《跨境电商实用英语》PPT (4)
合集下载
跨境电商中的英语实践PPT课件
_______________________________________ _____________________________________________
Complimentary Close, Signature
32 Your site here
2.1 Seven Guidelines of Writing English Business Letters（英文商务信函写作七原则）
24 Your site here
c. ’l’的发音
发/e/音，舌头平着顶向上牙床 fill her up kill him tell her
25 Your site here
现代英语的社会环境
1. 社会用人单位对英语的需求调查显示：
76.2%的被调查单位在工作中会偶尔或经常涉及 到英语的使用；
LOGO
跨境电商中的英语 实践
.
1
1. 英语口语在全球电子商务中的实用性
1.1 商务会谈中相互问候 1.2 马云汉诺威演讲
2. 电商实操中英文商务写作
2 Your site here
1.1 商务会谈中相互问候
Greeting a. How much do you know about
the way Americans greet people and give responses?
I’m Mike Smith. Please call me _M_i_k_e_.
Please _c_a_ll me or _e_-m__a_ilme if you need any help.
9
I’m a freshman /first year student at this college. My
Complimentary Close, Signature
32 Your site here
2.1 Seven Guidelines of Writing English Business Letters（英文商务信函写作七原则）
24 Your site here
c. ’l’的发音
发/e/音，舌头平着顶向上牙床 fill her up kill him tell her
25 Your site here
现代英语的社会环境
1. 社会用人单位对英语的需求调查显示：
76.2%的被调查单位在工作中会偶尔或经常涉及 到英语的使用；
LOGO
跨境电商中的英语 实践
.
1
1. 英语口语在全球电子商务中的实用性
1.1 商务会谈中相互问候 1.2 马云汉诺威演讲
2. 电商实操中英文商务写作
2 Your site here
1.1 商务会谈中相互问候
Greeting a. How much do you know about
the way Americans greet people and give responses?
I’m Mike Smith. Please call me _M_i_k_e_.
Please _c_a_ll me or _e_-m__a_ilme if you need any help.
9
I’m a freshman /first year student at this college. My
跨境电子商务英语 Unit 4 课件
Part 1 Store Description
Key Sentences:
Hard work and persistence are essential for running your business, but it’s also crucial to differentiate your brand by showing some personality wherever possible.
A: Hi. I’m so glad that your e-shop has the telescope I’m looking for. B: Wow, sounds great. Which one are you interested in? A: I want to buy this one. Here is the link. (http:// www. /...html) B: OK, that’s no problem. Please place your order. A: OK, do you have telescopes for children? B: Yes, I have another e-shop that sells children’s telescope.
Speaking Customer A wants to buy telescopes from B’s e-shop. Customer service B is communicating with the customer. Please try to role play the following dialogue, especially pay attention to the underlined parts.
《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China
There are more than 5,000 enterprises on Cross-border E-commerce platform, and over 200,000 enterprises engage in cross-border e-business through various platforms. According to the estimates of Ministry of Commerce, the overall transaction volume of Cross-border Ecommerce is expected to reach 9.0 trillion in 2018, accounting for 23% of import and export trade. The insiders expect that the average annual growth rate of China's Cross-border Ecommerce will stabilize at 20% or more in the next four years.
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
《跨境电商实用英语》课件Unit 4-Chapter 4
1
Acquire basic knowledge about the packaging methods of different products
2
Understand the importance of proper packaging
3
Use appropriate expressions to reply to customer’s inquiry about the product packaging
PART 1 Warming-up
B. Packaging is known as “silent salesman” in Western
countries. Improving the packБайду номын сангаасng of the goods can increase the value of the goods
New Words
New Word
1
integrity
[ɪnˈtegrəti] n.
It is the most basic, but also the most error-prone thing to confirm the correct shipping address. It is best to add a clear return address outside the box. The address should be attached to or written directly on the box. It is best to use an oily pen to write the address. If the address is wrong, it can be easier to detect and make corrections. The problem of vagueness resulting from rain or label wrinkles can also be avoided.
