商务现场口译答案Unit 3

商务英语unit3课文译文及练习答案

第三章市场营销学习目标：1、了解市场营销的定义2、了解市场营销的组合策略3、掌握市场细分和市场定位的方法课文一市场营销概述大约十年以前，如果你问IBM的高层管理人员他们是做什么的，他们可能会回答：“我们销售电脑的硬件和软件。

”由于缺乏市场远见，以产品为中心的IBM 公司没有注重客户的需求。

因此，当客户需求改变的时候，IBM却没有进行相应的调整，公司的业绩也大幅度下滑。

到90年代初期，大企业的市场份额和蓝筹股价急剧下跌。

在这段经济低靡的时期，IBM进行了一场具有重大意义的改革：所有的高层管理人员在与重要客户面谈之后，将客户的问题和要求上报给公司。

其实，在计算机市场，客户不但要从公司购买电脑的硬件和软件，更重要的是他们需要购买到能解决大量信息技术问题的方案。

现在，如果你要IBM的管理人员给他们的业务下个定义，他们会告诉你：“我们为客户的任何问题提供解决方案。

”大公司营销策略的转变取得了巨大的成功。

那么，什么是市场营销呢？市场营销的定义美国市场营销协会将市场营销的定义为：计划和执行观念，商品和服务的构思，定价、促销和分销以便产生满足个人、组织和社会目标的交易的过程。

IBM的营销经理们如果想要取得好的销售成绩，他们必须要明白客户的需要就是他们的目标。

如果不遵循这一原则，他们生产出来的产品将一无是处，也无人问津。

“找到客户的需求并且尽力满足”就是市场营销的主旨，换句话说，就是要“找到一个市场，并为其服务。

”市场营销组合策略一旦确定了客户的需求，营销人员就应该尽力满足这些要求，有四点需要注意，第一，要求生产出合适的产品，这是物质基础。

要使产品能尽量接近客户的要求，企业就要通过改变现有产品类型、改进产品的特点和包装或用另一种方法来描述这个产品等方式生产出“量体裁衣”型的产品。

第二点是关于交付货物的整个体系：生产者必须及时将货物运至消费者可以购买到的地方。

第三点就是消费者可以通过广告被告知这个商品的用途，营销人员应该与客户沟通，并说服他们购买。

世纪商务英语口译教程 Lesson 3章答案

世纪商务英语口译教程Lesson 3章答案1、38．These workers ___________ this bridge since one year ago. [单选题] *A．buildB．are buildingC．have built (正确答案)D．built2、Online shopping _______ very popular now. [单选题] *A. is(正确答案)B. areC. wasD. were3、David ______ at home when I called at seven o’clock yesterday evening. （）[单选题] *A. didn’tB. doesn’tC. wasn’t(正确答案)D. isn’t4、I haven’t met him _____ the last committee meeting. [单选题] *A. forB. since(正确答案)C. atD. before5、His handwriting is better than _____. [单选题] *A. mine(正确答案)B. myC. ID. me6、( ) My mother told me _____ in bed. [单选题] *A. not readB. not readingC. don’t readD. not to read(正确答案)7、37．It’s fun _________ a horse with your best friends on the grass. [单选题] * A．to ride (正确答案)B．ridingC．ridesD．ride8、What did you _______ at the meeting yesterday? [单选题] *A. speakB. tellC. say(正确答案)D. talk9、Two（）in our school were sent to a remote village to teach for a month. [单选题] *A. women teachers(正确答案)B. woman teachersC. women teacherD. woman teacher10、____ wants to see you. [单选题] *A. Somebody(正确答案)B. AnybodyC. All the peopleD. No people11、Nearly two thousand years have passed _____ the Chinese first invented the compass. [单选题] *A. whenB. beforeC. since(正确答案)D. after12、The commander said that two _____ would be sent to the Iraqi front line the next day. [单选题] *A. women's doctorB. women doctorsC. women's doctorsD. women doctor(正确答案)13、We had a party last month, and it was a lot of fun, so let's have _____ one this month. [单选题] *A.otherB.the otherC.moreD.another(正确答案)14、The secretary was asked to_____of the waste paper on the desk. [单选题] *A.disappearB.dispose(正确答案)C.declareD.got rid15、She often _______ at 21: [单选题] *A. go to bedB. gets upC. goes to bed(正确答案)D. gets to16、A small village cuts across the river. [单选题] *A. 切B. 穿过(正确答案)C. 划船D. 踢17、During the Spring Festival, people in Northern China usually eat _______ as a traditional Chinese food. [单选题] *A. pizzaB. dumplings(正确答案)C. hamburgersD. noodles18、At last the plane landed at the Beijing Airport safely. [单选题] *A. 平稳地B. 安全地(正确答案)C. 紧急地D. 缓缓地19、Tom is very _______. He never cleans his room. [单选题] *A. lazy(正确答案)B. activeC. shyD. healthy20、There may be something wrong with her _______. She can’t see things clearly. [单选题] *A. eyes(正确答案)B. earsC. mouthD. nose21、Sometimes only（）10 out of 500 or more candidates succeed in passing all the tests. [单选题] *A. as many asB. as few as(正确答案)C. as much asD. as little as22、Which animal do you like _______, a cat, a dog or a bird? [单选题] *A. very muchB. best(正确答案)C. betterD. well23、—Where are you going, Tom? —To Bill's workshop. The engine of my car needs _____. [单选题] *A. repairing(正确答案)B. repairedC. repairD. to repair24、It is important for us _______ English well. [单选题] *A. learnB. learningC. to learn(正确答案)D. learned25、Just use this room for the time being ,and we’ll offer you a larger one _______it becomes available [单选题] *A. as soon as(正确答案)B unless .C as far asD until26、I’d like to know the _______ of the club. [单选题] *A. schedule(正确答案)B. schoolC. menuD. subject27、—When are you going to Hainan Island for a holiday? —______ the morning of 1st May.（）[单选题] *A. InB. AtC. On(正确答案)D. For28、You can't see many _____ in a hospital. [单选题] *A. man nurseB. men nurses(正确答案)C. men nurseD. man nurses29、( ) No matter _____ hard it may be, I will carry it out. [单选题] *A whatB whateverC how(正确答案)D however30、Every morning John takes a（）to his office. [单选题] *A. 20-minutes' walkB. 20 minute ' walkC. 20-minutes walkD. 20-minute walk(正确答案)。

