电商专用术语-英文版
跨境电商英语词汇大全
跨境电商英语词汇大全1. Cross-border e-commerce - 跨境电子商务2. International trade - 国际贸易3. Online marketplace - 网络市场4. Global sourcing - 全球采购5. Import - 进口6. Export - 出口7. E-commerce platform - 电子商务平台8. Dropshipping - 代发货9. Customs - 海关10. Tariff - 关税11. Duty - 关税12. Wholesale - 批发13. Retail - 零售14. Cross-border payment - 跨境支付15. Currency exchange - 货币兑换16. Logistics - 物流17. Freight forwarder - 货运代理18. Customs clearance - 清关19. International shipping - 国际运输20. Fulfillment center - 履行中心21. Return policy - 退换货政策22. Dispute resolution - 纠纷解决23. Product sourcing - 产品采购24. Market research - 市场调研25. Competitive analysis - 竞争分析26. B2B (Business-to-Business) - 企业对企业27. B2C (Business-to-Consumer) - 企业对消费者28. C2C (Consumer-to-Consumer) - 消费者对消费者29. Affiliate marketing - 联盟营销30. Cross-border fulfillment - 跨境履行31. Online payment gateways - 在线支付网关32. Customs duties and taxes - 海关关税和税费33. International trade regulations - 国际贸易监管34. Free trade agreement - 自由贸易协定35. Localization - 本土化36. Warehouse - 仓库37. Product listing optimization - 产品列表优化38. Customer service - 客户服务39. Supply chain - 供应链40. E-tailer - 电子零售商。
电子商务英语专业名词
一、专业名词1，电子商务electronic commerce视频会议video conference不断增长ever –increasing供应商supplier内部运营internal operation组织organization交易transaction消费者consumer有效率的efficient有弹性的flexible2，电子邮件营销email marketing市场调研market research提高整体营销信息enhance overall marketing message 拓展网络exploit the web网络能力capabilities of the web离线营销活动offline marketing activities传统营销traditional marketing品牌的忠诚度brand loyalty传统促销方法traditional promotional methods营销策略marketing strategy3，电子银行electronic bank家庭银行home bank支付账单pay bills私人网络private network金融机构financial institutions银行服务banking services在线申请apply online4，电子支付electronic payment电子支票electronic checks电子货币electronic money经常账户checking accounts数据加密data encryption客户认证client authentication智能卡smart cards计算机硬盘computer hard disks银行部门banking sector小额支付small value payment5．网上购物流程the flow of shopping/purchasing online 迅速发展rapid growth/development虚拟商店virtual stores/shops产品规格specification电子银行cyber bank购物中心shopping center在线付款payment online确认订单confirmation of the order总金额total amount批号date code6，最终产品finished goods相关信息related information产地the point of origin运输与配送transport &services国际供应链管理international supply chain management预售服务pre-retailing services军事策略military strategy战时物资生产wartime material production集中于centering on战略物资补给strategic commodities supply 7,file transfer 文件传输digital cash 电子现金geographical location 地理位置on a global scale 在全球范围EDI 电子数据交换competition 竞争definition 定义manufacturer 生产商advertising 广告interaction 互动8 ,internet marketing 网络营销electronic mediu电子媒介affiliate marketing 会员营销merge…with…与…融为一体distribute products 配送产品community activities 社区活动marketing objectives 营销目的loyalty program 贵宾会员计划provide comprehensive information 提供综合信息commercialization 商业化9, virtual bank 虚拟银行online bank 在线银行physical bank 有形银行banking activities 银行业务credit unions 信用合作社credit card products 信用卡产品open a checking or savings account 开立支票或储蓄账户10, paper checks 纸质支票banking settlement system 银行结算系统payment data 支付数据secure communication protocols 安全通信协议secure payment protocols 安全支付协议server authentication 服务器认证prepaid cards 预付费卡electronic purses 电子钱包digital cash 数字现金access product 可存取的产品11, shopping online 在线购物business directories 企业名单purchasing process 采购流程authentication centre 认证中心surfing the internet 网上冲浪names of commodities 商品名称lead time 交货日期terms of payment 付款方式payment authentication 付款认证release the goods 发货12, the efficient and cost-efficient flow 有效而合算流动raw materials 原材料in-process inventory 半成品For the purpose of conforming to in motion and rest 为满足消费者需要the management of inventory in motion and rest 动态与静态的库存管理IT solutions 信息技术解决方案added-value 增值in military science 在军事科学方面the most crucial element 最关键的要素a network of transportation 运输网络二、句子翻译（1,2,14,17,18）（英→汉）1．1)in another word ，electronic commerce is the buying ，selling and trading of goods and services through private and public networks .换句话来说,电子商务是指通过私人或公众网络来买卖或交换货物和服务2)first stage of EC expansion is that with in the “connected ” or “online ” computer users .EC的首个发展阶段局限于“在线”计算机用户3)the second wave will come when more people get access to computers (via lowered computer prices or cheaper device )第二个高峰将会在更多人可以通过更低廉的价格或设备访问计算机的时候来临4)the third expansion is predicted to be from those with non-computer access to the global network :through broadcast TVs ,cable TVs ,telephone networks and new appliances .据预测，电子商务发展的第三次浪潮将会出现在不用电脑就能上网的技术发展方面，例如通过无线电视，有线电视，电话网络及新型的设备上网5)a widespread use of these cheaper access media represents the phase of “bringing workplace computers in to living room ”低价的接入设备的广泛使用代表着进入了“家庭办公”的新时代2，1)the conveniences afforded by electronic commerce is limitless .电子商务提供的便利是无止境的2)more than 100 countries are linked into exchanges of data ,news and opinions .超过100个国家已经接入互联网，交换资料、新闻和言论。
电子商务英语专业名词
