商务英语阅读 Business English Reading 课后练习术语翻译
商务英语阅读Unit 9-叶兴国
Business English: A Reading Course
WARM-UP QUESTIONS
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effective methods which can call forth people’s spontaneous enthusiasm and co-operation 2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
Prohibition：用作大写时，意思是：“禁酒”，指
美国1920年至1933年期间的禁酒。
TEXT B： TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDS
Business English: A Reading Course
Notes on the Text:
Definition; Synonym; Antonym; Example; Causal relationship; Experience or common sense.
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
商务英语阅读Unit 16-叶兴国
Business English: Reading Course TEXT B： HOW TO MAKE THE MULTICULTURAL W ORK A F ORCE WORK
Notes on the Text: 3. Otherwise, he says, ESL classes come and go without much to show for them. 他说，否则的话，非母语英语 课程昙花一现，对他们并没有 什么效果。
50 words; 3. Finish Part V Test Yourself, five
minutes for each passage.
4. Review all contents learned in this book.
对一个把企业和慈善机构混淆起来的人来说，他很快 就会发现赚不到任何钱捐给慈善机构了，并且最后他 不但不能帮助别人，自己反而成了他人的负担。
TEXT A： HANDLE YOUR MEN IN THE OFFICE
Business English: A Reading Course
Notes on the Text: 3. …sits around waiting to be hunted up. ……坐等被人发现。 4. Indiscriminate blame is as bad as undiscriminating praise—it only makes a man tired. 不分青红皂白的指责和不加区别的 褒奖一样，是不可取的—只会使人 感到厌烦。
Business English: A Reading Course
Business English Reading 商务英语阅读
Business English readingI have learned a lot in the Business English Reading classes. This course mainly analyses business stratages during the development of some famous companies, and introduces some main influencial factors.We talked about P&G Company at the very beginning. P&G is a well-known and successful company all over the world. It produces various products of different brands, for example VS, Pantene, OLAY, Crest, Pampers, Safeguard, Tide, Whisper and Gilllete and so on. These products are trusted generally by consumers and used almost in each family. P&G is a successful example in the same kind of company absolutely.However, it is not easy to gain the big success. It has ever been in danger of becoming another Eastman Kodak Co., a once great company that had lost its way. Thank to Lafley, the current CEO, taking some effective measures, the P&G could get through the trouble. Different with the former CEO, the first thing he told his managers when he took the job was just what they were thinking: focus on selling the company’s major brands, instead of trying to develop new brands. He has replaced more than half of the company’s top 30 officers and cut 9,600 jobs. And he has move more women into senior positions. He wants a focused, flexible company, that’s why he does all the things. To reach this goal, he has adopted the policy of outsourcing: he outsourced P&G’s information-technology operation to Hewlett Packard Co.. As to sales, Lafley suggests that they should remain the biggest retailer Wal-Mart stores, and develop more wholesalers to promote sales quotas. All these correct decisions owe to Lafley’s significant cognition and well preparation.Of course, there are many other successful examples. Too much factors can have effects on a company’s destiny.Of all the factors, the most important is the ability of leadership in management and decision making. Leadership includes the top leaders, CEO or president or general manager, and managers of each department. These leaders can be regarded as the main body of a company, so the quality of the body directly influences the whole company’s development. Every department has its own responsibility, only all departments work well can the whole company goes well. No matter what happened, capable leaders always catch up with proper methods to solve those problems to keep company running normally. Although sometimes it may be suffer a big shock, like economic crisis, good leadership must be able to negotiate a countermeature to avoid loss or reduce loss. This’s the most important function of leaders. Therefore, if we want to know whether a company can go further or not, we just need to realize what kind of leadershis it has.In my opinion, if a company wants to become a success, it should have the following points: first, it is based on quality-reliable products; second, it should win a good credit by considerate service and reasonable products price; third, keep communicating with consumers in order to know what the product that consumers really want is; forth, it should have an outstanding leading group to manage the company. For this reason, I think P&G is really an example of success.。
Unit 1(商务英语阅读教程1)
Homework
1.Summarize the main idea of the the Supplementary Reading on P9 with no more than 50 words. 2.Finish P10 Part V Test Yourself
Note on the Text