商务现场口译答案 (全部)

Unit 7I.Listen to a short passage "Shopping for Clothes" carefully and note down what you hear. Try to use some symbols and abbreviations when you are taking notes. Then interpret your notes in the target language.Shopping for ClothesShopping for clothes is not the same experience for a man as it is for a woman. A man goes shopping because he needs something. His purpose is settled and decided in advance. He knows what he wants, and his objective is to find it and buy it; the price is a secondary consideration. All men simply walk into a shop and ask the assistant for what they want. If the shop has it in stock, the salesman promptly produces it, and the business of trying it on proceeds at once. All being well, the deal can be and often is completed in less than five minutes, with hardly any chat and to everyone's satisfaction. For a man, slight problems may begin when the shop does not have what he wants, or does not have exactly what he wants.Now how does a woman go about buying clothes? In almost every respect she does so in the opposite way. Her shopping is not often based on needs. She has never fully made up her mind what she wants, and she is only "having a look round". She is always open to persuasion; indeed she sets great store by what the saleswoman tells her, even by what companions tell her. She will try on any number of things. Uppermost in her mind is the thought of finding something that everyone thinks suits her. Contrary to a lot of jokes, most women have an excellent sense of value when they buy clothes. They are always on the lookout for the unexpected bargain. Faced with a roomful of dresses, a woman may easily spend an hour going from one rail to another, to and fro, often retracing her steps before selecting the dresses she wants to try on. It is a laborious process, but apparently an enjoyable one. Most dress shops provide chairs for the waiting husbands.II. Phrase InterpretingA1. screen2. diagram3. vertical axis4. column5. in summary6. consequently7. furthermore 8. to run out of time 9. in a word10. in addition1．屏幕 2．图表 3．纵轴4．圆柱 5．总之 6．因此7．此外 8．没时间 9．总而言之10．另外B．1．商品特性 2．顺序 3．订单4．垄断 5．质量监控 6．利润7．制造业 8．服务业 9．运作10．顾客满意度1. commodity features2. sequence3. order4. monopoly5. quality control6. profit7. manufacturing industry 8. service industry9. operation 10. degree of customer satisfactionIII. Sentence InterpretingA.1. Please proceed with your presentation.2. This morning I'm going to describe sales forecasts for the European computer market over the next five years.3. Good afternoon, everyone. This afternoon I'd like to describe briefly the advantages of using the TEC-NET communication service.4. In summary, ladies and gentlemen, as well as providing extensive after-sales service, Minimax will be happy to custom-design our product to meet the needs of your company.5. At the end of the presentation there will be time for any questions you have.1．请开始你的简要汇报。