电子商务英语专业名词1. IntroductionWith the advancement of technology and the widespread use of the internet, electronic commerce (e-commerce) has become an integral part of our dly lives. As a result, the need for specialized vocabulary and terminology in the field of e-commerce has also grown. In this document, we will explore some of the mostcommonly used English terms in the realm of e-commerce.2. E-commerce Terminology2.1. B2C (Business-to-Consumer)B2C refers to the business model in which businesses sell products or services directly to individual consumers. This is a common model used by online retlers such as Amazon and eBay.2.2. B2B (Business-to-Business)B2B is a business model in which businesses sell products or services to other businesses. This type of e-commerce often involves bulk purchases and long-term relationships between buyers and sellers.2.3. C2C (Consumer-to-Consumer)C2C refers to e-commerce transactions that take place between individual consumers. These transactions typically occur on platforms likeCrgslist or eBay, where individuals can buy and sell products directly to each other.2.4. DropshippingDropshipping is a fulfillment method in which online retlers do not keep the products they sell in stock. Instead, they partner with suppliers who ship the products directly to the customer. This allows retlers to operate without the need for inventory or a physical store.2.5. E-paymentE-payment refers to the electronic payment methods used in online transactions. Popular e-payment methods include credit/debit cards, digital wallets, and cryptocurrency.2.6. SSL (Secure Socket Layer)SSL is a security protocol used to ensure secure communication between a web server and a client’s web browser. It encrypts the data transmitted, protecting it from potential threats such as hacking or interception.2.7. SEO (Search Engine Optimization)SEO is the practice of optimizing a website’s visibility and ranking on search engine results pages. This involves techniques such as keyword research, content optimization, and link building, with the goal of increasing organic traffic to the website.2.8. CRM (Customer Relationship Management) CRM is a strategy and software system used by businesses to manage interactions with customers. It involves collecting and analyzing customer datato improve customer service and develop targeted marketing strategies.2.9. Conversion RateConversion rate is the percentage of website visitors who complete a desired action, such as making a purchase or filling out a contact form. It is an important metric used to evaluate the effectiveness of marketing campgns and website design.2.10. Omni-channelOmni-channel refers to the integration of multiple channels, such as physical stores, websites, and mobile apps, to provide a seamless shopping experience for customers. It allows customers to switch between channels while mntning consistent service and access to products.3. ConclusionAs e-commerce continues to grow and evolve, it is important for professionals in the field to be familiar with the specialized terminology used.This document has provided an overview of some of the most commonly used English terms in the realm of e-commerce. By understanding and using these terms correctly, professionals can effectively communicate and navigate the world of e-commerce.。
电子商务英语词汇大全掌握电子商务领域的重要英语词汇把握商机
电子商务英语词汇大全掌握电子商务领域的重要英语词汇把握商机电子商务英语词汇大全：掌握电子商务领域的重要英语词汇，把握商机在如今数字化和全球化的时代，电子商务已经成为商业运营中不可忽视的一部分。
无论是为了拓展市场，还是为了与国际客户交流，掌握电子商务领域的英语词汇变得至关重要。
本文将为您提供一份电子商务英语词汇大全，助您更好地理解和应用电子商务。
1. E-commerce - 电子商务- Definition: The buying and selling of goods and services conducted over electronic systems such as the internet.- Sentence: With the rise of e-commerce, many traditional retailers have started to develop their online presence.2. Online marketplace - 网上市场- Definition: A website or platform where buyers and sellers engage in transactions.- Sentence: Amazon and Alibaba are two famous online marketplaces that provide a wide range of products.3. Digital marketing - 数字营销- Definition: Promoting products or services through digital channels, such as social media, search engines, and email marketing.- Sentence: Digital marketing has become an essential strategy for businesses to reach their target audience.4. B2B (Business-to-Business) - 企业对企业- Definition: The exchange of goods or services between businesses.- Sentence: Many manufacturers rely on B2B platforms to connect with suppliers and distributors.5. B2C (Business-to-Consumer) - 企业对消费者- Definition: The exchange of goods or services from businesses to consumers.- Sentence: Online retailers are focused on enhancing the B2C shopping experience to attract more customers.6. Dropshipping - 代发货- Definition: A retail fulfillment method where the seller does not keep products in stock, but instead transfers customer orders and shipment details to a manufacturer or supplier who directly ships the products to the customer.- Sentence: Dropshipping has gained popularity among entrepreneurs due to its low startup costs and ease of operation.7. Payment gateway - 支付网关- Definition: A platform that authorizes payments for e-commerce transactions.- Sentence: Integrating a secure payment gateway is crucial for online businesses to facilitate smooth and secure transactions.8. CRM (Customer Relationship Management) - 客户关系管理- Definition: A system or strategy for managing and analyzing customer interactions and data to improve business relationships.- Sentence: Many companies use CRM software to keep track of customer preferences and provide personalized services.9. SEO (Search Engine Optimization) - 搜索引擎优化- Definition: The practice of optimizing websites to rank higher in search engine results pages.- Sentence: By implementing effective SEO strategies, businesses can increase their visibility online and attract organic traffic.10. Data analytics - 数据分析- Definition: The process of collecting, analyzing, and interpreting data to gain insights and make informed business decisions.- Sentence: Data analytics helps businesses identify market trends and customer behavior to develop effective marketing strategies.11. Mobile commerce - 移动商务- Definition: Conducting commercial transactions through mobile devices, such as smartphones and tablets.- Sentence: The rise of mobile commerce has transformed the way consumers shop and interact with businesses.12. Cross-border e-commerce - 跨境电子商务- Definition: The online sale of goods or services between businesses and consumers in different countries.- Sentence: Cross-border e-commerce has opened up new opportunities for businesses to access global markets.在电子商务领域成功运营，不仅需要了解上述关键英语词汇，还需要不断学习和掌握行业的最新趋势和技术。
