企业战略管理英文版

• Plan（计划） • Pattern（模式） • position（定位） • Point (观念) • Policy（计谋）
• Design school • Planning school • Positioning school • Entrepreneur school • Resources school
• Class participation
10％
5
References
• Arthur A. Thompson and A.J. Strickland. Strategic Management: Concepts and Cases. McGraw-Hill companies, Inc. 2001
other organizations • 乾隆 • Tacit or clear strategy (华硕与一江阴民企) • Is strategy useful?
10
Emerge and development of business strategy
• Phase 1: the formation of modern enterprises
– 1820s to the beginning of 20th century – No competitive concept? – Car and carriage – Electric light and gas light
• Phase 2: scientific management
– Before 1930s – Sellers market, production-dominated – Focusing on cost, efficiency, and product – The theory of Taylor
• An French engineer in a French company • 《利家与阿松》中的前田利家 • IBM and Microsoft • The dilemma of innovators
21
Choice and balance
Value Creation by supply chain
• E.g.
– IBM与大型计算机 – 网上购物（DELL） – 电视机的未来
Social and cultural environment
• Population, living style and value and so on • Their influence on strategy is incremental and subtle
– Typical – failure or success – Action of one company or relation among
several companies – In english
4
Course Grading
• Final exam
50％
• Presentation and report 40%
• e.g.
– high growth rate of China and the 农民问题（创意大赛） – USA, the petrol crisis of 1970s, and the
competitiveness of Japan
Technological environment
• Usually slowly, but if critical change happens, the influence is widespread and revolutionary.
• E.g.
– 西方文化，东方文化与家庭装潢 – 日韩影视、游戏产业对中国的影响 – 夫妻共同工作与婴幼儿照顾（一个创意）
Political and legal environment
– After 1960s – Post-industrial society (France) – Value oriented, create market
12
Strategy：basic concept
•In order to adapt to the external environment, the current and future business activities are strategically decided, covering which kind of business to enter, how to compete and operate and so on.
ral environment
Political
Nature/ international
Social/cultural
economic
technological
Economic environment
• Economic environment: development level, economic system, price, labor and etc. of certain country or area
• 迈克尔·波特：《竞争战略》，华夏出版社
• 迈克尔·波特：《竞争优势》，华夏出版社
• 迈克尔·波特：《国家竞争优势》，华夏出版社
• 罗伯特·伯格曼：《技术与创新的战略管理》，机械工业出版社
• 加里·哈默：《战略柔性》，机械工业出版社
• 安德鲁·坎贝尔：《战略协同》，机械工业出版社
6
• Harvard Business Review • Strategic Management Journal • Sloan Management Review • California Management Review • Management Science • Journal of Management • Academy of Management Journal • RAND Journal of Economics • McKinsey Quarterly
mission
SWOT
Strategic choice
Internal environment
15
Strategic choice
Long-term objective
General strategy Competitive strategy
implementation Yearly objective
13
Market structure
strategy
activity
Performance
profit
structure-strategy-performance model
14
Process of strategic management
பைடு நூலகம்
Strategic analysis
External environment
Business Strategy
董静
1
Structure and Schedule
• Module One: Lectures
1. History, Concept, and Process
2. External environment
3. Capability and resources
4. Business portfolio and choosing strategies
17
First step: mission
• Main fields of business • Objectives of these business • Philosophy of management • Public image • Self-assessment • 一个科技背景的企业家
11
• Phase 3：Marketing management
– 1930s to 1950s – Diversified demand, buyer’s market, competition – Market and customer oriented
• Phase 4：strategic management
5. Corporate strategies
6. Competitive strategy (and game theory)
7. Balanced scorecard and emergency management
8. Critical mass
9. Competitive advantage of nations
High/
increasing 替他人做嫁衣
Best
Low/
挣扎
？
decreasing
Low
High
Value Capture Power by your stage
22
Principal: Manage business ecosystem to achieve optimal balance of value creation and capture
3. Assessment of cases
– Content – Format – Effect
4. Deadline: the 8th week
3
• Examples
– 盛大网络 – Canon – DELL – 网络游戏产业 – Textile industry – Others
• Should be
10. Case study
11. Case study
2
• Module Two: cases
1. Team work: case report 2. Requirement
– Select one company or one industry – Clear description of its strategy or practice – Data – Questions
• David Besanko, David Dranove, and Mark Shanley. Economics of Strategy. John Wiley & Sons, Inc. 1996 戴维·贝赞可（等）： 《公司战略经济学》，北京大学出版社
• 王玉：《企业战略管理教程》
• 亨利·明茨伯格：《战略历程》，机械工业出版社
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Session 2
External Environment
The external environment of companies
General environment Industrial environment
company
General Environment
Out of influence of individual organization
Competitive strategy Functional strategy
policy
control
structure
control
reform
16
Levels of business strategies
公司战略 CorporateStrategy
（公司总部）
事业战略
事业战略
事业战略
事业战略
7
• 中国期刊网 • Proquest • Ebscon • 国研网 • 中经网 • Google and others
8
Session One
History, Concept, and Process
9
• After your graduation, …… • Suitable for individuals, family, company, government and
BusinessStrategy BusinessStrategy BusinessStrategy BusinessStrategy
事业部/战略经营单位#1 事业部/战略经营单位#2 事业部/战略经营单位#3 事业部/战略经营单位#4
生产与开发战略 财务战略 营销战略 人力资源开发战略
POM/R&D Financial Marketing HumanResource
18
Mission
Compete
Develop
19
objectives of the company
Profit objective Value objective Managerial objective
Social objective 矿区企业之差异
20
What is the key of strategy