商务英语写作 Lesson 8
《实用商务英语》Unit8
• 1 While the words Commerce and Business don’t have much difference in English and in fact are largely interchangeable as nouns describing organized profit-seeking activity, there is a difference between e-commerce and e-business. • 2 The first wave of thinking about electronic business was a reaction to the success of Amazon and Dell in selling products over the Internet. • 3 E-business goes far beyond e-commerce or buying and selling over the Internet, and deep into the processes and cultures of an enterprise.
• 4 Dell Computer gets a lot of attention as a pioneering ebusiness today and is the best example of this form of business. • 5 Successful new-businesses can emerge from nowhere. • 6 In the past, the rules of business were simple—beat the competition, squeeze your suppliers and keep your customers in the dark. • 7 Early e-commerce companies have used their understanding of the technology’s potential and the absence of any competition to steal a march and enter markets that would previously have been closed to them, but in future, simply having a good business idea and being technologically smart might not be enough. .
大学核心商务英语写作教程unit 8 Sales and Contract
2. What do you think a contract should consist of?
• Title • Body • Date • Place • Signature, etc.
2020/12/10
3. Can you list some kinds of contracts?
• The sales letter is a form of advertisement. Its main purpose is to expand business by selling a particular kind of goods or services to selected types of customers.
that you have a product they would like to buy and
resell, then they will continue reading. Otherwise the
letter goes into the trash.
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• Effective sales letters generally have four paragraphs and are arranged in the following manner:
•
In external trade, the business contract is the
symbol of achievement of the partnership for both sides.
A contract is generally a formal written agreement,
you show the buyer how he/she will benefit from
BBC商务英语8
Unit 8 Lesson 1 Exercise 2CUSTOMER:Excuse me,I bought this jumper here last week but I'm not satisfied.LI:Oh really?CUSTOMER:Yes.Look,the zip is broken,so I'd like a refund.LI: A refund?Well,have you got the receipt?CUSTOMER:No,but you can see by the label that I bought it here.LI:We don't give refunds without a receipt.CUSTOMER:But that's ridiculous.I buy all my clothes here.I'm one of your best customers. LI:We don't give refunds without a pany policy.CUSTOMER:Oh!Well,that's the last time I buy anything in your shop!Unit 8 Lesson 1 Exercise 3OFFICER:Excuse me,Madam.I'm the customer relations officer.Can I help? CUSTOMER:I bought this jumper here last week and I'm not satisfied with it. OFFICER:I'm sorry to hear that.What exactly is the problem?CUSTOMER:Look,the zip is broken and the young lady says you can't give me a refund. MS LI:Well,it's company policy and...OFFICER:Thank you,Miss Li!Yes,the Zip is brokeI'm very sorry about that but I'm sure we can sort something out.CUSTOMER:I hope so.OFFICER:Now,without a receipt I can't give you a refund but I can exchange the jumper of I can give you a credit note.CUSTOMER:I see,well,I'll have a credit note,please.OFFICER:Fine.Just sign here,please.There we are.Once again,please accept our apologies.CUSTOMER:Thank you.OFFICER:Have a nice day.Miss LI!Come to my office,please.Unit 8 Lesson 1 Exercise 41....I'm not satisfied with.It's broken....here last week and I'm not satisfied with it.It's broken.I bought this hairdryer here last week and I'm not satisfied with it.It's broken....wrong with it?...What exactly is wrong with it?...sorry to hear that.What exactly is wrong with it?I'm very sorry to hear that.What exactly is wrong with it2....it's damaged.I'd like a refund....here yesterday and it's damaged.I'd like a refund.I bought this radio here yesterday and it's damaged.I'd like a refund....I can give you a credit note....a refund but I can give you a credit note.I can't give you a refund,but I can give you a credit note.Unit 8 Lesson 