电商专业术语缩写英文
电商专业术语缩写英文E-commerce Terminology and Abbreviations.E-commerce, short for electronic commerce, has revolutionized the way businesses and consumers interact, leading to the emergence of a unique language filled with abbreviations and terminologies. Understanding these termsis crucial for anyone looking to navigate the world ofonline trading. Here's a comprehensive list of common e-commerce abbreviations and terminologies, explained in detail.1. SKU (Stock Keeping Unit)。
SKU stands for Stock Keeping Unit, a unique code usedto identify a specific product within a business's inventory. It typically includes information like the brand, product line, and unique characteristics that distinguish one item from another.2. ASO (App Store Optimization)。
ASO refers to optimizing a mobile app to rank higher in app store search results. This involves techniques like keyword optimization, improving app ratings and reviews, and enhancing app metadata.3. B2B (Business-to-Business)。
电商平台英语词汇大全掌握电商平台运营的关键词
电商平台英语词汇大全掌握电商平台运营的关键词电商平台(E-commerce platforms) 是指通过网络将买家和卖家联系在一起，实现商品交易的在线平台。
作为电子商务的重要组成部分，电商平台在今天的商业领域发挥着非常重要的作用。
掌握电商平台运营的关键词汇对于从事电商行业的从业者来说，是非常必要的。
本文将介绍一些常见的电商平台英语词汇，帮助读者更好地了解和运营电商平台。
一、平台基础词汇1. E-commerce（电子商务）：指通过电子手段实现商品和服务的买卖活动。
2. Website（网站）：指通过互联网访问的页面或集合。
3. Online store（在线商店）：指基于网站的商业交易平台。
4. Shopping cart（购物车）：指网上商店中的功能，可以把想要购买的商品暂时放置在其中。
5. Payment gateway（支付网关）：指在线商店中，用户进行支付的接口和系统。
二、电商平台功能词汇1. Product listing（产品清单）：指电商平台中展示商品的列表。
2. Product description（产品描述）：指对商品进行详细叙述的文字或图文介绍。
3. Product category（产品分类）：指根据一定规则对商品进行分类整理的行为。
4. Search bar（搜索栏）：指在线商店中提供的搜索商品的输入框。
5. Filter（筛选）：指根据特定条件对商品进行筛选，以便用户快速找到所需商品。
6. Add to cart（加入购物车）：指将商品添加到购物车的操作。
7. Checkout（结账）：指用户完成购物流程，进行支付和确认订单的操作。
8. Order status（订单状态）：指订单在处理过程中的不同状态，如待处理、已发货、已完成等。
9. Customer reviews（客户评价）：指用户对商品和服务进行评价和反馈的内容。
三、电商平台营销词汇1. Promotion（促销活动）：指通过价格、奖励或其他手段吸引客户购买的活动。
电子商务英语词汇大全了解电子商务平台在线交易和电子支付的英文英语词汇
电子商务英语词汇大全了解电子商务平台在线交易和电子支付的英文英语词汇在当今数字化时代，电子商务已成为商业活动的主要形式之一。
为了在电子商务领域更好地理解和沟通，掌握相关的英语词汇是至关重要的。
本文将为您提供一份电子商务英语词汇大全，帮助您更深入地了解电子商务平台、在线交易和电子支付的相关术语。
一、电子商务平台相关词汇1. E-commerce platform - 电子商务平台2. Online marketplace - 在线市场3. Electronic storefront - 电子商店4. Online storefront - 在线商店5. B2B (Business-to-Business) platform - 企业对企业平台6. B2C (Business-to-Consumer) platform - 企业对消费者平台7. C2C (Consumer-to-Consumer) platform - 消费者对消费者平台8. M-commerce (Mobile commerce) platform - 移动商务平台9. Social commerce platform - 社交商务平台10. P2P (Peer-to-Peer) platform - 点对点平台二、在线交易相关词汇1. Online transaction - 在线交易2. Order placement - 订单下单3. Shopping cart - 购物车4. Payment gateway - 支付网关5. Checkout process - 结算流程6. Product listing - 商品清单7. Product description - 商品描述8. Shipping address - 收货地址9. Delivery options - 配送选项10. Customer reviews - 用户评价三、电子支付相关词汇1. Electronic payment - 电子支付2. Online payment - 在线支付3. Credit card payment - 信用卡支付4. Debit card payment - 借记卡支付5. E-wallet - 电子钱包6. Digital currency - 数字货币7. Payment processing - 支付处理8. Payment confirmation - 支付确认9. Payment security - 支付安全10. Payment gateway integration - 支付网关集成四、其他相关词汇1. E-business - 电子商务2. E-marketing - 电子营销3. Online advertising - 在线广告4. Customer relationship management (CRM) - 客户关系管理5. Logistics - 物流6. Supply chain management - 供应链管理7. Data analytics - 数据分析8. Cybersecurity - 网络安全9. Mobile app development - 移动应用开发10. User experience (UX) - 用户体验以上只是电子商务领域中的部分重要词汇，希望能对您在学习和实践过程中有所帮助。
电子商务英语专业术语
Unit 3
Card reader 读卡器 Consumer-aggressive techniques 侵犯消费者权益的技术 Informaiton superhighway 信息高速公路 push marketing 推式营销 Pull marketing 拉式营销
电子交易 商业指南列表 财会系统 商业需求 信用等级 技术解决方案 门户网站 内容网站
Information public Information private Informtion safety Dispatch management Distribute processes Access market
Relational database
01
Flat model database
02
Hierarchical model database
03
Network model database
04
Relational model database
05
1
Conversion: 转型
2
Backbone :主干
charge-free policy 免费政策
profit-making models 盈利模式
gross profit margin 毛利率
profit margin 边际利润率
sell product line 销售产品线
operating profit 营业利润
cost-cutting moves 成本消减措施 after-hours trading 盘后交易 fulfillment cost 实现成本 customer-service center 客服中心 e-taxe(electronic taxe) 电子税收 e-shop 网上商店 general counsel 法律总顾问
电子商务平台英语词汇大全了解电商平台运营的关键词
电子商务平台英语词汇大全了解电商平台运营的关键词在当今数字化时代，电子商务平台已经成为了商业运营的重要方式之一。
为了更好地了解和运营电商平台，掌握相应的英语词汇是至关重要的。
本文将为您提供一份电子商务平台英语词汇大全，帮助您更好地理解和应用于电商平台运营。
一、平台基础词汇1. E-commerce（电子商务）: It refers to the buying and selling of goods and services over the internet.2. Platform（平台）: It is a digital space or website that provides a place for businesses and customers to interact and conduct transactions.3. Online Marketplace（在线市场）: It is a platform where multiple sellers can sell their products or services to customers.4. B2B（Business-to-Business）（企业对企业）: It refers to the business transactions between two or more companies.5. B2C（Business-to-Consumer）（企业对消费者）: It refers to the business transactions between a company and individual consumers.6. C2C（Consumer-to-Consumer）（消费者对消费者）: It refers to the business transactions between individual consumers.7. M-commerce（Mobile Commerce）（移动商务）: It refers to the buying and selling of goods and services through mobile devices.8. Payment Gateway（支付网关）: It is an online service that processes payments from customers to sellers.9. Logistics（物流）: It refers to the process of planning, implementing, and controlling the flow of goods from the point of origin to the point of consumption.10. Customer Support（客户支持）: It refers to the assistance and guidance provided to customers regarding products, services, or any other issues they may have.