电子商务概论英文版第二版术语
电子商务英语专业名词
一、专业名词1，电子商务electronic commerce视频会议video conference不断增长ever –increasing供应商supplier内部运营internal operation组织organization交易transaction消费者consumer有效率的efficient有弹性的flexible2，电子邮件营销email marketing市场调研market research提高整体营销信息enhance overall marketing message 拓展网络exploit the web网络能力capabilities of the web离线营销活动offline marketing activities传统营销traditional marketing品牌的忠诚度brand loyalty传统促销方法traditional promotional methods营销策略marketing strategy3，电子银行electronic bank家庭银行home bank支付账单pay bills私人网络private network金融机构financial institutions银行服务banking services在线申请apply online4，电子支付electronic payment电子支票electronic checks电子货币electronic money经常账户checking accounts数据加密data encryption客户认证client authentication智能卡smart cards计算机硬盘computer hard disks银行部门banking sector小额支付small value payment5．网上购物流程the flow of shopping/purchasing online 迅速发展rapid growth/development虚拟商店virtual stores/shops产品规格specification电子银行cyber bank购物中心shopping center在线付款payment online确认订单confirmation of the order总金额total amount批号date code6，最终产品finished goods相关信息related information产地the point of origin运输与配送transport &services国际供应链管理international supply chain management预售服务pre-retailing services军事策略military strategy战时物资生产wartime material production集中于centering on战略物资补给strategic commodities supply 7,file transfer 文件传输digital cash 电子现金geographical location 地理位置on a global scale 在全球范围EDI 电子数据交换competition 竞争definition 定义manufacturer 生产商advertising 广告interaction 互动8 ,internet marketing 网络营销electronic mediu电子媒介affiliate marketing 会员营销merge…with…与…融为一体distribute products 配送产品community activities 社区活动marketing objectives 营销目的loyalty program 贵宾会员计划provide comprehensive information 提供综合信息commercialization 商业化9, virtual bank 虚拟银行online bank 在线银行physical bank 有形银行banking activities 银行业务credit unions 信用合作社credit card products 信用卡产品open a checking or savings account 开立支票或储蓄账户10, paper checks 纸质支票banking settlement system 银行结算系统payment data 支付数据secure communication protocols 安全通信协议secure payment protocols 安全支付协议server authentication 服务器认证prepaid cards 预付费卡electronic purses 电子钱包digital cash 数字现金access product 可存取的产品11, shopping online 在线购物business directories 企业名单purchasing process 采购流程authentication centre 认证中心surfing the internet 网上冲浪names of commodities 商品名称lead time 交货日期terms of payment 付款方式payment authentication 付款认证release the goods 发货12, the efficient and cost-efficient flow 有效而合算流动raw materials 原材料in-process inventory 半成品For the purpose of conforming to in motion and rest 为满足消费者需要the management of inventory in motion and rest 动态与静态的库存管理IT solutions 信息技术解决方案added-value 增值in military science 在军事科学方面the most crucial element 最关键的要素a network of transportation 运输网络二、句子翻译（1,2,14,17,18）（英→汉）1．1)in another word ，electronic commerce is the buying ，selling and trading of goods and services through private and public networks .换句话来说,电子商务是指通过私人或公众网络来买卖或交换货物和服务2)first stage of EC expansion is that with in the “connected ” or “online ” computer users .EC的首个发展阶段局限于“在线”计算机用户3)the second wave will come when more people get access to computers (via lowered computer prices or cheaper device )第二个高峰将会在更多人可以通过更低廉的价格或设备访问计算机的时候来临4)the third expansion is predicted to be from those with non-computer access to the global network :through broadcast TVs ,cable TVs ,telephone networks and new appliances .据预测，电子商务发展的第三次浪潮将会出现在不用电脑就能上网的技术发展方面，例如通过无线电视，有线电视，电话网络及新型的设备上网5)a widespread use of these cheaper access media represents the phase of “bringing workplace computers in to living room ”低价的接入设备的广泛使用代表着进入了“家庭办公”的新时代2，1)the conveniences afforded by electronic commerce is limitless .电子商务提供的便利是无止境的2)more than 100 countries are linked into exchanges of data ,news and opinions .超过100个国家已经接入互联网，交换资料、新闻和言论。
电子商务概论INTRODUCTION OF ELECTRONIC BUSINESS(第2版)
11.4.2 网络中侵犯隐私权的种类
1.非法收集、利用个人数据 2.非法干涉、监视私人活动 3.非法侵入、窥探个人领域 4.擅自泄露他人隐私
11.4.3 网络侵犯隐私的特点
客体的扩大化和数据化 性质的双重化 侵权行为手段的智能化、隐蔽化 侵权后果的严重化
11.3.2 网络著作权的法律保护
互联网的发展对著作权提出了巨大的挑战。 2001年10月修订的《中华人民共和国著作权法》 将信息网络传播权规定为著作权人的权利—— 信息网络传播权，即以有线或者无线方式向公 众提供作品，使公众可以在其个人选定的时间 和地点获得作品的权利，但并没有规定相应的 保护办法 国家版权局和信息产业部制定了《互联网著作 权行政保护办法》。
电子商务概论
INTRODUCTION OF ELECTRONIC BUSINESS
（第2版）
第11章 电子商务法律问题
学习目标
理解电子商务法律的含义及其产生背景； 熟悉电子商务法律的任务和特征； 了解电子商务相关法律问题和基本法律制度； 了解国内外电子商务立法现状
电子商务法律问题
11.1 电子商务法概述 11.2 电子商务交易中存在的法律问题 11.3 电子商务中的知识产权问题 11.4 电子商务中隐私权的保护 11.5 电子商务的税收问题 11.6 网络侵权案件的管辖 11.7 虚拟财产的法律保护
11.5.1 电子商务征税面临的难题
新的交易形式使传统税收制度中的纳税环节、纳 税地点、国际税收管辖权等无法适用新的环境。 课税凭证的电子化、无纸化，加大了税收征管和 稽查的难度。
11.5.2 国外电子商务税收政策
1997年美国在“全球电子商务框架”报告中，对电子 商务征税提出以下原则：
电子商务英语专业名词
电子商务英语专业名词1. IntroductionWith the advancement of technology and the widespread use of the internet, electronic commerce (e-commerce) has become an integral part of our dly lives. As a result, the need for specialized vocabulary and terminology in the field of e-commerce has also grown. In this document, we will explore some of the mostcommonly used English terms in the realm of e-commerce.2. E-commerce Terminology2.1. B2C (Business-to-Consumer)B2C refers to the business model in which businesses sell products or services directly to individual consumers. This is a common model used by online retlers such as Amazon and eBay.2.2. B2B (Business-to-Business)B2B is a business model in which businesses sell products or services to other businesses. This type of e-commerce often involves bulk purchases and long-term relationships between buyers and sellers.2.3. C2C (Consumer-to-Consumer)C2C refers to e-commerce transactions that take place between individual consumers. These transactions typically occur on platforms likeCrgslist or eBay, where individuals can buy and sell products directly to each other.2.4. DropshippingDropshipping is a fulfillment method in which online retlers do not keep the products they sell in stock. Instead, they partner with suppliers who ship the products directly to the customer. This allows retlers to operate without the need for inventory or a physical store.2.5. E-paymentE-payment refers to the electronic payment methods used in online transactions. Popular e-payment methods include credit/debit cards, digital wallets, and cryptocurrency.2.6. SSL (Secure Socket Layer)SSL is a security protocol used to ensure secure communication between a web server and a client’s web browser. It encrypts the data transmitted, protecting it from potential threats such as hacking or interception.2.7. SEO (Search Engine Optimization)SEO is the practice of optimizing a website’s visibility and ranking on search engine results pages. This involves techniques such as keyword research, content optimization, and link building, with the goal of increasing organic traffic to the website.2.8. CRM (Customer Relationship Management) CRM is a strategy and software system used by businesses to manage interactions with customers. It involves collecting and analyzing customer datato improve customer service and develop targeted marketing strategies.2.9. Conversion RateConversion rate is the percentage of website visitors who complete a desired action, such as making a purchase or filling out a contact form. It is an important metric used to evaluate the effectiveness of marketing campgns and website design.2.10. Omni-channelOmni-channel refers to the integration of multiple channels, such as physical stores, websites, and mobile apps, to provide a seamless shopping experience for customers. It allows customers to switch between channels while mntning consistent service and access to products.3. ConclusionAs e-commerce continues to grow and evolve, it is important for professionals in the field to be familiar with the specialized terminology used.This document has provided an overview of some of the most commonly used English terms in the realm of e-commerce. By understanding and using these terms correctly, professionals can effectively communicate and navigate the world of e-commerce.。
电子商务专业英语(第二版)_翻译
第1章电子商务概述1.1 引言美国很少有人能够真正地享受到买车过程中的快乐。
虽然一些汽车经销商已经通过引入固定价格和不砍价策略来改善客户的购车经历，但仍有许多的经销商继续采用卖气旺盛的销售办法，使顾客感到筋疲力尽、困惑，甚至担心自己可能在交易中受骗。
1995年，Autobytel公司（Autobytel公司的网址是）开始提供在线购车服务，承诺为购买者提供一个不砍价的购车经历，并为汽车经销商提供一种能够增加新车销售量、降低销售成本的销售渠道。
顾客在购车前会通过互联网或走访当地的经销商来了解汽车的配件和特性，目前大概有超过95%的购车者是通过互联网来了解汽车信息的。
顾客若要享受Autobytel公司的购车服务，需要在该公司的网站上进行注册，并指定自己心仪的汽车的性能指标。
Autobytel提供给购车者他所选择的汽车的约定价格，并把购车者的联系信息转给当地的加盟经销商。
经销商付费给Autobytel以便获得Autobytel只把自己推荐给特定区域顾客的权利。
经销商随后会与顾客进行联系并完成交易。
顾客从快速、没有争论的、直接而且价格明确的购车过程中受益，而经销商则可以从提高销量和不支付佣金给销售员中获利。
Autobytel接收经销商每月缴纳的加盟费，并将网站上的广告位卖给保险公司和金融机构。
Autobytel目前已经与20000家汽车经销商签约。
汽车经销商每年支付给Autobytel 的费用已经超过7千万美元（而且通过卖网站上的广告位和向汽车销售商提供服务，Autobytel每年又可赚取2千万美元）。
在2007年，Autobytel公司和类似于Autobytel的公司在网上的汽车销量已占全美新车销量的30%。
从1995年到2002年，Autobytel经历了快速成长，然后就是销售增长趋缓。
像在电子商务最初的泡沫期成立的其他公司一样，Autobytel不得不转变它的经营重点。
Autobytel从不惜代价追求收入的增长，开始转向仔细的控制成本。
电子商务专业英语单词及相关术语
电子商务专业英语单词及相关术语"advancement, payment on account" 垫付"fair, meeting" 洽谈会"off-grade goods, rejects" 等外品"two-for-one offer, buy one get one free" 买一送一IPRs (Intellectual property rights) 知识产权20% off / 20% discount 八折above target profit 超目标利润active balance of payments；balance of payments surplus 国际收支顺差administered price 内定价Administrative sanction 行政处罚advance notification of payment 支付前通知advance shipment notice 装运前通知adverse balance 逆差adverse balance of trade. trade deficit. trade gap 贸易逆差Adverse inference 反向推断after-sale service 售后服务agency；agent；attorney；proxy 代理人agents commission 代理费agreement tariff 协定关税airport construction fee 机场建设费amount of fund raised 筹资额amount of subscribed capital 出资额anti-fake label 防伪标志anti-smuggling 缉私anti-subsidy duty 反补贴税articles of daily use 日用百货articles of handicraft art 工艺品articles to be declared 应申报物品articles under customs seal 海关加封物品assistance in kind 实物援助at fair price / reasonable price 价格公道attract foreign capital 吸引外资attract foreign investment 对外招商attract/bid for/invite investments (from overseas) 招商引资authentication 身份认证authority of agency；power of agency；proxy 代理权automated clearing houses 自动交换中心automated teller machine (ATM) 自动取款机award of contract 定标backing support 担保储备balance of international payments/ balance of payment 国际收支balance of payments account 国际收支账户balance of trade 贸易差额banker’s order 定期付款指令Banking exchange system 银行结售汇体系bar code 商品条码bar coding 条形码bargain chip 谈判的筹码bargain 侃价bargain-priced goods 特价商品base tariff level 基础税率bazaar 市集be cleared by the customs 通关be commissioned to sell 代售be on sale 上市be on the sale / selling 行销be reluctant to sell out 惜售bean product 豆制品bid for. tender for 投标bid opening 开标bid proposals 投标报价书bidder 投标人big offering 大贱卖Bill of Lading 提单blind signature 伪签名bond note 海关保税输出证bonded area 保税区bonded warehouse；customs warehouse 保税仓库border free trade zone 边境自由贸易区border trade 边境贸易border trade point 边贸点brand effect 品牌效应brandnames 名牌货breach of contrac 违反合同break-even analysis 保本分析bridal market 新婚市场(指买卖兴旺的市场) bucket shop 投机商号built-in agenda 既定日程bull operation 哄抬价格Bulletin Board Service (BBS) 公告板服务Burden of proof 举证责任Business flourishes 生意兴隆business hours 营业时间business lobby 营业厅business registration certificate 工商登记证business registration 工商登记buyer’s market 买方市场buyers market 买方市场by-product / sideline product 副产品call for bid / tender invitation 招标capacity of the market 市场容量capital export 资本输出capital preservation product 保本产品cargo / supervision and central over freight transport 货运监管Carrier 承运人cash price 现金价cash register 收款机catalogue 产品目录ceiling price 最高限价central business district (CBD) 中央商务区certification authority 认证机构certified goods / up-to standard goods 正品charges 费用划分cheap goods 大路货checking 查对chose in action. intangible assets 无形资产clearance paper 进出港许可证clearance price 清仓价clearance sale. be on sale 甩卖collapse / crash/ heavy decline / slump/ nose-dive /plunge 暴跌collection of duty 征收关税collection of duty short-paid 补税combined operation/ management 合业经营commerce net 商务网Commercial presence 商业存在commercial service 商业服务commercial speculation 商业炒作commercialization 商品化commercialization of public housing 公房商品化commission agent 代销店commodities for the home market 内销商品commodity circulation 商品流通commodity inspection 商品检验corporate trade exchange 公司交易汇兑corporate trade payments 公司交易支付cost and freight 成本加运费cost insurance and freight（CIF)；freight 到岸价格cost price 成本价；原价cost, insurance and freight (CIF) 到岸价格costs of EDI 电子数据交换成本countercharge；counterclaim 反诉counterfeit and shoddy products 假冒伪劣产品crack down on counterfeit goods 打假credit card 信用卡cross border supply 跨境交付（服务贸易）Cross-border supply 跨境交付currency fluctuation；currency movement 汇率变动currency server 货币服务器customs bond 海关保税customs certificate 海关证明书customs clearance 结关customs clearance 清关customs clearing procedure for export 出口报关手续Customs Co-operation Council 海关合作理事会customs decision 海关处分通知单customs declaration 报关customs declaration for goods 货物报关单customs detention 海关拘留customs draw back 海关退税customs entry 报关customs examination 验关customs fine 海关罚款customs formalities 海关手续customs frontier 关税国境customs house broker 报关行customs inspection 海关检查验关customs inspector 海关检查员customs invoice 海关发票Customs Law 《海关法》Customs Liquidation 清关customs rules and regulations 海关规章制度及法令commodity inspection and testing bureau 商品检验局Commodity Inspection Bureau 商检局comparable price 可比价格竞投competitive bidding 竟价投标concluded price 成交价Condemned Goods 有问题的货物conditional sale. tie-in sale 搭售consumer EDI 消费者电子数据交换consumer price index (CPI) 消费物价指数consumers’ association 消费者协会consumption abroad 境外消费contract for sales 包销contract sale 合同销售contract term of a joint venture 合营期限contracting party 合同当事人contracting party 合约方contracts of carriage and insurance 运输和保险合同contractual joint venture 合作经营contractual obligation 合约责任contractual obtigation 合同义务contractual provision；contractual terms 合同条款contractual right 合同权利controlling foreign equity 外商控股。
电子商务英语词汇大全了解电子商务平台在线交易和电子支付的英文英语词汇
电子商务英语词汇大全了解电子商务平台在线交易和电子支付的英文英语词汇在当今数字化时代，电子商务已成为商业活动的主要形式之一。
为了在电子商务领域更好地理解和沟通，掌握相关的英语词汇是至关重要的。
本文将为您提供一份电子商务英语词汇大全，帮助您更深入地了解电子商务平台、在线交易和电子支付的相关术语。
