广播电视新闻学专业英语 授课PPT
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❖ Innis was born in 1894 near Hamilton, Ontario, graduated from McMaster just before WW1 and saw front-line duty in France. His war experience, during which he saw Canadian soldiers used as cannonfodder by the British, marked him for life: not only did he become a dedicated pacifist, he became interested in the way marginalized, colonial nations developed a sense of culture in the shadow of larger, empire-building nations.
❖ Introduction:
❖ 1. The didactical Purpose of Professional English on Journalism
❖ Bring up the capability of professional English of Journalism.
❖ 2.The Study Approach of Professional English of Journalism
❖ （1）Conclude and comprehend the content of primary passages in each unit.
❖ （2）Comprehend the meaning of Professional English words and phrases.
Unit One Introduction
❖ From the end of WWII until his death in 1952, Innis worked steadily on an investigation of the social history of communication, studying the communication media of the last 4000 years. From the thousand page manuscript which he left at his death came his two pioneering communications works: Empire and Communications (1950), and The Bias of Communication (1951).
Passage Four Minerva's Owl
The
Author ❖ Harold Adams Innis (November 5, 1894 – November 8, 1952)
❖ A political economist, is widely credited with initiating an important discourse on media from a distinctly Canadian perspective. He directly influenced Marshall McLuhan and continues to be a central figure in communications theory.
His books on communication
❖ Baidu Nhomakorabeais Achievement
❖ Innis's writings on communication explore the role of media in shaping the culture and development of civilizations. He argued, for example, that a balance between oral and written forms of communication contributed to the flourishing of Greek civilization in the 5th century BC. He warned, however, that Western civilization is now imperiled by powerful, advertising-driven media obsessed by "presentmindedness" and the "continuous, systematic, ruthless destruction of elements of permanence essential to cultural activity".
❖ After the war, Innis studied political economy at the University of Chicago where he did his Ph.D. thesis on the Canadian Pacific Railway. As a young professor at the University of Toronto, Innis was concerned that Canadians were being deluged with American material, so he set about to remedy that deficit. For his first book, The History of the Fur Trade in Canada, he retraced many of the routes of the early fur traders. He went on to write books on the cod fisheries, the dairy industry, and the wheat industry.
❖ During his work on political economy, Innis developed the staples thesis, which asserted that the Canadian economy tended to rely on the production of single commodities: fur, lumber, mining, agriculture, energy. As a result, Canada found itself in a dependent, and vulnerable relationship to the major manufacturing nations, first Britain, then the U.S.
❖ Introduction:
❖ 1. The didactical Purpose of Professional English on Journalism
❖ Bring up the capability of professional English of Journalism.
❖ 2.The Study Approach of Professional English of Journalism
❖ （1）Conclude and comprehend the content of primary passages in each unit.
❖ （2）Comprehend the meaning of Professional English words and phrases.
Unit One Introduction
❖ From the end of WWII until his death in 1952, Innis worked steadily on an investigation of the social history of communication, studying the communication media of the last 4000 years. From the thousand page manuscript which he left at his death came his two pioneering communications works: Empire and Communications (1950), and The Bias of Communication (1951).
Passage Four Minerva's Owl
The
Author ❖ Harold Adams Innis (November 5, 1894 – November 8, 1952)
❖ A political economist, is widely credited with initiating an important discourse on media from a distinctly Canadian perspective. He directly influenced Marshall McLuhan and continues to be a central figure in communications theory.
His books on communication
❖ Baidu Nhomakorabeais Achievement
❖ Innis's writings on communication explore the role of media in shaping the culture and development of civilizations. He argued, for example, that a balance between oral and written forms of communication contributed to the flourishing of Greek civilization in the 5th century BC. He warned, however, that Western civilization is now imperiled by powerful, advertising-driven media obsessed by "presentmindedness" and the "continuous, systematic, ruthless destruction of elements of permanence essential to cultural activity".
❖ After the war, Innis studied political economy at the University of Chicago where he did his Ph.D. thesis on the Canadian Pacific Railway. As a young professor at the University of Toronto, Innis was concerned that Canadians were being deluged with American material, so he set about to remedy that deficit. For his first book, The History of the Fur Trade in Canada, he retraced many of the routes of the early fur traders. He went on to write books on the cod fisheries, the dairy industry, and the wheat industry.
❖ During his work on political economy, Innis developed the staples thesis, which asserted that the Canadian economy tended to rely on the production of single commodities: fur, lumber, mining, agriculture, energy. As a result, Canada found itself in a dependent, and vulnerable relationship to the major manufacturing nations, first Britain, then the U.S.