1 Exercise 6When we deal with complaints,it's important to treat them coolly and professionally no matter how difficult the customer isI once saw a sign in a shop in Australia that saidThe customer is always rightunderneath that it said,'He may sometimes be rude,stupied,badly dressed and aggressive but he is always right.'Unit 8 Lesson 2 Exercise 1CUSTOMER:Excuse me,I bought this jumper here last week,but I'm not satisfied.LI:Oh really?CUSTOMER:Yes,look,the zip is broken,so I'd like a refund.LI:A refund?Oh,well,have you got the receipt?CUSTOMER:No,but you can see by the label that I bought it here.LI:We don't give refunds without a receipt.CUSTOMER:But that's ridiculous.I buy all my clothes here.I'm one of your best customers. LI:We don't give refunds without a receipt.Unit 8 Lesson 2 Exercise 4MANAGER:Miss Li,I am not satisfied with your work.LI:Oh dear.MANAGER:Yes,you nearly lost the store an important customer today.LI:But it's company policy...we don't give refunds without receipts.MANAGER:It is never company policy to be runds to the customers,Miss LiNow ,the customer relations officer is going to remind you of our complaints procedure and then you will return to the shop flooI shall be monitoring your work closely and I do not expect to receive any more complaints about you.Unit 8 Lesson 2 Exercise 6Making complaints about products or services is not always easy.but the ability to make a complaint and get it dealt with satisfactorily is an essential skill for anyone in business.Thsi is not easy in a foreign language.If you are angry,you may make mistakes or speak badly.You must try to stay calm or your complaint will not be taken seriously.Unit 8 Lessen 3 Exercise 1MR STEPHENS:David Stephens.Order department.MRS CHUNG:Yes.Mr Stephens.It's Mrs Chung from China Electrics.MR STEPHENS:Good morning,Mrs Chung.How can I help you?MRS CHUNG:I'm phoning to complain about my order.MR STEPHENS:Oh.I'm sorry to hear that.What exactly is the problem?MRS CHUNG:It hasn't arrived and it's two weeks late.MR STEPHENS:Oh dear.I am sorry.I'll look into that immediately.Can I have your order number?MRS CHUNG:Yes,it's RTY 32678.AM STEPHENS:RTY 32678.Right.And can I take your number and call you back?MRS CHUNG:Yes,but I must sort this out today.My number is 533 098Unit 8 Lesson 3 Exercise 2CUSTOMER I'm phoning to complain about my orderYOU I'm sorry to hear that.What exactly is the problemCUSTOMER It's late and we need the goods todayCUSTOMER I'm phoning to complain about the new computerYOU I'm sorry to hear that.What exactly is the problemCUSTOMER I ordered model X33,not X2CUSTOMER I'm phoning to complain about the deliveryYOU I'm sorry to hear that.What exactly is the problemCUSTOMER Five of the eight machiness are damagedUnit 8 Lesson 3 Exercise1.Yes.It's 6599 XX2. 6599 XX2.2.Yes.That's RTY 32678. RTY 32678.3.Yes.That's 7X5009. 7X5009.4.Yes.That's PS112DS. PS112DS.Unit 8 Lesson 3 ExerciseMRS CHUNG:China Electrics,Mrs ChungMR STEPHENS:Hello,Mrs Chung.It's Mr Stephens herMRS CHUNG:Ah,yes.My overdue orderMR STEPHENS:Yes,I'm very sorry about that but we've had trouble with our supplier MRS CHUNG:Well,if you can't guarantee delivery within five days,I'll have to cancel the order.MR STEPHENS:Five days?That'll be no problem,Mrs ChungAs compensation,I'll give you a 3% discount on your next order.MRS CHUNG:Well,thank you,Mr Stephens,but I want this order within the next five days.Unit 8 Lesson 3 Exercise 7In our business,it's very important that customers receive their orders on timeIf printers do not have the paper they need,we will be charged for the time their presses are not workingWe will also have to arrange some kind of compensationLate deliveries and overdue orders can be very expensive for us.Unit 8 Lesson 4 Exercise 2MISS HONG:Accounts,can I help you?MR DAVIS:This is Peter Davis from Oz Textiles.I wanted to discuss my company'soutstanding account.MISS HONG:Oh yes,OZ textiles,payment is now four days overdue.MR DAVIS:Yes,I'm sorry about that.We have some cash flow problems at the