一、电子商务平台相关词汇1. E-commerce platform - 电子商务平台2. Online marketplace - 在线市场3. Electronic storefront - 电子商店4. Online storefront - 在线商店5. B2B (Business-to-Business) platform - 企业对企业平台6. B2C (Business-to-Consumer) platform - 企业对消费者平台7. C2C (Consumer-to-Consumer) platform - 消费者对消费者平台8. M-commerce (Mobile commerce) platform - 移动商务平台9. Social commerce platform - 社交商务平台10. P2P (Peer-to-Peer) platform - 点对点平台二、在线交易相关词汇1. Online transaction - 在线交易2. Order placement - 订单下单3. Shopping cart - 购物车4. Payment gateway - 支付网关5. Checkout process - 结算流程6. Product listing - 商品清单7. Product description - 商品描述8. Shipping address - 收货地址9. Delivery options - 配送选项10. Customer reviews - 用户评价三、电子支付相关词汇1. Electronic payment - 电子支付2. Online payment - 在线支付3. Credit card payment - 信用卡支付4. Debit card payment - 借记卡支付5. E-wallet - 电子钱包6. Digital currency - 数字货币7. Payment processing - 支付处理8. Payment confirmation - 支付确认9. Payment security - 支付安全10. Payment gateway integration - 支付网关集成四、其他相关词汇1. E-business - 电子商务2. E-marketing - 电子营销3. Online advertising - 在线广告4. Customer relationship management (CRM) - 客户关系管理5. Logistics - 物流6. Supply chain management - 供应链管理7. Data analytics - 数据分析8. Cybersecurity - 网络安全9. Mobile app development - 移动应用开发10. User experience (UX) - 用户体验以上只是电子商务领域中的部分重要词汇，希望能对您在学习和实践过程中有所帮助。
电子商务英语专业术语
Unit 3
Card reader 读卡器 Consumer-aggressive techniques 侵犯消费者权益的技术 Informaiton superhighway 信息高速公路 push marketing 推式营销 Pull marketing 拉式营销
电子交易 商业指南列表 财会系统 商业需求 信用等级 技术解决方案 门户网站 内容网站
Information public Information private Informtion safety Dispatch management Distribute processes Access market
Relational database
01
Flat model database
02
Hierarchical model database
03
Network model database
04
Relational model database
05
1
Conversion: 转型
2
Backbone :主干
charge-free policy 免费政策
profit-making models 盈利模式
gross profit margin 毛利率
profit margin 边际利润率
sell product line 销售产品线
operating profit 营业利润
cost-cutting moves 成本消减措施 after-hours trading 盘后交易 fulfillment cost 实现成本 customer-service center 客服中心 e-taxe(electronic taxe) 电子税收 e-shop 网上商店 general counsel 法律总顾问
电子商务名词解释英文版)
1.e-commerce ：The process of buying, selling, or exchanging products, services, or information via computer；2.e-business：A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization；3.brick-and-mortar (old economy) organizations：Old-economy organizations (corporations) that perform their primary business off-line, selling physical products by means of physical agents；4.virtual (pure-play) organizations：Organizations that conduct their business activities solely online；5.click-and-mortar (click-and-brick) organizations：Organizations that conduct some e-commerce activities, usually as an additional marketing channel；6.electronic market (e-marketplace)：An online marketplace where buyers and sellers meet to exchange goods, services, money, or information；7.Interorganizational information systems (IOSs)：Communications systems that allow routine transaction processing and information flow between two or more organizations；8.Intraorganizational information systems：Communication systems that enable e-commerce activities to go on within individual organizations；9.intranet：An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols；10.extranet：A network that uses the Internet to link multiple intranets；11.business-to-business (B2B)：E-commerce model in which all of the participants are businesses or other organizations；12.business-to-consumer (B2C)：E-commerce model in which businesses sell to individual shoppers；13.business-to-business-to-consumer (B2B2C)：E-commerce model in which a business provides some product or service to a client business that maintains its own customers；14.consumer-to-business (C2B)：E-commerce model in which individuals use the Internet to sell products or services to organizations or individuals who seek sellers to bid on products or services they need；15.e-tailing：Online retailing, usually B2C；16.intrabusiness EC：E-commerce category that includes all internal organizational activities that involve the exchange of goods, services, or information among various units and individuals in an organization；17.business-to-employees (B2E)：E-commerce model in which an organization delivers services, information, or products to its individual employees；18.consumer-to-consumer(C2C)：E-commerce model in which consumers sell directly to other consumers；19.collaborative commerce (c-commerce)：E-commerce model in which individuals or groups communicate or collaborate online；20.e-learning：The online delivery of information for purposes of training or education；21.e-government：E-commerce model in which a government entity buys or provides goods, services, or information from or to businesses or individual citizens；22.social computing：An approach aimed at making the human-computer interface more natural；23.Web 2.0：The second-generation of Internet-based services that let people collaborate and share information online in new ways, such as social networking sites, wikis, communication tools, and folksonomies；24.social network：A category of Internet applications that help connect friends, business partners, or individuals with specific interests by providing free services such as photo presentations, e-mail, blogging, and so on using a variety of tools；25.social network service (SNS)：A service that builds online communities by providing an online space for people to build free homepages and that provides basic communication and support tools for conducting different activities in the social network；26.social networking：The creation or sponsoring of a social network service and any activity, such as blogging, done in a social network ；27.enterprise-oriented networks：Social networks whose primary objective is to facilitate business；28.virtual world：A user-defined world in which people can interact, play, and do business. The most publicized virtual world is Second Life；29.digital economy：An economy that is based on digital technologies, including digital communication networks, computers, software, and other related information technologies; also called the Internet economy, the new economy, or the Web economy；30.digital enterprise：A new business model that uses IT in a fundamental way to accomplish one or more of three basic objectives: reach and engage customers more effectively, boost employee productivity, and improve operating efficiency. It uses converged communication and computing technology in a way that improves business processes；31.corporate portal：A major gateway through which employees, business partners, and the public can entera corporate Web site；32.business model：A method of doing business by which a company can generate revenue to sustain itself；33.revenue model:sales,transaction fees,subscription fees,advertising fees,affiliate fees,other revenue sources.1.e-marketplace：An online market, usually B2B, in which buyers and sellers exchange goods or services; the three types of e-marketplaces are private, public, and consortia；2.marketspace：A marketplace in which sellers and buyers exchange goods and services for money (or for other goods and services), but do so electronically；3.digital products：Goods that can be transformed to digital format and delivered over the Internet；4.front end：The portion of an e-seller’s business processes through which customers interact, including the seller’s portal, electronic catalogs, a shopping cart, a search engine, and a payment gateway；5.back end：The activities that support online order fulfillment, inventory management, purchasing from suppliers, payment processing, packaging, and delivery；6.intermediary：A third party that operates between sellers and buyers；7.sell-side e-marketplace：A private e-marketplace in which one company sells either standard and/or customized products to qualified companies；8.buy-side e-marketplace：A private e-marketplace in which one company makes purchases from invited suppliers；9.storefront：A single company’s Web site where products or services are sold；10.e-mall (online mall)：An online shopping center where many online stores are located；11.Web portal：A single point of access, through a Web browser, to critical business information located inside and outside (via Internet) of an organization；Types of portals:commercial portal,corporate portals,publishing portals,personal portals12.mobile portal：A portal accessible via a mobile device；13.voice portal：A portal accessed by telephone or cell phone；mediaries：Electronic intermediaries that provide and/or control information flow in cyberspace, often aggregating information and selling it to others；15.e-distributor：An e-commerce intermediary that connects manufacturers with business buyers (customers) by aggregating the catalogs of many manufacturers in one place—the intermediary’s Web site；16.electronic catalogs (e-catalogs)：The presentation of product information in an electronic form; the backbone of most e-selling sites；17.enterprise search：The practice of identifying and enabling specific content across the enterprise to be indexed, searched, and displayed to authorized users；18.desktop search：Search tools that search the contents of a user’s or organization’s computer files, rather than searching the Internet；19.search engine：A computer program that can access databases of Internet resources, search for specific information or keywords, and report the results；20.electronic shopping cart：An order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop；21.auction：A competitive process in which a seller solicits consecutive bids from buyers (forward auctions) ora buyer solicits bids from sellers (backward auctions). Prices are determined dynamically by the bids；22.electronic auctions (e-auctions)：Auctions conducted online；23.forward auction：An auction in which a seller entertains bids from buyers. Bidders increase price sequentially；24.reverse auction (bidding or tendering system)：Auction in which the buyer places an item for bid (tender) ona request for quote (RFQ) system, potential suppliers bid on the job, with the price reducing sequentially, and the lowest bid wins; primarily a B2B or G2B mechanism；25.“name-your-own-price”model：Auction model in which a would-be buyer specifies the price (and other terms) he or she is willing to pay to any willing and able seller. It is a C2B model that was pioneered by ；26.double auction：An auction in which multiple buyers and their bidding prices are matched with multiple sellers and their asking prices, considering the quantities on both sides；27.bartering：The exchange of goods and services；28.e-bartering (electronic bartering)：Bartering conducted online, usually in a bartering exchange；29.bartering exchange：A marketplace in which an intermediary arranges barter transactions；30.blog:A personal Web site that is open to the public to read and to interact with; dedicated to specific topics or issues；31.vlog (or video blog)：A blog with video content；32.micro-blogging：A form of blogging that allows users to write messages (usually up to 140 characters) and publish them, either to be viewed by anyone or by a restricted group that can be chosen by the user；33.Twitter：A free micro-blogging service that allows its users to send and read other users’updates；34.tweets：Text-based posts up to 140 characters in length posted to Twitter；35.tag：A nonhierarchical keyword or term assigned to a piece of information ；36.folksonomy ：The practice and method of collaboratively creating, classifying, and managing tags to annotate and categorize content；37.social bookmarking：Web service for sharing Internet bookmarks. The sites are a popular way to store, classify, share, and search links through the practice of folksonomy techniques on the Internet and intranets；38.wiki (wikilog)：A blog that allows everyone to participate as a peer; anyone may add, delete, or change content；39.avatars：Animated computer characters that exhibit humanlike movements and behaviors；40.customization：Creation of a product or service according to the buyer’s specifications；41.personalization：The ability to tailor a product, service, or Web content to specific user preferences；42.disintermediation：Elimination of intermediaries between sellers and buyers；43.reintermediation：Disintermediated entities or newcomers take on new intermediary roles；44.mass customization：A method that enables manufacturers to create specific products for each customer based on the customer’s exact needs；45.build-to-order (pull system)：A manufacturing process that starts with an order (usually customized). Once the order is paid for, the vendor starts to fulfill it；1.direct marketing：Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer；2.virtual (pure-play) e-tailers：Firms that sell directly to consumers over the Internet without maintaining a physical sales channel；3.click-and-mortar retailers：Brick-and-mortar retailers that offer a transactional Web site from which toconduct business；4.brick-and-mortar retailers：Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores；5.multichannel business model：A business model where a company sells in multiple marketing channels simultaneously；6.electronic(online) banking or e-banking:various banking activities conducted from home or the road using an internet connection;also known as cyberbanking,birtual banking,online banking ,and home banking7.birtual banks:have no physical location;only conduct online transactions8.shopping portals:gateways to e-storefronts and e-malls;may be comprehensive or niche oriented9.shopping robots:tools that scout the web on behalf of consumers who specify search criteria10.disintermediation:the removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain11.reintermediation:the process whereby intermediaries take on new intermediary roles12.cybermediation(electronic intermediation):the use of software(intelligent) agents to facilitate intermediation13.channel conflict:situation in which an online marketing channel upsets the taditional channels due to real or perceived damage from competitionproduct brokering:Deciding what product to buymerchant brokering:Deciding from whom (from what merchant) to buy a productmarket segmentation:The process of dividing a consumer market into logical groups for conducting marketing research and analyzing personal informationone-to-one marketing (relationship marketing): Marketing that treats each customer in a unique way personalization:The matching of services, products, and advertising content with individual consumers and their preferencesuser profile:The requirements, preferences, behaviors, and demographic traits of a particular customer cookie:A data file