商务英语听说PPT 参考答案 Unit 3 Company and products

Unit 3 Company and ProductsStarting-up1.沃尔玛商店，American2.中国石油化工集团公司，Chinese3.丰田汽车公司，Japanese4.大众公司，German5.荷兰皇家壳牌石油公司，Dutch6.三星电子，Korean7.戴姆勒股份公司，German8.宝洁公司，American9.英国法通保险公司，England10.西门子，GermanInitial ListeningT T a a s s k k111.Handheld Bluetooth Selfie Stick Monopod Extendable for Iphone Samsung HTC Sony2.Free Shipping High Slit Vintage Dragon Phoenix Printed Cheongsam Dress S-XXL3.19 Colors 10mm New Fashion Women Elegant Sterling Silver and Diamond Square StudEarrings4.10 Cups Deluxe Rice Cooker with Non-stick Inter Pot and Rice Paddle Direct Heat5.Custom Made 4ps Front & Rear – All Weather Protection – Universal Car Truck SUV – Black6.Collagen Whitening and Moisturizing Anti-wrinkle spot Skincare Cream 30 mlTape script1.Handheld Bluetooth Selfie Stick Monopod Extendable for Iphone Samsung HTC Sony2.Free Shipping High Slit Vintage Dragon Phoenix Printed Cheongsam Dress S-XXL3.19 Colors 10mm New Fashion Women Elegant Sterling Silver and Diamond Square StudEarrings4.10 Cups Deluxe Rice Cooker with Non-stick Inter Pot and Rice Paddle Direct Heat5.Custom Made 4ps Front & Rear – All Weather Protection – Universal Car Truck SUV – Black6.Collagen Whitening and Moisturizing Anti-wrinkle spot Skincare Cream 30 mlT T a a s s k k221. There may be 1-2cm difference between the exact size of the product and the information size in chart due to manual measurement.2. The design of this kid’s watch will recall your childhood and make your daily life colorful.3. There are two pockets inside the tent which can be used to keep cell phones and keys.4. As one of the world’s largest agricultural processors, ADM touches the lives of millions ofpeople every day.5. BP is one of the world's leading international oil and gas companies, which employs around 85,000 people in almost 80 countries worldwide.T T a a s s k k331.advertising, campaign2.manufactures, employees3.rewarding, casually4.fast-growing, international55..respected, nationalIntensive ListeningD D i i a a l l o o g g u u e e11..1.Mr. Smith is visiting Wang Kai’s company in Tianjin, China. Wang Kai is introducinghis company in details on site to Mr. Smith, his potential customer. Watch the dialogue and decide whether the following statements are true or false.1.Wang Kai’s general manager will have a formal interview with Mr. Smith straight away.( F )2.Tianjin Giant Garments Import & Export Company is a state-controlled enterprise which isauthorized by Tianjin Municipal People’s Government. ( T )3.The main business scope of Tianjin Giant Garments Import & Export Company is import andexport of textiles. ( F )4.The pie chart shows that natural colored cotton products are the second largest exportproducts of the company. ( T )5.Europe and North America are the biggest trading partners and traditional export markets ofthe company. ( F )2.Watch the dialogue again and complete sentences according to the contents in thedialogue.1. We are mainly specialized in the import and export of various garments and the business scope has been extended while the product structure has beenfurther optimized under innovation and development.2. You gain a variety of public bidding from domestic and overseas market every year.3. Every year we accept a large number of national and international orders from the regular customers. And all of these certificates are our qualifications and honors .4. It shows, at present, among the exports, natural cotton and natural colored cotton products have reached 50.8% , pure silk products account for 32.9% , while down and leather products are 16.3% .5. In recent years, North America has become an emerging market, with U.S.A. and Canada being major destinations.3.Make a memo about the company profile mentioned in the dialogue.Name of Company: Tianjin Giant Garments Import & Export CompanyNature of Company: state-controlled enterpriseMain Business Scope: various garmentsHonor of Company: Quality Management System, Confidence in Textiles, China Top 500, China Time-honored Brand, …Main Export Products: natural cotton and colored cotton products, pure silk products, down and leather productsMain Trading Partners: Europe, Asia, North AmericaTape Script:Dialogue 1Visit the companyShawn Smith : From Long Beach Trading Co., Ltd. in USAWang Kai: From TC-Max Textile Import & Export Co., Ltd. in ChinaW: Very nice to see you again, Mr. Smith. Welcome to Tianjin. Welcome to our company.S: Nice to see you again, Mr. Wang.W: How’s your trip in high-speed rail from Guangzhou to Beijing and then to Tianjin?S: Wonderful! Very high- speed but stable and comfortable.W: Oh, nice indeed.S: Yeah.W: Mr. Smith, I’ll show you around our company first and then, at about 11:00 o’clock this morning, our general manager will have a formal interview with you in his office. He is holding a meeting now.S: Ok.W: Mr. Smith, let’s start our visit from the entrance hall. These pictures show the general development of our company. We Tianjin Giant Garments Import & Export Company set up in 1990. It is a state-controlled enterprise and authorized by our local government. We are mainly specialized in the import and export of various garments and the business scope has been extended while the product structure has been further optimized under innovation and development.S: Yes, great. Look at this picture. You gain a variety of public bidding from domestic and overseas market every year.W: Yes. Every year we accept a large number of national and international orders from the regular customers. And all of these certificates are our qualifications and honors.S: Ok, Quality Management System, Confidence in Textiles, China Top 500, China Time-honored Brand and …so many honors.W: Thank you. Mr. Smith, please have a look at the pie chart. It shows, at present, among the exports, natural cotton and natural colored cotton products have reached 50.8%, pure silk products account for 32.9%, while down and leather products are 16.3%.S: Yes. I have been impressed by your 100% cotton clothing since this Canton Fair.W: Thank you, Mr. Smith. Oh, this map shows the distribution of our main trading partners. Europe and Asia are the biggest traditional export markets of our company. In recent years, North America has become an emerging market, with U.S.A. and Canada being major destinations. The export to them has accounted for more than 30% of total export.S: Your products are competitive, market of North America are potential. “Competitive meets Potential” means bright and promising.W: Yes, Mr. Smith. You are prospective and visionary. Now let’s go ups tairs to visit the sample room. You can know more about our products.S: Ok, let’s go.D D i i a a l l o o g g u u e e22..Wang Kai is showing Mr. Smith around the sample room of Tianjin Giant Garments Import & Export Company. Choose the best answer to each of the following questions.1. B2. C3. A4. B5. CTape Script:Dialogue 2Introduce the productsW: Mr. Smith, this is our sample room, please come in.S: Thank you very much.C: Mr. Smith, the sample room displays the samples of the entire product lines of our company. As what we introduced in the entrance hall, we mainly specialize in four ranges of garment, natural cotton, pure silk, down and leather. Each range has its own brand and trademark.S: A wide variety of products.W: Please look at this showcase first. Here are our natural cotton products.S: It feels soft and fine.W: Mr. Smith, as we know, southern Xinjiang is one of the most important regions for China’s cotton production. The local cotton growers have been our regular supplier since we started to produce and export garment. The raw material is of superior quality and favorable cost. In addition, it is conductive to health and skin-friendly. All of the advantages promote the production and sale of our products in the world market.S: And your designs are very unique. Many impressed me in the trade fair.W: We engage world-class designers with high salaries to lead the design team every year. We also regularly send potential young designers to study in the fashion cities of the world.S: Great. Garment industry is an absolute fashion industry.W: Yes, absolutely.C: Mr. Smith, please look at that showcase, cheongsam.。

