腾讯公司的盈利模式与扩张政策

摘要

随着互联网的迅猛发展，越来越多的企业加入到互联网企业这个行业中来，然而在互联网高速发展的今天，仍然有许多的互联网企业得不到扩张和盈利，甚至有许多的互联网公司因为经营不善而导致关闭。但是在互联网这高速发展的时代，还是有一些公司从原来的小规模做到了企业帝国的转变，这其中最突出的代表就是腾讯公司了。

腾讯公司作为如今互联网企业的领军人，它的盈利模式和扩张政策是非常值得许多的小公司借鉴和学习的。现如今许多的互联网公司都不知道如何进行扩张甚至盈利，这和当前许多公司的盈利模式和企业的扩张规划有关。许多公司都不知道自己的盈利点在哪里就盲目的对公司进行操作，最后使得公司盈不了利甚至亏损，从而导致了公司的倒闭。而腾讯公司的盈利模式与扩张政策是得到了腾讯公司的实际验证并取得了巨大的成功，所以现在的互联网企业都要像腾讯学习并借鉴腾讯取得成功的经验来保证自己公司的盈利模式的转变和扩张政策的调整，从而取得像腾讯公司这样的成绩。

腾讯公司的盈利模式与扩张政策已经得到腾讯自己的验证并取得巨大成功的，所以腾讯公司的盈利模式与扩张政策是非常具有预见性和可行性的，也可以说是互联网企业发展的必然状况，是许多中小型互联网企业的必经道路。

关键词：盈利模式扩张政策预见性可行性必经道路

Abstract

With the rapid development of Internet, more and more enterprises to join the industry of Internet companies, however, the rapid development of the Internet today, there are still many Internet companies are not the expansion and profitability, and even many Internet companies becausepoor management led to the closure. But in this era of rapid development of the Internet, there are still some companies do from the original small-scale changes in the corporate empire, of which the most prominent representative is Tencent.

Tencent as the leader of the now Internet companies, its profit model and expansionist policy is very worthy of many small companies to learn from. Nowadays, many Internet companies do not know how to expand or even profitable, and many of the company's profit model and expansion planning. Many companies do not know their own profit at the point where blind to the company to operate, and finally making the company the surplus can not profit or even losses, which led to the collapse of the company. Tencent profit model and the policy of expansion has been the actual verification of Tencent and achieved great success and now Internet companies like Tencent have to study and learn from the the Tencent success experience to ensure the transformation of his company's profit model and expansion of policy adjustments, to obtain results such as Tencent.

Tencent profit model and the policy of expansion has been Tencent own authentication and achieved great success, Tencent profit model and the policy of expansion is very predictability and feasibility can also be said that a necessary condition of the Internet enterprise development,many small and medium-sized Internet companies must pass through the road. Keywords: Profit model Policy of expansion Predictability Feasibility Must pass through the road

目录

摘要.................................................................. I ABSTRACT ............................................................... II 目录................................................................ III 绪论 (1)

1腾讯公司的盈利模式分析 (2)

1.1 无线增值 (2)

1.2 互联网增值 (3)

1.3 网络广告业务 (4)

1.4 品牌授权 (4)

2腾讯公司盈利模式存在的问题 (5)

2.1 持久性问题 (5)

2.2 拓展性压力 (5)

2.3 依赖少数核心用户 (6)

2.4 收入见效慢 (6)

3腾讯盈利模式的创新与应对策略 (6)

3.1 整合资源，开拓盈利模式新领域 (6)

3.2 进行市场细分，增加专业化平台 (8)

4 腾讯公司的扩张政策 (8)

4.1 模仿先行者 (9)

4.2 产品角色转换 (10)

4.3 通吃互联网 (10)

4.4 腾讯企业大学的建立 (10)

结束语 (11)

参考文献 (12)

致谢 (13)