that is placed on a user’s hard drive by a remote Web server, frequently without disclosure or the user’s consent, which collects information about the user’s activities at a sitebehavioral targeting:Targeting that uses information collected about an individual’s Web-browsing behavior, such as the pages they have visited or the searches they have made, to select an advertisement to display to that individualcollaborative filtering:A market research and personalization method that uses customer data to predict, based on formulas derived from behavioral sciences, what other products or services a customer may enjoy; predictions can be extended to other customers with similar profilese-loyalty:Customer loyalty to an e-tailer or loyalty programs delivered online or supported electronically interactive marketing:Online marketing, facilitated by the Internet, by which marketers and advertisers can interact directly with customers, and consumers can interact with advertisers/vendorsCPM (cost per thousand impressions) :T he fee an advertiser pays for each 1,000 times a page with a banner ad is shownadvertising networks: Specialized firms that offer customized Web advertising, such as brokering ads and targeting ads to select groups of consumersbanner:On a Web page, a graphic advertising display linked to the advertiser’s Web pagespot buying: The purchase of goods and services as they are needed, usually at prevailing market prices strategic (systematic) sourcing:Purchases involving long-term contracts that usually are based on private negotiations between sellers and buyersdirect materials:Materials used in the production of a product (e.g., steel in a car or paper in a book) indirect materials:Materials used to support production (e.g., office supplies or light bulbs)MRO (maintenance, repair, and operation) :Indirect materials used in activities that support production vertical marketplaces:Markets that deal with one industry or industry segment (e.g., steel, chemicals)horizontal marketplaces:Markets that concentrate on a service, material, or a product that is used in all types of industriesprocurement management:The planning, organizing, and coordinating of all the activities relating to purchasing goods and services needed to accomplish the organization’s missionmaverick buying:Unplanned purchases of items needed quickly, often at non–pre-negotiated higher pricese-procurement:The electronic acquisition of goods and services for organizationsinternal procurement marketplace:The aggregated catalogs of all approved suppliers combined into a single internal electronic catalogbartering exchange:An intermediary that links parties in a barter; a company submits its surplus to the exchange and receives points of credit, which can be used to buy the items that the company needs from other exchange participantsdesktop purchasing:Direct purchasing from internal marketplaces without the approval of supervisors and without the intervention of a procurement departmentgroup purchasing:The aggregation of orders from several buyers into volume purchases so that better prices can be negotiatedconsortium trading exchange (CTE) :An exchange formed and operated by a group of major companies in an industry to provide industry-wide transaction servicespartner relationship management (PRM) :Business strategy that focuses on providing comprehensive quality service to business partnerssupply chain:The flow of materials, information, money, and services from raw material suppliers through factories and warehouses to the end customerssupply chain:A supply chain that is managed electronically, usually with Web technologiesprocurement:The process made up of a range of activities by which an organization obtains or gains access to the resources (materials, skills, capabilities, facilities) they require to undertake their core business activities supply chain management (SCM) :A complex process that requires the coordination of many activities so that the shipment of goods and services from supplier right through to customer is done efficiently and effectively for all parties concerned. SCM aims to minimize inventory levels, optimize production and increase throughput, decrease manufacturing time, optimize logistics and distribution, streamline order fulfillment, and overall reduce the costs associated with these activitiese-supply chain management (e-SCM) :The collaborative use of technology to improve the operations of supply chain activities as well as the management of supply chainsbullwhip effect:Erratic shifts in order up and down supply chainsradio frequency identification (RFID) :Tags that can be attached to or embedded in objects, animals, or humans and use radio waves to communicate with a reader for the purpose of uniquely identifying the object or transmitting data and/or storing information about the objectcorporate (enterprise) portal:A gateway for entering a corporate Web site, enabling communication, collaboration, and access to company informationinformation portals:Portals that store data and enable users to navigate and query the datacollaborative portals:Portals that allow collaborationgroupware:Software products that support groups of people who share common tasks or goals and collaborate on their accomplishmentvirtual team:A group of employees using information and communications technologies to collaborate from different work basesvirtual meetings:Online meetings whose members are in different locations, even in different countriesgroup decision support system (GDSS) :An interactive computer-based system that facilitates the solution of semistructured and unstructured problems by a group of decision makersernment-to-citizens (G2C)：E-government category that includes all the interactions between agovernment and its citizens；ernment-to-business (G2B)：E-government category that includes interactions between governments and businesses；ernment-to-government (G2G)：E-government category that includes activities within government units and those between governments；ernment-to-employees (G2E)：E-government category that includes activities and services between government units and their employees；5.mobile government (m-government)：The wireless implementation of e-government mostly to citizens but also to business；6.e-learning：The online delivery of information for purposes of education, training, or knowledge management；7.distance learning：Formal education that takes place off campus, usually, but not always, through online resources；8.virtual university：An online university from which students take classes from home or other offsite locations, usually via the Internet；tainment：The combination of education and entertainment, often through games；10.online publishing：The electronic delivery of newspapers, magazines, books, news, music, videos, and other digitizable information over the Internet；11.e-book：A book in digital form that can be read on a computer screen or on a special device；12.knowledge management (KM)：The process of capturing or creating knowledge, storing it, updating it constantly, disseminating it, and using it whenever necessary；13.consumer-to-consumer (C2C)：E-commerce model in which consumers sell directly to other consumers；14.peer-to-peer (P2P)：Applications that use direct communications between computers (peers) to share resources, rather than relying on a centralized server as the conduit between client devices；1.short message service (SMS)：A service that supports the sending and receiving of short text messages on mobile phones；2.multimedia messaging service (MMS)：The emerging generation of wireless messaging; MMS is able to deliver rich media；3.interactive voice response (IVR)：A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system；4.personal area network (PAN)：A wireless telecommunications network for device-to-device connections within a very short range；5.Bluetooth：A set of telecommunications standards that enables wireless devices to communicate with each other over short distances；6.wireless local area network (WLAN)：A telecommunications network that enables users to make short-range wireless connections to the Internet or another network；7.Wi-Fi (wireless fidelity)：The common name used to describe the IEEE 802.11 standard used on most WLANs；8.WiMax：A wireless standard (IEEE 802.16) for making broadband network connections over a medium-size area such as a city；9.wireless wide area network (WWAN)：A telecommunications network that offers wireless coverage over a large geographical area, typically over a cellular phone network；10.location-based m-commerce (l-commerce)：Delivery of m-commerce transactions to individuals in a specific location, at a specific time；work-based positioning：Relies on base stations to find the location of a mobile device sending a signal or sensed by the network；12.terminal-based positioning：Calculating the location of a mobile device from signals sent by the device to base stations；13.global positioning system (GPS)：A worldwide satellite-based tracking system that enables users to determine their position anywhere on the earth；14.geographical information system (GIS)：A computer system capable of integrating, storing, editing, analyzing, sharing, and displaying geographically-referenced (spatial) information；15.pervasive computing：Invisible, everywhere computing; computing capabilities embedded into the objects around us；1.social media：The online platforms and tools that people use to share opinions, experiences, insights, perceptions, and various media, including photos, videos, and music, with each other；2.disruptors：Companies that introduce a significant change in their industries, thus causing a disruption in normal business operations；3.virtual (Internet) community：A group of people with similar interests who interact with one another using the Internet；4.mobile social networking：Members converse and connect with one another using cell phones or other mobile devices；5.business network：A group of people who have some kind of commercial relationship; for example, sellers and buyers, buyers among themselves, buyers and suppliers, and colleagues and other colleagues；6.business social network：A social network whose primary objective is to facilitate business connections and activities；7.Semantic Web：An evolving extension of the Web in which Web content can be expressed not only in natural language, but also in a form that can be understood, interpreted, and used by intelligent computer software agents, permitting them to find, share, and integrate information more easily；1.business continuity plan：A plan that keeps the business running after a disaster occurs. Each function in the business should have a valid recovery capability plan；2.cybercrime：Intentional crimes carried out on the Internet；3.exposure：The estimated cost, loss, or damage that can result if a threat exploits a vulnerability；4.fraud：Any business activity that uses deceitful practices or devices to deprive another of property or other rights；5.malware：A generic term for malicious software；6.phishing：A crimeware technique to steal the identity of a target company to get the identities of its customers；7.social engineering：A type of nontechnical attack that uses some ruse to trick users into revealing information or performing an action that compromises a computer or network；8.click fraud：Type of fraud that occurs in pay-per-click advertising when a person, automated system, or computer program simulates individual clicks on banner or other online advertising methods；9.identity theft：Fraud that involves stealing an identity of a person and then the use of that identity by someone pretending to be someone else in order to steal money or get other benefits；10.spyware：Software that gathers user information over an Internet connection without the user’s knowledge；11.spam：The electronic equivalent of junk mail；1.smart card：An electronic card containing an embedded microchip that enables predefined operations or the addition, deletion, or manipulation of information on the card；2.purchasing cards (p-cards)：Special-purpose payment cards issued to a company’s employees to be used solely for purchasing nonstrategic materials and services up to a preset dollar limit；3.card verification number ：Detects fraud by comparing the verification number printed on the signature strip on the back of the card with the information on file with the cardholder’s issuing bank；4.Address Verification System (AVS)：Detects fraud by comparing the address entered on a Web page with the address information on file with the cardholder’s issuing bank；5.Automated Clearing House (ACH) Network：A nationwide batch-oriented electronic funds transfer system that provides for the interbank clearing of electronic payments for participating financial institutions；6.order fulfillment：All the activities needed to provide customers with their ordered goods and services, including related customer services；7.back-office operations：The activities that support fulfillment of orders, such as packing, delivery, accounting, and logistics；8.front-office operations：The business processes, such as sales and advertising, which are visible to customers；9.e-logistics：The logistics of EC systems, typically involving small parcels sent to many customers’homes ；10.merge-in-transit：Logistics model in which components for a product may come from two (or more) different physical locations and are shipped directly to the customer’s location；11.rolling warehouse：Logistics method in which products on the delivery truck are not preassigned to a destination, but the decision about the quantity to unload at each destination is made at the time of unloading；12.enterprise resource planning (ERP)：An enterprisewide information system designed to coordinate all the resources, information, and activities needed to complete business processes such as order fulfillment or billing；13.sealed-bid auction：Auction in which each bidder bids only once; a silent auction, in which bidders do not know who is placing bids or what the bid prices are；14.Vickrey auction：Auction in which the highest bidder wins but pays only the second highest bid；15.bundle trading：The selling of several related products and/or services together；Order fulfillment:all the activities needed to provide customers with their ordered goods and services,including related customer servicesBack-office operations:the activitees that support fulfillment of orders,such as packing,delivery,accounting,and logisticsFront-office operations:the business processes,such as sales and advertising,which are visible to customers e-logistics:the logistics of EC systems,typically involving small parcels sent to many customers’ homes(in B2C)ERP:an enterprisewide information system designed to coordinate all the resources,information,and activities needed to complete business processes such as order fulfillment or billing.Sealed-bid auction:auction in which each bidder bids only once;a silent auction,in which bidders do not know who is placing bids or what the bid prices areVickrey auction:auction in which the highest bidder wins but pays only the second highest bidBundle trading:the selling of several related products and/or services together。