商务现场口译译文及练习答案

商务现场口译译文及练习答案Unit 6I.You are going to hear a short passage about advertising. Listen to the passage carefully and note down what you hear. Pay attention to the structure of your notes. Then interpret your notes in the target language.AdvertisingAdvertising reaches people through various forms of mass media. These media include newspapers, magazines, television, radio and posters and hoardings. Advertisers buy space in newspaper and magazines to publish their advertisements. They buy time on television and radio to broadcast their commercials.One of the many advantages of newspapers is that most adults read a daily newspaper, and many of them specifically check the advertisements for information about products, services, or special sales. Magazines are usually read in a leisurely manner and are often kept for weeks or months before being discarded. One ofthe main advantages of television to advertisers is that it brings sight, sound and action directly to consumers in their homes. An advantage of advertising on radio is that people can listen to programs while doing other things, like driving their cars or working at home.II. Phrase InterpretingAsk the students to interpret the following words and phrases into Chinese or English respectively with the help of the language bank in the Student's Book.A1. Swatch2. Ericsson3. Rejoice4. Seven-up5. Nokia6. Honda7. Philips 8. Olympus9. Marlboro10. Lexus1．斯沃奇。

商务现场口译答案单元

商务现场口译答案单元 Company number【1089WT-1898YT-1W8CB-9UUT-92108】商务现场口译答案1—18单元 ( 全 )Unit1Phrase InterpretingA1. to recover from the jet lag2.thoughtful arrangement3. hospitality4. souvenir5. accommodations6. to claim baggage7. to proceed through the Customs 8. itinerary 9. farewell speech 10. to adjust to the time difference1．倒时差 2．周到的安排 3．热情好客 4．纪念品5．食宿6．提取行李 7．进行海关检查 8．活动安排 9．告别词10．适应时差B1．为……设宴洗尘 2．向……告别 3．不远万里来到… 4．很荣幸……5．久仰大名 6．欢迎词 7．赞美 8．回顾过去 9．展望未来10．美好回忆1. to hold a banquet in honor of...2. to bid farewell to...3. to come all the way to...4. tobe/feel honored...5. I have long been looking forward to meeting you.6. a welcoming address7. to pay tribute to 8. to look back9. to look ahead 10. happy memoryDistinguished Guests, Ladies and Gentlemen,Thank you very much for your gracious welcoming speech. China is one of the earliestcradles of civilization and the visit to this ancient nation has long been my dream. This visitwill give me an excellent opportunity to meet old friends and establish new contacts. I wishto say again that I am so delighted and privileged to visit your great country and this lovelytown. I am deeply grateful for everything you have done for me since my arrival in China.As an American manager of a Sino-American joint venture for two years, I have to saythat there are differences in business management practice between Chinese and Americans.We are more direct and straightforward than most Chinese colleagues due to our differentcultural traditions. I can't say our way of doing business is absolutely superior. After all,there are strong points and weak points in both types of management. In recent years, moreand more American business executives have recognized the strong points of the more humaneway of Chinese management.It is a great pleasure that I can exchange views and information with you, and reachcommon ground here. And I wish to share with you my thoughts on this topic in the days tocome. Thank you!尊敬的各位来宾，女士们，先生们：非常感谢你们热情友好的欢迎词。