moment. MISS HONG:Yes?MR DAIS:Could you give us another month to settle the account?MISS HONG:I'm sorry,that's impossible.It's not company policy to give credit without a previous arrangement.MR DAVIS:But this is ridiculous.I'm one of your best customers.All I'm asking for is another month to settle the account.MISS HONG:I'm sorry,Mr Davis,but unless we receive payment immediately our lawyers will start legal proceedings against yoMISS HONG:Well,that is the last time I do business with your company.MISS HONNG:Goodbye,Mr Davis.Unit 8 Lesson 4 Exercise 5CLERK:ACC Trading.Accounts.Mr Park speaking.CUSTOMER:Oh,hello,Mr Park.This is Sarah campbell from Asia Foods.CLERK:Hello,Miss Campbell.How can I help you?CUSTOMER:Well,I'm calling about the invoice you sent us.We've got a bit of a problem,I'm afraid.CLERK:I'm sorry to hear that.What exactly is the problem?CUSTOMER:Well,one of our big customers is late with payment,so we've got a cash flow problem at the moment.Could we possible have two more days to settle the account?All I'm asking is two days,and then I'll get the money to you as soon as possible. CLERK:Hmm,two days...well,I'll give you two days,but if you don't pay thenyou know we'll have to stop the next delivery.CUSTOMER:Fine,fine,don't worry.You'll get the money.Thank you very much for your help.CLERK:You're welcome.We look forward to hearing from you.Unit 8 Lesson 4 Exercise 6What's the hardest job in a company?Well,I suppose the chairman has the hardest job But I'll tell you a job I couldn't doI couldn't work in accountIt must be very hard dealing with customers' overdue accounts and late paymentI would feel sorry for them,which is not very good for business I know.。
高级综合商务英语I Unit8 Text A A Crisis Made in Japan
Unit 8 Crisis ManagementText AA Crisis Made in JapanIn Japan there is a proverb, 'If it stinks, put a lid on it.' Alas, this seems to have been Toyota's approach to its burgeoning safety crisis, initially denying, minimizing and mitigating the problems involving brakes that don't brake and accelerators that have a mind of their own. President Akio Toyoda, grandson of the founder, was MIA for two weeks and the company has appeared less than forthcoming about critical safety issues, risking the trust of its customers world-wide.日本有句谚语：“要是闻着发臭，那就盖上盖子。
”（眼不见为净。
）丰田汽车公司(Toyota)似乎就在以这种方式处理其日益凸现的汽车安全问题。
对于不能刹车的刹车以及颇有“主见”的油门，丰田起初是否认，然后想大事化小，后来又百般推托。
公司总裁丰田章男（Akio Toyoda)是丰田创始人的孙子，在危机发生的头两周成了失踪人员，公司对重大汽车安全问题的反应似乎不再那么积极，有负全球消费者对其的信任。
This has been a public-relations nightmare for Toyota, as its brand name has been synonymous with quality and reliability. Crisis management does not get any more woeful than this and the cost of this bungling so far-the $2 billion recall and the loss of 17% of share value since Jan. 21, when the gas-pedal recall was announced-is only a down payment on the final tally. The recall will surely expand, including cars produced in Japan. Lawsuits are being filed and an expensive settlement looms. And then there are the idle factories and empty showrooms to account for.对丰田来说，这是一场公共关系的噩梦，因为长久以来，丰田品牌一直是品质和可靠性的代名词。
商务英语写作 Lesson 8
Unit Three Workplace
To: Susan.lin@ From: Thomas312@ Date: Monday, July 7, 2014 Subject: A-Z of Final Examination Dear Ms. Lin, I wrote to you on June 28 informing you of our final exams and enclosing the timetable. I have not received a reply from you and wonder if you actually received my letter. You should be on time to take part in the final exams with your stationary. You also need a calculator in the Math exam. If you have any question about the final exams, please do not hesitate to write to me. Best wishes. Sincerely, Thomas
on the 18th of that month... about 10:30... certainly in the morning... On reflection it could be closer
to 11:00. The most important thing is that I shall have Miss Mary Bannon, the new Sales Director, with me. I want a tour of the branch, and an afterward lunch. Miss Bannon wants to meet the sales staff... informally. Ask Mrs. Molloy to confirm by return fax that she has received the memo.”