1. Enrolling in college is one step toward fulfilling our vision of the future．进入大学是完成将来梦想的第一步。 enroll in：登记入学，入伍，入会等。 如： It's too late to enroll in that class．现在报名进那个班太晚了。 2. Goal-setting involves developing a list of things you would like to achieve in your personal or professional lives-your goals． 设立目标包括列出一些你在个人生活和职业生活中想要完成的事情—— 即你的目标。 3. Understanding what success means to you and the level of success you are willing to accept in life is one of the first stages of new venture planning． 理解成功对你的意义和生活中你想获得的成功水平是计划新事业的第一 步。
Homework
1. If each country’s business had a national style or personality, what would the Chinese business personality be? Discuss how business in China typically operates. 2. Discuss the last time you had to strike a balance in order to reach an agreement about something? 3. Report on the similarities and differences in management of the multinationals (IKEA, TESCO, Walmart, P&G, etc.) in China. 4. Read Text B
商务英语阅读教程3
商务英语阅读教程3Business English Reading Course 3Unit 1: Sustainable Business PracticesIn today's global business landscape, sustainable business practices have become increasingly important. With growing environmental concerns and a greater emphasis on corporate social responsibility, companies are recognizing the need to adopt sustainable strategies. In this unit, we will explore some key concepts and examples of sustainable business practices.1. Definition of Sustainable Business PracticesSustainable business practices refer to strategies and actions taken by companies to minimize their negative impact on the environment and society, while also maximizing their long-term profitability. These practices aim to balance economic growth with social and environmental responsibility.2. Benefits of Sustainable Business PracticesBusinesses that adopt sustainable practices can enjoy several benefits. Firstly, they can enhance their reputation and brand image, as consumers are increasingly favoring companies that are environmentally and socially responsible. Secondly, sustainable practices can lead to cost savings through energy efficiency and waste reduction. Finally, these practices can help businesses comply with environmental regulations and mitigate the risk of legal issues.3. Examples of Sustainable Business Practicesa) Renewable Energy: Many companies are investing in renewable energy sources such as solar and wind power to reduce their reliance on fossil fuels. By generating their own clean energy, they can lower their carbon footprint and decrease their energy costs.b) Waste Management: Implementing effective waste management systems can help companies reduce their environmental impact. This includes recycling, composting, and responsibly disposing of waste materials. Some companies even turn waste into a resource through initiatives like upcycling or converting it into biofuel.c) Supply Chain Management: Sustainable businesses prioritize suppliers who follow ethical and sustainable practices. Through careful selection and regular monitoring, they ensure that their supply chain is free from unethical labor practices or unsustainable sourcing. This enables businesses to minimize their social and environmental impact throughout their entire value chain.d) Stakeholder Engagement: Companies engage with their stakeholders, including employees, customers, and local communities, to foster positive relationships and address their concerns. This can involve community outreach programs, collaborative partnerships, and open dialogue to gain valuable feedback and ensure a sustainable business model.4. Case Study: PatagoniaPatagonia, an outdoor clothing and gear company, is renowned for its commitment to sustainability. They have implemented various sustainable business practices, including:- Product Lifecycle: Patagonia encourages customers to repair their items instead of buying new ones through their "Worn Wear" initiative. They also provide free repair guides to extend the lifecycle of their products.- Transparency: Patagonia publishes information about their supply chain, including the factories where their garments are produced. This allows customers to make informed decisions about their purchases.- Environmental Activism: The company actively supports environmental causes and campaigns for the protection of natural resources. They donate a portion of their sales to grassroots environmental organizations.Through these actions, Patagonia has built a strong brand image as a socially and environmentally responsible company, attracting customers who align with their values and commitment to sustainability.Overall, sustainable business practices are not only beneficial for the environment and society but also contribute to a company's long-term success. As companies increasingly recognize the importance of sustainability, incorporating these practices into their operations will become crucial for their competitiveness and growth.。
商务英语阅读教程2——英译汉