商务英语综合教程3 Unit 3 Ex.答案

Key to Ex. in Unit 3
Complete the sentences (p.58)
• • • • • • • • • • 1. poses 2. reconcile 3. invested with 4. committed to 5. accustomed to 6. arose from 7. engaged in 8 articulate 9. grappled with 10. in terms of • • • • • • • • • • 11. elicit 12. applied to 13. range 14. derived from 15. drew on 16. assess 17. divorced from 18. consists in 19. no matter what 20. is (not) consistent with
• 5. But many of you are now wondering how these commitments fit with a career choice. Is it necessary to decide between remunerative work and meaningful work? If it were to be either/or, which would you choose? Is there a way to have both?
Adverbs (P.61)
• • • • • • • • • 1 effectively 2 practically 3 passively 4 increasingly 5 potentially 6 seemingly 7 rarely 8 occasionally 9 expressly • • • • • • 10 Ultimately 11 merely 12 collectively 13 inevitably 14 Barely 15 repeatedly

新编商务英语第三册wordstudy参考答案

新编商务英语第三册wordstudy参考答案第一篇：新编商务英语第三册word study参考答案Unit 3 Word study 1.bid a.The valuable vase will go to the person who bid the highest price for it.那个贵重的花瓶被出价最高的那个人买走了。

b.We offered 200 pounds at the auction for that painting, but another man bid against us.在拍卖行我们出200磅买那幅画，但是另一个男人和我们竞价。

c.Our firm is bidding for the contract for the construction of the new expressway.我们公司正在投标争取建设新高速公路的合同。

d.A number of companies have submitted bids to buy the supermarket chain.许多公司投标购买这家超市连锁店。

2.signala.Both companies have signaled their willingness to establisha long-term partnership.两家公司表达了想建立长期合作关系的愿望。

b.The policeman signaled that the traffic should move forward slowly.警察示意车流应该慢行。

c.The opinion poll is a clear signal to the President that the voters do not support his foreign policy.民意测验向总统发出了一个明确的信息，选民不支持他的外交政策。

3.implementa.We decided to implement the committee’s suggestions in full.我们决定完全执行委员会的建议。

商务现场口译答案 (全部)

Unit 7I.Listen to a short passage "Shopping for Clothes" carefully and note down what you hear. Try to use some symbols and abbreviations when you are taking notes. Then interpret your notes in the target language.Shopping for ClothesShopping for clothes is not the same experience for a man as it is for a woman. A man goes shopping because he needs something. His purpose is settled and decided in advance. He knows what he wants, and his objective is to find it and buy it; the price is a secondary consideration. All men simply walk into a shop and ask the assistant for what they want. If the shop has it in stock, the salesman promptly produces it, and the business of trying it on proceeds at once. All being well, the deal can be and often is completed in less than five minutes, with hardly any chat and to everyone's satisfaction. For a man, slight problems may begin when the shop does not have what he wants, or does not have exactly what he wants.Now how does a woman go about buying clothes? In almost every respect she does so in the opposite way. Her shopping is not often based on needs. She has never fully made up her mind what she wants, and she is only "having a look round". She is always open to persuasion; indeed she sets great store by what the saleswoman tells her, even by what companions tell her. She will try on any number of things. Uppermost in her mind is the thought of finding something that everyone thinks suits her. Contrary to a lot of jokes, most women have an excellent sense of value when they buy clothes. They are always on the lookout for the unexpected bargain. Faced with a roomful of dresses, a woman may easily spend an hour going from one rail to another, to and fro, often retracing her steps before selecting the dresses she wants to try on. It is a laborious process, but apparently an enjoyable one. Most dress shops provide chairs for the waiting husbands.II. Phrase InterpretingA1. screen2. diagram3. vertical axis4. column5. in summary6. consequently7. furthermore 8. to run out of time 9. in a word10. in addition1．屏幕 2．图表 3．纵轴4．圆柱 5．总之 6．因此7．此外 8．没时间 9．总而言之10．另外B．1．商品特性 2．顺序 3．订单4．垄断 5．质量监控 6．利润7．制造业 8．服务业 9．运作10．顾客满意度1. commodity features2. sequence3. order4. monopoly5. quality control6. profit7. manufacturing industry 8. service industry9. operation 10. degree of customer satisfactionIII. Sentence InterpretingA.1. Please proceed with your presentation.2. This morning I'm going to describe sales forecasts for the European computer market over the next five years.3. Good afternoon, everyone. This afternoon I'd like to describe briefly the advantages of using the TEC-NET communication service.4. In summary, ladies and gentlemen, as well as providing extensive after-sales service, Minimax will be happy to custom-design our product to meet the needs of your company.5. At the end of the presentation there will be time for any questions you have.1．请开始你的简要汇报。