国际商务英语Unit 8
-
Messages have to be explicit, A person's word is not to be relied on, Paperwork is important
of a group and their characteristic products
Cultural Influence on Marketing
How does culture influence color customer behavior?
Taste style
preference
Approaches to Study of Culture
Information Gaps: Listen to Your Customer(s)
Self-Reference: Home Builders construct what they think
customers will need (Presumptuous)
RESULT: Cookie Cutter （千篇一律）designs, mass
SURVEY FINDINGS Many Customers prefer doing without . . . Fireplaces Covered Porches Coffee Bar Loffice (A combination loft + office space for a computer)
Unit 8 CulБайду номын сангаасural Environment
BBC商务英语8
Unit 8 Lesson 1 Exercise 2CUSTOMER:Excuse me,I bought this jumper here last week but I'm not satisfied.LI:Oh really?CUSTOMER:Yes.Look,the zip is broken,so I'd like a refund.LI: A refund?Well,have you got the receipt?CUSTOMER:No,but you can see by the label that I bought it here.LI:We don't give refunds without a receipt.CUSTOMER:But that's ridiculous.I buy all my clothes here.I'm one of your best customers. LI:We don't give refunds without a pany policy.CUSTOMER:Oh!Well,that's the last time I buy anything in your shop!Unit 8 Lesson 1 Exercise 3OFFICER:Excuse me,Madam.I'm the customer relations officer.Can I help? CUSTOMER:I bought this jumper here last week and I'm not satisfied with it. OFFICER:I'm sorry to hear that.What exactly is the problem?CUSTOMER:Look,the zip is broken and the young lady says you can't give me a refund. MS LI:Well,it's company policy and...OFFICER:Thank you,Miss Li!Yes,the Zip is brokeI'm very sorry about that but I'm sure we can sort something out.CUSTOMER:I hope so.OFFICER:Now,without a receipt I can't give you a refund but I can exchange the jumper of I can give you a credit note.CUSTOMER:I see,well,I'll have a credit note,please.OFFICER:Fine.Just sign here,please.There we are.Once again,please accept our apologies.CUSTOMER:Thank you.OFFICER:Have a nice day.Miss LI!Come to my office,please.Unit 8 Lesson 1 Exercise 41....I'm not satisfied with.It's broken....here last week and I'm not satisfied with it.It's broken.I bought this hairdryer here last week and I'm not satisfied with it.It's broken....wrong with it?...What exactly is wrong with it?...sorry to hear that.What exactly is wrong with it?I'm very sorry to hear that.What exactly is wrong with it2....it's damaged.I'd like a refund....here yesterday and it's damaged.I'd like a refund.I bought this radio here yesterday and it's damaged.I'd like a refund....I can give you a credit note....a refund but I can give you a credit note.I can't give you a refund,but I can give you a credit note.Unit 8 Lesson 1 Exercise 6When we deal with complaints,it's important to treat them coolly and professionally no matter how difficult the customer isI once saw a sign in a shop in Australia that saidThe customer is always rightunderneath that it said,'He may sometimes be rude,stupied,badly dressed and aggressive but he is always right.'Unit 8 Lesson 2 Exercise 1CUSTOMER:Excuse me,I bought this jumper here last week,but I'm not satisfied.LI:Oh really?CUSTOMER:Yes,look,the zip is broken,so I'd like a refund.LI:A refund?Oh,well,have you got the receipt?CUSTOMER:No,but you can see by the label that I bought it here.LI:We don't give refunds without a receipt.CUSTOMER:But that's ridiculous.I buy all my clothes here.I'm one of your best customers. LI:We don't give refunds without a receipt.Unit 8 Lesson 2 Exercise 4MANAGER:Miss Li,I am not satisfied with your work.LI:Oh dear.MANAGER:Yes,you nearly lost the store an important customer today.LI:But it's company policy...we don't give refunds without receipts.MANAGER:It is never company policy to be runds to the customers,Miss LiNow ,the customer relations officer is going to remind you of our complaints procedure