管理咨询公司笔试题目

APPLICANT SUMMARY

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Name : _______________________________ ( M / F ) Date of birth : _______________________________

Current Hukou : _______________________________

Current employment status : _______________________________

Work experience in years : _______________________________

：

Email address : _______________________________ Expected Salary : _______________________________

Instructions

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There are two sections to the test

A)Writing test

This section assesses your analytical and writing skills. Please respond in the word document in the laptop provided.

Please spend no longer than one hour on this section of the test.

B)Numeracy test

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This section assesses your numeracy skills. Please respond in the excel

spreadsheet in the laptop provided.

Please spend no longer than 30 minutes on this part of the test.

A) WRITING TEST

There are two parts to this test.

Part 1 (40 minutes)

Based on the tables on alcoholic drinks (AD) sales in China below, you will first write an assessment of the AD market in China. Your analyses should include one paragraph on each of the following points and should not exceed two pages:

}

Performance of the market relative to the previous year

Relative performance of different subsectors

Differences across the territories within China

Unit price movements

Activities of key players and brands

Changes in distribution patterns

How you expect the market to perform over the period 2006-2010, stating reasons for

your assumptions.

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Be concise and analytical, not wordy and descriptive. In other words, do not simply describe what the data is doing, but make a real effort to explain why the market might be behaving in this way. Quality of written analysis is more important than quantity.

Table 1 Historic sales of Alcoholic Drinks by Sector: Total Volume 2000-2005

Million liters20002001200220032004

. 2005

Alcoholic drinks27,50828,61629,88631,35633,15335,003 Beer21,264`

22,708

24,30925,96427,66029,380

Wine1,4151,5421,6481,760、

1,888

2,021 Spirits4,8294,3663,9293,6323,6053,602 @

Table 3 Historic sales of Alcoholic Drinks by Sector: Total Value 2000-2005

'

RMB million200020012002200320042005

Alcoholic drinks333,553339,500~

347,265

356,010384,201415,841

Beer131,137140,252149,955158,219167,740`

177,740 Wine47,12151,47355,42959,40463,67168,123 Spirits155,295】

147,775

141,881138,387152,790169,978 Table 4 Historic sales of Alcoholic Drinks by Sector: % Total Value Growth 2000-2005

Sector

&

2004/

2005

CAGR

00-05

Total

00-05

Alcoholic drinks

?

Beer

Wine

Spirits- Table 5 Sales of Alcoholic Drinks by Sector: Total Volume 2000-2005

Million liters200020012002

\

200320042005

East China7,7,8,8,9,9, )

Mid China

4,4,4,5,5,5,

North and Northeast China 8,8,、

8,

8,9,10,

Northwest China1,1,1,1,1,—

1, South China3,3,4,4,4,5, Southwest China2,—

2,

2,2,2,2,

TOTAL27,28,29,31,/

33,

35,