商务英语unit3译文及答案

第三章市场营销学习目标：1、了解市场营销的定义2、了解市场营销的组合策略3、掌握市场细分和市场定位的方法课文一市场营销概述大约十年以前，如果你问IBM的高层管理人员他们是做什么的，他们可能会回答：“我们销售电脑的硬件和软件。

”由于缺乏市场远见，以产品为中心的IBM公司没有注重客户的需求。

因此，当客户需求改变的时候，IBM却没有进行相应的调整，公司的业绩也大幅度下滑。

到90年代初期，大企业的市场份额和蓝筹股价急剧下跌。

在这段经济低靡的时期，IBM 进行了一场具有重大意义的改革：所有的高层管理人员在与重要客户面谈之后，将客户的问题和要求上报给公司。

其实，在计算机市场，客户不但要从公司购买电脑的硬件和软件，更重要的是他们需要购买到能解决大量信息技术问题的方案。

现在，如果你要IBM的管理人员给他们的业务下个定义，他们会告诉你：“我们为客户的任何问题提供解决方案。

”大公司营销策略的转变取得了巨大的成功。

那么，什么是市场营销呢？市场营销的定义美国市场营销协会将市场营销的定义为：计划和执行观念，商品和服务的构思，定价、促销和分销以便产生满足个人、组织和社会目标的交易的过程。

IBM的营销经理们如果想要取得好的销售成绩，他们必须要明白客户的需要就是他们的目标。

如果不遵循这一原则，他们生产出来的产品将一无是处，也无人问津。

“找到客户的需求并且尽力满足”就是市场营销的主旨，换句话说，就是要“找到一个市场，并为其服务。

”市场营销组合策略一旦确定了客户的需求，营销人员就应该尽力满足这些要求，有四点需要注意，第一，要求生产出合适的产品，这是物质基础。

要使产品能尽量接近客户的要求，企业就要通过改变现有产品类型、改进产品的特点和包装或用另一种方法来描述这个产品等方式生产出“量体裁衣”型的产品。

第二点是关于交付货物的整个体系：生产者必须及时将货物运至消费者可以购买到的地方。

第三点就是消费者可以通过广告被告知这个商品的用途，营销人员应该与客户沟通，并说服他们购买。

世纪商务英语口译教程Unit 3

观光口译要求口译员在事前做好充分的准备工作，如对行程、景点和随行人员非常熟悉。尤其是参观名胜古迹，更要像导游一样对历史和掌故了然于心。这些都要求口译员查阅大量资料。观光口译属于社交场合下的口译，气氛轻松愉快，因此只要口译员准备充分就可以轻松应对。如果出现自己不熟悉或者没有准备的内容，可以大胆按照内涵发挥，在这类场合下，流利和达意往往比准确和优美更重要。另外，和中方领导或者主要陪同人员的沟通也很重要，事先了解中方代表可能想要介绍哪些景观，可以节省大量准备时间。
Expansion 扩展材料
Supplementary Reading 补充阅读
Directions: Work in groups of six, one acts as the instructor and reads the figures while the others do the figure training exercise according to the requirements before each group of numbers.
多方面都更出众。
B:
Is the production line fully automated?
A:
不是。
B:
I see. How do you control the quality?
A:
在整个生产过程中，所有产品都必须通过五道检查程序。
B:
What’s the monthly output?
A:
Unit Three
Sightseeing, Product Introduction and Departure
观光、产品介绍和机场送行
Contents
1 Section 2 Section 3 Section 4 Section

商务英语Unit 3答案

Reading IBrain stormList seven Types of company1. Sole ProprietorshipA type of company in which all profits and liabilities flow through to an individual.2. PartnershipA type of company in which all profits and liabilities are shared by more than one person.3. DBA - (Doing Business As)When a business conducts its activities using a name other than that of its principal owners.4. Privately-owned CorporationA company whose stock is held by a limited number of individuals and cannot be bought or sold through a stock exchange.5. Publicly-owned CorporationA company whose stock is listed on a stock exchange and is usually owned by a large number of individual shareholders.6. Corporate CharterA document that establishes the existence of a corporation and whose bylaws set organizational and procedural guidelines for its operation.7. ShareholderThe owner of a share of stock in a company.公司通过独资、合伙、合资或其它形式经营的组织。