and then you will return to the shop flooI shall be monitoring your work closely and I do not expect to receive any more complaints about you.Unit 8 Lesson 2 Exercise 6Making complaints about products or services is not always easy.but the ability to make a complaint and get it dealt with satisfactorily is an essential skill for anyone in business.Thsi is not easy in a foreign language.If you are angry,you may make mistakes or speak badly.You must try to stay calm or your complaint will not be taken seriously.Unit 8 Lessen 3 Exercise 1MR STEPHENS:David Stephens.Order department.MRS CHUNG:Yes.Mr Stephens.It's Mrs Chung from China Electrics.MR STEPHENS:Good morning,Mrs Chung.How can I help you?MRS CHUNG:I'm phoning to complain about my order.MR STEPHENS:Oh.I'm sorry to hear that.What exactly is the problem?MRS CHUNG:It hasn't arrived and it's two weeks late.MR STEPHENS:Oh dear.I am sorry.I'll look into that immediately.Can I have your order number?MRS CHUNG:Yes,it's RTY 32678.AM STEPHENS:RTY 32678.Right.And can I take your number and call you back?MRS CHUNG:Yes,but I must sort this out today.My number is 533 098Unit 8 Lesson 3 Exercise 2CUSTOMER I'm phoning to complain about my orderYOU I'm sorry to hear that.What exactly is the problemCUSTOMER It's late and we need the goods todayCUSTOMER I'm phoning to complain about the new computerYOU I'm sorry to hear that.What exactly is the problemCUSTOMER I ordered model X33,not X2CUSTOMER I'm phoning to complain about the deliveryYOU I'm sorry to hear that.What exactly is the problemCUSTOMER Five of the eight machiness are damagedUnit 8 Lesson 3 Exercise1.Yes.It's 6599 XX2. 6599 XX2.2.Yes.That's RTY 32678. RTY 32678.3.Yes.That's 7X5009. 7X5009.4.Yes.That's PS112DS. PS112DS.Unit 8 Lesson 3 ExerciseMRS CHUNG:China Electrics,Mrs ChungMR STEPHENS:Hello,Mrs Chung.It's Mr Stephens herMRS CHUNG:Ah,yes.My overdue orderMR STEPHENS:Yes,I'm very sorry about that but we've had trouble with our supplier MRS CHUNG:Well,if you can't guarantee delivery within five days,I'll have to cancel the order.MR STEPHENS:Five days?That'll be no problem,Mrs ChungAs compensation,I'll give you a 3% discount on your next order.MRS CHUNG:Well,thank you,Mr Stephens,but I want this order within the next five days.Unit 8 Lesson 3 Exercise 7In our business,it's very important that customers receive their orders on timeIf printers do not have the paper they need,we will be charged for the time their presses are not workingWe will also have to arrange some kind of compensationLate deliveries and overdue orders can be very expensive for us.Unit 8 Lesson 4 Exercise 2MISS HONG:Accounts,can I help you?MR DAVIS:This is Peter Davis from Oz Textiles.I wanted to discuss my company'soutstanding account.MISS HONG:Oh yes,OZ textiles,payment is now four days overdue.MR DAVIS:Yes,I'm sorry about that.We have some cash flow problems at the moment. MISS HONG:Yes?MR DAIS:Could you give us another month to settle the account?MISS HONG:I'm sorry,that's impossible.It's not company policy to give credit without a previous arrangement.MR DAVIS:But this is ridiculous.I'm one of your best customers.All I'm asking for is another month to settle the account.MISS HONG:I'm sorry,Mr Davis,but unless we receive payment immediately our lawyers will start legal proceedings against yoMISS HONG:Well,that is the last time I do business with your company.MISS HONNG:Goodbye,Mr Davis.Unit 8 Lesson 4 Exercise 5CLERK:ACC Trading.Accounts.Mr Park speaking.CUSTOMER:Oh,hello,Mr Park.This is Sarah campbell from Asia Foods.CLERK:Hello,Miss Campbell.How can I help you?CUSTOMER:Well,I'm calling about the invoice you sent us.We've got a bit of a problem,I'm afraid.CLERK:I'm sorry to hear that.What exactly is the problem?CUSTOMER:Well,one of our big customers is late with payment,so we've got a cash flow problem at the moment.Could