电子商务概论英文版第二版术语
1.The process of buying, selling, transferring，or exchangingproducts，services, or information via computer networks。
2. A broader definition of EC that includes not just the buyingand selling of goods and services，but also servicing customers，collaborating with business partners，and conducting electronic.3.Old-economy organizations (corporations）that performtheir primary business off—line，selling physical products by means of physical agents.anizations that conduct their business activities solelyonline.anizations that conduct some e—commerce activities,usually as an additional marketing channel。
6.An internal corporate or government network that usesInternet tools, such as Web browsers, and Internet protocols.7. A network that uses the Internet to link multiple。
8.An online marketplace where buyers and sellers meet toexchange goods, services, money, or information。
电子商务英语词汇表
电子商务英语词汇表电子商务英语词汇表在当今全球化的商业环境中，电子商务已经成为企业和个人发展的重要策略。
为了更好地适应这一趋势，掌握电子商务相关的英语词汇是至关重要的。
本文将为您提供一份详尽的电子商务英语词汇表，帮助您扩展商务领域的词汇量。
一、电子商务基础词汇1. Electronic Commerce（电子商务）- The buying and selling of goods and services over the internet.2. Online Shopping（网上购物）- The act of purchasing products or services through the internet.3. E-marketplace（电子市场）- An online platform where buyers and sellers come together to conduct business transactions.4. E-tailer（电子零售商）- An online retailer that sells products directly to consumers.5. B2B (Business-to-Business)（企业对企业）- Electronic transactions between businesses.6. B2C (Business-to-Consumer)（企业对消费者）- Electronic transactions between businesses and consumers.7. E-payment（电子支付）- The electronic transfer of funds for online purchases or transactions.8. SSL (Secure Sockets Layer)（安全套接层）- A security protocol that ensures secure communication between a website and its users.9. E-commerce Platform（电子商务平台）- Online software or application that enables businesses to sell products or services online.二、电子商务经营词汇1. Digital Marketing（数字营销）- Online marketing activities to promote products or services using digital channels.2. SEO (Search Engine Optimization)（搜索引擎优化）- Strategies and techniques to improve the visibility and ranking of a website in search engine results.3. SEM (Search Engine Marketing)（搜索引擎营销）- Online advertising to promote websites by increasing their visibility in search engine results.4. Social Media Marketing（社交媒体营销）- Marketing activities that utilize social media platforms to engage with the target audience and promote products or services.5. Content Marketing（内容营销）- Creating and distributing valuable and relevant content to attract and retain customers.6. Conversion Rate（转化率）- The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.7. Customer Acquisition（获客）- The process of attracting new customers to a business.8. Customer Retention（客户保留）- Strategies and activities aimed at keeping existing customers and encouraging repeat purchases.9. CRM (Customer Relationship Management)（客户关系管理）- A system or strategy to manage and analyze interactions with current and potential customers.10. Click-through Rate (CTR)（点击率）- The ratio of users who click on a specific link to the number of total users who view a page or advertisement.三、电子商务技术词汇1. E-commerce Website（电子商务网站）- An online platform that facilitates buying and selling of products or services.2. Mobile Commerce（移动商务）- Electronic transactions conducted through mobile devices, such as smartphones or tablets.3. Responsive Design（响应式设计）- A website design that adjusts and adapts to different screen sizes, ensuring optimal viewing experience across multiple devices.4. Cloud Computing（云计算）- The practice of storing and accessing data and programs over the internet instead of using local servers or hard drives.5. Big Data（大数据）- Large and complex data sets that can be analyzed to reveal patterns, trends, and associations.6. Artificial Intelligence (AI)（人工智能）- The simulation of human intelligence by computer systems to perform tasks such as natural language processing, problem-solving, and learning.7. Blockchain（区块链）- A decentralized and transparent digitalledger that records transactions across multiple computers.8. Data Encryption（数据加密）- The process of converting data into a code to prevent unauthorized access.9. API (Application Programming Interface)（应用程序接口）- A setof rules and protocols that allow different software applications to communicate with each other.结语通过掌握这些电子商务相关的英语词汇，对于参与和拓展电子商务领域的工作或学习将会非常有帮助。
电子商务专业英语词汇表
《电子商务英语词汇表》Chapter 1：Overview of Electronic Commerce The open case：Dell—Using E-Commerce for Success【教学内容】1、掌握“Dell—Using E-Commerce for Success”中的专业及非专业词汇及用法：（1）Dell——戴尔公司（2）PC（personal computer）——个人电脑（3）mail order——邮件订单（通过邮件产生订单）（4）configure——配置（5）customized——定制的（6）build-to-order——按单生产（7）cornerstone——奠基石（8）business model——商业模型（9）snail mail——蜗牛邮寄（10）Web——网页（11）online-order-taking——在线订购（12）network switches——网络交换设备（13）auction——拍卖（14）refurbished——翻新的（refurbished computers, 翻新机）（15）Business-to-business ——B2B（16）Premier Dell Service——“首要客户服务”（大客户、重要客户服务）（17）direct marketing online——网上直销（18）notebook——笔记本电脑（19）desktop——桌面电脑（20）e-procurement——电子采购（21）purchasing agents——采购代理、采购部门（22）preconfigured——预先配置的（23）order fulfilled——订单履行（24）e-working——电子办公网（25）portal——门户，这里作“接口”（26）tender——投标（27）exchange——交易（系统）（28）shipper——运输商（29）logistics——后勤学，这里作“物流”,logisticscompanies,物流公司（30）inventories——库存（31）application ——应用软件（32）consulting services——咨询服务（33）communication system——通信系统（34）e-collaboration——电子合作（35）web service——web服务（36）ERP(Enterprise resource planning)——企业资源整合（37）E-customer service——电子客户服务（38）CRM(Customer relationship management）——客户关系管理（39）demand-planning——需求计划（40）factory-execution——生产执行（41）order-to-delivery——按单配送（42）high-performance——高性能，这里做“高绩效”（43）factory-scheduling——生产计划、生产进度（44）profit——利润（45）initial public offering (IPO)——证券（46）charity——慈善（47）National Cristina Foundation——国家救济基金会（48）students at risk——贫困学生（49）economically disadvantaged persons——经济困难的人群（50）recycling program——回收计划（51）urban——城市（52）reassemble——重新组装（53）educational institutions——教育机构（54）stage——上演（55）consumer electronics——消费电子化1.1 Electronic Commerce: Definition and Concept【教学内容】1、掌握“Electronic Commerce: Definition and Concept”中的专业及非专业词汇及用法：（1）electronic commerce——电子商务（2）e-commerce——电子商务（3）guru——大师（领袖、权威）（4）commerce——商务（5）e-business——电子业务（电子商务）（6）business partners——商业伙伴（7）collaborate——合作（8）conducting——执行、实施（9）transactions——交易（10）artificial intelligence——人工智能（11）data processing——数据处理（12）decision making——决策支持（13）decision making system ——决策支持系统（14）policymaking——政策制定（15）profound——深刻的（16）industry structure——产业结构、行业结构（17）consumer segmentation——客户分割（18）commercial——商业（19）trade——贸易（20）delivery——交付（21）transact——交易（22）e-business——电子业务（23）dimension——维度（24）brick-and-mortar——砖加水泥（25）pure-play——专营的（电子商务）（26）click-and-mortar——鼠标加水泥（27）value-added-networks——增值网（28）inter-organizational——跨组织的（29）intra-organizational——组织内部的（30）routine——惯例1.2 The EC Framework, Classification, and Content【教学内容】1、掌握“The EC Framework, Classification, and Content”中的专业及非专业词汇及用法：（1）field——领域（2）diverse—不同的（3）framework——框架（4）exhibit——展品（5）infrastructure——基础设施（6）mandate——授权、托管（7）geographic——地理的（8）exclusively——专有的（9）majority—— 多数（10）category——类别（11）counterpart——配对物（12）joint ventures——合资（13）operational——运作（14）direct marketing——直销（15）online banking——网上银行（16）e-purchasing——电子采购（17）promotion——优惠（18）affiliate——会员、联盟（19）consortia——银行团（20）EDI(Electronic data interchange)——电子数据交换（21）Cable TV——有线电视（22）B2B(Business to Business)——企业-企业（23）B2C(Business to Customer)——企业-消费者（24）B2B2C(Business to Business to Customer)——企业-企业-消费者（25）C2B(Customer to Business)——消费者-企业（26）C2C(Customer to Customer)——消费者-消费者（27）Peer-to-Peer applications——端到端应用（28）Mobile commerce(m-commerce)——移动商务（29）Intrabusiness EC——企业内部电子商务（30）B2E(Business-to-employees)——企业-员工（31）Collaborative commerce——合作商务（32）Non-business EC——非商业电子商务（33）E-learning——电子学习（网上学习）（34）E2E(Exchange-exchange)——交易所对交易所（35）E-government——电子政务（36）search engine——搜索引擎（37）VAN (value added network) ——增值网（38）WAN (wide area network)——广域网（39）LAN (local area network)——局域网（40）HTTP (Hyper Text Transport Protocol) ——超文本传输协议（41）HTML（Hyper Text Markup Language）——超文本标记语言（42）XML (eXtensible Markup Language)——可扩展标记语言（43）telecom——telecomminication，电讯，远程通讯（44）delivery——传送、递送、交付1.3 The Digital Revolution Drives E-Commerce【教学内容】1、掌握“The Digital Revolution Drives E-Commerce”中的专业及非专业词汇及用法：（1）digital economy——数字经济（2）digital communication network——数字通信网（3）extranet—外联网（4）Internet economy——互联网经济（5）New economy——新经济（6）Web economy——万维网（网站）经济（7）digitizable products——数字化产品（8）database——数据库（9）digital currencies——数字货币（10）financial tokens—— 金融代币（11）microprocessor——微处理器（12）home appliance——家用电器（13）automobile——汽车（14）convergence——集中、收敛（15）computing——计算（16）communication——通信（17）stimulate——刺激（18）low inflation——低通货膨胀率（19）innovation——变革1.4 The Business Environment Drives E-Commerce【教学内容】1、掌握“The Business Environment Drives E-Commerce”中的专业及非专业词汇及用法：（1）business environment——商业环境（2）CEO——Chief Executive Officer（3）Qantas Airway——澳航（4）turbulent—动荡的、吵闹的（5）expedite——加速（6）the environment-response-support model——环境响应支持模型（7）unprofitable facilities——不盈利机构、部门（8）critical response activities——关键响应行为（9）necessity——必要性、需要（10）workforce——劳动力（11）obsolescence——（技术）过时、退化（12）information overload—— 信息过剩（13）deregulation——解除（放松）管制（14）subsidy——补助、津贴（15）ethics——伦理道德1.5 EC Business Models【教学内容】1、掌握“EC Business Models”中的专业及非专业词汇及用法：（1）business model——商业模型（2）revenue——收入、收益（3）revenue——收益模型（4）outline——概括Chapter 3：Retailing in Electronic Commerce: Products andServices3.1 Internet Marketing and Electronic Retailing【教学内容】1、掌握“Internet Marketing and Electronic Retailing”中的专业及非专业词汇及用法：（1）retailer——零售商（2）retailing——零售（业）（3）electronic retailing——电子零售（业）（4）e-retailing——电子零售（业）（5）e-tailer——电子零售商（6）operate——运作、运行（7）manufacture——制造商、制造企业（8）physical——物理的、现实的（9）electronic retail ——电子零售（10）intermediary——中间环节（11）factory outlets——工厂店（12）wholesale——批发（13）distribution——分销（14）ubiquity—无处不在的，普遍存在的（15）catalog sales——邮购销售方式（16）vacation service——度假服务（17）portal——门户网站（18）consolidate——合并、统一（19）revenue——收入（20）value proposition——价值观（21）fare——费用（22）travel accessories—— 旅游用品（23）stand-by tickets——返航机票（24）otherwise-empty seat——剩余的空座位（25）steep——急剧的（26）eurailpass——欧洲铁路旅行优惠票3.2 E-Tailing Business Models【教学内容】1、掌握“E-Tailing Business Models”中的专业及非专业词汇及用法：（1）manufacturer——生产商（2）transaction——交易（3）enterprise——企业（4）HRM——human resource management,人力资源管理（5）IT——Information Technologe信息技术（6）SCM——Supply Chain Management（7）ERP——Enterprise Resource Planning，企业资源规划（8）CRM——Customer Relationship Management客户关系管理（9）mail order——邮购（10）direct marketing ——直销（11）pure-play e-taile r—— 纯电子商务的电子零售（12）click and mortar——鼠标加水泥（13）internet(online) mall ——互联网商城，在线商城（14）distribution channel —— 分布渠道3.3 Travel and Tourism Services Online【教学内容】1、掌握“Travel and Tourism Services Online”中的专业及非专业词汇及用法：（1）travel online——在线旅行、在线旅游（2）online travel service——在线旅行服务（3）conventional travel agency——传统的旅行中介，旅行社（4）car rental agency——汽车租赁代理（5）revenue ——收入（6）consultancy fee——咨询费（7）vacation service——度假服务（8）reserve ticket——订票（9）accommodation——住宿（10）entertainment——娱乐（11）travel magazine——旅行杂志（12）fare comparison ——费用比较（13）city guide——城市指南、向导（14）currency conversion calculator——现金转换计算器（15）driving map——驾驶地图（16）travel accessory ——旅行装备设施（17）travel bargain——旅行折扣（18）discount——折扣（19）cheap ticket——廉价机票（20）chat room——聊天室（21）stopover——中途停留（22）corporate travel——社团旅游（23）intelligent Agent——智能代理软件Chapter 4: Consumer Behavior, Market Research, andAdvertisement4.1 Learning about Consumer Behavior Online【教学内容】1、掌握“Learned Learning about Consumer Behavior Online”中的专业及非专业词汇及用法：（1）royalty—— 皇权，至上（2）critical——关键的，重要的（3）lure——吸引（4）factor——因素（5）independent variables——自变量（6）intervening (or moderate) variables——介入（缓解）变量（7）intervene——介入、干涉（8）moderate——中等的, 适度的, 适中的；减轻、缓和（9）dependent variables——因变量（10）decision-making——决策的，决策（11）resell——再卖, 转售（12）demographic——人口统计学的（13）ethnicity——种族划分（14）occupation——职业（15）household income——家庭收入（16）correlate——使相互关联（17）unfavorable——不宜的, 不顺利的, 相反的, 令人不快的（18）psychological——心理上的（19）stimuli——鼓励, 刺激物（20）marketer——销售商4.2 The Consumer Decision-Making Process【教学内容】1、掌握“The Consumer Decision-Making Process”中的专业及非专业词汇及用法：（1）decision-making——决策、决策的（2）clarify——澄清、阐明（3）marketer——销售商（4）lead up to——先导、准备（5）culminate——告终, 完结（6）purchasing-decision——购物决定（7）revert——回返（8）broker——经纪人（9）Decision Support System——决策支持系统（10）facility——工具（11）customer loyalty——客户忠诚。
电子商务英语词汇表