二、电商平台功能词汇1. Product Listing（产品列表）: It refers to the display and description of products or services on the platform.2. Search Engine Optimization（搜索引擎优化）: It is the process of improving the visibility and ranking of a website in search engine results.3. User Interface（用户界面）: It refers to the visual elements and design that allow users to interact with the platform.4. Shopping Cart（购物车）: It is a virtual cart that allows users to store selected items before checkout.5. Wish List（心愿单）: It is a feature that allows users to save and track products they are interested in purchasing.6. Order Tracking（订单跟踪）: It is the ability for customers to track the status and location of their orders.7. Customer Reviews（客户评价）: It is the feedback and opinions provided by customers regarding their experience with a product or service.8. Seller Rating（卖家评级）: It is the evaluation and rating given to sellers based on their performance and customer satisfaction.9. Promotions（促销活动）: It refers to the marketing activities and offers aimed at attracting customers and increasing sales.10. Analytics（分析）: It refers to the collection and analysis of data to gain insights and make informed business decisions.三、电商平台营销词汇1. Target Audience（目标受众）: It refers to the specific group of people that a marketing campaign is aimed at.2. Social Media Marketing（社交媒体营销）: It is the use of social media platforms to promote products or services.3. Influencer Marketing（影响者营销）: It is a form of marketing where influential individuals promote products or services to their followers.4. Email Marketing（电子邮件营销）: It is the use of email to send promotional messages, updates, or newsletters to customers.5. Content Marketing（内容营销）: It is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain customers.6. Paid Advertising（付费广告）: It refers to the practice of paying for ad space on platforms to promote products or services.7. Affiliate Marketing（联盟营销）: It is a performance-based marketing strategy where affiliates earn a commission for promoting products or services.8. Conversion Rate Optimization（转化率优化）: It is the process of improving the percentage of website visitors who take the desired action, such as making a purchase or filling out a form.9. Retargeting（再营销）: It is a technique that involves showing ads to users who have previously visited a website, encouraging them to return and complete a purchase.10. Viral Marketing（病毒式营销）: It is a marketing strategy that aims to create content that spreads rapidly and widely among the target audience.总结：通过学习和掌握电子商务平台的英语词汇，您将能更深入理解和运营电商平台，为您的电商业务带来更多机遇。
电商专用术语_英文版
电商常用术语中英对照•CVR (Click Value Rate): 转化率，衡量CPA广告效果的指标•CTR (Click Through Rate): 点击率•CPC (Cost Per Click): 按点击计费•CPA (Cost Per Action): 按成果数计费•CPM (Cost Per Mille): 按千次展现计费•CPS(Cost Per Sales)：以实际销售产品数量来换算（淘客）•PV (Page View): 流量•PV单价: 每PV的收入，衡量页面流量变现能力的指标•ADPV (Advertisement Page View): 载有广告的pageview流量•ADimp (ADimpression): 单个广告的展示次数•RPS (Revenue Per Search): 每搜索产生的收入，衡量搜索结果变现能力指标•ROI：return on investment回报率(ROI)是指通过投资而应返回的价值，它涵盖了企业的获利目标。
利润投入的经营所必备的财产相关，因为管理人员必须通过投资和现有财产获得利润。
又称会计收益率、投资利润率。
•UV(独立访客)：Unique Visitor•PV(访问量)：PageView,即页面浏览量或点击量，用户每次刷新即被计算一次。
•SKU：SKU=Stock Keeping Unit（库存量单位）销售常用术语及释义1.时间2.生意衡量指标1) 销售指标•GSV Gross Sales Value Sell-in的销售额•NSV Net Sales Value Sell-in的销售额减去TP•Distribution 分销率(ACN数据库可以查)2) 市场表现•Sales Value 消费者购买POS金额(offtake), 销售额•Sales Volume 消费者购买数量(offtake), 销量•Market share 市场份额(可以是销售额的份额Value share, 也可以是销量的份额Volume share)3) 财务指标•MAC margin after conversion 公司计算毛利, NSV减去制造成本•OP Operating profit 运营利润(看最后赚钱不赚…)4) 客户角度•case-fill rate 订单满足率•Category Management 品类管理•Shopper traffic 客流量•Basket value 客单价5) 品牌角度•Awareness 品牌认知度•Trail 尝试率•Repeat 重复购买率•Loyalty 忠诚度•SOV 线上广告份额(在嘈杂的竞争品牌广告中, 我们的声音占了多少) * 从Awareness 一直到Loyalty, 是层层递进的6) 比较基数•Benchmark 基准•Vs. target 和目标相比•Vs LY 和去年同期相比•Vs competitor 和竞品相比3.渠道1) Mega 大型•Hyper 超大型(收银台Checkout超过20个)•Cash & Carry 仓储式(如麦德龙, 收银台Checkout超过20个)•Large supermarket 大超市(收银台Checkout 7-19个)2) Middle 中型•Smaller supermarket (ss) 小超(收银台Checkout7-19个)•CVS 连锁便利店(一个收银台, 20家单店以上)•Counter store 柜台店•OSDO 批发市场•Special channel 特渠, 如加油站, 火车站…3) IC Impulse channel 冲动渠道•NCVS 非连锁便利店•Small store 夫妻老婆店4) B2B 团购4.销量分类同样是销量, 在公司的衡量指标中有很多不同的名称和定义, 具体如下: Sell-in, Offtake, DTS5. 产品分类1) Brand 分品牌Dove, SNK, Crispy, M&M ’s2) Sub-Category 分品类• Bulk 散装 • Sharing分享装 • Self-consumption 独享装•Gifting礼盒6. 销售人员MarsW/S, wholesaler 经销商, 如家氏NKA, national keyaccount 重点客户(直供)Retailer零售商, 如大方, 华润万家Consumer 消费者Sell-Sell-inDTSOfftakeOfftak•BDS Business development supervisor 销售主管•FOTG Feet on the ground 一线同事•BDR Business development representative 业务代表•JBDR Junior business development representative 初级业务代表•FLS Front Line Sales前线实地销售•MER Merchandise executive representative 理货员7. 合作部门Franchise 品牌市场部(品牌建设和开发, 更多是线上的投入, 以及新品开发) Consumer Insight 消费者洞察部(为市场部提供消费者研究结果以及尼尔森等外部数据源) Trade marketing 市场推广部(设计线下推广策略)Channel marketing 渠道推广部(负责具体到活动SOP以及与销售同事沟通)Logistic 后勤(物流)Finance 财务8. 价格表中的常见语RSP (Retail selling price) 零售价如43g, 6.5元Listing Price 供价如43g, 5.42元Margin 利润如, 43g, 20%Configuration 箱柜如心随8*16, 一箱8盒, 每盒16个Excl VAT 不含增值税Incl VAT 含增值税9. 城市分类fortress city 堡垒城市(BJ, TJ, SH, HZ, GZ, SZ)developing city 发展中城市(全国共38个)conversion city 转化城市10. 费用TP trade expense 投入给渠道的费用, 渠道受益CP consumer promotion expense 投入给消费者促销的费用, 消费者受益TTR trade term rebate 合同返点ATL Above the line 线上投入(如电视广告, 平面媒体, 楼宇广告, 赞助…) BTL Below the line 线下投入(如店内促销, 派发, 形象…)11. 必胜战役Must Win Battle公司MTP中期计划中的策略方向, 资源分配和结果追踪都围绕这四大战役, 我们销售也应该了解我们为何而战…今年为四大战役, 缩写连起来是SIGN(标语)MWB S (SNK) 士力架战役MWB I (Impulse Channel) 冲动渠道战役MWB G (Gifting) 礼盒战役MWB N (New needs) 开发新需求(包括M&M’s以及新品)12. 销售衡量指标Sales MetricsUniverse 存在店数Coverage 覆盖店数Distribution Points 分销点Hero SKU 英雄SKUAverage product line 平均产品线A-Display A陈列Activity evaluation 活动评估Turnover 人员流动NSV Gr NSV增长率Channel P&L 渠道的财务状况13. 其他•POP point of promotion 促销点(咱老说贴POP, 其实就是通过张贴促销信息让消费者认识到这个是促销点) •POS point of sales 销售点。
