高级职业英语 第三册 -unit1-conducting a survey
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Q3:If your boss asks you to conduct a survey on the popularity of your company’s product, how will you do it?
next
Read and Think
related learning materials
Read and Think
• For certainty, we must survey the entire population. It‟s
as simple as that. Of course in practice we can‟t do this, because there isn‟t enough time or money for such an undertaking. A typical target is that of 95% confidence. Expressed simply, this means that we survey enough people that we can be 95% sure that the outcome applies to the population as well as the survey group. Note that „95% sure‟ in this case has a precise mathematical meaning. It means that if we repeated the survey many times, 19 times out of 20 (=0.95) we would obtain a result that was compatible with that of the population.
Read and Think
• If you can, pick a sample group large enough to give a result with a desired level of confidence or accuracy. If you can‟t do this, estimate the confidence or accuracy after the survey. If these are lower than you anticipated, make sure you can explain why. • When presenting your results, be careful to distinguish between the factual or numerical results and your interpretations of the results.
survey questionnaire accuracy estimate factual interpretation conducting a survey under investigation make use of carry out
back
Read and Think
Conducting a Survey Conducting a survey is often a useful way of finding something out, especially when ‘human factors’ are under investigation. This passage is intended primarily for those who are new to a survey. Many people make use of questionnaires to ask questions of a large number of persons. In most cases, only a small number of people surveyed will respond, and the more complex the questionnaire the fewer responses there will be. The following are some suggestions about conducting a survey:
高等教育出版社 高等教育电子音像出版社
Reading and Writing Unit One
LOGO
Unit 1 Conducting a Survey
Career Skill Description
1 2 3 4
Getting Things Ready
Things to Do
Things to Write
Read and Think
• When you carry out a survey by selecting people, you have to accept that the results of the survey will only apply to the population of which this group is representative. • Ensure that you know what population you are studying. Pick a sample group that is representative of the population.
More Things to Do
Section 1 Getting Things Ready
In this unit, you will learn：
design a survey: goal, points in question, outline conduct a survey sum up and report survey outcomes
Read and Think
• Decide what the objectives of the study are. Ensure
that you can phrase these objectives as questions or measurements. If you can’t, don’t start. • Decide what to ask in your survey, or what to measure, that will give you answers to the questions you have selected. If the questions prove to be unanswerable, don’t start.
next
Outline
Conducting a survey is often a useful way of finding something out. Before conducting a survey, we should decide what the 1)______________________ are and what to ask in your survey. Many people make use of 2 ) _____________to ask questions of a large number of persons. In most cases, only a small number of people surveyed will respond, and the more 3) ___________ the questionnaire the fewer responses there will be.
back
Section 2 Things to Do
Things to Do
Activity One
Listen and Write
Activity Two
Read and Think
back
Section 2 Things to Do
Activity One: Listen and Write
What is a “survey” and what are the usual ways of conducting a survey?
Surveys are methods of gathering information from individuals. Surveys have a variety of purposes, and can be conducted in many ways. Surveys may be conducted to gather information through a printed questionnaire, over the telephone, by mail, in person, by diskette, or on the web. This information is collected through use of standardized procedures so that every
next
Section 1 Getting Things Ready
Therefore, you should carefully design your questionnaire and 4) ______________________that is representative of the entire population to be surveyed. When presenting your results, you should be careful to 5) ____________ between the factual or numerical results and your interpretations of the results.
next
Read and Think
participant is asked the same questions in the same way. It involves asking people for information in some structured format. Depending on what is being analyzed, the participants being surveyed may be representing themselves, their employer, or some organization to which they belong.
next
Section 1 Getting Things Ready
next
Section 1 Getting Things Ready
next
Lead
in
Q1:What’s the purpose of conducting a survey?
Q2:What should we pay attention to while designing a questionnaire?