we possible have two more days to settle the account?All I'm asking is two days,and then I'll get the money to you as soon as possible. CLERK:Hmm,two days...well,I'll give you two days,but if you don't pay thenyou know we'll have to stop the next delivery.CUSTOMER:Fine,fine,don't worry.You'll get the money.Thank you very much for your help.CLERK:You're welcome.We look forward to hearing from you.Unit 8 Lesson 4 Exercise 6What's the hardest job in a company?Well,I suppose the chairman has the hardest job But I'll tell you a job I couldn't doI couldn't work in accountIt must be very hard dealing with customers' overdue accounts and late paymentI would feel sorry for them,which is not very good for business I know.。
商务英语写作课件-Unit 8
Sample – A questionnaire on consumers’ preference for fast food
This questionnaire is designed to get information on consumers’ preference for fast food. Please be honest in your response. After you finish it, please return it to the person who gives it to you.
□ company after-sale service
2. Are you satisfied with our design? □ very satisfied □ just so so. □ not satisfied. Your comment or suggestion on this：__________________________
you agree?
□ Yes
□ No
5. Do you think your teachers have done a good job so far in cultivation of your interest in their lectures?
□ Yes
□ No
Sample –– A questionnaire on classroom teaching
□ Very good
□ Good
□ Not so good
8. What do you think is the most important qualification for a teacher? (Tick
商务英语写作第八章
___Chapter Eight Invitation Letters
Why people Invite ……?
People write and send out invitations when they want to invite others on a variety of social occasions both in one’s personal life and in business.
Black Tie
Request
on
at
on the occasion
and
Mr. Brian Miller
Chairman of the Board of Holiday Inns Inc.
Mr. Ben Smith Chairman of the Board of Hotels United the presence of Mr. and Mrs. Clinton of the inauguration of the first Chengdu Holiday Inn Chengdu Airport Saturday, May 6, 2006 18:00- 19:30 Cocktails 19:45 Dinner (Dark Suit)
3. Sample: Company holiday party
You and a guest are cordially invited
to attend the Barton ＆ Cooper, Co. Annual Holiday Dinner Dance Friday, the tenth of December 7:00p.m. to Midnight Sand Point Country Club Seattle
商务英语 Unit 8 corporate hospitality
Just identifying interesting events or places to visit does not alone ensure successful corporate hospitality. As a companion, your interaction with the clients also counts for much. Unless you are a naturally outgoing and talkative person, making interesting conversation with a relative stranger for an extended period of time can be difficult. Here are some tips to consider:
Unit 8 Corporate Hospitality
Tips:
corporate hospitality: It is a fabulous way to win favor with clients. It helps to build strong relationships with new and potential clients as well as nurtures and cultivates a long and healthy relationship with existing clients. It’s the Law of Reciprocity: You give someone something and they feel need to reciprocate. The best way to do this is to use some sort of participatory event where enjoyment is the key. Seeds of business dealings and contracts are sown in the relaxed and enjoyable surroundings. A corporate hospitality event is the perfect occasion to launch a new product. However, it is not all about winning new businesses. Perhaps you’ll want to take it as an opportunity to give thanks to longtime customers for their loyalty and support.
商务英语函电课件Unit8Shipment
Hale Waihona Puke Howdoyou
understand about
shipment and delivery
in foreign trade?
Question 2
BUSINESS LETTER WRITING
Unit 8 Shipment
Unit 8 Shipment
BUSINESS LETTER WRITING
them.
Introduction to Shipment
Shipment signifies the seller’s fulfillment of the obligation to make delivery of the goods.
Carriage of goods may take place by land, inland water-way, sea, or air.