电子商务英语词汇表电子商务英语词汇表1. IntroductionThe rapid development of electronic commerce has led to an increased demand for understanding and using e-commerce vocabulary in English. This article aims to provide a comprehensive e-commerce English vocabulary list to facilitate communication and comprehension in this field.2. Online Marketplaces- Online marketplace: An electronic platform that connects buyers and sellers for the purpose of buying and selling products or services.- E-commerce platform: A digital system that enables businesses to conduct their operations online, including managing inventory, processing payments, and facilitating transactions.- Digital storefront: A virtual space where businesses showcase and sell their products or services online.- Auction site: An online platform where users can bid on items and the highest bid wins the auction.3. Payment Methods- Credit card: A plastic card issued by a financial institution that allows the cardholder to borrow funds for purchases.- Debit card: A card issued by a bank that allows the cardholder to make payments by deducting funds directly from their bank account.- E-wallet: An electronic device or online service that allows individuals to make electronic transactions, including online purchases.- Mobile payment: The use of mobile devices, such as smartphones, to make payments for goods or services.4. Logistics and Shipping- Fulfillment center: A warehouse where products are stored, processed, and shipped to customers after an order is placed online.- Shipping carrier: A company that specializes in transporting goods from one location to another.- Tracking number: A unique identifier assigned to a package that allows customers to track the progress of their shipment.- Delivery confirmation: Notification received by the customer to confirm that the package has been successfully delivered.5. Marketing and Advertising- SEO (Search Engine Optimization): The process of improving a website's visibility on search engine results pages through organic (non-paid) search results.- PPC (Pay-per-click): An online advertising model in which advertisers pay a fee each time their ad is clicked.- Conversion rate: The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.- Influencer marketing: A form of marketing that focuses on using influential individuals to promote a product or service.6. Customer Service- Live chat: A real-time communication feature that allows customers to chat with a representative of a business online.- FAQ (Frequently Asked Questions): A list of commonly asked questions and answers that help customers find information without contacting customer support directly.- Return policy: A set of rules and procedures that outline how customers can return or exchange products they are not satisfied with.- Customer satisfaction survey: A questionnaire used to gather feedback from customers regarding their level of satisfaction with a product or service.7. Security and Privacy- SSL (Secure Sockets Layer): A security protocol that encrypts data transmitted between a user's browser and a website.- Phishing: A fraudulent attempt to obtain sensitive information, such as usernames, passwords, and credit card details, by disguising as a trustworthy entity.- Two-factor authentication: A security measure that requires users to provide two different types of identification before gaining access to a system or service.- Data breach: The unauthorized access, acquisition, or disclosure of sensitive information.8. ConclusionThis e-commerce English vocabulary list serves as a valuable resource for individuals seeking to enhance their understanding and usage of e-commerce terms in English. By familiarizing oneself with these words and phrases, practitioners in the e-commerce industry can effectively communicate and navigate through the rapidly evolving world of electronic commerce.。
电子商务概论 英文版 第二版 课件3
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E-Tailing Business Models
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E-Tailing Business Models
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E-Tailing Business Models
direct marketing Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer. Direct Sales by Manufacturers Pure-Play E-Tailers
ON-DEMAND DELIVERY OF PRODUCTS
e-grocer A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time. on-demand delivery service Express delivery made fairly quickly after an online order is received.
SERVICES PROVIDED SPECIAL SERVICES
电子商务英语词汇汉英对照表
电子商务概论英语词汇汉英对照表1、网络的访问方法2、访问（存取）权3、网络账号4、记账服务5、确认6、()网址解决协议7、电子邮件地址8、网络地址9、网络广告10、阿尔法试验11、网上求职12、网上广告13、事实上14、据我所知15、网络投资者16、尽快17、代理程序18、, 数字设备公司的电脑系统19、亚马逊商务模式20、() 美国国家标准协会21、匿名文件传输协议22、（）美国在线23、() 网络应用服务供应商24、()异步数字用户线25、, 网络运作体系结构26、验证和授权27、数据安全28、骨干网络29、备份与归档30、带宽31、B B ( ) 企业间的电子交易32、模式33、B C 电子零售，企业对消费者的交易34、. 商业类新闻讨论组35、马上回来36、以后见37、稍后便回38、再见39、顺便提一下40、比特与字节41、商业软件42、书签43、网上书店44、边界网关协议45、网桥46、() 宽带综合业务数字网47、宽带服务48、浏览器48、浏览49、() 电子公告栏50、网上购物51、商业软件52、网络经济53、（）消费性电子用品展54、电信公司55、光盘56、( ) 首席执行官57、（）通用网关接口58、信道，通道，频道59、确认认证系统60、客户服务器61、主从结构62、客户服务器局域网络协议63、用户端软件64、命令行账户65、商业网66、商业在线服务67、比较购物68、() 共同邮件呼叫69、通讯70、通讯服务器71、计算机网络72、网络消费者73、（）客户关系管理74、密码术75、C C 消费者之间的交易76、每千人收费77、és 网吧78、（）中国互联网络信息中心79、在线顾客、客户80、（）全校园信息系统81、网络消费者调查82、网络空间83、() 数据库管理系统84、数据库服务器85、数据通信86、() 数据加密标准87、() 数据报传送协议88、数据报网络服务89、数据高速公路90、数据管理91、数据转移92、数据保护93、数据传输率94、数字现金95、() 互联网络公司96、台式计算机97、拨号线98、数字凭证99、数字录制100、数字签名101、目录管理102、目录服务103、, 的目录服务器104、目录树状结构105、分布式计算机106、分布式数据库107、文件管理108、() 域名服务109、域110、下载111、() 动态数据交换112、动态路由113、电子图书114、电子现金115、电子购物中心116、电子货币117、“眼球”经济118、电子钱包119、网上银行120、（）电子商务121、中国电子商务网站122、无线电子商务123、() 电子数据交换124、电子邮件125、传统产业的电子化126、电子邮件系统和标准127、互联网简易邮件传输协议128、, 信息管理服务系统129、建立企业电子邮件系统130、电子邮件应用程序接口标准131、电子商务132、电子交易市场133、电子刊物134、企业网135、电子杂志136、企业外部互联网137、() 电子港湾138、 a 对移动计算机的电子邮件广播139、电子消费者140、（）电子收款机141、（）企业客户门户142、（）电子数据交换143、电子分销144、（）电子资金转帐145、（）企业资源计划146、（）电子订货系统147、编码148、企业网络149、专家系统150、电子出版151、（）常见问题回答152、, 大文件，小空间153、() 文件传输存取与管理154、() 文件传输协议155、后续新闻稿156、免费网络157、免费软件158、（）匿名159、域名服务160、电子邮件网关161、网关一网关协议162、全球命名服务163、网上集体议价164、新闻组165、（）图形交换格式166、在线商品167、公共服务器168、在线商品价格169、新闻组软件170、电子邮件与新闻组软件171、工作流软件173、黑客174、标题、报头、页眉175、新闻组的分级176、主机177、主页178、在家购物179、主机名180、热表181、（）超文本传输协议182、超链接183、超媒体184、超文本185、我明白了186、我不知道187、换句话说188、内部互联网189、（）国际数据集团190、( ) 互联网网络信息中心191、（）标识符192、网上中间商193、信息高速公路194、图形化195、网络连接196、（）信息资源管理197、交互的、互动的198、互动营销199、互动式电视200、账户201、（）网络电话202、网上调查203、（I ）网络寻呼机204、地址205、网际网206、（）互联网络协议207、地址208、内部网关协议209、() 国际标准组织210、互联网211、网络购物中心212、() 互联网协议213、信息包214、互联网上的路由215、交互操作性217、（网络服务供应商218、( ) 信息技术219、酷220、( ) 每秒千比特221、第三方保存密钥222、认证223、核心224、钥匙的加密技术225、局域网络驱动程序226、局域与广域网络227、() 局域网络228、() 广域网络229、阶层性结构230、未端对象231、学习型网桥232、专线233、登录234、逻辑炸弹235、潜伏236、() 局域网络237、6 新版网景浏览器238、() 局域传输239、现代物流240、() 管理团队241、移动办公室242、’s 摩尔定律243、（管理信息系统244、3 电子音乐格式245、纳斯达克246、网民247、网虫248、网络礼仪249、网络新闻250、网络语言251、网络新手252、新闻阅读器253、新经济254、（）网络计算机255、（）网络信息中心256、（）网络运行中心257、节点258、面向对象的259、协议独立260、网络“黑话”261、内存管理262、网络263、? 为何建立电脑网络？264、网络环境265、网络的组成266、网络连结的方法267、网络的种类268、网络结构269、脱机，离线270、联机，在线271、网上求职中心272、网络社区273、（）原始设备制造厂商274、在线服务275、操作系统276、() 在线即时事务处理277、() 开放式数据链接口278、() 开放式信息接口279、() 的开放式网络计算280、() 远程程序呼叫281、() 外部数据展现282、() 网络文件系统283、开放系统284、光盘图书馆285、信息包286、包交换网络287、并行处理288、（）个人数字辅助电脑289、个性化营销290、在线销售渠道291、平台292、网上促销293、电子商务网站的促销294、便携式计算机295、协议296、公共文件297、（）销售点信息系统298、移动无线电网络299、重新定向器300、新产品发布301、读完去哭吧302、捧腹大笑303、实时304、远程存取软件305、() 远程程序呼叫306、商业计划书307、复制308、路由器309、多协议路由器310、内部网关协议311、() 外部网关协议312、域间的政策性路由器协议313、() 边界网关协议314、() 路由信息协议315、路由协议316、逻辑路由317、外部/域协议318、数据安全性319、认证和授权320、私钥方法（对称性）321、公钥方法（非对称性）322、鉴定系统323、数字签名324、, 区段，网络325、信号灯326、, 网络服务器327、目录服务器328、在线售后服务329、服务存取点330、() 服务广告协议331、机顶盒332、共享软件333、外壳334、() 简易邮件传送协议335、() 简易网络管理协议336、签名337、（）在家办公338、插头339、软件分布340、伸缩树法341、垃圾邮件342、订阅343、超级计算机344、供应链管理345、冲浪346、( ) 系统操作员347、系统集成348、管理者349、交换服务350、() 综合业务数字网351、同步传输352、() 同步光纤网络353、() 系统容错354、() 系统应用程序体系结构355、对话356、远程上班357、远程网358、终端机359、终端服务器360、第三方物流361、物流中心，配送中心362、分时计算机363、()网际协议364、地址365、应用软件协议366、受托人367、双绞线368、连线限制369、时间限制370、工作站限制371、虚拟合作372、虚拟办公室373、视频会议374、虚拟线路375、虚拟社区376、虚拟数据网络377、() 虚拟文件系统378、数据存取与存取环境379、库存环境380、() 虚拟存储系统381、, () 虚拟终端机382、电子商城383、() 广域网络384、专用网络385、公用设备386、线路交换服务387、包交换服务388、专用线路389、() 综合业务服务网390、（）广域网391、万维网392、网络经济家393、（）无线应用协议394、所见即所得395、万维网设计管理师396、网站品牌397、虚拟存储器398、文件与系统保护399、网络400、打印功能401、登入与启动选项402、蠕虫403、万维网404、工作组405、工作站操作系统406、工作站407、黄页。
电子商务名词解释(英文版)
1.e-commerce ：The process of buying, selling, or exchanging products, services, or information via computer；2.e-business：A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization；3.brick-and-mortar (old economy) organizations：Old-economy organizations (corporations) that perform their primary business off-line, selling physical products by means of physical agents；4.virtual (pure-play) organizations：Organizations that conduct their business activities solely online；5.click-and-mortar (click-and-brick) organizations：Organizations that conduct some e-commerce activities, usually as an additional marketing channel；6.electronic market (e-marketplace)：An online marketplace where buyers and sellers meet to exchange goods, services, money, or information；7.Interorganizational information systems (IOSs)：Communications systems that allow routine transaction processing and information flow between two or more organizations；8.Intraorganizational information systems：Communication systems that enable e-commerce activities to go on within individual organizations；9.intranet：An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols；10.extranet：A network that uses the Internet to link multiple intranets；11.business-to-business (B2B)：E-commerce model in which all of the participants are businesses or other organizations；12.business-to-consumer (B2C)：E-commerce model in which businesses sell to individual shoppers；13.business-to-business-to-consumer (B2B2C)：E-commerce model in which a business provides some product or service to a client business that maintains its own customers；14.consumer-to-business (C2B)：E-commerce model in which individuals use the Internet to sell products or services to organizations or individuals who seek sellers to bid on products or services they need；15.e-tailing：Online retailing, usually B2C；16.intrabusiness EC：E-commerce category that includes all internal organizational activities that involve the exchange of goods, services, or information among various units and individuals in an organization；17.business-to-employees (B2E)：E-commerce model in which an organization delivers services, information, or products to its individual employees；18.consumer-to-consumer(C2C)：E-commerce model in which consumers sell directly to other consumers；19.collaborative commerce (c-commerce)：E-commerce model in which individuals or groups communicate or collaborate online；20.e-learning：The online delivery of information for purposes of training or education；21.e-government：E-commerce model in which a government entity buys or provides goods, services, or information from or to businesses or individual citizens；22.social computing：An approach aimed at making the human-computer interface more natural；23.Web 2.0：The second-generation of Internet-based services that let people collaborate and share information online in new ways, such as social networking sites, wikis, communication tools, and folksonomies；24.social network：A category of Internet applications that help connect friends, business partners, or individuals with specific interests by providing free services such as photo presentations, e-mail, blogging, and so on using a variety of tools；25.social network service (SNS)：A service that builds online communities by providing an online space for people to build free homepages and that provides basic communication and support tools for conducting different activities in the social network；26.social networking：The creation or sponsoring of a social network service and any activity, such as blogging, done in a social network ；27.enterprise-oriented networks：Social networks whose primary objective is to facilitate business；28.virtual world：A user-defined world in which people can interact, play, and do business. The most publicized virtual world is Second Life；29.digital economy：An economy that is based on digital technologies, including digital communication networks, computers, software, and other related information technologies; also called the Internet economy, the new economy, or the Web economy；30.digital enterprise：A new business model that uses IT in a fundamental way to accomplish one or more of three basic objectives: reach and engage customers more effectively, boost employee productivity, and improve operating efficiency. It uses converged communication and computing technology in a way that improves business processes；31.corporate portal：A major gateway through which employees, business partners, and the public can entera corporate Web site；32.business model：A method of doing business by which a company can generate revenue to sustain itself；33.revenue model:sales,transaction fees,subscription fees,advertising fees,affiliate fees,other revenue sources.1.e-marketplace：An online market, usually B2B, in which buyers and sellers exchange goods or services; the three types of e-marketplaces are private, public, and consortia；2.marketspace：A marketplace in which sellers and buyers exchange goods and services for money (or for other goods and services), but do so electronically；3.digital products：Goods that can be transformed to digital format and delivered over the Internet；4.front end：The portion of an e-seller’s business processes through which customers interact, including the seller’s portal, electronic catalogs, a shopping cart, a search engine, and a payment gateway；5.back end：The activities that support online order fulfillment, inventory management, purchasing from suppliers, payment processing, packaging, and delivery；6.intermediary：A third party that operates between sellers and buyers；7.sell-side e-marketplace：A private e-marketplace in which one company sells either standard and/or customized products to qualified companies；8.buy-side e-marketplace：A private e-marketplace in which one company makes purchases from invited suppliers；9.storefront：A single company’s Web site where products or services are sold；10.e-mall (online mall)：An online shopping center where many online stores are located；11.Web portal：A single point of access, through a Web browser, to critical business information located inside and outside (via Internet) of an organization；Types of portals:commercial portal,corporate portals,publishing portals,personal portals12.mobile portal：A portal accessible via a mobile device；13.voice portal：A portal accessed by telephone or cell phone；mediaries：Electronic intermediaries that provide and/or control information flow in cyberspace, often aggregating information and selling it to others；15.e-distributor：An e-commerce intermediary that connects manufacturers with business buyers (customers) by aggregating the catalogs of many manufacturers in one place—the intermediary’s Web site；16.electronic catalogs (e-catalogs)：The presentation of product information in an electronic form; the backbone of most e-selling sites；17.enterprise search：The practice of identifying and enabling specific content across the enterprise to be indexed, searched, and displayed to authorized users；18.desktop search：Search tools that search the contents of a user’s or organization’s computer files, rather than searching the Internet；19.search engine：A computer program that can access databases of Internet resources, search for specific information or keywords, and report the results；20.electronic shopping cart：An order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop；21.auction：A competitive process in which a seller solicits consecutive bids from buyers (forward auctions) ora buyer solicits bids from sellers (backward auctions). Prices are determined dynamically by the bids；22.electronic auctions (e-auctions)：Auctions conducted online；23.forward auction：An auction in which a seller entertains bids from buyers. Bidders increase price sequentially；24.reverse auction (bidding or tendering system)：Auction in which the buyer places an item for bid (tender) ona request for quote (RFQ) system, potential suppliers bid on the job, with the price reducing sequentially, and the lowest bid wins; primarily a B2B or G2B mechanism；25.