Read and Think
Remember that your friends and parents are just a phone call away and that every person's adjustment period is different. Take your time and above all, learn things.源自Read and Think
• People will not find time to fill in your questionnaire if they think it is a waste of time. People are more likely to think this if the questionnaire is poorly presented or ungrammatical. If your grammar and spelling are weak, get the questionnaire checked by someone else before you send it off.
next
Read and Think
related learning materials
Read and Think
• For certainty, we must survey the entire population. It‟s
as simple as that. Of course in practice we can‟t do this, because there isn‟t enough time or money for such an undertaking. A typical target is that of 95% confidence. Expressed simply, this means that we survey enough people that we can be 95% sure that the outcome applies to the population as well as the survey group. Note that „95% sure‟ in this case has a precise mathematical meaning. It means that if we repeated the survey many times, 19 times out of 20 (=0.95) we would obtain a result that was compatible with that of the population.
Read and Think
• If you can, pick a sample group large enough to give a result with a desired level of confidence or accuracy. If you can‟t do this, estimate the confidence or accuracy after the survey. If these are lower than you anticipated, make sure you can explain why. • When presenting your results, be careful to distinguish between the factual or numerical results and your interpretations of the results.
survey questionnaire accuracy estimate factual interpretation conducting a survey under investigation make use of carry out
back
Read and Think
Conducting a Survey Conducting a survey is often a useful way of finding something out, especially when ‘human factors’ are under investigation. This passage is intended primarily for those who are new to a survey. Many people make use of questionnaires to ask questions of a large number of persons. In most cases, only a small number of people surveyed will respond, and the more complex the questionnaire the fewer responses there will be. The following are some suggestions about conducting a survey:
高等教育出版社 高等教育电子音像出版社
Reading and Writing Unit One
LOGO
Unit 1 Conducting a Survey
Career Skill Description
1 2 3 4
Getting Things Ready
Things to Do
Things to Write
Read and Think
• When you carry out a survey by selecting people, you have to accept that the results of the survey will only apply to the population of which this group is representative. • Ensure that you know what population you are studying. Pick a sample group that is representative of the population.
More Things to Do
Section 1 Getting Things Ready
In this unit, you will learn：
design a survey: goal, points in question, outline conduct a survey sum up and report survey outcomes
Read and Think
• Decide what the objectives of the study are. Ensure
that you can phrase these objectives as questions or measurements. If you can’t, don’t start. • Decide what to ask in your survey, or what to measure, that will give you answers to the questions you have selected. If the questions prove to be unanswerable, don’t start.
next
Outline
Conducting a survey is often a useful way of finding something out. Before conducting a survey, we should decide what the 1)______________________ are and what to ask in your survey. Many people make use of 2 ) _____________to ask questions of a large number of persons. In most cases, only a small number of people surveyed will respond, and the more 3) ___________ the questionnaire the fewer responses there will be.
back
Section 2 Things to Do
Things to Do
Activity One
Listen and Write
Activity Two
Read and Think
back
Section 2 Things to Do
Activity One: Listen and Write
What is a “survey” and what are the usual ways of conducting a survey?
Surveys are methods of gathering information from individuals. Surveys have a variety of purposes, and can be conducted in many ways. Surveys may be conducted to gather information through a printed questionnaire, over the telephone, by mail, in person, by diskette, or on the web. This information is collected through use of standardized procedures so that every
next
Section 1 Getting Things Ready
Therefore, you should carefully design your questionnaire and 4) ______________________that is representative of the entire population to be surveyed. When presenting your results, you should be careful to 5) ____________ between the factual or numerical results and your interpretations of the results.
next
Read and Think
participant is asked the same questions in the same way. It involves asking people for information in some structured format. Depending on what is being analyzed, the participants being surveyed may be representing themselves, their employer, or some organization to which they belong.
next
Section 1 Getting Things Ready
next
Section 1 Getting Things Ready
next
Lead
in
Q1:What’s the purpose of conducting a survey?
Q2:What should we pay attention to while designing a questionnaire?
Read and Think
Remember that your friends and parents are just a phone call away and that every person's adjustment period is different. Take your time and above all, learn things.源自Read and Think
• People will not find time to fill in your questionnaire if they think it is a waste of time. People are more likely to think this if the questionnaire is poorly presented or ungrammatical. If your grammar and spelling are weak, get the questionnaire checked by someone else before you send it off.