Unit 8 Shipment
Ⅰ Role-play
Task A Situational Communication
译
BUSINESS LETTER WRITING
Or else we won’t be able to catch the shopping season. B:It’s all very well for you to say that. But I must point out that our factories have a lot of back orders on hand.I’m afraid it is very difficult to improve any further on the time. A:Can’t you find some ways for an earlier delivery? It means a lot to us. If we place our goods on the market at a time when all other importers have sold theirs at profitable prices,we shall lose out. B:How’s this then? We will make an effort to advance the shipment to early May.
商务英语写作 Lecture 8
2.6 因果 to show cause or effect
• accordingly 因此，于是，相应的. owing to 由于 as a result 由于…结果，所以 result from 由… 产生 result in 结果为，导致 since 因为，所以 by reason of 凭….的理由 consequently 因此 due to 由于 the cause of …的原因 hence 因此，所以 otherwise 否则，不然 with the result that 其结果是
• 连接副词在句中，前后都加逗号； e. g: I, therefore, never eat them. e. g: Mushrooms, on the other hand, are good for you. 在句尾，前面加逗号； I never eat them, therefore.
• 有些并列连词和并列副词意义一样 and---- furthermore, moreover, besides, also=additional, what’s more ,in addition. but, yet---however, nevertheless, • or-----otherwise so------consequently, therefore, thus, hence, accordingly.
• 1.用转承词语或者转承信号词，表明一个意 思怎样和下一个意思相连的； 2. 按照一定的逻辑结构排列句子，采用何 种结构呢？有time order 时间顺序，spatial order 空间顺序，order of importance 主次 顺序.同一段落可以有不同的顺序结合使用;
1.转承词语 transitional words
商务英语写作 第8次课
Words and expressions
= point of sells 货物的销售编码 Inventory 存货；清单 Expedite /`ekspaidit/ 加速 Discrepancy 矛盾；不相符号 Comply 遵从，依从 Deduct 扣除
P.O.S
Words and expressions
Steps for the replies
Refuse
to take the appointment 1. indicate that you received the e-mail; 2. refuse to meet with the addressee; 3. provide acceptable reasons 4. say sorry Make a change to the appointment If you need to change the date, time or place of the meeting, you need to give acceptable reasons first then say sorry.
1.
Sample e-mail
Dear Sir, We are pleased to enclose our invoice number B832 for the polyester shirts ordered on 13 August. The products are available from stock and will be sent to you immediately after we receive the amount due, namely US$1324.78. Sincerely yours, J. Moor
商务英语Unit 8(2014)
Questions to check the understanding: 1. In which stage we can apply the technique of target costing? And what is the function of target costing? 2. How to define the target cost? 3. In which areas does Olympic Optical apply value engineering in order to reduce cost ? 4. What is the function of product-specific kaizen costing? How to reduce the cost ?
product costing
Target costing目标成本法 Feed-forward mechanism 前馈机制 Product functionality 产品功能 Profit margin FOB price / CIF price Value engineering价值工程/工程经济 学 7. Labor-intensive 劳动密集 1. 2. 3. 4. 5. 6.
Questions to check the understanding: 1.What are the three benefits to integrated cost management? 2.How can target costing reinforce product-specific kaizen costing? 3.How can target costing reinforce general kaizen costing?
新编剑桥商务英语unit_8
Speaking: Giving reasons for and against
1. Useful expressions:
M: Yes, like that but on the Internet. It’s great because you don’t have to go away and you arrange things around our work S: The problem is that I’d prefer to have a course with other people in a room. You get lots of new ideas that way. specially.on a course called Team Building. If I do it online, I won’t have the opportunity for networking with people. And you can ask the tutor questions. M: You’re right, but I also think many online courses even have a place where you communicate with other people on the course. S: Hmm, but I don’t think it is the same. Besides , if I’m working at my desk I always stop to answer the phone or someone asks me to do something. M: Well, why not do it from home? S: I don’t understand… M: Take an afternoon off and use your computer from home. That way no one can interrupt you. The other thing is that if you want to do both courses, it’s cheaper if you do them online…
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on the 18th of that month... about 10:30... certainly in the morning... On reflection it could be closer
to 11:00. The most important thing is that I shall have Miss Mary Bannon, the new Sales Director, with me. I want a tour of the branch, and an afterward lunch. Miss Bannon wants to meet the sales staff... informally. Ask Mrs. Molloy to confirm by return fax that she has received the memo.”