电子商务英语词汇表
电子商务英语词汇表电子商务英语词汇表在当今全球化的商业环境中，电子商务已经成为企业和个人发展的重要策略。
为了更好地适应这一趋势，掌握电子商务相关的英语词汇是至关重要的。
本文将为您提供一份详尽的电子商务英语词汇表，帮助您扩展商务领域的词汇量。
一、电子商务基础词汇1. Electronic Commerce（电子商务）- The buying and selling of goods and services over the internet.2. Online Shopping（网上购物）- The act of purchasing products or services through the internet.3. E-marketplace（电子市场）- An online platform where buyers and sellers come together to conduct business transactions.4. E-tailer（电子零售商）- An online retailer that sells products directly to consumers.5. B2B (Business-to-Business)（企业对企业）- Electronic transactions between businesses.6. B2C (Business-to-Consumer)（企业对消费者）- Electronic transactions between businesses and consumers.7. E-payment（电子支付）- The electronic transfer of funds for online purchases or transactions.8. SSL (Secure Sockets Layer)（安全套接层）- A security protocol that ensures secure communication between a website and its users.9. E-commerce Platform（电子商务平台）- Online software or application that enables businesses to sell products or services online.二、电子商务经营词汇1. Digital Marketing（数字营销）- Online marketing activities to promote products or services using digital channels.2. SEO (Search Engine Optimization)（搜索引擎优化）- Strategies and techniques to improve the visibility and ranking of a website in search engine results.3. SEM (Search Engine Marketing)（搜索引擎营销）- Online advertising to promote websites by increasing their visibility in search engine results.4. Social Media Marketing（社交媒体营销）- Marketing activities that utilize social media platforms to engage with the target audience and promote products or services.5. Content Marketing（内容营销）- Creating and distributing valuable and relevant content to attract and retain customers.6. Conversion Rate（转化率）- The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.7. Customer Acquisition（获客）- The process of attracting new customers to a business.8. Customer Retention（客户保留）- Strategies and activities aimed at keeping existing customers and encouraging repeat purchases.9. CRM (Customer Relationship Management)（客户关系管理）- A system or strategy to manage and analyze interactions with current and potential customers.10. Click-through Rate (CTR)（点击率）- The ratio of users who click on a specific link to the number of total users who view a page or advertisement.三、电子商务技术词汇1. E-commerce Website（电子商务网站）- An online platform that facilitates buying and selling of products or services.2. Mobile Commerce（移动商务）- Electronic transactions conducted through mobile devices, such as smartphones or tablets.3. Responsive Design（响应式设计）- A website design that adjusts and adapts to different screen sizes, ensuring optimal viewing experience across multiple devices.4. Cloud Computing（云计算）- The practice of storing and accessing data and programs over the internet instead of using local servers or hard drives.5. Big Data（大数据）- Large and complex data sets that can be analyzed to reveal patterns, trends, and associations.6. Artificial Intelligence (AI)（人工智能）- The simulation of human intelligence by computer systems to perform tasks such as natural language processing, problem-solving, and learning.7. Blockchain（区块链）- A decentralized and transparent digitalledger that records transactions across multiple computers.8. Data Encryption（数据加密）- The process of converting data into a code to prevent unauthorized access.9. API (Application Programming Interface)（应用程序接口）- A setof rules and protocols that allow different software applications to communicate with each other.结语通过掌握这些电子商务相关的英语词汇，对于参与和拓展电子商务领域的工作或学习将会非常有帮助。
电子商务英语词汇大全掌握电商行业的关键词
电子商务英语词汇大全掌握电商行业的关键词电子商务（Electronic Commerce），简称为电商，指的是通过计算机网络进行商业活动的过程。
随着互联网技术的飞速发展，电子商务已经成为现代商业领域的重要组成部分。
掌握电子商务英语词汇是在电商行业中获得成功的关键之一。
本文将总结一些电子商务中常用的英语词汇，以帮助读者更好地理解和运用电商行业的关键词。
一、电商平台相关词汇1. E-commerce platform：电子商务平台2. Online marketplace：在线市场3. B2B（Business-to-Business）platform：企业对企业平台4. B2C（Business-to-Customer）platform：企业对消费者平台5. C2C（Customer-to-Customer）platform：消费者对消费者平台6. E-commerce website：电子商务网站7. Online store：网上商店8. Shopping cart：购物车9. Payment gateway：支付网关10. Order fulfillment：订单处理二、电商运营相关词汇1. Online marketing：在线营销2. SEO（Search Engine Optimization）：搜索引擎优化3. SEM（Search Engine Marketing）：搜索引擎营销4. Social media marketing：社交媒体营销5. Content marketing：内容营销6. Conversion rate：转化率7. Customer retention：客户保留8. Customer engagement：客户参与度9. Return on investment (ROI)：投资回报率10. KPIs（Key Performance Indicators）：关键绩效指标三、电商交易相关词汇1. Online payment：在线支付2. E-wallet：电子钱包3. Digital currency：数字货币4. Cross-border e-commerce：跨境电子商务5. Dropshipping：直接发货6. Product sourcing：商品采购7. Inventory management：库存管理8. Fulfillment center：订单配送中心9. Logistics：物流10. E-commerce fraud：电子商务欺诈四、电商技术与安全相关词汇1. E-commerce platform：电子商务平台2. SSL（Secure Sockets Layer）：安全套接层协议3. Encryption：加密4. Cybersecurity：网络安全5. Firewall：防火墙6. Cloud computing：云计算7. Big data analytics：大数据分析8. Chatbot：聊天机器人9. Mobile commerce：移动商务10. Artificial intelligence：人工智能五、电商法律和政策相关词汇1. Consumer protection：消费者保护2. Online privacy：在线隐私3. Intellectual property rights：知识产权4. Copyright infringement：侵犯版权5. GDPR（General Data Protection Regulation）：通用数据保护条例6. Anti-trust laws：反垄断法7. Cybersecurity laws：网络安全法律8. Taxation for e-commerce：电子商务税收9. Customs regulations：海关法规10. Import/export restrictions：进出口限制通过了解和掌握以上电子商务英语词汇，读者可以更加准确地理解并运用于电商行业中。
