Report范文及批注

REPORT

Report 由table of contents, executive summary, introduction, body, conclusion, reference六部分组成，下面以这篇文章为例，教你如何写作一篇符合格式要求的report

全文统一用times new roman字体，小四，1.5倍行距

report中，如果题目是假如你是某公司CEO或其他某个角色，可以使用第一人称，如果没有这样主人翁的假设，还是不能用第1，2人称。这点注意和essay的区别。

内容方面：

1，report实践性更重一点，少写理论，多结合实际情况分析。对于某些case analysis 的report来说，一定要针对客户提供的case来做分析，而不是自由发挥和滥用无关联的理论。所有分析都必须针对case里的内容来进行。

2，数据和图表的使用很重要。如果用到某公司几年内的某一项数据的变化，可以先列数据表格，再用柱状图、馅饼图或曲线图进行直观反映。

3.1.2 Internal Weaknesses (6)

3.2 External Opportunities and Threats (7)

3.2.1 PESTLE analysis (7)

3.2.2 Opportunities (9)

3.2.3 Threats (10)

3.3 Competitor Analysis (11)

3.4 Market Segment Analysis (13)

4.0 Mission Statement (16)

5.0 Organisational Goals and Objectives (17)

6.0 Strategies (18)

customers. Adjustments and arrangements can be made according to customer’s preference, timeframe and religious belief.

Beaufords is experiencing some difficulties with their operation and management. Due to the scale of the organisation, Beaufords is facing limited space in terms of expanding establishment due to Totara park been owned by Local Council. Staff management is also a problem; there is not enough staff during dinner hour causing inconsistent service level. Seasonality is affecting Beaufords during winter where few functions were booked during each month.

In order to improve those weaknesses, this marketing plan also identifies and discusses some market strategies. The main purpose of these strategies is to focus on marketing that Beaufords needs to consider in terms of how much markets and products they want to offer.

According to the strategies, this marketing plan has designed an action plan which will specify activities implemented to achieve organisational goals. A control and review of the action plan is included to specify how activities can be controlled and measured.

bought this property about 7 years ago and renovated it into a fascinating venue for wedding and function. Beaufords offers unique dining area inside of the homestead, bar facility and a dance floor upstairs. This organisation also provides renowned buffet menus with three options and the choice of cocktail menus for informal function. The outdoor marquee dining area can cover up to 100 guests or 170 with marquee extension, while the homestead can cover 70 guests maximum. However the garden marquee is available for only summer season. The business has experienced its introduction and growth stage with its product and services. It is now in its maturity stage where it has built relationships with several customers who provide function business on fixed period. The business of Beaufords is greatly affected by seasonality, where during summer there are a lot of wedding businesses and only a few during winter. This is also because Beaufords’ most profits are made from wedding functions. Its customer’s uses its wedding service only once but have recommended them to people they know and that is how Beaufords received continue business. Currently, Beaufords have employed four waiters and two chefs, John will be around to supervise staff during operation.