reasonable use of celebrity ?Devoting social activities
Logo's meaning
?Happiness ?Passion ?Vigor
History
In 1886, when government passed prohibition legislation, Pemberton (彭伯顿) responded by developing Coca-Cola, a nonalcoholic (非酒精) version of French Wine Coca.The first sales were at pharmacy in Atlanta. It was initially sold as a patent medicine for five cents , which were popular in the United States at the time due to the belief that carbonated water (碳酸饮料) was good for the health. He claimed Coca-Cola can cure many diseases.
John Stith Pemberton 约翰·斯蒂斯·彭伯顿
ቤተ መጻሕፍቲ ባይዱ
The Name
The drink's name refers to two of its original ingredients, which were kola nuts and coca leaves.
可口可乐公司英文介绍
核心竞争力
• 定义：核心竞争力是指能给企业带来市场竞争优势的不同 技术系统、组织管理系统的有机融合。
• 可口可乐公司的核心竞争力
• • • • 1、实施品牌战略的文化基础 2、企业形象是品牌战略的核心 3、维护企业形象是品牌战略的重要手段 4、品牌战略中的本土化营销
外包项目
生产外包
业务流程外包
小组成员
• • • • • • 马雨薇 a-Cola Company
成立于1892年，总部设在美国乔亚 州亚特兰大，是全球最大的饮料公 司，拥有全球48%市场占有率。全 球最大的果汁饮料经销商(包括 Minute Maid品牌)，在美国排名第 一的可口可乐为其取得超过40%的 市场占有率，而雪碧则是成长最快 的饮料，其它品牌包括伯克(Barq) 的root beer(沙士)，水果国度 (Fruitopia)以及大浪(Surge)。
生产外包
• 本土化战略 可口可乐公司通过特许装瓶制度 及推行“本土化策略”，将装瓶厂及供应链下游 的管理交给第三方。目前在中国有23家可口可乐 装瓶厂，年产饮料超过100万吨，可真正可口可 乐直接雇佣的员工不超过1000人，其他从工厂、 原料、人员到产品、包装、营销，99%都是中国 的资源。这样可口可乐在利用了其国际性品牌知 名度、管理的丰富经验和技术领先等方面的优势 的同时，也在推广“本土化策略”。
物流外包
• 实行分散外包战略。选择了当地最大的运输商进行招投标， 给他们培训业务操作 • 由于运输商对自己当地的市场都很熟悉，于是将当地市内 配送、库存管理、干线运输等外包给他们，把自己当地的 车卖给了他们、给他们具体培训仓库管理、当地的市内配 送、干线运输等运作方法，让他们按照可口可乐的流程及 对卫生、环境等指标来实施，甚至让他们使用我们公司的 信息管理系统，将信息透明化，由中央来控制各区域订单 管理、库存管理、运营管理等。 • 本身的人力成本、管理成本也大大减少了 •
描述可口可乐英文作文
描述可口可乐英文作文Title: The Iconic Coca-Cola: A Timeless Beverage。
Introduction:Coca-Cola, often simply referred to as Coke, is undoubtedly one of the most iconic and recognizable brands worldwide. Since its inception in the late 19th century, Coca-Cola has transcended borders and cultures to become a symbol of refreshment and happiness. In this essay, we will delve into the rich history, enduring popularity, and global impact of this beloved beverage.Historical Background:The journey of Coca-Cola began in 1886 when Dr. John S. Pemberton, a pharmacist from Atlanta, Georgia, created a carbonated beverage intended as a medicinal tonic. Little did he know that his concoction, initially sold at a local pharmacy fountain, would revolutionize the beverageindustry. With its unique blend of flavors, including coca leaf extract and kola nuts, Coca-Cola quickly gained popularity for its refreshing taste.Global Expansion:Over the decades, Coca-Cola expanded its reach beyond the United States, venturing into international markets. Through strategic marketing campaigns and partnerships, the brand became synonymous with American culture and values. Today, Coca-Cola is available in over 200 countries, making it a truly global phenomenon.Cultural Impact:Beyond its commercial success, Coca-Cola has left an indelible mark on popular culture. From its iconic contour bottle design to memorable advertising slogans such as "Open Happiness," the brand has become ingrained in the collective consciousness. Coca-Cola's presence is felt in movies, music, and even art, serving as a symbol of unity and joy.Marketing Strategy:One of Coca-Cola's key strengths lies in its innovative marketing strategies. From sponsoring major sporting events like the FIFA World Cup to leveraging social media platforms, the brand has consistently stayed relevant and engaged with consumers. Through storytelling and emotional connections, Coca-Cola has fostered loyalty among its diverse customer base.Product Diversification:While Coca-Cola's classic formula remains unchanged, the brand has adapted to changing consumer preferences by introducing a wide range of products. From Diet Coke to Coca-Cola Zero Sugar, the company offers options to cater to different tastes and dietary needs. Additionally, Coca-Cola has expanded its portfolio to include non-carbonated beverages such as juices and teas.Corporate Social Responsibility:As a global leader in the beverage industry, Coca-Cola recognizes its responsibility to society and the environment. Through initiatives such as water stewardship, sustainable packaging, and community development projects, the company strives to make a positive impact beyond profits. Coca-Cola's commitment to sustainability aligns with evolving consumer expectations and contributes to its long-term success.Conclusion:In conclusion, Coca-Cola stands as a testament to the power of branding, innovation, and resilience. From humble beginnings to global dominance, the brand has endured the test of time, bringing joy and refreshment to millions around the world. As we raise a glass of Coca-Cola, let us toast to its legacy and continued success in the years to come. Cheers!。
可口可乐公司商务英语
Plastic bottles:Plastic bottles non-friable consumer easy to carry
transportation convenient summer plastic cost is lower than the cost of the glass bottle
2019/12/22
• Visible, Coca-Cola advertising strategy focus your audience to young people, advertising images with energetic young healthy image as the main body.