“name-your-own-price”model：Auction model in which a would-be buyer specifies the price (and other terms) he or she is willing to pay to any willing and able seller. It is a C2B model that was pioneered by ；26.double auction：An auction in which multiple buyers and their bidding prices are matched with multiple sellers and their asking prices, considering the quantities on both sides；27.bartering：The exchange of goods and services；28.e-bartering (electronic bartering)：Bartering conducted online, usually in a bartering exchange；29.bartering exchange：A marketplace in which an intermediary arranges barter transactions；30.blog:A personal Web site that is open to the public to read and to interact with; dedicated to specific topics or issues；31.vlog (or video blog)：A blog with video content；32.micro-blogging：A form of blogging that allows users to write messages (usually up to 140 characters) and publish them, either to be viewed by anyone or by a restricted group that can be chosen by the user；33.Twitter：A free micro-blogging service that allows its users to send and read other users’updates；34.tweets：Text-based posts up to 140 characters in length posted to Twitter；35.tag：A nonhierarchical keyword or term assigned to a piece of information ；36.folksonomy ：The practice and method of collaboratively creating, classifying, and managing tags to annotate and categorize content；37.social bookmarking：Web service for sharing Internet bookmarks. The sites are a popular way to store, classify, share, and search links through the practice of folksonomy techniques on the Internet and intranets；38.wiki (wikilog)：A blog that allows everyone to participate as a peer; anyone may add, delete, or change content；39.avatars：Animated computer characters that exhibit humanlike movements and behaviors；40.customization：Creation of a product or service according to the buyer’s specifications；41.personalization：The ability to tailor a product, service, or Web content to specific user preferences；42.disintermediation：Elimination of intermediaries between sellers and buyers；43.reintermediation：Disintermediated entities or newcomers take on new intermediary roles；44.mass customization：A method that enables manufacturers to create specific products for each customer based on the customer’s exact needs；45.build-to-order (pull system)：A manufacturing process that starts with an order (usually customized). Once the order is paid for, the vendor starts to fulfill it；1.direct marketing：Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer；2.virtual (pure-play) e-tailers：Firms that sell directly to consumers over the Internet without maintaining a physical sales channel；3.click-and-mortar retailers：Brick-and-mortar retailers that offer a transactional Web site from which toconduct business；4.brick-and-mortar retailers：Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores；5.multichannel business model：A business model where a company sells in multiple marketing channels simultaneously；6.electronic(online) banking or e-banking:various banking activities conducted from home or the road using an internet connection;also known as cyberbanking,birtual banking,online banking ,and home banking7.birtual banks:have no physical location;only conduct online transactions8.shopping portals:gateways to e-storefronts and e-malls;may be comprehensive or niche oriented9.shopping robots:tools that scout the web on behalf of consumers who specify search criteria10.disintermediation:the removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain11.reintermediation:the process whereby intermediaries take on new intermediary roles12.cybermediation(electronic intermediation):the use of software(intelligent) agents to facilitate intermediation13.channel conflict:situation in which an online marketing channel upsets the taditional channels due to real or perceived damage from competitionproduct brokering:Deciding what product to buymerchant brokering:Deciding from whom (from what merchant) to buy a productmarket segmentation:The process of dividing a consumer market into logical groups for conducting marketing research and analyzing personal informationone-to-one marketing (relationship marketing): Marketing that treats each customer in a unique way personalization:The matching of services, products, and advertising content with individual consumers and their preferencesuser profile:The requirements, preferences, behaviors, and demographic traits of a particular customer cookie:A data file that is placed on a user’s hard drive by a remote We b server, frequently without disclosure or the user’s consent, which collects information about the user’s activities at a sitebehavioral targeting:Targeting that uses information collected about an individual’s Web-browsing behavior, such as the pages they have visited or the searches they have made, to select an advertisement to display to that individualcollaborative filtering:A market research and personalization method that uses customer data to predict, based on formulas derived from behavioral sciences, what other products or services a customer may enjoy; predictions can be extended to other customers with similar profilese-loyalty:Customer loyalty to an e-tailer or loyalty programs delivered online or supported electronically interactive marketing:Online marketing, facilitated by the Internet, by which marketers and advertisers can interact directly with customers, and consumers can interact with advertisers/vendorsCPM (cost per thousand impressions) :T he fee an advertiser pays for each 1,000 times a page with a banner ad is shownadvertising networks: Specialized firms that offer customized Web advertising, such as brokering ads and targeting ads to select groups of consumersbanner:On a Web page, a graphic advertising display linked to the ad vertiser’s Web pagespot buying: The purchase of goods and services as they are needed, usually at prevailing market prices strategic (systematic) sourcing:Purchases involving long-term contracts that usually are based on private negotiations between sellers and buyersdirect materials:Materials used in the production of a product (e.g., steel in a car or paper in a book) indirect materials:Materials used to support production (e.g., office supplies or light bulbs)MRO (maintenance, repair, and operation) :Indirect materials used in activities that support production vertical marketplaces:Markets that deal with one industry or industry segment (e.g., steel, chemicals)horizontal marketplaces:Markets that concentrate on a service, material, or a product that is used in all types of industriesprocurement management:The planning, organizing, and coordinating of all the activities relating to purchasing goods and services needed to accomplish the organization’s missionmaverick buying:Unplanned purchases of items needed quickly, often at non–pre-negotiated higher pricese-procurement:The electronic acquisition of goods and services for organizationsinternal procurement marketplace:The aggregated catalogs of all approved suppliers combined into a single internal electronic catalogbartering exchange:An intermediary that links parties in a barter; a company submits its surplus to the exchange and receives points of credit, which can be used to buy the items that the company needs from other exchange participantsdesktop purchasing:Direct purchasing from internal marketplaces without the approval of supervisors and without the intervention of a procurement departmentgroup purchasing:The aggregation of orders from several buyers into volume purchases so that better prices can be negotiatedconsortium trading exchange (CTE) :An exchange formed and operated by a group of major companies in an industry to provide industry-wide transaction servicespartner relationship management (PRM) :Business strategy that focuses on providing comprehensive quality service to business partnerssupply chain:The flow of materials, information, money, and services from raw material suppliers through factories and warehouses to the end customerssupply chain:A supply chain that is managed electronically, usually with Web technologiesprocurement:The process made up of a range of activities by which an organization obtains or gains access to the resources (materials, skills, capabilities, facilities) they require to undertake their core business activities supply chain management (SCM) :A complex process that requires the coordination of many activities so that the shipment of goods and services from supplier right through to customer is done efficiently and effectively for all parties concerned. SCM aims to minimize inventory levels, optimize production and increase throughput, decrease manufacturing time, optimize logistics and distribution, streamline order fulfillment, and overall reduce the costs associated with these activitiese-supply chain management (e-SCM) :The collaborative use of technology to improve the operations of supply chain activities as well as the management of supply chainsbullwhip effect:Erratic shifts in order up and down supply chainsradio frequency identification (RFID) :Tags that can be attached to or embedded in objects, animals, or humans and use radio waves to communicate with a reader for the purpose of uniquely identifying the object or transmitting data and/or storing information about the objectcorporate (enterprise) portal:A gateway for entering a corporate Web site, enabling communication, collaboration, and access to company informationinformation portals:Portals that store data and enable users to navigate and query the datacollaborative portals:Portals that allow collaborationgroupware:Software products that support groups of people who share common tasks or goals and collaborate on their accomplishmentvirtual team:A group of employees using information and communications technologies to collaborate from different work basesvirtual meetings:Online meetings whose members are in different locations, even in different countriesgroup decision support system (GDSS) :An interactive computer-based system that facilitates the solution of semistructured and unstructured problems by a group of decision makersernment-to-citizens (G2C)：E-government category that includes all the interactions between agovernment and its citizens；ernment-to-business (G2B)：E-government category that includes interactions between governments and businesses；ernment-to-government (G2G)：E-government category that includes activities within government units and those between governments；ernment-to-employees (G2E)：E-government category that includes activities and services between government units and their employees；5.mobile government (m-government)：The wireless implementation of e-government mostly to citizens but also to business；6.e-learning：The online delivery of information for purposes of education, training, or knowledge management；7.distance learning：Formal education that takes place off campus, usually, but not always, through online resources；8.virtual university：An online university from which students take classes from home or other offsite locations, usually via the Internet；tainment：The combination of education and entertainment, often through games；10.online publishing：The electronic delivery of newspapers, magazines, books, news, music, videos, and other digitizable information over the Internet；11.e-book：A book in digital form that can be read on a computer screen or on a special device；12.knowledge management (KM)：The process of capturing or creating knowledge, storing it, updating it constantly, disseminating it, and using it whenever necessary；13.consumer-to-consumer (C2C)：E-commerce model in which consumers sell directly to other consumers；14.peer-to-peer (P2P)：Applications that use direct communications between computers (peers) to share resources, rather than relying on a centralized server as the conduit between client devices；1.short message service (SMS)：A service that supports the sending and receiving of short text messages on mobile phones；2.multimedia messaging service (MMS)：The emerging generation of wireless messaging; MMS is able to deliver rich media；3.interactive voice response (IVR)：A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system；4.personal area network (PAN)：A wireless telecommunications network for device-to-device connections within a very short range；5.Bluetooth：A set of telecommunications standards that enables wireless devices to communicate with each other over short distances；6.wireless local area network (WLAN)：A telecommunications network that enables users to make short-range wireless connections to the Internet or another network；7.Wi-Fi (wireless fidelity)：The