《跨境电商实用英语》全套教学课件Unit 4-Chapter 5 Shipment and Delivery
1
Acquire basic knowledge about different cross-border logistics methods
2
Use appropriate expressions and communicative skills to reply
to customer’s inquiry about logistics and costs
PART 2 Passage Reading
FEDEX has a competitive price for the shipping to South and Central America and Europe with a 15% higher discount than that of other shipping companies, while the price for shipping to other areas is relatively higher.
DHL offers a quick delivery, usually three workdays to Europe and two workdays to South and East Asia. It has a quick updating of query page and a quick solution to problems. Goods over 21 kg is charged in bulk. Shipping fee for bulk to most areas is cheaper than that of EMS. Shipping agents usually offer 50% discount for bulk and charges for smaller parcels are more expensive.
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
跨境电商英语Unit 4——选品
sign-up 报名者；注册用户 =registered user
closed listing 商品页面关闭如果你选择关闭特定listing，它便会在库存页面上显示“inactive”的状态，意味着它还在你的库存页面，但买家看不到这个listing。也就是说，关闭listing会移除店铺的产品，但它不会从库存中删除产品数据。
跨境电商英语
English for Cross-border E-commerce
模块二
售前准备
Pre-sale Preparation
Unit 4
选品
Product Selection
Warm-up question
Passage 1Words and expressionsUnderstandingSentences
durability /ˌdjʊərəˈbɪləti/ n. The state or quality of being durable; the power of resisting agents or influences which tend to cause changes, decay, or dissolution; lastingness 持久性，耐用性Eg: Airlines recommend hard-sided cases for durability. 航空公司推荐使用硬边的提箱以求耐用。
buzz /bʌz/adj. You can use buzz to refer to a word, idea, or activity which has recently become extremely popular. 流行的Eg: The buzz phrase in the industry is content anywhere.
跨境电商实用英语Module 4 Pottery and Porcelain
Picture 1 Crockery and cutlery 陶器餐具
• soup bowl 汤碗 • spoon 匙，调羹
• soup spoon 汤匙 • knife 刀
Picture 2 Different Colors of Porcelains 不同色瓷
Picture 2 Different Colors of Porcelains 不同色瓷
design on blue ground, Yuan 元 琉璃釉白龙纹梅瓶
Picture 4 Potteries and Porcelains of Different Dynasties 不同朝代陶瓷
Pillow with narrative decoration in underglaze black and brown, T’zu-chou ware type, Chin or Yuan 金•元 铁绘山水人物图枕
• household china 日用瓷 • soft porcelain 软瓷 • fine china 细瓷 • hard porcelain 硬瓷 • purple granulated 紫砂 • tile 瓷砖 • anti-slippery tile 防滑瓷砖 • standard tile 标准砖 • decorative tile 装饰砖
Vase in the shape of a Tsung, Lung-
ch’uan ware, Sung 宋 龙泉窑琮式瓶
Pot with dragon and tiger,
Lung-chi’uan ware, Sung 宋 龙泉窑龙虎罐
Picture 4 Potteries and Porcelains of Different Dynasties 不同朝代陶瓷
《跨境电商实用英语》全套教学课件Unit 4-Chapter 3 Price Negotiation
But some customers will bargain with the seller for discount before placing an order. For them, the seller should analyze the purpose of bargaining, respond and deal with it specifically.
PART 2 Passage Reading
In addition, there are some small wholesale customers on the Cross-border E-commerce platform. Many foreign small buyers favor online orders because of the delivery speed, payment after arrival of products, low risk and relatively high security etc. For them, the seller should give special attention and actively follow up with the inquiry. They should negotiate about the wholesale price according to the quantity and try to retain these small wholesale customers, which will bring great advantages to the positive cycle of online stores. On the one hand, the seller can set the wholesale price when publish the product, so that the buyer can click on the Bulk Price button to see the product's default wholesale price.
