跨文化交际导论课件1
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ICC studies in China
ICC was firstly introduced into China during the early 1980s by some English teachers. Hu Wenzhong, a leading scholar of ICC in China The 5th International Conference on Cross-cultural Communication was held in Harbin, China China Association for Intercultural Communication was established in 1995.
Intercultural communication is a common daily occurrence.
Foreign travelers, overseas students
Four crucial developments that contribute to the rapid increase of ICC
ICC is becoming increasingly important
Globalization of the world’s economy will challenge virtually all businesspersons to become more internationally aware and intellectually adept. The major changes in China’s society reinforce the fact that intercultural communication is becoming a daily occurrence and is becoming increasingly important.
Defining Intercultural Communication (ICC)
The term first used by Edward T. Hall in 1959 and is simply defined as interpersonal communication between members of different cultures. ICC can include international, interethnic, interracial, and interregional communication.
Interaction between southerners and northerners.
The features of intercultural communication
It is a universal phenomenon. It occurs everywhere in the world.
ICC has continued to prosper in the U.S. because
The country is a land of immigrants from many diverse cultures There are thousands of new immigrants entering the country every year The U.S. has large numbers of foreign students and tourists The American involvement in the global economy
Communication between whites and blacks in the U.S.
Interregional communication
The exchange of messages between members of the dominant culture within a country. They share common messages and experiences over a long period of time, but live in different regions of the same country.
The development of ICC
This new field of study originated in the U.S. in the late 1950s. It gained acceptance through training and testing practice in the 1960s and 1970s. It formed its basis framework in the late 1970s. It has made great achievements in theory and practice ever since the 1980s both inside and outside of the U.S. Today, ICC is widely acknowledged and extensively researched in all parts of the world.
zhuxiaoshu@yahoo.com.cn
Your final grade components
Attendance 10% Assignments 30% Final exam 60%
Questions on the course participants
If you were asked to define culture, what definition would you give? Have you thought of the possible difference between cross-cultural of intercultural communication? Have you had any misunderstandings with foreign teachers and students, with whom you have contact? Why do we need to study intercultural communication?
If you are receiving messages from another culture, you are involved in ICC.
Communications between cultures has been going on for thousands of years.
Silk road
The objectives of this course
To identify and analyze cultural differences so as to avoid such kinds of misunderstanding in international communication. To provide a framework for understanding of factors that influence intercultural communication. To help you develop effective strategies in dealing with potential cultural conflicts and improve your intercultural communicative competence.
Intercultural communication skills are essential for people today
The literature in international business is filled with examples of intercultural miscommunication and blunders, which show the results of miscalculating-or simply ignoring- the cultural dimension of international business. More and more people have come to realize the cultural impact and possible negative consequences that come from inappropriate communications during international transactions.
It occurs when the source and the receiver exchanging messages are from different races which pertains to physical characteristic. It may or may not be intercultural.
Introduction to Intercultural Communication
Chapter 1
Self introduction page of the course leader
Prof. Zhu Xiaoshu (Ph.D.) University of International Business and Economics/
Interethnic communication
Communication between people of the same race but different ethnic backgrounds.
Communication between a Tibetan and a Han
Interracial communication
Improvements in transportation technology Developments in communication technology Changes in mass migration patterns Globalization of the world economy
Edward Hall the founder of ICC
Edward Hall conceptualized this new field of ICC in the early 1950s. The Silent Language (Hall, 1959) is considered the classic fundamental book of ICC study.
International communication
Communication takes place between nations and governments rather than individuals. It is quite formal and ritualized.
Dialogue at the UN. Dialogue between Chinese Chairman and American president.
International business
Multinational corporations’ annual sales are compatible to or greater than the yearly gross domestic product of most countries. China’s share of the world trade has grown more rapidly with its trade volume ranked the 3rd in the world. Of the top 500 world enterprises, almost 450 have come to China for investment.
ICC studies in China
ICC was firstly introduced into China during the early 1980s by some English teachers. Hu Wenzhong, a leading scholar of ICC in China The 5th International Conference on Cross-cultural Communication was held in Harbin, China China Association for Intercultural Communication was established in 1995.
Intercultural communication is a common daily occurrence.
Foreign travelers, overseas students
Four crucial developments that contribute to the rapid increase of ICC
ICC is becoming increasingly important
Globalization of the world’s economy will challenge virtually all businesspersons to become more internationally aware and intellectually adept. The major changes in China’s society reinforce the fact that intercultural communication is becoming a daily occurrence and is becoming increasingly important.
Defining Intercultural Communication (ICC)
The term first used by Edward T. Hall in 1959 and is simply defined as interpersonal communication between members of different cultures. ICC can include international, interethnic, interracial, and interregional communication.
Interaction between southerners and northerners.
The features of intercultural communication
It is a universal phenomenon. It occurs everywhere in the world.
ICC has continued to prosper in the U.S. because
The country is a land of immigrants from many diverse cultures There are thousands of new immigrants entering the country every year The U.S. has large numbers of foreign students and tourists The American involvement in the global economy
Communication between whites and blacks in the U.S.
Interregional communication
The exchange of messages between members of the dominant culture within a country. They share common messages and experiences over a long period of time, but live in different regions of the same country.
The development of ICC
This new field of study originated in the U.S. in the late 1950s. It gained acceptance through training and testing practice in the 1960s and 1970s. It formed its basis framework in the late 1970s. It has made great achievements in theory and practice ever since the 1980s both inside and outside of the U.S. Today, ICC is widely acknowledged and extensively researched in all parts of the world.
zhuxiaoshu@yahoo.com.cn
Your final grade components
Attendance 10% Assignments 30% Final exam 60%
Questions on the course participants
If you were asked to define culture, what definition would you give? Have you thought of the possible difference between cross-cultural of intercultural communication? Have you had any misunderstandings with foreign teachers and students, with whom you have contact? Why do we need to study intercultural communication?
If you are receiving messages from another culture, you are involved in ICC.
Communications between cultures has been going on for thousands of years.
Silk road
The objectives of this course
To identify and analyze cultural differences so as to avoid such kinds of misunderstanding in international communication. To provide a framework for understanding of factors that influence intercultural communication. To help you develop effective strategies in dealing with potential cultural conflicts and improve your intercultural communicative competence.
Intercultural communication skills are essential for people today
The literature in international business is filled with examples of intercultural miscommunication and blunders, which show the results of miscalculating-or simply ignoring- the cultural dimension of international business. More and more people have come to realize the cultural impact and possible negative consequences that come from inappropriate communications during international transactions.
It occurs when the source and the receiver exchanging messages are from different races which pertains to physical characteristic. It may or may not be intercultural.
Introduction to Intercultural Communication
Chapter 1
Self introduction page of the course leader
Prof. Zhu Xiaoshu (Ph.D.) University of International Business and Economics/
Interethnic communication
Communication between people of the same race but different ethnic backgrounds.
Communication between a Tibetan and a Han
Interracial communication
Improvements in transportation technology Developments in communication technology Changes in mass migration patterns Globalization of the world economy
Edward Hall the founder of ICC
Edward Hall conceptualized this new field of ICC in the early 1950s. The Silent Language (Hall, 1959) is considered the classic fundamental book of ICC study.
International communication
Communication takes place between nations and governments rather than individuals. It is quite formal and ritualized.
Dialogue at the UN. Dialogue between Chinese Chairman and American president.
International business
Multinational corporations’ annual sales are compatible to or greater than the yearly gross domestic product of most countries. China’s share of the world trade has grown more rapidly with its trade volume ranked the 3rd in the world. Of the top 500 world enterprises, almost 450 have come to China for investment.