Coca-Cola(可口可乐公司英文版介绍)

Headquarter
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
Logo
Happiness Passion Vigor
Early
Please Coca-Cola The feeling you can’t refuse
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Short-term plan To provide regular amount of their products to restuarants vending Machines and convenient stores Intermediate –term plan To create new beverages Long-term plan The Coco-Cola company and six their largest partners try to sustain their workplace,marketplace environment and community
Mid-times Later Now
Always Coca-Cola
Attached to the times
Coca-Cola is guided by shared values that the employess as individuals and the Company will live by the values being: Leadership:The courage to shape a better future Passion :Committed in heart and mind Integrity:Be real Accountability:If it is to be.it’s up to me Collaborations: Leverage collective genius Innovation:Seek,imagine,create,delight Quality:What we do,we do well
The main products
Coca-Cola
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Successful strategy
Transnational Marketing Local marketing Sell good quality products Products to be everywhere Reasonable use of celebrity Holding a joint ventures Globally,begins with a single step
Advertising
Coke was first advertised as remedy for headaches and exhausion Coke has been advertising on television for 50 years Songs used in coca cola commercials have become popular They use catchy mottos such as:Adds a refreshing relish to every form of exercise
To refresh the world To strengthen their community To create value and make a difference
Introduction Logo’s meaning Products range Market Strategies Future
The history of Coca cola
In 1886 Coca-Cola was invented by Dr.John S.Pemberton in Atlanta Georgia. In 1887 Coca-Cola was luanched by Candler in America. In 1892 Mr. Candler formed a Georgia corporation named the Coca-Cola Company. 1895 Coca-Cola is now drunk in every state and territory in the United States. In1945 "coke" as a registered trademark of Coca-Cola Co. In the 1920s, Coca-Cola came into the Chinese market Now Coca-Cola Company is the largest beverage company.They produce nearly 400 brands in over 200 countries.