冷藏冷冻部门陈列指导书
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color: B lac k, w hit e & nat ural, B row n. Horizont ally by dif ferent packaging, from up t o down is L iquid, Can & Tubing. 鞋类 保养 品按 颜色 垂直 陈列 ( 黑色,白 色和 自然 色,棕 色), 横 向按 包装区 分, 从 上往 下 依此 为液 体鞋 油,罐 装鞋 油和 牙膏 装鞋油 .
皮革保养品的陈列取决于季节因素，鞋具通常放在货架的底层.
4.Display rules & Photo 4。陈列原则和照片
Display rules 陈列原则 Œ 1st priority Œ第一优先 2nd priority 第二优先 Ž 3rd priority Ž第三优先 … ... The description of the implementation rules and remarks of the photos are correspondingly by color 排面原则描述的颜色和照片注释的颜色是相对应的
•Seasonality of the subfamily 小分类的季节性 •Min. & Max. linear requirement 最小和最大地面线要求 •Assets(name, type, qty…) 资产(名字，型号，数量) •Plan-o-gram by element 货架平面图
ŒShoe care dis play ed vert ically by
Plan-o-gram
Shoes L iquid 液体 鞋油
Shoes Can 罐装 鞋油
L eat her c are display ed horizont ally
by color, f rom up to dow n is brow n, black, w hite & nature. Shoes Tubing 膏装 鞋油
Shoe Leathe r Car e
1100 Shoe Leather Care
Average Linear: 1 elem ent
Leathe r Shoes
Insecticide
Room Deodoran t
Cle aning Tools
Baidu Nhomakorabea
Bathroom, Kitchen Cleaner
Wood Floor Car e
3 elements
2 elements
1 2 elements element
0.25 element (depends on the season)
2 elements 1element
0.75 element
Shoe Tools: The bottom shelf
Consumers Flow
- Insecticide & Room Deodorant are the seasonal families which can be implemented near the alley accessible to customers during the season.
Implementation Rules Reference Photos
Sh oes B lack 黑色 鞋油 Sh oes Wh it e 自然 色鞋 油 Sh oes B row n 棕色 鞋油 Leat her C are 皮革 护理
3.Plan-o-gram of subfamily 3.小分类的设计图
2
2
Index
Family Code *1500 *1501/1502 *1503 *1504 *1505/1506 *1507 *1510/1511 *1512 *1513/1514 *1515 *1520 *1521 *1522 *1523 *1524 *1525 *1526 *1527 *1530/1531/1532 *1540/1541/1542 Family Name Yogurt/Pudding Cheese/Butter/Margarine Eggs Fresh Milk Long Conservation Milk/ Long Conservation Soy bean Milk Fresh Juice Ham/Bacon/High Temperature Sausage Cured Product & Combine Dish Flour-made/Bean Curd Low Temperature Sausage Seafood/Fish Meat Vegetable Fast Food Buns Dumpling Rice Glue Ball Hot pot Food Ice Cream/Ice Bar/Dessert Toast /Hamburger/Hot Dog/Bun/Cake 北京超市人-陈列指导书 Page 6 9 12 15 18 21 25 28 31 34 38 41 44 47 50 53 56 59 63 67 3 3
2.The configuration of the family 2.中分类的结构
•customer flow •subfamily allocation •average linear meter 消费者流向 小分类分配 平均地面线
110 Housekeeping
Average Linear: 11 elements
OBJECTIVE: 目的： The implementation of the perishable dept should respect direction given by SDD. 冷冻冷藏部门的排面陈列须遵守SDD的指导原则 HOW?: 方式？： - Apply to all your department the families sequences define by SDD. 适用于部门中SDD所定义的系列分类 - Optimize your linear repartition regarding your sales & profits. 优化排面，以推动销售量和利润
皮革 保养 品按 棕， 黑， 白及 自然 色从上 至 下水 平排 列
ŽShoe tools are at
t he bot t om shelf
w hich display ed by basket. 鞋具 陈列 在货 架的 最底 层
北京超市人-陈列指导书
Shoe Tools 鞋类 工具
Basket for shoe to ols
北京超市人-陈列指导书
1 1
How to read the Book ???
怎样阅读本书
1.The configuration of the group family 1.大分类的结构
•customer flow •family allocation •average linear meter 消费者流向 中分类分配 平均地面线
Consumers Flow
- The space and location of leather care are subject to the seasonal factor. Shoe tools
are always at the bottom of the gondola.