商务英语阅读教程2——英译汉Business English Reading Tutorial 2 - English to Chinese TranslationOriginal English Text:Translation in Chinese:工作场所的有效沟通有效沟通对任何商业组织的成功至关重要。
它在促进积极的工作环境、增强团队合作和提高总体生产力方面起到了关键作用。
在今天快节奏的商业世界中，有效沟通技巧比以往任何时候都更重要。
有效沟通的关键之一是清晰。
必须清晰准确传达信息，以确保没有误解的空间。
这可以通过使用简单明了的语言，避免可能会让听众困惑的行话或技术术语来实现。
重要的是要意识到接收者的理解水平，并相应地调整沟通方式。
除了清晰度外，积极倾听是有效沟通的另一个关键要素。
聆听他人的想法和关切有助于建立信任和融洽关系。
它还可以提供更好的问题解决和决策能力。
积极倾听包括全神贯注地听讲者说话，保持眼神交流，并提供反馈或提问以显示兴趣和理解。
有效沟通还涉及非语言暗示，如肢体语言、面部表情和语调。
这些非言语暗示可以传递情感、意图和态度，而仅凭文字可能无法表达。
了解自己的非语言沟通并能够阅读和解释他人的非语言暗示可以极大地增强沟通效果。
在技术时代，电子沟通已成为工作场所沟通的重要组成部分。
虽然电子邮件、即时消息和视频会议提供了便利和效率，但它们不能取代面对面的互动。
在虚拟和面对面沟通之间保持平衡是确保信息有效和有意义交流的关键。
最后，反馈对于有效沟通至关重要。
建设性的反馈帮助个人了解自己的长处和弱点，使其能够提高自己的沟通技巧。
反馈应具体、及时和可操作，才能发挥作用。
它应该关注行为或行动，并避免个人批评。
总之，有效沟通对任何商业组织的成功至关重要。
它涉及到清晰度、积极倾听、非语言暗示、电子和面对面沟通的平衡以及建设性反馈。
通过发展和实践这些技能，个人可以成为更有效的沟通者，并为积极和富有成效的工作环境做出贡献。
商务英语常用术语
商务英语常用术语English:Business English encompasses a wide array of specialized vocabulary and terminology essential for effective communication in the corporate world. Commonly used terms include "ROI" (Return on Investment), which refers to the measure of profitability of an investment relative to its cost. "B2B" (Business-to-Business) denotes transactions between businesses, such as wholesale trade or services between companies. "KPIs" (Key Performance Indicators) are quantifiable metrics used to evaluate the success of an organization, department, or specific activity. "SWOT analysis" (Strengths, Weaknesses, Opportunities, Threats) is a strategic planning technique used to identify and understand the internal and external factors that can affect a company's performance. "Networking" involves building and maintaining professional relationships for mutual benefit, often through events or online platforms. "Stakeholders" are individuals or groups with an interest or concern in the success of a business, including employees, customers, shareholders, and the community. "Negotiation" is the process of reaching an agreement through discussion and compromise, crucialin business deals and contracts. "Supply chain" refers to the sequence of processes involved in the production and distribution of goods, from the sourcing of raw materials to the delivery of the final product to consumers. "Brand equity" is the commercial value derived from consumer perception of a brand name, affecting customer loyalty and willingness to pay premium prices. "Market segmentation" involves dividing a broad target market into smaller, more manageable segments based on common characteristics or behaviors.中文翻译：商务英语涵盖了一系列在企业世界中进行有效沟通所必需的专业词汇和术语。
商务英语词汇大全掌握商务术语及商务交流技巧提高商务沟通能力
商务英语词汇大全掌握商务术语及商务交流技巧提高商务沟通能力商务英语词汇大全：掌握商务术语及商务交流技巧，提高商务沟通能力一、导言在今天的全球化商业环境中，商务英语已经成为了一个必备的能力。
掌握商务术语以及有效的商务交流技巧，对于提高商务沟通能力至关重要。
本文将介绍一些常用的商务英语词汇，并分享一些提高商务交流技巧的方法。
二、常用商务英语词汇1. Marketing（市场营销）- Market research（市场调研）- Target audience（目标受众）- Advertising campaign（广告宣传活动）- Brand image（品牌形象）- Sales promotion（促销活动）2. Finance（金融）- Balance sheet（资产负债表）- Profit and loss statement（损益表）- Investment（投资）- Return on investment（投资回报率）- Financial forecast（财务预测）3. Human Resources（人力资源）- Recruitment（招聘）- Employee benefits（员工福利）- Performance evaluation（绩效评估）- Training and development（培训和发展）- Employee retention（员工保留）4. International Trade（国际贸易）- Import/export（进出口）- Customs clearance（海关通关）- Tariffs（关税）- Trade deficit（贸易逆差）- Free trade agreement（自由贸易协定）5. Negotiation（谈判）- Bargaining power（谈判力量）- Win-win situation（双赢局面）- Concession（让步）- Counteroffer（还价）- Agreement（协议）三、提高商务交流技巧1. 学习商务英语基础知识- 注册商务英语培训课程- 阅读商务英语教材，掌握基本的商务词汇和句型- 刷题练习商务英语试题，提高词汇理解和运用能力2. 与外籍商务伙伴进行实践交流- 寻找机会参加国际商务活动- 参与商务会议和展览，与外籍商务伙伴进行交流- 参加商务社交活动，扩展人脉和商务关系3. 提升听力和口语交流能力- 听商务英语广播和播客，提高听力理解能力- 多与他人进行商务讨论和演讲，提高口语表达能力- 面对镜子练习商务演讲和谈判技巧4. 阅读商务资讯和案例分析- 阅读商务期刊、报纸和网站，了解最新的商务趋势和信息- 阅读商务案例分析，学习他人的成功经验和策略5. 使用技术工具提高商务交流效率- 学习使用电子邮件、即时通讯和视频会议工具- 掌握商务软件和应用程序，提高工作效率和准确性- 关注社交媒体上的商务英语学习资源和讨论四、结语通过掌握常用的商务英语词汇和运用有效的商务交流技巧，我们能够提高商务沟通能力，更好地适应全球商业环境的挑战。
商务英语阅读Unit 3-叶兴国
KEYS TO EXERCISES
I. Discuss …
Business English: A Reading Course
TEXT B
3. At the beginning of one’s career, it is nearly impossible to find something right without trying a bunch of options. After that, you will experience more personal growth from changing jobs frequently than staying in one job for extended periods of time. And if you change jobs frequently you build an adaptable skill set and a wide network which are the keys to being able to find a job whenever you need to.
Business English: A Reading Course
UNIT 3
邵秀荣
2014.10
WARM-UP QUESTIONS
Business English: A Reading Course
1. With the economy so depressed, layoff is something unavoidable and an employee needs to prepare himself to face it. What can be done to help those former employees leave with dignity and self-respect? 2. Nowadays it is hard to find a job. The job market is one thing but have you ever thought seriously about the question: Why can’t I find a good job? Are you down on your luck?