（选自2011年12月高等学校英语应用能力考试A级）
Writing Task Lesson 8 E-mails & Memos
Unit Three Workplace
Task 2 A Memo is short for memorandum, Latin word, which means “something to be brought to
Cc:
Tom@ Carbon copy (recipients whom the author wishes to publicly inform of the
message)
Bcc:
Harry@, GeneralManager@ Blind carbon copy (recipients who are secretly being informed of the message)
• Editing & Revising by Yourself
Part III
• Samples
Part IV
• Peer Editing & Rewriting
Writing Task Lesson 8 E-mails & Memos
Unit Three Workplace
Task 1 An E-mail is very common in modern society. It is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Everyone who has an e-mail address may send and receive letters within a short time. It is more popular than the handwritten letters. It has been widely used in many settings, for example, between individuals, companies and organizations, and for different purposes. You are required to write an E-mail according to the following instructions given in Chinese. 说明： 请给经理写一份电子邮件， 要求购买电脑和打印机。 内容： 因为现有电脑和打印机已使用5年以上， 经常出现故障， 影响工作； 此外， 3名新员工 需要电脑。总计需购买电脑8台、 打印机1台， 需要人民币约5万元。
Sentence Bank Part I Knowledge Bank
Unit Three Workplace
1
I have the honor to inform you that...
2
I would like to remind you that our office is in want of a new English typist.
have missed any essential information. If so, please add it. And then finish your 2nd
draft. It should be a complete letter this time.
Sample 1 Part III Systems for Writing
Unit Three Workplace
A Memo is a formal document and serves as a complement to a formal file. But sometimes, as a
memo is used for inner communication, it is usually written in an informal way. Some people like to put a signature when ending a memo and it seems unnecessary as there is a Form Line above.
E
easy
Easy words are always the chance (√) first choice in writing a memo. thorough (√)
opportunity (×) exhaustive (×)
Part I
Knowledge Bank
Unit Three Workplace
Unit Three Workplace
To: Susan.lin@ From: Thomas312@ Date: Monday, July 7, 2014 Subject: A-Z of Final Examination Dear Ms. Lin, I wrote to you on June 28 informing you of our final exams and enclosing the timetable. I have not received a reply from you and wonder if you actually received my letter. You should be on time to take part in the final exams with your stationary. You also need a calculator in the Math exam. If you have any question about the final exams, please do not hesitate to write to me. Best wishes. Sincerely, Thomas
新世纪高职高专 英语教育类课程规划教材
Unit Three Workplace
新世纪高职高专教材编审委员会组编
总主编 郭卫民 主 编 马 玲 马铭浩
副主编 陈
威
常பைடு நூலகம்贺
于
燕
Unit Three Workplace
目录页
CONTENTS PAGE
Part I
• Knowledge Bank
Part II
Date:
Monday, May 30, 2014 (automatically filled in)
Subject: Application of 8 new computers and 1 printer (main idea of this e-mail)
Part I
Knowledge Bank
Part II
Editing & Revising by Yourself
Unit Three Workplace
Having finished the Writing Task, you have got your 1st draft. Please revise it according to Knowledge Bank (Part I) and Samples (Part III) to check whether you
A memo should be on only one matter or topic
O
only
Part I
Knowledge Bank
Unit Three Workplace
Stands for
Meaning
Example
S
short
We should make determined effort to respond positively to the need for producing a practical A memo should be written in and visible plan that can bring about absentee short sentences and short reduction and efficiency promotion. (×) paragraphs. A firm action should be taken, so we can cut down absentee and be more efficient. (√)
Layout of a Memo MEMORANDUM To: From: Date: Subject: (Dear Sir or Madam:) Body (simple, precise, polite, direct, logical, paraphrased, and positive) (Yours, ***)