The_British_Media_(英国的媒体)

The power of the press
Politics
Watchdog（监督者） function: offer the electorate objective reports (the importance of free press to the functioning of parliamentary democracy)
Business
Inform potential customers about their products and services, so the advertising business was born
Advertising Code (广告法规 广告法规AC) 广告法规
In Britain, most advertising is carried in newspapers. All media must follow AC It makes sure that all advertisements are legal, decent, honest and truthful All advertisements should have a sense of responsibility for consumers and society All should respect the principles of fair competition. Advertising Standards Board (广告标准委员会）
The News of the World
It began publishing as a paper in 1843. It gives great coverage on crime, sport and sex stories. By the 1930s it was Britain’s most popular Sunday paper, selling 3.4 million copies each week. It now sells about 4.7 million papers each week, and is Britain’s biggest seller.
Fleet Street
It was the home of the British press until the 1980s. It is also known as the Street of Shame（羞耻街） Even though the last major British news office, Reuters, left in 2005,Fleet Street continues to be referred to British newspaper culture.
How many media types do you know? What are they? What’s the function of media?
Division of media
Media
Television
Radio
Newspapers, magazines
Popularity of the media
British Newspapers
It has one of the world’s oldest established newspaper industries; late 18th & early 19th century Reasons:
Britain began to industrialize The democratic franchise(选举权） was extended Literacy （识字）level rose The Observer (1791): the world’s oldest national paper The Times (1785): the UK’s oldest daily newspaper
British Newspapers—politicபைடு நூலகம்l learning
The Daily Telegraph (daily quality Conservative newspaper): The Daily Mail (daily mid-market newspaper): The Financial Times (daily quality newspaper): The Times (daily quality newspaper): The Sunday Times (weekly quality newspaper): The Sun (daily popular newspaper): The Independent (daily quality newspaper): The Daily Mirror (daily popular Liberal-socialist newspaper): The Guardian (daily quality newspaper):
The Daily Telegraph
Founded in 1855, it is a daily morning broadsheet（大幅印刷） newspaper distributed throughout the United Kingdom and internationally and it is for its centre-right and conservative stance In January 2009, the Telegraph was the highest selling newspaper among British broadsheets
The Guardian
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It (formerly known as The Manchester Guardian) is a British national daily newspaper owned by the Guardian Media Group. Founded in 1821, it is known for its leftof-centre political stance. At the 2010 election it supported the Liberal Democrats. The Guardian is “a paper that will remain bourgeois to the last” . The Observer is its sister Sunday paper
The media is central to British leisure culture The degree of popularity of the media in UK: 1st : TV 2nd: newspaper 3rd: radio
The functions of the media
provide entertainment; information about political and social issues; weather reports; carry advertising; education; provide a forum for people to write letters or phone in to express their views or seek advice; engendering a national culture
Other information about British newspaper
Officially speaking the British newspapers are free from government control and censorship （新闻检 查）and can print what they like, but many British laws limit the freedom of newspapers. The media are also affected by Official Secret Act (官方保密法案). a legal act which demands that all government information is kept secret unless the government says it can be released and those who break this legal act would be fined or even sent to prison.
The Quality Press
The quality press carry more serious and in-depth articles of particular political and social importance They also carry reviews and feature articles about high culture and will generally be read by a well-educated, middle class audience The Daily Telegraph《每日电报》 The Times《泰晤士报》 The Guardian 《卫报》 The Observer《观察家报》
The Times
/tto/news/
It is a daily national newspaper published in the United Kingdom since 1785 Though traditionally a moderately centre-right newspaper and a supporter of the Conservatives, it supported the Labour Party in the 2001 and 2005 general elections
Controversial Benetton ad designs
British newspaper culture is unusual(不常见的） in the extent to which class and educational differences are reflected in the newspapers people read The quality press(严肃的报纸) or the broadsheets The gutter press(低级趣味报纸) or the tabloids
The Gutter Press
Tabloid: It is a smaller format newspaper with colour photos and
catchy headlines. It carries scandals and gossip usually about famous people so as to attract readers. Stories are short, easy to read and often rely more on opinion than fact.
Unit 9 The British Media
Focal points
1. Popularity of the media (媒体的受欢迎程度) 2. The quality press (优质报章) 3. The Observer 《观察家报》 4. The Times 《泰晤士报》 5. The Guardian 《卫报》 6. The Telegraph 《电讯报》 7. The Financial Time《金融时报》 8. The tabloids (小报) 9. Television and radio (电视和无线电) 10. The British Broadcasting Corporation (BBC) (英国广播公司) 11. The Independent Television Commission (独立电视委员会)