电商专用术语-英文版
电商专用术语-英文版电商专用术语英文版In the world of ecommerce, there is a unique language filled with specific terms and jargon that help businesses and consumers navigate the online shopping landscape Understanding these terms is essential for anyone involved in the ecommerce industry, whether you're a seller, a buyer, or a marketer Let's take a look at some of the most common ecommerce terms in English1、 B2B （BusinesstoBusiness)This refers to commercial transactions between businesses For example, a manufacturer selling products in bulk to a wholesaler is a B2B transaction2、 B2C （BusinesstoConsumer)It represents the direct sale of goods or services from a business to individual consumers Online retail stores that sell to individual shoppers are typical B2C operations3、 C2C （ConsumertoConsumer)This model enables consumers to sell goods or services to other consumers Platforms like eBay and Craigslist facilitate C2C transactions4、 SKU （Stock Keeping Unit)An SKU is a unique identifier assigned to each distinct product or item for inventory management purposes It helps businesses keep track of their stock levels accurately5、 UPC （Universal Product Code)A standardized barcode used to identify products It provides a universal way for retailers and suppliers to manage and track inventory6、 Ecommerce PlatformA software or webbased solution that enables businesses to set up and manage their online stores Popular ecommerce platforms include Shopify, Magento, and WooCommerce7、 Shopping CartThis is an online feature where customers can add the products they wish to purchase before proceeding to checkout8、 CheckoutThe process where customers finalize their purchase by providing payment and shipping information9、 Payment GatewayA service that authorizes and processes online payments It securely transmits payment details between the customer, the merchant, and the financial institution10、 SSL Certificate （Secure Sockets Layer)A digital certificate that encrypts data transmitted between a website and a user's browser to ensure secure transactions and protect sensitive information like credit card details11、 DropshippingA business model where the store doesn't keep the products in stock Instead, when a customer makes a purchase, the store purchases the item from a third party and has it directly shipped to the customer12、 Affiliate MarketingA performancebased marketing strategy where affiliates promote a merchant's products or services and earn a commission for each sale or lead generated through their referral13、 SEO （Search Engine Optimization)The process of optimizing a website to rank higher in search engine results pages, increasing organic （nonpaid) traffic14、 SEM （Search Engine Marketing)This includes paid advertising efforts like Google Ads to increase visibility in search engine results15、 CPC （Cost Per Click)A pricing model in online advertising where advertisers pay each time a user clicks on their ad16、 CPM （Cost Per Mille/Thousand Impressions)Advertisers pay a fixed rate for every 1,000 impressions （views) of their ad17、 Conversion RateThe percentage of website visitors who complete a desired action, such as making a purchase or signing up for a newsletter18、 AOV （Average Order Value)The average amount spent by customers in each order19、 ROI （Return on Investment)A measure used to evaluate the efficiency or profitability of an investment In ecommerce, it helps determine the success of marketing campaigns or business strategies20、 CRM （Customer Relationship Management)A system or strategy for managing interactions with customers to improve customer satisfaction and loyalty21、 API （Application Programming Interface)A set of rules and protocols that allow different software applications to communicate and interact with each other22、 Big DataExtremely large datasets that can be analyzed to reveal patterns, trends, and associations, helping businesses make informed decisions23、 Mobile Commerce （mcommerce)The conduct of ecommerce transactions using mobile devices such as smartphones and tablets24、 Omnichannel RetailingProviding a seamless shopping experience across multiple channels, including online stores, physical stores, mobile apps, and social media25、 Social CommerceBuying and selling products through social media platformsThese are just some of the key ecommerce terms in English Keeping up with the latest terminology and understanding their meanings is crucial for staying competitive and successful in the everevolving world of ecommerce。
电商的一些专业名词
电商的一些专业名词1. 电商（E-commerce）：指通过互联网技术进行商品销售、购买、支付等交易活动的商业模式。
2. 电商平台（E-commerce platform）：提供线上交易服务的互联网平台，如淘宝、京东。
3. B2B电商（Business-to-Business e-commerce）：企业与企业之间进行商品或服务交易的电商模式。
4. B2C电商（Business-to-Consumer e-commerce）：企业与个人之间进行商品或服务交易的电商模式。
5. O2O电商（Online-to-Offline e-commerce）：线上线下一体化的电商模式，通过线下实体门店接受线上订单并提供商品或服务。
6. C2C电商（Consumer-to-Consumer e-commerce）：个人与个人之间进行商品或服务交易的电商模式，如闲鱼平台。
7. 跨境电商（Cross-border e-commerce）：跨越地域边界进行国际交易的电商模式。
8. 垂直电商（Vertical e-commerce）：专注于特定行业或品类的电商平台，如美妆电商、母婴电商。
9. 横向电商（Horizontal e-commerce）：涵盖多个行业或品类的电商平台，如综合性电商平台。
10. 电商孵化器（E-commerce incubator）：为新兴电商企业提供支持和指导的孵化器、加速器。
11. 电商物流（E-commerce logistics）：专门针对电商物流需求的物流服务，包括仓储、配送、运输等。
12. 电商支付（E-commerce payment）：提供在线支付服务的支付机构或支付接口，如支付宝、微信支付。
13. 电商营销（E-commerce marketing）：为促进电商销售进行的各种营销活动，包括广告、促销、推广等。
14. 电商数据分析（E-commerce data analysis）：通过对电商平台的数据进行统计和分析，提供商业决策依据和优化策略。
电商专用术语-英文版