高级口译第三版Unit3BusinessNegotiation

Unit Three Business NegotiationText Passage One进出口商品交易会import and export commodities fair销售部经理sales managersupply department采购部brochure宣传小册子scope of business经营范围machine tool机床workmanship工艺make an inquiry询价quotation报价 C.I.F Seattle西雅图到岸价(*cost,insurance.freight)调整价格adjust the price competitive具有竞争力bulk很大substantially大大地展台exhibition stand1．欢迎光临上海进出口商品交易会。

我叫陈明。

我是上海机械公司的销售部经理。

Welcome to Shanghai Import and Export Commodities Fair.My name is Ming Chen.I am Sales manager of the Shanghai Machinery Company Inc..2．Hi,Mr.Chen.My name is Sean Hudson.I am from Seattle,USA.I am in charge of the supply department of the Pacific Trading Company Ltd.您好，陈先生！我叫肖恩•哈德逊，来自美国西雅图，是太平洋贸易有限公司的采购部主任。

3．很高兴见到您，哈德逊先生！请坐！我向您介绍一下我公司的情况及产品。

I am very pleased to meet you,Mr.Hudson.Please sit down and allow me to introduce our company and its products.4．Thank you!I have read your brochure and am very impressed by your scope of business,especially the variety of machinery tools you manufacture.I believe my customers will like your new products.谢谢。

商务现场口译_unit_3

Seasoning
soybean sauce
vinegar
sugar
chili
curry
pepper
garlic
salt
Preparing
--Skills Presentation
Decoding Training (I): Active Listening

1. 2. 3.
Decoding in Interpreter’s Training Three Guidelines for Active Listening

Luncheon, Supper, Breakfast
State Banquet
Banquet，Dinner
Luncheon, Supper, Breakfast
Reception

冷餐会（自助餐）

Buffet，Buffet-dinner

酒会又称鸡尾酒会

Cocktail
Buffet，Buffet-dinner
款待美味佳肴忌讳招牌菜晚宴菜系用筷子用餐举止酸辣汤酸奶
4.
5. 6.
7.
8. 9. 10.
entertain Delicacies taboo Specialty banquet major cuisines to handle chopsticks table manners Hot & Sour Soup Yogurt
Performing --Decoding (Note-taking)
Performing --Memorizing (Story-retelling)
Listen to the recordings of Text A again. Try to catch more details and improve your notes. Then retell the speech in your own words with the help of your notes.

商务英语口译Unit 3 Terms of Payment

Part Three
Unit 3 Terms of Payment
• This unit will be focused on one of the important sections in business negotiation process—payment. In this unit, the students should master the relevant knowledge of payment, and learn to use the knowledge in real business negotiation.
小飞守角制作
Part Three
Unit 3 Terms of Payment
•
支付是指货款在交易双方之间的转移。在国际贸易中，
货物的支付必定是卖方最关注的问题。支付货币和支付方
式的正确抉择能够保证卖方避免不必要的坏账。而支付条
款在国际销售合同中也十分重要，因为它规定了交易双方
的支付金额，支付时间、地点，支付货币，支付方式等重
• L: That’s great! Is that an irrevocable Letter of Credit?
• J: Yes, we did as your requirement.
• L: Good, it’s advisable for you to open the covering Letter of Credit as early as possible so as to enable us to effect shipment in due time.
arrange that. • L: To be sure, we only accept confirmed irrevocable L/C.

商务英语口译Unit 3 Business Negotiation

scrutinize [ 'skru:tinaiz ] vi. 细阅；作详细检查 vt. 详细检查；细看
Selden had retained her hand, and continued to scrutinize her with a strange sense of foreboding.
赛尔登一直紧握着她的手,用预感到大祸临头的惊恐目光仔细观察她。
For him to concede that his ability to govern had been impaired would accelerate the assault on his Presidency. 如果他承认他治理国家的能力已受到损害,必将招致对他作为总统的更多攻击。
courteous [ 'kə:tjəs ] adj. 有礼貌的；谦恭的
三、找到正确的方法
1.合适的地点时间 2.虚张声势的阵法 3.充分的披露信息 4.巧妙地否定对手 5.内外兼美的包装 6.行云流水的沟通 7.灵活的迂回战术
New Words &Expressions
divergent [ dai'və:dʒənt, di- ] adj. 相异的，分歧的；散开的
If I can reciprocate at any time, please be sure to call on me. 如果将来我能为您做些什么，请直言。
culprit [ 'kʌlprit ] n. 犯人，罪犯；被控犯罪的人
He has only been home once, sir, since the day of the examination of that culprit. 自从那个罪犯受审之后,阁下,他只回过一次家。