Product introduction and shape design
Nickname bottles The lyrics of bottles
2019/12/22
Product materials
packed in glass jars:the glass bottle recycling can be recycled to
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2019/12/22
Product feature：With the taste of cool and refreshing, off-dry and has its own dynamic brand image by consumers welcome, especially young consumers welcome caffeinated carbonated drinks Taste: plain vanilla zero zero
可口可乐公司商务英语
Product introduction and shape design
Nickname bottles
The lyrics of bottles
2014-10-28
Product materials
packed in glass jars:the glass bottle recycling can be recycled to
• The Chinese like lively, especially the Spring Festival have a family reunion this day. And Coca-Cola well chose the typical Chinese situation, using the traditional Chinese art of couplets, through to stick couplets on the Spring Festival, folk activities such as fireworks, to express the rich culture of China.
a deepchicken coated gloss, and caramelized flavor; similarly, citric acid (found inlemon) to taste sweet and sour. Coke also can make smooth and delicioussausage.
2014-10-28
Coca-Cola magical 2 - cleaning windows assistant As a mechanism of action a, citric acid in cola is cleaning the windows of the good assistant. This is especially useful for often stubborn greasy accumulation effect of window. Pour a can of Coca Cola in the window, and then wipe with a damp cloth to wipe - the last window on the coke (clean viscous carbohydrate residuesto ensure that from the drink). Think carefully, it was a bit like for many citruscleaner TV sales of inexpensive alternative.
可口可乐英文版
Ingredient
Expansion
The Coca-Cola Company namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.6 billion servings each day.
Background
The Coca-Cola Company is an American multinational beverage corporation of manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.
谢谢观看！！
Product
The Future
We have confidence for the future, hoping to enough to long-term view of the enterprise planning on track. We feel that the market has great potential young people, so will devotes to the development of young people to the market. There is no doubt that, in the near future, we enterprise could develop into a international enterprise
可口可乐英文版简介
John Stith Pemberton 约翰·斯蒂斯·彭伯顿
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The Name
The drink's name refers to two of its original ingredients, which were kola nuts and coca leaves.
合伙人罗宾逊（Frank M.Robinson）从其两种成分中激发出命名的灵感，这 两种成分就是古柯（Coca）的叶子和可拉（Kola）的果实，罗宾逊为了整齐 划一，将Kola的K改C，然后在两个词中间加一横，于是Coca-Cola便诞生了 ，第一份可口可乐售价为五美分。
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The famous brands in our co
Ice purified water冰露
smart醒目
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Product
Minute Maid美汁源
·Qoo酷儿
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·Fanta 芳达
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application
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1. magical rust Buster铁锈克星 g2e.tincvoolovekditnogfinpdaardtocntoer.r烹饪搭档 3.pain-killing effect 4.removing stains 5.cleaning toilets
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➢Introduction ➢Products range ➢Market Strategies ➢Coke's application
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Introduction
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Introduction
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia,is the world's largest beverage Company. The company has 48% of the global market share. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.