电商常用术语中英对照•CVR (Click Value Rate): 转化率,衡量CPA广告效果得指标•CTR (Click Through Rate): 点击率•CPC (Cost Per Click): 按点击计费•CPA (Cost Per Action): 按成果数计费•CPM (Cost Per Mille): 按千次展现计费•CPS(Cost Per Sales):以实际销售产品数量来换算(淘客)•PV (Page View): 流量•PV单价: 每PV得收入,衡量页面流量变现能力得指标•ADPV (Advertisement Page View): 载有广告得pageview流量•ADimp (ADimpression): 单个广告得展示次数•RPS (Revenue Per Search): 每搜索产生得收入,衡量搜索结果变现能力指标•ROI:return on investment回报率(ROI)就是指通过投资而应返回得价值,它涵盖了企业得获利目标。
利润投入得经营所必备得财产相关,因为管理人员必须通过投资与现有财产获得利润。
又称会计收益率、投资利润率。
•UV(独立访客):Unique Visitor•PV(访问量):PageView,即页面浏览量或点击量,用户每次刷新即被计算一次。
•SKU:SKU=Stock Keeping Unit(库存量单位)销售常用术语及释义1. 时间1) 销售指标•GSV Gross Sales Value Sellin得销售额•NSV Net Sales Value Sellin得销售额减去TP•Distribution 分销率(ACN数据库可以查)2) 市场表现•Sales Value 消费者购买POS金额(offtake), 销售额•Sales Volume 消费者购买数量(offtake), 销量•Market share 市场份额(可以就是销售额得份额Value share, 也可以就是销量得份额Volume share)3) 财务指标•MAC margin after conversion 公司计算毛利, NSV减去制造成本•OP Operating profit 运营利润(瞧最后赚钱不赚…)4) 客户角度•casefill rate 订单满足率•Category Management 品类管理•Shopper traffic 客流量•Basket value 客单价5) 品牌角度•Awareness 品牌认知度•Trail 尝试率•Repeat 重复购买率•Loyalty 忠诚度•SOV 线上广告份额(在嘈杂得竞争品牌广告中, 我们得声音占了多少) * 从Awareness 一直到Loyalty, 就是层层递进得6) 比较基数•Benchmark 基准•Vs、target 与目标相比•Vs LY 与去年同期相比•Vs petitor 与竞品相比3. 渠道1) Mega 大型•Hyper 超大型(收银台Checkout超过20个)•Cash & Carry 仓储式(如麦德龙, 收银台Checkout超过20个)•Large supermarket 大超市(收银台Checkout 719个)2) Middle 中型•Smaller supermarket (ss) 小超(收银台Checkout719个)•CVS 连锁便利店(一个收银台, 20家单店以上)•Counter store 柜台店•OSDO 批发市场•Special channel 特渠, 如加油站, 火车站…3) IC Impulse channel 冲动渠道•NCVS 非连锁便利店•Small store 夫妻老婆店4) B2B 团购4. 销量分类同样就是销量, 在公司得衡量指标中有很多不同得名称与定义, 具体如下:Sellin, Offtake, DTS5. 产品分类1) Brand 分品牌Dove, SNK, Crispy, M&M’s2) SubCategory 分品类•Bulk 散装•Sharing 分享装•Selfconsumption 独享装•Gifting 礼盒6. 销售人员•BDS Business development supervisor 销售主管•FOTG Feet on the ground 一线同事•BDR Business development representative 业务代表•JBDR Junior business development representative 初级业务代表•FLS Front Line Sales前线实地销售•MER Merchandise executive representative 理货员7、合作部门Franchise 品牌市场部(品牌建设与开发, 更多就是线上得投入, 以及新品开发) Consumer Insight 消费者洞察部(为市场部提供消费者研究结果以及尼尔森等外部数据源) Trade marketing 市场推广部(设计线下推广策略)Channel marketing 渠道推广部(负责具体到活动SOP以及与销售同事沟通)Logistic 后勤(物流)Finance 财务8、价格表中得常见语RSP (Retail selling price) 零售价如43g, 6、5元Listing Price 供价如43g, 5、42元Margin 利润如, 43g, 20%Configuration 箱柜如心随8*16, 一箱8盒, 每盒16个Excl VAT 不含增值税Incl VAT 含增值税9、城市分类fortress city 堡垒城市(BJ, TJ, SH, HZ, GZ, SZ)developing city 发展中城市(全国共38个)conversion city 转化城市10、费用TP trade expense 投入给渠道得费用, 渠道受益CP consumer promotion expense 投入给消费者促销得费用, 消费者受益TTR trade term rebate 合同返点ATL Above the line 线上投入(如电视广告, 平面媒体, 楼宇广告, 赞助…)BTL Below the line 线下投入(如店内促销, 派发, 形象…)11、必胜战役Must Win Battle公司MTP中期计划中得策略方向, 资源分配与结果追踪都围绕这四大战役, 我们销售也应该了解我们为何而战…今年为四大战役, 缩写连起来就是SIGN(标语)MWB S (SNK) 士力架战役MWB I (Impulse Channel) 冲动渠道战役MWB G (Gifting) 礼盒战役MWB N (New needs) 开发新需求(包括M&M’s以及新品)12、销售衡量指标Sales MetricsUniverse 存在店数Coverage 覆盖店数Distribution Points 分销点Hero SKU 英雄SKUAverage product line 平均产品线A- Display A陈列Activity evaluation 活动评估Turnover 人员流动NSV Gr NSV增长率Channel P&L 渠道得财务状况13、其她•POP point of promotion 促销点(咱老说贴POP, 其实就就是通过张贴促销信息让消费者认识到这个就是促销点)•POS point of sales 销售点。
常用电子商务英语
常用电子商务英语随着互联网的飞速发展，电子商务已经成为了当今商业领域的重要组成部分。
在这个全球化的时代，掌握常用的电子商务英语对于从事相关行业的人员来说至关重要。
无论是与国际客户交流、处理订单，还是了解行业动态，都离不开对电子商务英语的熟练运用。
一、电子商务基础词汇首先，让我们来了解一些电子商务的基础词汇。
“Ecommerce”（电子商务）是最核心的词汇，它涵盖了通过互联网进行的商业活动。
“Online shopping”（网上购物）则是消费者通过网络购买商品或服务的行为。
“Website”（网站）是电子商务的重要平台，企业通过自己的网站展示产品、提供服务。
“Webpage”（网页）是网站中的单个页面，包含各种信息。
“Product listing”（产品列表）用于展示商品的详细信息，包括名称、图片、价格等。
“Shopping cart”（购物车）是消费者在购物过程中用来暂时存放选中商品的地方。
“Checkout”（结账）是完成购买并支付的步骤。
二、支付与金融相关词汇在电子商务中，支付是关键环节。
“Payment method”（支付方式）有多种选择，比如“Credit card”（信用卡）、“Debit card”（借记卡）、“PayPal”（贝宝）、“Alipay”（支付宝）等。
“Secure payment”（安全支付）确保交易过程中资金的安全。
“Refund”（退款）在消费者对商品不满意或出现问题时会涉及到。
“Transaction fee”（交易手续费）是支付过程中可能产生的费用。
“Currency exchange”（货币兑换）在跨境电商中常常需要考虑。
“Invoice”（发票）是购买商品或服务的凭证。
“Receipt”（收据）则是支付完成后的证明。
三、物流与配送相关词汇商品的物流配送也是电子商务的重要环节。
“Logistics”（物流）涵盖了货物的运输、存储和配送等环节。
“Delivery”（配送）指将商品送到客户手中的过程。
电子商务英语专业术语
电子商务英语专业术语在当今数字化的时代，电子商务已经成为了一种不可忽视的商业模式。
随着全球市场的扩大和互联网技术的不断进步，电子商务的领域已经变得更加广阔和多样化。
作为电子商务从业者，掌握电子商务英语专业术语会给你带来极大的优势。
在这篇文章中，我们将会介绍一些电子商务中常用的英语专业术语。
1. eCommerce (电子商务)：指通过互联网实现买卖商品或服务的商业活动。
2. B2B (Business-to-Business) ：指企业之间进行电子商务的商业活动。
3. B2C (Business-to-Consumer) ：指企业向消费者进行电子商务的商业活动。
4. C2C (Consumer-to-Consumer) ：指消费者之间进行电子商务的商业活动。
5. E-Marketplace (电子市场)：互联网上的一个平台，买家和卖家可以在该平台上进行交易。
6. Online Payment（在线支付）：通过互联网进行支付的方式。
7. Mobile Payment（移动支付）：通过手机或其他移动设备进行支付的方式。
8. Shopping cart（购物车）：用于存储网上购物中所选商品的虚拟车，以方便消费者查看、修改商品和结算。
9. Shipping（配送）：将商品从卖家处运送到买家处的过程。
10. Fulfillment（履行）：从订单到发货的整个流程。
包括收货、检查商品、打包、配送等环节。
以上是电子商务常用的十个英语专业术语，虽然这些词汇看起来很简单，但是在实践过程中需要注意的细节很多。
另外，电子商务英语专业术语还有很多，如 SEO (搜索引擎优化)、CRM (客户关系管理)、ERP (企业资源计划)、EDI (电子数据交换)、P2P (点对点) 等，需要从业者们学习和掌握。
总之，在电子商务领域里，学习和掌握这些专业术语的重要性不言而喻。
通过深入了解电子商务中的专业术语，从业者们可以更好地沟通交流，理解客户需求，提高团队运作效率，进而推动企业不断发展。
电商专用术语-英文版知识分享
电商专用术语-英文版电商常用术语中英对照•CVR (Click Value Rate): 转化率，衡量CPA广告效果的指标•CTR (Click Through Rate): 点击率•CPC (Cost Per Click): 按点击计费•CPA (Cost Per Action): 按成果数计费•CPM (Cost Per Mille): 按千次展现计费•CPS(Cost Per Sales)：以实际销售产品数量来换算（淘客）•PV (Page View): 流量•PV单价: 每PV的收入，衡量页面流量变现能力的指标•ADPV (Advertisement Page View): 载有广告的pageview流量•ADimp (ADimpression): 单个广告的展示次数•RPS (Revenue Per Search): 每搜索产生的收入，衡量搜索结果变现能力指标•ROI：return on investment回报率(ROI)是指通过投资而应返回的价值，它涵盖了企业的获利目标。
利润投入的经营所必备的财产相关，因为管理人员必须通过投资和现有财产获得利润。
又称会计收益率、投资利润率。
•UV(独立访客)：Unique Visitor•PV(访问量)：PageView,即页面浏览量或点击量，用户每次刷新即被计算一次。