商务英语术语词汇
商务英语术语词汇In the realm of business, the mastery of English terminology is crucial for effective communication and understanding in international trade and corporate environments. Here is a compilation of essential business English terms that every professional should be familiar with:1. B2B (Business-to-Business): Refers to transactions between two or more businesses rather than between a business and a consumer.2. B2C (Business-to-Consumer): Describes the salesprocess where goods or services are sold directly to consumers.3. ROI (Return on Investment): A financial metric used to measure the profitability of an investment relative to its cost.4. P&L (Profit and Loss): A financial statement that summarizes the revenues, costs, and expenses incurred duringa specific period of time.5. Balance Sheet: A snapshot of a company's financial condition, including assets, liabilities, and equity at a specific point in time.6. Cash Flow: The net amount of cash and cash equivalentsbeing transferred into and out of a business.7. Equity: The value of an owner's interest in a business, calculated as assets minus liabilities.8. Debt: An amount of money borrowed by one party from another, with an agreement to repay the amount borrowed with interest.9. Leverage: The use of borrowed money to increase the potential return of an investment.10. Liquidity: The ability of an asset to be readily converted into cash without affecting its price.11. Market Analysis: The assessment of a company's market position, including its competitors, target audience, and market trends.12. SWOT Analysis: A strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.13. Mergers and Acquisitions (M&A): The consolidation of companies or assets through various types of financial transactions.14. IPO (Initial Public Offering): The first sale ofstock by a company to the public.15. Due Diligence: The process of investigating apotential investment or business decision to confirm allfacts and details.16. Negotiation: The process of discussion and compromise for the purpose of reaching an agreement.17. Contract: A legally binding agreement between two or more parties.18. Tariff: A tax imposed by a government on imported or exported goods.19. Supply Chain: The network of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.20. Outsourcing: The practice of hiring another company to perform tasks, handle operations, or provide services that were originally performed in-house.21. E-commerce: Buying and selling goods or services, or transmitting money or data, over an electronic network, primarily the internet.22. Innovation: The process of translating an idea or invention into a good or service that creates value or for which customers will pay.23. Entrepreneur: An individual who creates a new business, bearing most of the risks and enjoying most of the rewards.24. Stakeholder: Any group or individual who can affect or is affected by the achievement of the organization's objectives.25. Ethical Business Practices: Conducting business in a manner that upholds moral principles and values.Understanding these terms is fundamental for anyone looking to excel in the business world. They provide a foundation for engaging in discussions, making informed decisions, and navigating the complexities of the global marketplace.。
商务英语(Business English)
1、情景对话
How do you do?
你好。（只限于初次见面时使用。）
How do you do?
你好。（只限于初次见面时使用。本句是对上句的回答。）
Pleased to meet you.
见到你很高兴。
Pleased to meet you, too.
见到你，我也很高兴。
How are you?
customs tariff关税税率
term of trade贸易条件
trade agreement贸易协定
commercial treaty贸易条约
3、其他
the Olympic Games奥林匹克运动会
2001年7月16日
（十）
1、情景对话
Could you give me a discount?
星期四早晨呢？
Yes, that’s fine.
有空。
2、商务术语
establish regular trade relations建立经常贸易关系
balance of trade贸易差额
volume of trade = turnover贸易额
law of trade贸易法
2001年6月18日
（六）
可以打折吗？
It depends on the size of the order.
这取决于你的订购数量。
If I buy 50 units, will you give me a discount?
如果买五十台，可以打折吗？
I’ll give you a 20% discount if you buy 200.
We employ 2,000 people.
商务英语阅读课堂笔记整理版
Business English A Reading course（整理版）商务英语阅读的主要内容：商务英语阅读主要包括世界经济形势、经济全球化、国际贸易与投资、金融风险与管理、商业文化、企业管理等。
这些阅读材料不但传递最新的世界经济和国际商务信息，开阔学生的视野，还提供最新、最典型的商务语言和词汇，有助于学生熟悉并掌握商务英语文章的典型语言用法、语言风格及语言特点等。