common name used to describe the IEEE 802.11 standard used on most WLANs；8.WiMax：A wireless standard (IEEE 802.16) for making broadband network connections over a medium-size area such as a city；9.wireless wide area network (WWAN)：A telecommunications network that offers wireless coverage over a large geographical area, typically over a cellular phone network；10.location-based m-commerce (l-commerce)：Delivery of m-commerce transactions to individuals in a specific location, at a specific time；work-based positioning：Relies on base stations to find the location of a mobile device sending a signal or sensed by the network；12.terminal-based positioning：Calculating the location of a mobile device from signals sent by the device to base stations；13.global positioning system (GPS)：A worldwide satellite-based tracking system that enables users to determine their position anywhere on the earth；14.geographical information system (GIS)：A computer system capable of integrating, storing, editing, analyzing, sharing, and displaying geographically-referenced (spatial) information；15.pervasive computing：Invisible, everywhere computing; computing capabilities embedded into the objects around us；1.social media：The online platforms and tools that people use to share opinions, experiences, insights, perceptions, and various media, including photos, videos, and music, with each other；2.disruptors：Companies that introduce a significant change in their industries, thus causing a disruption in normal business operations；3.virtual (Internet) community：A group of people with similar interests who interact with one another using the Internet；4.mobile social networking：Members converse and connect with one another using cell phones or other mobile devices；5.business network：A group of people who have some kind of commercial relationship; for example, sellers and buyers, buyers among themselves, buyers and suppliers, and colleagues and other colleagues；6.business social network：A social network whose primary objective is to facilitate business connections and activities；7.Semantic Web：An evolving extension of the Web in which Web content can be expressed not only in natural language, but also in a form that can be understood, interpreted, and used by intelligent computer software agents, permitting them to find, share, and integrate information more easily；1.business continuity plan：A plan that keeps the business running after a disaster occurs. Each function in the business should have a valid recovery capability plan；2.cybercrime：Intentional crimes carried out on the Internet；3.exposure：The estimated cost, loss, or damage that can result if a threat exploits a vulnerability；4.fraud：Any business activity that uses deceitful practices or devices to deprive another of property or other rights；5.malware：A generic term for malicious software；6.phishing：A crimeware technique to steal the identity of a target company to get the identities of its customers；7.social engineering：A type of nontechnical attack that uses some ruse to trick users into revealing information or performing an action that compromises a computer or network；8.click fraud：Type of fraud that occurs in pay-per-click advertising when a person, automated system, or computer program simulates individual clicks on banner or other online advertising methods；9.identity theft：Fraud that involves stealing an identity of a person and then the use of that identity by someone pretending to be someone else in order to steal money or get other benefits；10.spyware：Software that gathers user information over an Internet connection without the user’s knowledge；11.spam：The electronic equivalent of junk mail；1.smart card：An electronic card containing an embedded microchip that enables predefined operations or the addition, deletion, or manipulation of information on the card；2.purchasing cards (p-cards)：Special-purpose payment cards issued to a company’s employees to be used solely for purchasing nonstrategic materials and services up to a preset dollar limit；3.card verification number ：Detects fraud by comparing the verification number printed on the signature strip on the back of the card with the information on file with the cardholder’s issuing bank；4.Address Verification System (AVS)：Detects fraud by comparing the address entered on a Web page with the address information on file with the cardholder’s issuing bank；5.Automated Clearing House (ACH) Network：A nationwide batch-oriented electronic funds transfer system that provides for the interbank clearing of electronic payments for participating financial institutions；6.order fulfillment：All the activities needed to provide customers with their ordered goods and services, including related customer services；7.back-office operations：The activities that support fulfillment of orders, such as packing, delivery, accounting, and logistics；8.front-office operations：The business processes, such as sales and advertising, which are visible to customers；9.e-logistics：The logistics of EC systems, typically involving small parcels sent to many customers’homes ；10.merge-in-transit：Logistics model in which components for a product may come from two (or more) different physical locations and are shipped directly to the customer’s location；11.rolling warehouse：Logistics method in which products on the delivery truck are not preassigned to a destination, but the decision about the quantity to unload at each destination is made at the time of unloading；12.enterprise resource planning (ERP)：An enterprisewide information system designed to coordinate all the resources, information, and activities needed to complete business processes such as order fulfillment or billing；13.sealed-bid auction：Auction in which each bidder bids only once; a silent auction, in which bidders do not know who is placing bids or what the bid prices are；14.Vickrey auction：Auction in which the highest bidder wins but pays only the second highest bid；15.bundle trading：The selling of several related products and/or services together；Order fulfillment:all the activities needed to provide customers with their ordered goods and services,including related customer servicesBack-office operations:the activitees that support fulfillment of orders,such as packing,delivery,accounting,and logisticsFront-office operations:the business processes,such as sales and advertising,which are visible to customers e-logistics:the logistics of EC systems,typically involving small parcels sent to many customers’ homes(in B2C)ERP:an enterprisewide information system designed to coordinate all the resources,information,and activities needed to complete business processes such as order fulfillment or billing.Sealed-bid auction:auction in which each bidder bids only once;a silent auction,in which bidders do not know who is placing bids or what the bid prices areVickrey auction:auction in which the highest bidder wins but pays only the second highest bidBundle trading:the selling of several related products and/or services together。
《电子商务英语常用词汇》
电子商务英语常用词汇改变…的外观或特性 v. transform步骤，程序，过程 n. process做广告 v. advertise出现，暴露 n. emergence贸易，商业 n. commerce方便，便利 n. convenience重建；重组 v. restructure文件；文献 n. document通信；信件 n. correspondence包含；牵涉 v. involve俘获；得到 v. capture争论，辩论 v. & n. dispute抵押 v. & n. mortgage保险；保险费 n. insurance产生；发生 v. generate确认；鉴别 v. identify转变，变换 n. conversion原料；要素；成分 n. ingredient批评的；危急的；决定性的 adj. critical收入；岁入 n. revenue1.e-business process 电子商务程序2.online marketing 在线营销3.World-Wide-Web interface 万维网接口4.financial transaction 财务往来5.business model 商务模式6.customer service 客户服务7.dispute resolution 解决争端8.customer relationship management 客户关系管理9.electronic billing and payment system 电子兑账与支付系统10.shipping document 运输单11.EDI 电子数据交换12.intranet 企业内部互联网13.extranet 企业外联网14.B2B 企业与企业之间15.final customer 最终客户16.customs clearance 清关17.B2C 企业与消费者之间18.credit card verification 信用卡鉴别19.market niche 市场领域20.software module 软件模块1．轮廓；纲要 n. outline2．总结；概要 n. summary3．简明的 adj. concise4．合同；契约 n. contract5．共同的；法人团体的 adj. corporate6．消耗；花费 v. consume7．传播；传递 v. transmit8．紧缩 v. deflate9．社会；团体 n. community10．采用；收养 v. adopt11．服从，顺从；提交 v. submit12．提议，建议 v. propose13．地方，位置 v. location14．包含；合并 v. incorporate15．增强；提高 v. enhance16．障碍 n. barrier17．闯入，侵扰 v. intrude18．立法；法规 n. legislation19．潜在的 adj. 潜力 n. potential20．最精彩的部分 n. 强调 v. highlight1.Just-In-Time (JIT) 准时生产制;即使供应制2.bandwidth 带宽3.URL 统一资源定位器4.DigiCash 电子现金5.R&D 研究与开发6.profit/loss statement 损益帐7.cash-flow 现金周转;现金流量8.balance sheet 资产负债表;资金平衡表9.tangible benefit 有形利益10.intangible benefit 无形利益11.business reengineering 业务重组12.global marketplace 全球市场13.broadband technology 带宽技术14.multi-media 多媒体15.target-market 目标市场16.on-line order 在线订购17.Web site 网站18.on-line payment 在线支付19.Web server 网络服务器20.pro forma 形式发票;估价单1．命令；权威a .&n . imperative2．地平线 n . horizon3．可行的，可做的 n . feasible4．假定，假设 n . assumption5．反应 n . reaction6．含蓄的 a . implicit7．笨重的 a . cumbersome8．清楚的，明显的 a . distinct9．单独的，个人的 a . individual10．承担责任的 a . responsible11．倾向，趋势 n . tendency12．数目巨大的；实质的 a . substantial13．复杂 n . complexity14．投资 n . investment15．清醒的；察觉的 adj . conscious16．增强 v . enhance17．基础结构 n . infrastructure18．估计 n .& v . estimate19．不合，分歧 n . conflict20．成就 n . achievement1.business unit (BU) 经营单位2.new economy 新经济3.business process re-engineering ( BPR) 过程创新/流程再造4.distribution channel 分销渠道5.end user 最终用户6.customer relationship management (CRM) 客户关系管理7.business-to-business (B2B) 企业对企业营销模式8.business-to-consumer (B2C) 企业对客户营销模式9.brick-and-mortar enterprise 实体企业10.buy-in 买进11.earnings per share 每股收益12.market share 市场份额 loss 净亏损14.strategic objective 战略目标15.discounted price 折扣价格16.planning horizon 规划周期17.enterprisewide 整个企业范围的18.return on investment 投资回报率19.market segmentation 市场分割20.channel effectiveness chart 渠道效率图1.自动的 adj . automatic2.充实，充盈 n . replenishment3.同等的 adj . equivalent4.多产的 adj . productive5.繁荣 n . prosperity6.扩展，扩大 v . expand7.延期交货 n . backorder8.使…不安 a . disconcert9.信心 n . confidence10.关于 prep . regarding11.安排 n . arrangement12.及时,准时 n . timeliness13.回答,回应 v . respond14.证实,确认 v . confirm15.不可避免的 adj . inevitable16.商品,货品 n . merchandise17.期望,预料 v . anticipate18.保险费 n. premium19.参与,参加 v . participate20.保证 v .& n . guarantee1.automatic replenishment 自动再补给2.mail-order operation 通过邮购运作生意的方法3.local store pricing 当地商店定价4.apples-to-apples-comparison 同类比较5.customer service 顾客服务mercial suicide 商务自杀;生意自杀7.online and offline 线上和线下/网上和网下/虚拟和现实8.timely delivery 及时的送货9.brick-and-mortar business 现实生活中的商店10.Backorder 拖欠定货;延期交货11.CEO(Chief Executive Officer) 总裁,首席执行官12.best-price guarantee 最佳价格保障13.UPS: United Parcel Service 联合包裹快递公司14.Federal Express 联邦快递公司15.profit margin 利润16.national catalog 全国的商品目录17.mail-order pricing 邮购定价18.product return 产品回转19.privacy policy 保护隐私的措施20.search engines 搜索引擎21.区分 v. distinguish期望的，预期的 adj expectant广阔的，广泛的 adj extensive开始 n outset哲学，思想体系n philosophy因此 adv accordingly推荐 n recommendation归因于 v attribute较燥的adj prior时间安排，期限 n timeframe费力的，困难的 adj taxing本国的，国内的adv domestically冒险，冒险事业 n venture所有权的 adj proprietary宣传，提高，升职 v promote详细的 adj detailed极其重要的 adj crucial洞察力 n insight店头，店面 n storefront持续的 adj consistent1、online information 线上信息/网络信息2、information network 信息网3、site traffic 站点访问量4、growth rate 增长率5、customer base 顾客群6、product description 产品描述7、database 数据库8、return rate 退货率9、follow-up calls 售后服务10、sales figures 销售金额11、Cyber－Cash 电子货币公司（网络银行）12、online venture 网络公司13、sales tax 销售税14、top seller 最畅销的货品15、cataloger 邮购商16、product line 产品系列17、multiple servers 多个服务器18、chief technology officer (CTO) 首席技术官19、information technology (IT) 信息技术20、sales projections 销售预测1、保留保持 v retain2、整理，安排 v arrange3、第一流的，经典的 adj. classic4、技术员，工艺师 n technician5、放弃，遗弃 v abandon6、装备，供给所需的东西 v equip7、自动化，自动 n automation8、卖主，卖方 n vendor9、延伸，伸展 n extension10、偏好，等喜欢 n preference11、规模，程度，范围 n scale12、有经验的adj experienced13、定居，居住，v reside14、协调，调节 v coordinate15、同样地 adv similarly16、按顾客要求制做 v customize17、可用的，了获得的 adj available18、下调。
电商专用术语-英文版
电商专用术语-英文版电商专用术语英文版In the world of ecommerce, there is a unique language filled with specific terms and jargon that help businesses and consumers navigate the online shopping landscape Understanding these terms is essential for anyone involved in the ecommerce industry, whether you're a seller, a buyer, or a marketer Let's take a look at some of the most common ecommerce terms in English1、 B2B （BusinesstoBusiness)This refers to commercial transactions between businesses For example, a manufacturer selling products in bulk to a wholesaler is a B2B transaction2、 B2C （BusinesstoConsumer)It represents the direct sale of goods or services from a business to individual consumers Online retail stores that sell to individual shoppers are typical B2C operations3、 C2C （ConsumertoConsumer)This model enables consumers to sell goods or services to other consumers Platforms like eBay and Craigslist facilitate C2C transactions4、 SKU （Stock Keeping Unit)An SKU is a unique identifier assigned to each distinct product or item for inventory management purposes It helps businesses keep track of their stock levels accurately5、 UPC （Universal Product Code)A standardized barcode used to identify products It provides a universal way for retailers and suppliers to manage and track inventory6、 Ecommerce PlatformA software or webbased solution that enables businesses to set up and manage their online stores Popular ecommerce platforms include Shopify, Magento, and WooCommerce7、 Shopping CartThis is an online feature where customers can add the products they wish to purchase before proceeding to checkout8、 CheckoutThe process where customers finalize their purchase by providing payment and shipping information9、 Payment GatewayA service that authorizes and processes online payments It securely transmits payment details between the customer, the merchant, and the financial institution10、 SSL Certificate （Secure Sockets Layer)A digital certificate that encrypts data transmitted between a website and a user's browser to ensure secure transactions and protect sensitive information like credit card details11、 DropshippingA business model where the store doesn't keep the products in stock Instead, when a customer makes a purchase, the store purchases the