PART 2 Passage Reading
In addition, there are some small wholesale customers on the Cross-border E-commerce platform. Many foreign small buyers favor online orders because of the delivery speed, payment after arrival of products, low risk and relatively high security etc. For them, the seller should give special attention and actively follow up with the inquiry. They should negotiate about the wholesale price according to the quantity and try to retain these small wholesale customers, which will bring great advantages to the positive cycle of online stores. On the one hand, the seller can set the wholesale price when publish the product, so that the buyer can click on the Bulk Price button to see the product's default wholesale price.
《跨境电商实用英语》全套教学课件Unit 2-Chapter 3 Amazon Platform(B2B)
PART 2 Passage Reading
The characteristic of Amazon Business is that the products are directly sold by or sellers from third-party platforms. Amazon believes that as a businessonly platform, the new site will be able to improve the relationship between Amazon and those sellers who only do business with companies, helping the platform to provide a wider range of products.
With already more than 2 million products, Amazon Business will replace . Meanwhile, Amazon Business will also take over ’s commercial, industrial and scientific departments. It is reported that Amazon Business may take the existing business as the starting point, and will make a great leap forward in the field of B2B e-commerce market.
PART TWO
Passage Reading
PART 2 Passage Reading
《跨境电商实用英语》全套教学课件Unit 2-Chapter 6 E-commerce Platforms in Different Countries
Байду номын сангаас
PART 2 Passage Reading
3 Wish
Headquartered in the US, Wish is a mobile B2C cross-border e-commerce platform. The dark horse has stood out among mobile terminals by accruing a transaction volume above USD 100 million within less than three years. Wish, being an e-commerce newbie, has no experience in designing shopping platforms for PC terminals. In view of this, it develops mobile terminal markets without mental load. The most important characteristic of a mobile terminal is “always accessible”, which gives rise to fragmented demands.
1
Acquire basic knowledge about Lightinthebox, , Wish, Lazada and Cdiscount
2
Understand the features and advantages of Cross-border E-commerce platforms in different countries
PART TWO
Passage Reading
PART 2 Passage Reading
3 Wish
Headquartered in the US, Wish is a mobile B2C cross-border e-commerce platform. The dark horse has stood out among mobile terminals by accruing a transaction volume above USD 100 million within less than three years. Wish, being an e-commerce newbie, has no experience in designing shopping platforms for PC terminals. In view of this, it develops mobile terminal markets without mental load. The most important characteristic of a mobile terminal is “always accessible”, which gives rise to fragmented demands.
1
Acquire basic knowledge about Lightinthebox, , Wish, Lazada and Cdiscount
2
Understand the features and advantages of Cross-border E-commerce platforms in different countries
PART TWO
Passage Reading
《跨境电商实用英语》PPT (1)
3
Use relevant skills to effectively deal with disputes and complaints on Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
The goods are detained at the customs means that the logistics information shows that the goods are at the customs, due to the customs requirements of the importing country.
No logistics information means that no tracking information could be found on the logistics site with the tracking number provided by the seller. There are two cases about the logistics shows goods have been delivered but the buyer complains no goods received. In one case, the logistics address matches the buyer’s address on the order, that is, the logistics information shows that the product has been delivered, and the delivered country, province, city, zip code and signature are the same as on the order.
《跨境电商实用英语》课件Unit 5-Chapter 4 Consumer Habits and Characteristics of Major Countries(I)
PART 2 Passage Reading
Because of the United States’ large territory and its three time zones, buyers from different time zones shop online at different times. To raise the attention to the launched commodities, sellers should sum up experiences, choose and launch products in a time period when online purchasing occurs in high density.
After studying this chapter, you are expected to：
1
Acquire basic knowledge about diverse consumption habits of United States and Canada
2
Acquire basic knowledge about the culture and tradition of United States and Canada
B. Canadians are hospitable and friendly. They like modern art
and have a passion for sports, especially the winter sports.