1）阿迪达斯 Impossible Is Nothing. 没有什么是不可能2）香奈儿 Fashion passes, style remains. 流行稍纵即逝,风格永存3）飞利浦 Let us make things better. 让我们做得更好4）麦氏咖啡 Good to the last drop. 滴滴香浓,意犹未尽This Bill of exchange shall be accepted first and then can be honored by the acceptor.(该汇票应先承兑，然后由承兑方进行支付）Words & expressions:Transnational road warriors 从事跨国商务活动的人Faculty and alumniPerformance-review process 绩效考核过程Make an assessment of sb 对某人作出评价In a group setting 公共场合Have a one-on-one session with sb 进行单独会话Tone down 缓和语气Career progression 事业发展Cultural gulf 文化鸿沟In the arena of international commerce 在国际商务的平台上Common ground 共同点At the institutional level 制度层面Fall short 结果，后果Ongoing cross-pollination 不断学习他国先进事物Trait 特征Be customer-centric 以客户为本Implement 实施Commonality 共性The integration of the global economy 全球经济一体化See local context ad integral 本土文化语境知识一些跨国公司英文名称：Procter & Gamble Company 宝洁公司Johnson & Johnson Ltd. 强生公司Carrefour China Inc. 家乐福Bayerische Motor en Werhe AG宝马公司Coca-Cola Enterprises可口可乐企业China Petroleum & Chemical Corporation Sinopec Group中国石油化工集团公司China Ocean Shipping Company COSCO中国远洋运输总公司Standard Chartered Bank 渣打银行Words & expressions:To name a few 举例A medical practice 诊所A successful new venture 成功的新企业The critical ingredients for success 主要的结构Distinguish…..from…. 把。
商务英语课后习题答案
商务英语课后习题答案一、词汇题1. 请解释以下商务英语术语的含义：- B2B: 指的是企业对企业的商业模式（Business to Business）。
- ROI: 投资回报率（Return on Investment），是衡量投资效益的指标。
2. 选择正确的商务英语词汇填空：- The company is looking to expand its market presence in the region.- The negotiation process was successful, leading to a mutually beneficial contract.二、语法题1. 将下列句子改为被动语态：- The manager will review the proposal next week.- The proposal will be reviewed by the manager next week.2. 用正确的时态填空：- We have been working on this project for two months.- The company was established in 1995.三、阅读理解阅读以下商务英语短文，并回答问题：短文：In the current business environment, innovation is key to staying competitive. Companies that embrace new technologies and adapt to market changes are more likely to succeed. However, innovation also requires a culture of risk-taking and the ability to learn from failures.问题：1. What is considered key to staying competitive in the business environment?- Innovation is considered key to staying competitive in the business environment.2. What does innovation require?- Innovation requires a culture of risk-taking and the ability to learn from failures.四、写作题1. 写一封商务邮件，请求安排一个会议来讨论新的市场策略。
商贸英语(Business English)课后习题即答案
Business English Review subject1.Translate the Following Phrases(1)Chinese→English重大的经济目标the important economic goal自然资源的分配the allocation for natural resources农业总产值the whole output of agriculture充分利用各种生产要素make full use of every factor of production制定经济政策formulate economic policies政府总支出的限制the limitation of the government's whole expenditure长期long run与…有关have to do with…最重要的是，首先above all指出point out把…看作，把…认为regard as使显示，出版，生产，说出bring about支持in the support of接受，接管take over比…有利，有优势be advantageous to为公众利益for the public good商业银行commercial bank对… 意见一致agree upon由某人做主at one's disposal找到出路find one's way out扩大生产expand production物质投资substantial investment完全竞争经济purely competitive economy而不是rather than 不同于differ from 不管leave alone 扎根，固定take root 转向…… Divert to 劝阻某人做某事dissuade from 即使even if 多少，稍稍in some measure 占（……份额）account for 不再no longer 使服从，使遭受subject to有利于in favor of 充分就业水平full-employment level尽管in spite of 还有as well as根据in accordance with 单行道 a one-way street (2)English→ChineseRealize the price stability 稳定价格/实现物价稳定Fast economic growth 经济快速增长Economic performance of the government 政府经济业绩The fall of inflation rate 通货膨胀率下降Reduction in the opportunity of employment 就业率降低The input of the factor of production 生产要素投入be opposed to 相对于…；和…相反short-run 短期devote to 把…献给了…；把…专用于…Of a rather different mind 持不同看法Except for 除....之外；For the sake of 为了....的利益As a whole 总体上In the hands of 在....掌握中Barter agreement 易货协定Based on 基于In proportion to 与....成比例Bid for 投标，竞买slack in the economy 经济不景气Repercussions on 对....的间接影响as well as 和…，也…go as far as to 竟然做…Reflective of 反映…At large 详细地；普遍地Say a word 举例说明Of one's own accord 出于自愿Supply with 提供By no means 绝不可能In view 考虑...；在....的考虑范围内Dependent on 依赖于serve as a foil to 做....的陪衬In point of fact 实际上A matter of 大约；大概In fact 事实上Turn away from 转到....（方向）In return 反过来In proportion to 与---成比例Inflationary spiral 通胀螺旋Add fuel to the fire 火上浇油Lie on 存在于Be sustainable by 由....支撑，维持2.Translate the Following Sentences(1)English→Chinese①R&D activity may be a specific, identifiable activity or it may be part of the progress of "learning by doing".研究活动可能是一项具体的，可认别的活动（例如在一个研究实验室中所开展的）或者他可能是“干中学”过程的一部分。
商务英语阅读Unit 2-叶兴国
人陶醉的投资周期能持续多久。
Business English: A Reading Course
TEXT A
Notes on the Text:
3. Such a slope over even a few years causes inflection points … 这种
延续数年的价格跌势导致了拐点…… inflection point：原指“曲线最大、最小或回折的临界点”，引申为“转折点”。例 如：
Business English: A Reading Course
UNIT 2
邵秀荣
2014.10
WARM-UP QUESTIONS
Business English: A Reading Course
1. In the new era of information exploration, companies, as well as our society, are in need of imaginative, creative talents. What can be done to improve the situation in the business management? 2. With the rapid development of technology, a demanding task for executives is that they must renew their knowledge though they are experienced with management. What can companies do to help them to cope with this problem effectively?
商务英语阅读Unit叶兴国
Business English: A Reading Course
READING SKILLS:
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
1. Definition 定义clues:“*** is/are ***.” e.g.
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
4. Example举例clues: 5. Causal relationship因果关系clues: 6. Experience or common sense经验或常识clues: 7. Explanation after punctuation marks—comma (,), dash (—), within parentheses ((…))：标点符号 8. Semantic relationships: 语义关系
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯 福新政的开始）。 1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗 斯福发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话 ”，他回顾了3月份以来“足以自豪的事实和行动”，并 高度概括了“第一次新政”所致力于实现的目标。
商务英语阅读第二版课后练习题含答案
商务英语阅读第二版课后练习题含答案商务英语是一门应用广泛的英语，商务英语的学习不仅可以增进学生对英语的掌握程度，同时也可以提高学生商务英语应用能力。
商务英语阅读是商务英语中非常重要的部分。
本文将针对《商务英语阅读第二版》的课后练习题进行分析，并提供题目答案供学生参考和练习。
第一章商务读物练习一1.What is the most important organizational principle in amemo?答案：clear organization.2.What kind of information do people NOT usually write in afax?答案：information that’s too long or personal.3.What is the mn advantage of a letter over other kinds ofcorrespondence?答案：the formality of the letter can reflect the importance of the correspondence.练习二1.In memo writing, what does the author suggest as a goodorganizational device?答案：section headings.2.Why is it important to make sure that a fax is fully self-contned?答案：because faxes can be separated from their cover pages, it is important to make sure they are fully self-contned.3.Describe one way that e-ml differs from other kinds ofcorrespondence.答案：e-ml is informal and often contns conversational language.第二章商务智能练习一1.How is a database different from a spreadsheet?答案：in a database, data is organized into tables while in a spreadsheet, data is organized alphabetically.2.What is the primary purpose of a data warehouse?答案：to store data for analysis and decision making.3.What is a data cube?答案：a set of data that is organized in a way that makes it easy to analyze.练习二1.What is data mining?答案：the process of analyzing data to discover patterns and correlations.2.What is the difference between a data mart and a datawarehouse?答案：a data mart contns a subset of data from a larger data warehouse, while a data warehouse contns all data.3.What is OLAP?答案：online analytical processing is a tool for analyzing and presenting data in a multi-dimensional way.第三章电子商务练习一1.What is B2B e-commerce?答案：business-to-business e-commerce is the exchange of goods and services between businesses conducted digitally.2.What is the mn advantage of e-commerce for businesses?答案：e-commerce can increase accessibility and lower overhead costs.3.What is EDI?答案：electronic data interchange is a system for transferring business documents electronically.练习二1.What is C2C e-commerce?答案：consumer-to-consumer e-commerce is the exchange of goods and services between individuals conducted digitally.2.What is the difference between a shopping cart system and apayment gateway?答案：a shopping cart system allows users to add items to a virtual shopping cart, while a payment gateway is a system for processing online payments.3.What is m-commerce?答案：mobile commerce is the exchange of goods and services conducted through mobile devices.以上是对商务英语阅读第二版课后练习题的分析和答案。
商务英语阅读词汇总结
商务英语阅读词汇总结1、account2、 actuary3、 advance4、 agenda5、 archive6、 attorney7、 barter8、 bearer bond9、 bond10、 brokerage firm11、budget12、 circulating funds13、 claim14、 clearinghouse15、 commission16、 commodity17、 common share18、 consulate19、 convention20、 convertible bond222、 debenture bond23、 demand deposit24、 denomination25、 depression26、 dispenser27、 dole28、 EFTS29、 embassy30、 equity31、executive32、 expectancy33、 extension(ext)34、 fiscal year35、 foreign currency36、 fringe benefit37、 go public38、 guideline39、 inflation40、 infrastructure4 1、institution42、 insurance policy44、 insurer45、 inventory46、 IOU47、 job opening48、 just-in-time49、 legal tender50、 legislation51、liability52、 longevity53、 mall54、 majority55、 measurement specification56、 medium57、 megamall58、 merchandiser59、 monetary60、 mortgage bond61、mutual fund62、 outlet63、 paycheck64、 payroll65、 personnel66、 plaza67、 pool68、 point-of-sale69、 policyholder70、 preferred stock7 1、premises72、 premium73、 principal74、 procurement75、 profit margin76、 promissory note77、 purchasing power78、 quotation79、 quoted company80、 recession81、reseller82、 reserve funds83、 revenues84、 shareholder85、 Social Security86、 source87、 stock certificate88、 stock exchange89、 subsidiary90、 team up91、turnover92、 unit of account93、 want ad94、 warehouse95、 warranty商务英语阅读31、access2、 accusation3、 act4、 aircraft carrier5、 allowance6、 amenity7、 Attorney General8、 bank transfer9、 beginning inventory10、 bill of exchange11、bill of lading12、 book value13、 booth14、 break-even point15、 brochure16、 brokerage17、 bulletin board18、 bureaucratic19、 