越南电动车行业市场分析

Typical Build our own store,and only sell our own retail products. The image of store should be outlets shiny. Because of funding problems, We will
focus on Hanoi and Ho Chi Minh City •Choose the outstanding long-term
Fran源自文库hise
TV ads
do you want to power your life? V-V E-bike, only 2000 yuan, your fashion choice!
Posters
Vietnam has many small shops and restaurants where the ad is not done. Put up our posters!
Advertising media
Newspaper
we can promote the benefits of e-bike, cheap, fashion, environmental protection, safety.
PR
Public Relations.In conjunction with other manufacturers, promot advantages of e-bike
Organize ebike race, make people know features of our brand. fashion, waterproof.
Design some activities of lucky draw. consumer who struck in a lucky draw can get a ebike.
promotion
Distributing leaflets of our product
Cooperation with mobile phone dealers, people who buy e-bike can get a phone. After-sales service Products can be returned within 7 days Set up ebike-rental outlet at scenic spot And so on
A very large transport capacity. We travel across the South China Sea, it is more Safety. .
A large transport capacity and high-speed. We can reach many Vietnamese cities by train.
LOGO
越南电动车行业 市场分析
Geographical region transportation Consumer buying habits
Distribution of the product Advertising and promotion Pricing strategy
Geographical region
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Southeastern Asia, bordering the Gulf of Thailand, Gulf of Tonkin, and South China Sea, as well as China, Laos, and Cambodia
Very high-speed. Many cities have airports in Vietnam.But it is expensive and a small capacity.
GDP - per capita (PPP): $4,000 (2013 est.) So, vietnamese customers can buy electric consumer bicycles, but most of them will not income buy an expensive one generally.
By distributors in whole Vietnam. Provide good distributor services to the distributors to help them
make money.Do not ignore the small dealers • There are a lot of people want to do business in Vietnam. Franchise the right partners,and allow them to open branches. Expanding the sales network rapidly
Motor Transport
Due to bordering China, motor transport is feasible.It is cheap and safe. Good Choice.
Air transport
Tran sport
Sea transport
Rail transport
Consumer buying habits
Shopping habits Many consumers in vietnam focus on the face and vanity. The elderly, women and students like E-bikes very much. feature preferences Cheap, Fast, Repair Service The position of engine is high, and the battery can be protected during the rainy season.
Allow consumers to replace old one with new e-bike. And make up the difference.
markups
discounts
Pricing strategy
At the beginning, margin was 20%, when the market is stable,it can be 30%.but the deadline of price is 3000yuan. The low price strategy. If the dealer sold more products, he can get 10% discount.