杀虫产品和室内除臭剂是季节性产品，因此在季节来临时应陈列于靠近人流通 道处.
皮革保养品的陈列取决于季节因素，鞋具通常放在货架的底层.
4.Display rules & Photo 4。陈列原则和照片
Display rules 陈列原则 Œ 1st priority Œ第一优先 2nd priority 第二优先 Ž 3rd priority Ž第三优先 … ... The description of the implementation rules and remarks of the photos are correspondingly by color 排面原则描述的颜色和照片注释的颜色是相对应的
•Seasonality of the subfamily 小分类的季节性 •Min. & Max. linear requirement 最小和最大地面线要求 •Assets(name, type, qty…) 资产(名字，型号，数量) •Plan-o-gram by element 货架平面图
ŒShoe care dis play ed vert ically by
Plan-o-gram
Shoes L iquid 液体 鞋油
Shoes Can 罐装 鞋油
L eat her c are display ed horizont ally
by color, f rom up to dow n is brow n, black, w hite & nature. Shoes Tubing 膏装 鞋油
Shoe Leathe r Car e
1100 Shoe Leather Care
Average Linear: 1 elem ent
Leathe r Shoes
Insecticide
Room Deodoran t
Cle aning Tools
Baidu Nhomakorabea
Bathroom, Kitchen Cleaner
Wood Floor Car e
3 elements
2 elements
1 2 elements element
0.25 element (depends on the season)
2 elements 1element
0.75 element
Shoe Tools: The bottom shelf
Consumers Flow
- Insecticide & Room Deodorant are the seasonal families which can be implemented near the alley accessible to customers during the season.
Implementation Rules Reference Photos
Sh oes B lack 黑色 鞋油 Sh oes Wh it e 自然 色鞋 油 Sh oes B row n 棕色 鞋油 Leat her C are 皮革 护理
3.Plan-o-gram of subfamily 3.小分类的设计图
2
2
Index
Family Code *1500 *1501/1502 *1503 *1504 *1505/1506 *1507 *1510/1511 *1512 *1513/1514 *1515 *1520 *1521 *1522 *1523 *1524 *1525 *1526 *1527 *1530/1531/1532 *1540/1541/1542 Family Name Yogurt/Pudding Cheese/Butter/Margarine Eggs Fresh Milk Long Conservation Milk/ Long Conservation Soy bean Milk Fresh Juice Ham/Bacon/High Temperature Sausage Cured Product & Combine Dish Flour-made/Bean Curd Low Temperature Sausage Seafood/Fish Meat Vegetable Fast Food Buns Dumpling Rice Glue Ball Hot pot Food Ice Cream/Ice Bar/Dessert Toast /Hamburger/Hot Dog/Bun/Cake 北京超市人-陈列指导书 Page 6 9 12 15 18 21 25 28 31 34 38 41 44 47 50 53 56 59 63 67 3 3
2.The configuration of the family 2.中分类的结构
•customer flow •subfamily allocation •average linear meter 消费者流向 小分类分配 平均地面线
110 Housekeeping
Average Linear: 11 elements
OBJECTIVE: 目的： The implementation of the perishable dept should respect direction given by SDD. 冷冻冷藏部门的排面陈列须遵守SDD的指导原则 HOW?: 方式？： - Apply to all your department the families sequences define by SDD. 适用于部门中SDD所定义的系列分类 - Optimize your linear repartition regarding your sales & profits. 优化排面，以推动销售量和利润
皮革 保养 品按 棕， 黑， 白及 自然 色从上 至 下水 平排 列
ŽShoe tools are at
t he bot t om shelf
w hich display ed by basket. 鞋具 陈列 在货 架的 最底 层
北京超市人-陈列指导书
Shoe Tools 鞋类 工具
Basket for shoe to ols
北京超市人-陈列指导书
1 1
How to read the Book ???
怎样阅读本书
1.The configuration of the group family 1.大分类的结构
•customer flow •family allocation •average linear meter 消费者流向 中分类分配 平均地面线
Consumers Flow
- The space and location of leather care are subject to the seasonal factor. Shoe tools
are always at the bottom of the gondola.
杀虫产品和室内除臭剂是季节性产品，因此在季节来临时应陈列于靠近人流通 道处.