by word of mouth20、 catalog21、celebrity22、 centerpiece23、 Certificate of Origin24、 cessation25、 chauffeur26、 c、i、f27、 claims28、 clear29、 clergyman30、 client31ZZZmercial invoice32、 complex33、 concession34、 consideration35、 consignment36、 consular invoice37、 container38、 contingency plan39、 convert40、 conveyor belt4 1、convoy42、 cooker43、 counseling44、 counteroffer45、 courtesy booth46、 credit47、 data processing48、 database49、 dealership50、 debit51、deficit52、 demographics53、 deployment54、 depreciation55、 determinant56、 diplomacy57、 discrimination58、 disparity59、 distributor60、 documents against acceptance6 1、documents against payment62、 domicile63、 draft64、 duty65、 economics of scale66、 ending inventory67、 entity68、 equilibrium69、 ethnocentricity70、 ethnocentrism71、f、o、b72、 forbearance73、 fraud74、 gambling75、 generic76、 gift certificate77、 guarantee78、 guild79、 Inc、=incorporated80、 input81、installment82、 interest-bearing83、 International Bankers Draft84、 invoice85、 issuance86、 jargon87、 jingle88、 key accounts89、 lease90、 letter of credit91、liquidity92、 loan93、 logistics94、 majority95、 marketer96、 marketing mix97、 maximum98、 minor99、 money order100、 monopoly101、mortgage102、 motif103、 notary104、notification105、 operating supplies106、 order107、ordinary shares108、 outlet109、 overhaul110、 packaging111、par value112、 penalty113、 pensioner114、 plunge115、 precaution116、 premium117、 prerequisite118、 prime time119、 profit margins120、 prompt121、provision122、 publicity123、 rail hauler124、 rate of exchange125、 rebate126、 reciprocal127、 registrar128、 reimburse130、 rental131、rep=sales representative132、 reserve133、 return134、 rival135、 run counter to136、 S、A、=Societe Anonyme137、 sanitation138、 schedule139、 semiotics140、 standing141、statute142、 subtotal143、 supplier144、 sweepstakes145、 take precedence over146、 take-over bid147、 telegrahpic transfer148、 telemarketing149、 telex11、tie-in152、 toll153、 top-grossing154、 transformation155、 trial156、 typeface157、 upscale158、 vending machine159、 vendor160、 well-versed商务英语阅读41、acquisition2、 across the board3、 act as a counterbalance4、 alma mater5、 asset6、 back down7、 backlog8、 balance sheet9、 be geared towards10、 beachhead11、behemoth12、 behind the scene13、 big-ticket14、 blitz15、 blueprint16、 bottom-line17、 bourgeon18、 brain drain19、 break ground20、 breather21、buck the trend22、 calling card23、 capital gains24、 capital injection25、 cave in to26、 CDMA=code-division mutiple access27、 certificate of deposit28、 China Mobile29、 China Unicom30、 Classification31、Clientele32、 CNOOC=China National Offshore Oil Corporation33、 coffer34、 collateral35、 condominium36、 consumerism37、 couture38、 creditworthiness39、 Customs clearance40、 Data General41、DBS Bank42、 deal-breaker43、 debit card44、 deflation45、 die down46、dig in one’s heels47、 Digital Equipment48、 dilemma49、 diversification50、 downplay51、draw fire52、 drawn-out53、 euphoria54、 expatriate55、 extraneous56、 fall over oneself57、 FDI=Foreign Direct Investment58、 feature film59、 feed60、 firecracker61、fluctuate62、 foreclosure63、 forethought64、 fortuitous65、 foundry66、 freebie67、 full-blown68、 fund portfolio manager69、 grind to a halt70、 halo effect71、hard currency72、 hard-nosed73、 holding company74、 hookup75、 hot under the collar76、 imaging industry77、 in bulk78、 incubator79、 intermediary80、 intraday81、IPO=initial public offering82、 itinerary83、 jump ship84、 kickback85、 lay out86、 merger87、 mindset88、 nerve-wracking89、 no-frill(s)90、 note91、nothing short of92、 on impulse93、 on the sidelines94、 opportunity cost95、 outlay96、 outsource97、 outstrip98、 paper profit99、 pay off100、 petrochemical101、piecemeal102、 portfolio103、 placement104、position-squaring105、 powerhouse106、 practitioner107、prospectus108、 psyche109、 pullout110、 qualm111、quest112、 quintuple113、 quota114、 real estate115、 realtor116、 red tape117、 repatriate118、 resort to119、 repossession120、 returns121、roaming service122、 roller coaster123、 second-guess124、 self-condemnation125、 sentiment126、 shore up127、 slump128、 sock away129、 SOE=state-owned enterprise130、 sophistication131、speak for132、 speculation133、 staffer134、 stalemate135、 sticker136、 supremo137、 syndication138、 takeover139、 take the stock of sth140、 tally141、the Federal Open Market Committee142、 top-notch143、 top-tier144、 track record145、 treasury bill146、 trendsetter147、 tumble148、 up to snuff149、 veer off150、 venture capital151、visual aid152、 walkway153、 weigh on154、 white-goods 商务英语阅读2自学自测题答案1、客户，委托人2、（保险）精算师3、贷款4、议事日程5、档案室6、（美）律师7、以货易货8、无记名债券9、有息债券10、经纪商，经纪行11、预算12、流动资金。