商务现场口译译文和练习答案

Unit 6I.You are going to hear a short passage about advertising. Listen to the passage carefully and note down what you hear. Pay attention to the structure of your notes. Then interpret your notes in the target language.AdvertisingAdvertising reaches people through various forms of mass media. These media include newspapers, magazines, television, radio and posters and hoardings. Advertisers buy space in newspaper and magazines to publish their advertisements. They buy time on television and radio to broadcast their commercials.One of the many advantages of newspapers is that most adults read a daily newspaper, and many of them specifically check the advertisements for information about products, services, or special sales. Magazines are usually read in a leisurely manner and are often kept for weeks or months before being discarded. One of the main advantages of television to advertisers is that it brings sight, sound and action directly to consumers in their homes. An advantage of advertising on radio is that people can listen to programs while doing other things, like driving their cars or working at home.II. Phrase InterpretingAsk the students to interpret the following words and phrases into Chinese or Englishrespectively with the help of the language bank in the Student's Book.A1. Swatch2. Ericsson3. Rejoice4. Seven-up5. Nokia6. Honda7. Philips 8. Olympus 9. Marlboro10. Lexus1．斯沃奇。

商务现场口译答案Unit 3

Unit 3Phrase Interpreting A 1. business luncheon 2. soft drink 4. gourmet 5. preservative-free 7. to propose a toast 8. continental breakfast 10. French fries 1．工作午餐 2．软饮料 3．冷餐招待会 4．美食家 5．不含防腐剂 6．备受青睐 7．致祝酒词 8．欧式早餐 9．垃圾食品 10．炸薯条 B． 1．款待 2．美味佳肴 3．忌讳 4．招牌菜 5．晚宴 6．菜系 7．用筷子 8．用餐举止9．酸辣汤 10．酸奶 1. entertain 2. delicacies, 4. specialty 5. banquet 7. to handle chopsticks 8. table manners 10. yogurt 3. buffet reception 6. to gain popularity 9. junk food 3. taboo 6. major cuisines 9.hot& sour soup Sentence Interpreting A 1. Sichuan food is famous for its numerous varieties of delicacies and strong flavors, and is best known for being spicy-hot. 2. Cantonese cuisine emphasizes light cooking with seemingly limitless range of ingredients. 3. The careful coordination of such a series of delicate activities as selecting ingredients, mixing flavors, timing the cooking, controlling the heat and finally, laying out the food on the plate for the table are the typical characteristics of Chinese food.4. Nearly endless variety of natural ingredients and methods of preparation are employed in Chinese cuisine/cooking.5. May I propose a toast to the health of His Excellency the Ambassador and Mme. Smith? 1．川菜最大的特点是品种多、口味重，以麻辣著称。

商务英语教材商务现场口译答案1-3单元

Unit1Phrase InterpretingA1. to recover from the jet lag2. thoughtful arrangement3. hospitality4. souvenir5. accommodations6. to claim baggage7. to proceed through the Customs 8. itinerary9. farewell speech 10. to adjust to the time difference1．倒时差2．周到的安排3．热情好客4．纪念品5．食宿6．提取行李7．进行海关检查8．活动安排9．告别词10．适应时差B1．为……设宴洗尘2．向……告别3．不远万里来到… 4．很荣幸……5．久仰大名6．欢迎词7．赞美8．回顾过去9．展望未来10．美好回忆1. to hold a banquet in honor of...2. to bid farewell to...3. to come all the way to...4. to be/feel honored...5. I have long been looking forward to meeting you.6. a welcoming address7. to pay tribute to 8. to look back9. to look ahead 10. happy memoryDistinguished Guests, Ladies and Gentlemen,Thank you very much for your gracious welcoming speech. China is one of the earliest cradles of civilization and the visit to this ancient nation has long been my dream. This visitwill give me an excellent opportunity to meet old friends and establish new contacts. I wishto say again that I am so delighted and privileged to visit your great country and this lovely town. I am deeply grateful for everything you have done for me since my arrival in China.As an American manager of a Sino-American joint venture for two years, I have to say that there are differences in business management practice between Chinese and Americans. We are more direct and straightforward than most Chinese colleagues due to our different cultural traditions. I can't say our way of doing business is absolutely superior. After all,there are strong points and weak points in both types of management. In recent years, moreand more American business executives have recognized the strong points of the more humane way of Chinese management.It is a great pleasure that I can exchange views and information with you, and reach common ground here. And I wish to share with you my thoughts on this topic in the days to come. Thank you!尊敬的各位来宾，女士们，先生们：非常感谢你们热情友好的欢迎词。