PART TWOPassa源自e ReadingPART 2 Passage Reading
PART 2 Passage Reading
《跨境电商实用英语(第2版)》完整版教学课件最全ppt整套教程电子讲义(最新)
A girl named Lucy cries when she arrived at the kindergarten, because she doesn’t want her mom to leave the kindergarten. If you were the teacher, what would you do with the situation?
Letter name: Each of the 26 alphabet letters has a capital and a lower case form. The two forms for each of the 26 letters are shown below. AB C D E F G H I J K LM N O PQ R STUVW X YZ a b c d e f g h i j k l m n o p q r s t u v w x yz
And two little kittens And a pair of mittens And a little toyhouse And a young mouse And a comb and a brush and a bowl full of mus And a quiet old lady who was whispering “hush
Phonics
When sounding consonants, air flow is interrupted or limited by the position of the tongue, teeth or lips. The majority of letters in the alphabet are consonant letters. Most consonant letters have only one sound and rarely sound like their name. B: boy bear ribs gibbon C: candle copper music kick D: duck deer lad ladder F: flower fish fluff sofa G: game get gift logs gun green energy H: hat home high fetch
Letter name: Each of the 26 alphabet letters has a capital and a lower case form. The two forms for each of the 26 letters are shown below. AB C D E F G H I J K LM N O PQ R STUVW X YZ a b c d e f g h i j k l m n o p q r s t u v w x yz
And two little kittens And a pair of mittens And a little toyhouse And a young mouse And a comb and a brush and a bowl full of mus And a quiet old lady who was whispering “hush
Phonics
When sounding consonants, air flow is interrupted or limited by the position of the tongue, teeth or lips. The majority of letters in the alphabet are consonant letters. Most consonant letters have only one sound and rarely sound like their name. B: boy bear ribs gibbon C: candle copper music kick D: duck deer lad ladder F: flower fish fluff sofa G: game get gift logs gun green energy H: hat home high fetch
《跨境电商实用英语》全套教学课件Unit 2-Chapter 1 Alibaba
PART 2 Passage Reading
Shipping Delay Refund The order will be shipped by the sellers on time, according to the details of the contract. In case of shipping delay, the buyers will be eligible for a refund. Examples of what’s covered: •The seller fails to ship the goods on time (according to the contract details) •The seller ships the goods, but the delivery is later than the time specified in the contract •The seller ships the goods, but the goods are seized by customs due to seller error
4 Learn words and expressions concerning talking about
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
如何能确保你正在构建一个对你的组织有效的基础？
《跨境电商实用英语》全套教学课件Unit 3-Chapter 4 Platform-inside Marketing
PART 2 Passage Reading
Another paid promotion method is Affiliate Program. Affiliate Program is also paid by the results. If the seller receives an order through Affiliate Program, he needs to pay the commission according to the pre-set rate. The commission rate is decided by the seller, and it generally ranges from 3% to 50%. Different from Keyword Pro, Affiliate Program only charges the seller after the order is processed. In other words, there is no fee if there is no transaction. We can set the commission rate through “My AliExpress” – “Promotions”, and join Affissage Reading
PART 2 Passage Reading
Platform-inside Marketing
What should we do after we complete the store registration, products selection, products processing and uploading, store decoration and other preparatory work, but find that there is no increase in store visits, products exposure and other relevant data? Store marketing and promotion can help us attract customers, increase visits and exposure of our store and products, bringing more orders and transactions. In general, store marketing is divided into platform-inside marketing and platform-outside marketing. In this chapter, we will mainly introduce the method and skills of platform-inside marketing.
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
After studying this chapter, you are expected to：
1
Acquire basic knowledge about diverse consumption habits of United States and Canada Acquire basic knowledge about the culture and tradition of United States and Canada Master the language skills of communicating with the customers from United States and Canada
People in the United States highly value the efficiency, thinking wasting time as wasting
life. They hope to receive satisfied goods soon after placing orders. Therefore, when setting shipping templates, it is advisable to set highly efficient logistic mode such as UPS, DHL, TNT and FEDEX at the same time. If not, explanations are suggested to add in the product description, giving potential buyers preparation or letting them choose other sellers. The seller can make good impression to potential buyers even the deal is not made eventually.