item from a third party and has it directly shipped to the customer12、 Affiliate MarketingA performancebased marketing strategy where affiliates promote a merchant's products or services and earn a commission for each sale or lead generated through their referral13、 SEO （Search Engine Optimization)The process of optimizing a website to rank higher in search engine results pages, increasing organic （nonpaid) traffic14、 SEM （Search Engine Marketing)This includes paid advertising efforts like Google Ads to increase visibility in search engine results15、 CPC （Cost Per Click)A pricing model in online advertising where advertisers pay each time a user clicks on their ad16、 CPM （Cost Per Mille/Thousand Impressions)Advertisers pay a fixed rate for every 1,000 impressions （views) of their ad17、 Conversion RateThe percentage of website visitors who complete a desired action, such as making a purchase or signing up for a newsletter18、 AOV （Average Order Value)The average amount spent by customers in each order19、 ROI （Return on Investment)A measure used to evaluate the efficiency or profitability of an investment In ecommerce, it helps determine the success of marketing campaigns or business strategies20、 CRM （Customer Relationship Management)A system or strategy for managing interactions with customers to improve customer satisfaction and loyalty21、 API （Application Programming Interface)A set of rules and protocols that allow different software applications to communicate and interact with each other22、 Big DataExtremely large datasets that can be analyzed to reveal patterns, trends, and associations, helping businesses make informed decisions23、 Mobile Commerce （mcommerce)The conduct of ecommerce transactions using mobile devices such as smartphones and tablets24、 Omnichannel RetailingProviding a seamless shopping experience across multiple channels, including online stores, physical stores, mobile apps, and social media25、 Social CommerceBuying and selling products through social media platformsThese are just some of the key ecommerce terms in English Keeping up with the latest terminology and understanding their meanings is crucial for staying competitive and successful in the everevolving world of ecommerce。
电子商务英语专业术语
电子商务英语专业术语在当今数字化的时代，电子商务已经成为了一种不可忽视的商业模式。
随着全球市场的扩大和互联网技术的不断进步，电子商务的领域已经变得更加广阔和多样化。
作为电子商务从业者，掌握电子商务英语专业术语会给你带来极大的优势。
在这篇文章中，我们将会介绍一些电子商务中常用的英语专业术语。
1. eCommerce (电子商务)：指通过互联网实现买卖商品或服务的商业活动。
2. B2B (Business-to-Business) ：指企业之间进行电子商务的商业活动。
3. B2C (Business-to-Consumer) ：指企业向消费者进行电子商务的商业活动。
4. C2C (Consumer-to-Consumer) ：指消费者之间进行电子商务的商业活动。
5. E-Marketplace (电子市场)：互联网上的一个平台，买家和卖家可以在该平台上进行交易。
6. Online Payment（在线支付）：通过互联网进行支付的方式。
7. Mobile Payment（移动支付）：通过手机或其他移动设备进行支付的方式。
8. Shopping cart（购物车）：用于存储网上购物中所选商品的虚拟车，以方便消费者查看、修改商品和结算。
9. Shipping（配送）：将商品从卖家处运送到买家处的过程。
10. Fulfillment（履行）：从订单到发货的整个流程。
包括收货、检查商品、打包、配送等环节。
以上是电子商务常用的十个英语专业术语，虽然这些词汇看起来很简单，但是在实践过程中需要注意的细节很多。
另外，电子商务英语专业术语还有很多，如 SEO (搜索引擎优化)、CRM (客户关系管理)、ERP (企业资源计划)、EDI (电子数据交换)、P2P (点对点) 等，需要从业者们学习和掌握。
总之，在电子商务领域里，学习和掌握这些专业术语的重要性不言而喻。
通过深入了解电子商务中的专业术语，从业者们可以更好地沟通交流，理解客户需求，提高团队运作效率，进而推动企业不断发展。
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1.The process of buying, selling, transferring, or exchangingproducts, services, or information via computer networks.2. A broader definition of EC that includes not just the buyingand selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic.3.Old-economy organizations (corporations) that performtheir primary business off-line, selling physical products by means of physical agents.anizations that conduct their business activities solelyonline.anizations that conduct some e-commerce activities,usually as an additional marketing channel.6.An internal corporate or government network that usesInternet tools, such as Web browsers, and Internet protocols.7. A network that uses the Internet to link multiple.8.An online marketplace where buyers and sellers meet toexchange goods, services, money, or information.munications systems that allow routine transactionprocessing and information flow between two or more organizations.munication systems that enable e-commerce activitiesto go on within individual organizations.11.E-commerce model in which all of the participants arebusinesses or other organizations.12.E-commerce model in which businesses sell to individualshoppers.13.Online retailing, usually B2C.14.E-commerce model in which a business provides someproduct or service to a client business that maintains its own customers.15.E-commerce model in which individuals use the Internet tosell products or services to organizations or individuals who seek sellers to bid on products or services they need.16.E-commerce transactions and activities conducted in awireless environment.17.M-commerce transactions targeted to individuals inspecific locations, at specific times.18.E-commerce model in which an organization deliversservices, information, or products to its individual employees. Electronic commerce (EC)e-businessbrick-and-mortar(old-economy)organizationsvirtual(pure-play) organizationsclick-and-mortar(click-and-brick)Organizatio nsintranetextranetelectronicmarket(e-marketplace) interorganizational information systems(IOSs)intraorganizational information systems business-to-business(B2B)business-to-consumer(B2C)e-tailingbusiness-to-business-to-con sumer(B2B2C)consumer-to-business-(C2B)mobilecommerce(m-commerce) location-based commerce(l-commerce) business-to-employees(B2E)19.E-commerce model in which individuals or groupscommunicate or collaborate online.20.E-commerce model in which consumers sell directly toother consumers.21.Technology that enables networked peer computers toshare data and processing with each other directly ; can be used in C2C , B2B , and B2C e-commerce.22.The online delivery of information for purposes of trainingor education.23.E-commerce model in which a government entity buys orprovides goods , services , or information from or to businesses or individual citizens.24.A public electronic market with many buyers and sellers.25.E-commerce model in which electronic exchanges formallyconnect to one another for the purpose of exchanging information.26.An economy that is based on digital technologies ,including digital communication networks , computers , software , and other related information technologies ;also called the internet economy , or the web economy.27.A method of doing business by which a company cangenerate revenue to sustain itself.28.Description of how the company or an EC project will earnrevenue.29.The benefits a company can derive from using EC.30.Model in which a buyer requests would-be sellers tosubmit bids ; the lowest cost or highest value bidder wins.31.Model in which a buyer sets the price he or she is willing topay and invites sellers to supply the good or service at that price .32.An arrangement whereby a marketing partner (a business ,an organization , or even an individual)refers consumers to the selling company’s web site .33.Word-of-mouth marketing in which customers promote aproduct or service to friends or others .34.Small-to-medium enterprises.35.Quantity (aggregated) purchasing that enables groups ofpurchasing organizations.36.Another name for online group purchasing organizations37.Creation of a product or service according to the buyer’sspecifications.38.A user-defined world in which people can interact, play,and do business. The most publicized virtual world is Second Life. Collaborative commerce(c- commerce)Consumer- to- consumer (C2C)Peer-to-peer(P2P)e-learninge-governmentexchangeexchange-to-exchange(E2E) digital economybusiness modelrevenue modelvalue proposition tendering(bidding) systemname-your-own-price modelaffiliate marketingviral marketingSMEsGroup purchasinge-co-opscustomizationvirtual worldchapter21.An online market, usually B2B, in which buyers and sellersexchange goods or services; the three types of e-marketplaces are private, public, and consortia.2.Goods that can be transformed to digital format anddelivered over the internet.3.The portion of an e-sell er’s business processes throughwhich customers interact, including the seller’s portal, electronic catalogs, a shopping cart, a search engine, and a payment gateway.4.The activities that support online order fulfillment,inventory management, purchasing from suppliers, payment processing, packaging, and delivery.5. A third party that operates between sellers and buyers.6. A single company’s Web site where products or servicesare sold.7.An online shopping center where many online stores arelocated.8.Online markets owned by a single company; may be eithersell-side and/ or buy-side e-marketplaces.9. A private e-marketplace in which one company makespurchases from invited suppliers.10.A private e-marketplace in which one company makespurchases from invited suppliers.11.B2B marketplaces, usually owned and/or managed by anindependent third party, that include many sellers and many buyers; also known as exchanges.12.A single point of access through a Web browser tobusiness information inside and/or outside an organization.13.A portal accessible via a mobile device.14.A portal accessed by telephone or cell phone.15.Electronic intermediaries that provide and/or controlinformation flow in cyberspace, often aggregating information and selling it to others.16.An e-commerce intermediary that connects manufacturerswith business buyers(customers) by aggregating the catalogs of many manufacturers in one place –the intermediary’s Web site.17.Elimination of intermediaries between sellers and buyers.18.Establishment of new intermediary roles for traditionalintermediaries that have been disintermediated.19.The presentation of product information in an electronicform; the backbone of most e-selling sites. e-marketplacedigital productsfront endback endintermediary storefronte-mail(online mall) private e-marketplaces sell-side e-marketplace buy-side e-marketplace public e-marketplaces information portalmobile portalvoice portal infomediariese-distributordisintermediation reintermediationelectronic catalogs20.A computer program that can access databases of internetresources, search for specific information or keywords, and report the results.21.An order-processing technology that allows customers toaccumulate items they wish to buy while they continue to shop.22.A competitive process in which a seller solicits consecutivebids from buyers(forward auctions) or a buyer solicits bids from sellers(backward auctions). Prices are determined dynamically by the bids.23.Auctions conducted online.24.Prices that change based on supply and demandrelationships at any given time.25.An auction in which a seller entertains bid from buyers.Bidders increase price sequentially.26.Auction in which the buyer places an item for bid(tender)on a request for quote(RFQ) system, potential suppliers bid on the job, with the price reducing sequentially, and the lowest bid wins; primarily a B2B or G2B mechanism.27.Auction model in which a would-be buyer specifies theprice he or she is willing to pay to any willing and able seller. It is a C2B model that was pioneered by .28.Auctions in which multiple buyers and their bidding pricesare matched with multiple sellers and their asking prices, considering the quantities on both sides.29.Auction that takes place between sellers and buyers in oneindustry or for one commodity.30.Another name for vertical auction portal.31.The exchange of goods or services32.Bartering conducted online, usually in a barteringexchange.33.A marketplace in which an intermediary arranges bartertransactions.34.Technology for personal publishing on the internet.35.A personal Web site that is open to the public to read andto interact with; often dedicated to specific topics or issues.36.A blog that allows everyone to participate as peer; anyonecan add, delete, or change content.37.An XML format for syndicating and sharing Web content.38.A media file that is distributed over the internet usingsyndication feeds for playback on mobile devices and personal computers. Search engine Electronic shopping cart auctionelectronic auction dynamic pricingforward auctionreverse auction“name-your-own-price”modelDouble auction Vertical auctionAuction vortal barteringe-barteringbartering exchangewebloggingblogwikilogRSSpodcast39.A web site that combines content data from more thanone source to create a new user experience.Chapter 31.Retailing conducted online, over the internet.2.Retailers who sell over the internet.3.Broadly, marketing that takes place without intermediariesbetween manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer.4.Firms that sell directly to consumers over the internetwithout maintaining a physical sales channel.5.Brick-and-mortar retailers that offer a transactional Website from which to conduct business.6.Retailers who do business in the non-internet, physicalworld in traditional brick-and-mortar stores.7. A business model where a company sells in multiplemarketing channels simultaneously.8.Various banking activities conducted from home or theroad using an internet connection; also known as cyber banking, virtual banking.9. A grocer that takes orders online and provides deliverieson a daily or other regular schedule or within a very short period of time.10.Express delivery made fairly quickly after an online order isreceived.11.Gateways to e-storefronts and e-mails; may becomprehensive or niche oriented.12.Tools that scout the web on behalf of consumers whospecify search criteria.13.The removal of organizations or business process layersresponsible for certain intermediary steps in a given supply chain.14.The process whereby intermediaries take on newintermediary roles.15.The use of software agents to facilitate intermediation.16.Situation in which an online marketing channel upsets thetraditional channels due to real or perceived damage from competition. mashupe-tailinge-tailersdirectly marketingvirtual e-tailersclick-and-mortar retailers brick-and-mortar retailersmultichannel business modele-bankinge-groceron-demand delivery service shopping portals shopping robots disintermediation reintermediationcybermediationchannel conflict。