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Unit 1Bilateral relationship 双边关系Euro zone 欧元区Sovereign wealth fund 主权财富基金Trade agreement 贸易协定Trade bill 贸易法案Raise hackles 惹怒Economic relation 经济关系Exchange rate 汇率Monetary policy 货币政策Heat up 升温国际经常收支项目顺差current-account surpluses 竞选运动election campaign成员国member states 除......以外(尚有......) aside from出口津贴export subsidies笼罩，威胁hang over消费者感知consumer perception代表...... on behalf of知识产权intellectual property外资收购foreign takeoverUnit 2Consumer-goods 消费品Discount retailers 折扣零售商Brand equity 品牌资产价值Advertising budget 广告预算Real-time sales data 现时销售数据Sales promotion 促销Profit margin 盈利Scanner date 扫描数据价格溢价price premium基线销售baseline sales减价price reductions广告支出advertising spending营销组合marketing mix非折扣销量溢价quantity premium产品系列范围（品类）product-line length （variety）美元分配allocation of dollarsUnit 3Privileged minority 享有特权的少数人Gas station 加油站Marketing research 市场调查Professional competence 专业技能A sales point (产品的）卖点Product design 产品设计Potential consumer 潜在顾客Business disaster 商业灾难日常生活daily life广告造势活动advertising campaigns 物理特征physical characteristics 视觉想向visual imagination国内媒体national media销售增长 a sales increase销售渠道distribution system产品导向型的广告product-orientated advertisingUnit 4Mobility of people 人口流动Supplier networks 供应商网络Standardized items 标准零配件Specialist manufacturing technology 特殊制造技术Complementary economies 经济互补体Anti-Japanese sentiment 反日情绪Foreign affiliates 外方合伙人，外国附属公司Go public 上市并购mergers and acquisition外海扩张overseas expansion全球化战略globalization strategy保护主义措施protectionist measures市场准入access to market知识产权intellectual property right贸易伙伴trading partners资本投入capital investmentUnit 5上市公司publicly traded companies对......随时留意/小心提防keep a weather eye on ( sb./sth.)会计事务所accounting firms国外子公司international subsidiaries经济划算的cost efficient持观望态度take a wait-and-see approach (财务）调整报告reconciliation reports业绩评定指标/办法performance measures Generally accepted accounting principles 通用/公用会计准则Revenue recognition 收益确认Income statement 损益表Earnings per share 每股收益Managing director 常务/执行董事Credit-rating agencies 信用评级机构Finance chiefs/executives 财务管理人员/主管Institutional investors 投资机构Unit 6Explicit inflation target 公开的通货膨胀指标Volatile price 波动的价格Monetary policy making 制定货币政策Consumer expenditure 消费支出Credit crunch 信贷资金骤减Variable mortgage rates 浮动按揭/抵押贷款利率Surging and plunging asset prices 大起大落的资产价格Do more harm than good 得不偿失/弊大于利楼市暴跌housing crush/collapse维持价格稳定maintain price stability核心通红膨胀率core inflation rate消费者物价指数consumer price index (CPI) 资产负债表balance sheet预除负面影响forestall the adverse effects 政策框架policy framework市场预期market expectationsUnit 7Investment climate 投资环境Business sector 企业（工商业）部门Emerging markets 新兴市场Corporate taxes 公司税Record high 破纪录的高点Credit instrument 信用证，信用票据Customs clearance 结关，海关放行Stationary sources 固定污染源Wage differential 工资差别Freedom of association 结社自由外商直接投资foreign direct investment 经纪公司brokerage firm自然人natural person边际税率marginal tax rate自由贸易区foreign trade zone保税仓库bonded warehouse信贷机构credit institution财产权property rights名义工资nominal wage集体谈判collective bargainingUnit 8The company's vision of the future 公司未来前景Cost reduction 削减成本Leverage resources 利用资源A portfolio of businesses 尚未被竞争者发现的市场机会Convenience stores 便利店Market segments 市场细分Premium brand 高端品牌实施战略execute strategy竞争优势competitive advantage实证研究empirical studies核心品牌core brand分销系统distribution system控股公司 a holding company文化冲突culture clashes财富股东shareholders wealthUnit 9Public awareness 公众意识Regulatory changes 政策变动International assignment 海外仸务Global recruitment 全球招聘Economic downturn 经济下滑、下降Advisory service 咨询服务Reward scheme 奖励机制Talent management 英才管理员工离职staff turnover薪水增加pay rises安然丑闻the Enron scandal甄别程序selection procedure新员工raw recruits职业阶梯career ladder董事会董事board director公司结构organizational strutureUnit 10Adaptive ability 适应能力Biometric technology 生理/生物识别技术Non-stop flight 直飞航班Cost and revenue projections 成本和利润计算Customer feedback 顾客反馈Front-line workers 前线/一线工作人员Substantial salary cuts 大幅度减薪/实质减薪Job rotation 岗位轮换连续创新者 a serial innovator行业危机industry crises商务舱business class高级管理层senior management产品开发product development同伴压力peer pressure地勤部门ground services department 恐怖袭击terrorist attackUnit 11By virtue of 由于Crush to bits 溃不成军Dole out 少量的发放Grapple with 尽力克服In the heyday 在鼎盛时期Most of all 尤其是Take pains to 尽力设法，煞费苦心To the tune of 共计，达......之多Scare the wits out of 极度惊吓，吓得魂不附体Serve up 提供从无到有，白手起家from scratch点击欺诈click fraud利基市场，细分市场niche market迫切需要cry out如大家所说by all accounts消灭，彻底毁灭Wipe out蓄意侵犯willfully infringe on严格控制rein in赚钱pull in最大的一份lion's shareUnit 12Case in point 有针对性的例证Competitive edge 竞争优势Flat-footed 笨手笨脚的Fuel economy 燃油经济性，节油Market capitalization 总市值Polish the image 粉饰形象Profit-obsessed 关注利润的Renewable resources 可再生资源Strike a balance 达到平衡，取得平衡Utility company 公共事业公司操纵价格price manipulation/manipulation of price 成形，初具规模take shape粗制滥造churn out客户忠诚度consumer loyalty全力应对，努力克服wrestle with全球水资源匮乏global water scarcity替代能源alternative resources温室气体排放greenhouse gas emission新兴市场emerging market致力于...... Commit oneself to。