2
3
PART ONE
Warming-up
PART 1
Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
even a slight flaw will be put in the corner and sold in discount. Packaging is another important factor. Commodity should be both in good quality and in fine-decorated packaging to present impressive visual experience to customers.
Passage Reading Diverse Consumption Habits and Traits of Major Powers (I)
Consumption habit refers to psychological performance of stable preference for a certain object formed by consumption subject in actual long-term consumption. In short, consumption habit is the preference of consumer for a certain kind of commodity, brand or consuming behavior. In nature, it is a stable individual consuming behavior, formed gradually in the long term, and in turn influences consuming behavior.
A. Americans are frank and straightforward
in most cases. Sellers should not beat around the bush when they communicate with American buyers.
PART 1
Warming-up
PART 2
Passage Reading
1
United States
பைடு நூலகம்
Rather than the price and packaging, people in the United States prefer to quality of
commodity. Quality is vital for commodity to enter the US market, where the commodity with
PART 2
Passage Reading
Because of the United States’ large territory and its three time zones, buyers from different time zones shop online at different times. To raise the attention to the launched commodities, sellers should sum up experiences, choose and launch products in a time period when online purchasing occurs in high density.
跨境电商系列教材
跨境电商实用英语
Chapter 4
Consumer Habits and Characteristics of Major Countries(I)
Unit 5 After-sale Services of Cross-border E-commerce
Learning Goals
B. Canadians are hospitable and friendly. They like modern art
and have a passion for sports, especially the winter sports.
PART TWO
Passage Reading
PART 2
1
Acquire basic knowledge about diverse consumption habits of United States and Canada Acquire basic knowledge about the culture and tradition of United States and Canada Master the language skills of communicating with the customers from United States and Canada
People in the United States highly value the efficiency, thinking wasting time as wasting
life. They hope to receive satisfied goods soon after placing orders. Therefore, when setting shipping templates, it is advisable to set highly efficient logistic mode such as UPS, DHL, TNT and FEDEX at the same time. If not, explanations are suggested to add in the product description, giving potential buyers preparation or letting them choose other sellers. The seller can make good impression to potential buyers even the deal is not made eventually.
2
3
PART ONE
Warming-up
PART 1
Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
even a slight flaw will be put in the corner and sold in discount. Packaging is another important factor. Commodity should be both in good quality and in fine-decorated packaging to present impressive visual experience to customers.
Passage Reading Diverse Consumption Habits and Traits of Major Powers (I)
Consumption habit refers to psychological performance of stable preference for a certain object formed by consumption subject in actual long-term consumption. In short, consumption habit is the preference of consumer for a certain kind of commodity, brand or consuming behavior. In nature, it is a stable individual consuming behavior, formed gradually in the long term, and in turn influences consuming behavior.
A. Americans are frank and straightforward
in most cases. Sellers should not beat around the bush when they communicate with American buyers.
PART 1
Warming-up
PART 2
Passage Reading
1
United States
பைடு நூலகம்
Rather than the price and packaging, people in the United States prefer to quality of
commodity. Quality is vital for commodity to enter the US market, where the commodity with
PART 2
Passage Reading
Because of the United States’ large territory and its three time zones, buyers from different time zones shop online at different times. To raise the attention to the launched commodities, sellers should sum up experiences, choose and launch products in a time period when online purchasing occurs in high density.
跨境电商系列教材
跨境电商实用英语
Chapter 4
Consumer Habits and Characteristics of Major Countries(I)
Unit 5 After-sale Services of Cross-border E-commerce
Learning Goals
B. Canadians are hospitable and friendly. They like modern art
and have a passion for sports, especially the winter sports.
PART TWO
Passage Reading
PART 2