介绍可口可乐公司的英语作文
介绍可口可乐公司的英语作文英文回答：The Coca-Cola Company is a global beverage company that produces, markets, and distributes non-alcoholic beverages. It is headquartered in Atlanta, Georgia, and operates in over 200 countries. The company's flagship product is Coca-Cola, which was invented in 1886 by John Stith Pemberton. Coca-Cola is now the world's most popular soft drink and is sold in more than 200 countries.In addition to Coca-Cola, the company also produces a variety of other beverages, including Diet Coke, Sprite, Fanta, and Dasani. The company also owns and operates a number of bottling plants and distribution centers around the world.Coca-Cola is one of the most recognizable brands in the world and is estimated to be worth over $80 billion. The company has been a target of criticism for its marketingpractices and its use of sugar in its beverages. However, the company remains a popular choice for consumers and continues to generate billions of dollars in sales each year.中文回答：可口可乐公司是一家全球饮料公司，生产、销售和分销非酒精饮料。
coca-cola introduction
Brief Introduction
the maximal drink company around the world more than 500 brands 3,500 beverage products sell 1.7 billion servings per day in over 200 countries an empire of beverage
Asa Griggs Candler
History
transform(1893-1904):
from an invention into a business Asa Griggs Candler
History
Safeguarding the brand(1905-1918):
the unique contoured bottle
Coca-Cola 可口可乐
Always Coca-Cola!
Thank you!
Advertisements
1886: Drink Coca-cola 1904: Delicious and Refreshing 1925: Six Million a Day 1927: Around the Comer from Everywhere 1949: Along the Highway to Anywhere 1974:Look Up America 1993～1999: Always Coca-Cola ……
History
the beginnings(1886-1892):
Invented by Dr.Pemberton in Atlanta, Georgia in 1886
Company established in 1892 the first president: Asa Griggs Candler
可口可乐英文介绍课件
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History
Main products Development
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Whether it's your affinity for our brands, the attraction to our
boundless opportunities or the chance to make a difference in the world, there is one thing we all have in common—passion. From day one, you’ll notice a culture where our people are truly dedicated to living our values.
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➢ One Team. ➢ At the Coca-Cola Company, it’s our people who make magic happen. Our job is to refresh the world, and it requires the vision, innovation, and passion of every single one of them.
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➢ One Company. ➢ As our journey continues, our shared passion is transforming the Coca-Cola Company. Each day we’re developing meaningful and accelerated learning opportunities and anticipating the skills and resources we will need to meet our future demands.
可口可乐英语介绍
Coca-Cola market for Coca-Cola returned to 1927, Coca-Cola has
entered China.Shanghai--the outside the United
economic center of China.
States.
• It sells 30 million drinks a day and employs close to fifty thousand people in China. One secret to the company's phenomenal success adj.显著的 is what it calls the 'Coca-Cola system' - the
Coca-Cola Company
• The Coca-Cola Company is a soft drinks giant that was established in 1886. • Its mission is “to strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference”. • It often tops the list of being the world’s most
recognizable brand.
知名品牌
n.乐观，乐观主义
vi.努力奋斗，力争 vt.使振作，使焕然一新
v. 建立（establish的过去式）
Its iconic Coca Cola drink, also known as Coke, started life as medicine. Today it is one of the biggest se company website says its 3,300+ beverages are sold in over 200 countries.
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To refresh the world To strengthen their community To create value and make a difference
Advertising
Coke was first advertised as remedy for headaches and exhausion Coke has been advertising on television for 50 years Songs used in coca cola commercials have become popular They use catchy mottos such as:Adds a refreshing relish to every form of exercise
Headquarter
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
Logo
Happiness Passion VigorFra bibliotekEarly
Please Coca-Cola The feeling you can’t refuse
Mid-times Later Now
Always Coca-Cola
Attached to the times
Coca-Cola is guided by shared values that the employess as individuals and the Company will live by the values being: Leadership:The courage to shape a better future Passion :Committed in heart and mind Integrity:Be real Accountability:If it is to be.it’s up to me Collaborations: Leverage collective genius Innovation:Seek,imagine,create,delight Quality:What we do,we do well
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Short-term plan To provide regular amount of their products to restuarants vending Machines and convenient stores Intermediate –term plan To create new beverages Long-term plan The Coco-Cola company and six their largest partners try to sustain their workplace,marketplace environment and community
Introduction Logo’s meaning Products range Market Strategies Future
The history of Coca cola
In 1886 Coca-Cola was invented by Dr.John S.Pemberton in Atlanta Georgia. In 1887 Coca-Cola was luanched by Candler in America. In 1892 Mr. Candler formed a Georgia corporation named the Coca-Cola Company. 1895 Coca-Cola is now drunk in every state and territory in the United States. In1945 "coke" as a registered trademark of Coca-Cola Co. In the 1920s, Coca-Cola came into the Chinese market Now Coca-Cola Company is the largest beverage company.They produce nearly 400 brands in over 200 countries.
The main products
Coca-Cola
Fanta
Zero Sprite Smart Qoo
Successful strategy
Transnational Marketing Local marketing Sell good quality products Products to be everywhere Reasonable use of celebrity Holding a joint ventures Globally,begins with a single step