•SKU：SKU=Stock Keeping Unit（库存量单位）销售常用术语及释义1. 时间2. 生意衡量指标1) 销售指标•GSV Gross Sales Value Sell-in的销售额•NSV Net Sales Value Sell-in的销售额减去TP•Distribution 分销率 (ACN数据库可以查)2) 市场表现•Sales Value 消费者购买POS金额(offtake), 销售额•Sales Volume 消费者购买数量(offtake), 销量•Market share 市场份额(可以是销售额的份额Value share, 也可以是销量的份额Volume share)3) 财务指标•MAC margin after conversion 公司计算毛利, NSV减去制造成本•OP Operating profit 运营利润(看最后赚钱不赚…)4) 客户角度•case-fill rate 订单满足率•Category Management 品类管理•Shopper traffic 客流量•Basket value 客单价5) 品牌角度•Awareness 品牌认知度•Trail 尝试率•Repeat 重复购买率•Loyalty 忠诚度•SOV 线上广告份额(在嘈杂的竞争品牌广告中, 我们的声音占了多少) * 从Awareness 一直到Loyalty, 是层层递进的6) 比较基数•Benchmark 基准•Vs. target 和目标相比•Vs LY 和去年同期相比•Vs competitor 和竞品相比3. 渠道1) Mega 大型•Hyper 超大型(收银台Checkout超过20个)•Cash & Carry 仓储式(如麦德龙, 收银台Checkout超过20个) •Large supermarket 大超市(收银台Checkout 7-19个)2) Middle 中型•Smaller supermarket (ss) 小超(收银台Checkout7-19个)•CVS 连锁便利店(一个收银台, 20家单店以上) •Counter store 柜台店•OSDO 批发市场•Special channel 特渠, 如加油站, 火车站…3) IC Impulse channel 冲动渠道•NCVS 非连锁便利店•Small store 夫妻老婆店4) B2B 团购4. 销量分类同样是销量, 在公司的衡量指标中有很多不同的名称和定义, 具体如下:Sell-in, Offtake, DTS5. 产品分类1) Brand 分品牌Dove, SNK, Crispy, M&M’s2) Sub-Category 分品类•Bulk 散装•Sharing 分享装•Self-consumption 独享装•Gifting 礼盒6. 销售人员•BDS Business development supervisor 销售主管•FOTG Feet on the ground 一线同事•BDR Business development representative 业务代表•JBDR Junior business development representative 初级业务代表•FLS Front Line Sales 前线实地销售•MER Merchandise executive representative 理货员7. 合作部门Franchise 品牌市场部 (品牌建设和开发, 更多是线上的投入, 以及新品开发) Consumer Insight 消费者洞察部(为市场部提供消费者研究结果以及尼尔森等外部数据源) Trade marketing 市场推广部 (设计线下推广策略)Channel marketing 渠道推广部 (负责具体到活动SOP以及与销售同事沟通)Logistic 后勤 (物流)Finance 财务8. 价格表中的常见语RSP (Retail selling price) 零售价如43g, 6.5元Listing Price 供价如43g, 5.42元Margin 利润如, 43g, 20%Configuration 箱柜如心随 8*16, 一箱8盒, 每盒16个Excl VAT 不含增值税Incl VAT 含增值税9. 城市分类fortress city 堡垒城市 (BJ, TJ, SH, HZ, GZ, SZ)developing city 发展中城市(全国共38个)conversion city 转化城市10. 费用TP trade expense 投入给渠道的费用, 渠道受益CP consumer promotion expense 投入给消费者促销的费用, 消费者受益TTR trade term rebate 合同返点ATL Above the line 线上投入(如电视广告, 平面媒体, 楼宇广告, 赞助…)BTL Below the line 线下投入(如店内促销, 派发, 形象…)11. 必胜战役 Must Win Battle公司MTP中期计划中的策略方向, 资源分配和结果追踪都围绕这四大战役, 我们销售也应该了解我们为何而战…今年为四大战役, 缩写连起来是SIGN(标语)MWB S (SNK) 士力架战役MWB I (Impulse Channel) 冲动渠道战役MWB G (Gifting) 礼盒战役MWB N (New needs) 开发新需求(包括M&M’s以及新品)12. 销售衡量指标 Sales MetricsUniverse 存在店数Coverage 覆盖店数Distribution Points 分销点Hero SKU 英雄SKUAverage product line 平均产品线A- Display A陈列Activity evaluation 活动评估Turnover 人员流动NSV Gr NSV增长率Channel P&L 渠道的财务状况13. 其他•POP point of promotion 促销点(咱老说贴POP, 其实就是通过张贴促销信息让消费者认识到这个是促销点) •POS point of sales 销售点。
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FLS Front Line Sales前线实地销售
MER Merchandise executive representative理货员
7.合作部门
Franchise品牌市场部(品牌建设和开发,更多是线上的投入,以及新品开发)
十月同比增长
YTD
Year to date
今年至今
09P11 YTD
09年P1-P11累计
YTG
Year to go
今年剩下的时间
09P11YTD
09年P12-P13累计
MAT
Moving annual total
往前滚动一年
09P11MAT
08年P12-09年P11
P
Period
段
P3,第3段
2.生意衡量指标
A-DisplayA陈列
Activity evaluation活动评估
Turnover人员流动
NSVGrNSV增长率
Channel P&L渠道的财务状况
13.其他
POPpoint of promotion促销点
(咱老说贴POP,其实就是通过张贴促销信息让消费者认识到这个是促销点)
POSpoint of sales销售点
RPS (Revenue Per Search):每搜索产生的收入，衡量搜索结果变现能力指标
ROI：return on investment回报率(ROI)是指通过投资而应返回的价值，它涵盖了企业的获利目标。利润投入的经营所必备的财产相关，因为管理人员必须通过投资和现有财产获得利润。又称会计收益率、投资利润率。
RSP (Retail selling price)零售价如43g, 6.5元
Listing Price供价如43g, 5.42元
Margin利润如, 43g, 20%
Configuration箱柜如心随8*16,一箱8盒,每盒16个
Excl VAT不含增值税
Incl VAT含增值税
9.城市分类
fortress city堡垒城市(BJ, TJ, SH, HZ, GZ, SZ)
2) Middle中型
Smaller supermarket (ss)小超(收银台Checkout7-19个)
CVS连锁便利店(一个收银台, 20家单店以上)
Counter store柜台店
OSDO批发市场
Special channel特渠,如加油站,火车站…
3) ICImpulse channel冲动渠道
CPS(Cost Per Sales)：以实际销售产品数量来换算（淘客）
PV (Page View):流量
PV单价:每PV的收入，衡量页面流量变现能力的指标
ADPV (Advertisement Page View):载有广告的pageview流量
ADimp (ADimpression):单个广告的展示次数
电商常用术语中英对照
CVR (Click Value Rate):转化率，衡量CPA广告效果的指标
CTR (Click Through Rate):点击率
CPC (Cost Per Click):按点击计费
CPA (Cost Per Action):按成果数计费
CPM (Cost Per Mille):按千次展现计费
Category Management品类管理
Shopper traffic客流量
Basket value客单价
5)品牌角度
Awareness品牌认知度
Trail尝试率
Repeat重复购买率
Loyalty忠诚度
SOV线上广告份额
(在嘈杂的竞争品牌广告中,我们的声音占了多少)
*从Awareness一直到Loyalty,是层层递进的
UV(独立访客)：Unique Visitor
PV(访问量)：PageView,即页面浏览量或点击量，用户每次刷新即被计算一次。
SKU：SKU=Stock Keeping Unit（库存量单位）
销售常用术语及释义
1.时间
英语缩写
英语全称
中文释义
举例
YAG
Year ago
与去年同期相比
Oct YAG Gr%
BTLBelow the line线下投入(如店内促销,派发,形象…)
11.必胜战役Must WinBattle
公司MTP中期计划中的策略方向,资源分配和结果追踪都围绕这四大战役,我们销售也应该了解我们为何而战…今年为四大战役,缩写连起来是SIGN(标语)
MWBS (SNK)士力架战役
MWBI (Impulse Channel)冲动渠道战役
NCVS非连锁便利店
Small store夫妻老婆店
4) B2B团购
4.销量分类
同样是销量,在公司的衡量指标中有很多不同的名称和定义,具体如下:
Sell-in, Offtake, DTS
5.产品分类
1)Brand分品牌
Dove, SNK, Crispy, M&M’s
2)Sub-Category分品类
6)比较基数
Benchmark基准
Vs. target和目标相比
Vs LY和去年同期相比
Vs competitor和竞品相比
3.渠道
1) Mega大型
Hyper超大型(收银台Checkout超过20个)
Cash & Carry仓储式(如麦德龙,收银台Checkout超过20个)
Large supermarket大超市(收银台Checkout 7-19个)
developing city发展中城市(全国共38个)
conversion city转化城市
10.费用
TPtrade expense投入给渠道的费用,渠道受益
CPconsumer promotion expense投入给消费者促销的费用,消费者受益
TTRtrade term rebate合同返点
ATLAbove the line线上投入(如电视广告,平面媒体,楼宇广告,赞助…)
1)销售指标
GSVGross Sales ValueSell-in的销售额
NSVNet Sales ValueSell-in的销售额减去TP
Distribution分销率(ACN数据库可以查)
2)市场表现
Sales Value消费者购买数量(offtake),销量
Consumer Insight消费者洞察部(为市场部提供消费者研究结果以及尼尔森等外部数据源)
Trade marketing市场推广部(设计线下推广策略)
Channel marketing渠道推广部(负责具体到活动SOP以及与销售同事沟通)
Logistic后勤(物流)
Finance财务
8.价格表中的常见语
Market share市场份额(可以是销售额的份额Value share,也可以是销量的份额Volume share)
3)财务指标
MACmargin after conversion公司计算毛利,NSV减去制造成本
OPOperating profit运营利润(看最后赚钱不赚…)
4)客户角度
case-fill rate订单满足率
MWBG (Gifting)礼盒战役
MWBN (New needs)开发新需求(包括M&M’s以及新品)
12.销售衡量指标Sales Metrics
Universe存在店数
Coverage覆盖店数
Distribution Points分销点
Hero SKU英雄SKU
Average product line平均产品线
Bulk散装
Sharing分享装
Self-consumption独享装
Gifting礼盒
6.销售人员
BDSBusiness development supervisor销售主管
FOTGFeet on the ground一线同事
BDRBusiness development representative业务代表