跨文化交际3PPT课件

Low-context
Pity Relational
Uncertainty Avoidance
Power distance
Masculinity– Femininity
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Chapter3 The Hidden Core of Culture
Lead-in Activity:
2. describe the components of cultural patterns.
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3. summarize the theory about cultural patterns.
•4. evaluate the importance of cultural patterns.
3
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Chapter3 The Hidden Core of Culture
The Characteristics of Values
• What’s the values reflected in the following proverbs?
• 1. Blood is thicker than water. • 2. Too many cooks spoil the broth(鱼汤）. • 3. God helps those who help themselves. • 4. Time is money. • 5. A man’s home is his castle. • 6. Think three times before you take action. • 7. Nothing done with intelligence is done without speech.
• （富有智慧的无所作为是无言的作为）.(沉默是金)
8. A single arrow is easily broken, but not a bunch.
• （一枝箭容易折断，但你却折不断一捆十枝的箭。）
• 9. He who stirs another’s porridge often burns his own.
大学英语 跨文化交际
Chapter3 The Hidden Core of Culture
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Chapter3 The Hidden Core of Culture
Learning objects:
1
1. understand the definition of cultural patterns.
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Chapter3 The Hidden Core of Culture
Defining cultural patterns
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Chapter3 The Hidden Core of Culture
Components of Cultural Patterns
Beliefs
Values
Cultural patterns
E.g. “Time is money”.
• Some values are shared by many culture. In many cases, though, the same idea is expressed differently.
E.g. “ Turn the tongue seven times, then speak” ( French); “Have an umbrella before getting wet.” (Japanese); Look before you leap.( English)
Hofstede’s Dimensions of
Cultural
Variability
Ways of Thinking
Beliefs
High-context
Human Nature
Individualism and Collectivism
Ways of Acting
Values Norms
Social Practices
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Chapter3 The Hidden Core of Culture
The Characteristics of Values
• Values are learned. • Values are hidden. • Values are interrelated. • Values of a culture change with time just
• （挑起战端的人通常引火上身 ）
• 10. However crowded the way is, the hen will reach her eggs.
• （不论道路多么拥挤,母鸡将会找到她的蛋.）（只要努力，就能成功）
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Chapter3 The Hidden Core of Culture
Norms
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Social Practices
Chapter3 The Hidden Core of Culture
The Definition of Values
• According to the Concise Oxford Dictionary, values are : one’s principles or standards; one’s judgment of what is valuable or importance in life.
The Characteristics of Values
• Some of the values may not be as important in the culture as they once were.
E.g. “ Haste makes waste”.( America)
• Many of the older values are still strong today.
Chapter3 The Hidden Core of Culture
Chapter Outline
Cultural Patterns
Definition
Components
Edward T Hall’s Context - Culture Theory
Kluckhohn and Strodtbeck’s Value Orientation