02-1.3商务英语写作基本技巧课件

例句
As to the streamers sailing from Shanghai to New York, we have bimonthly direct services.
We have two direct sailings every month from Shanghai to New York. (从上海到纽约有直达船)
微课名称：7C Principles Governing Business English Writing 所属课程：外经贸英语函电
主讲教师：姚静
单位：福建农林大学文法学院外语系
教学目标
知识目标
学会在信函写作中运 用7C原则
技能目标
了解商务信函写作中
的7C原则
技能目标
学会站在他人的角度 考虑问题
学会运用7C原则对商
请尽快告知，你方希望我方就此事做些 什么?
提示: 违背了“清晰”(Clarity)原则
Case Studies (案例分析)
We acknowledge with thanks the receipt of your letter of July 1.
你方7月1日的函收悉 。
提示: 违背了“简洁”(Conciseness)原则
CCoonnssiiddeerraattiioonn ((体体谅谅))
CCoouurrtteessy yy(礼((礼貌礼) 貌貌))
CCllaarriittyy ((清清晰晰))
Conciseness (简洁)
Correctness (准确)
Concreteness (具体)
Completeness (完整)
请报最优惠价，注明原产地、包装、详 细规格、可供数量和最早船期。
提示: 违背了“礼貌”(Courtesy)原则
Case Studies (案例分析)
Please let us know what you wish us to do about this matter as soon as possible.
We have received with thanks your check. The amount has been placed to your credit.
我们已经收到你方支票，谢谢。该笔款 项已汇入你账户贷方。
提示: 违背了“具体”(Concreteness)原则
7C principles
简洁
完整
(concise) (complete)
简短 (short)
逻辑 (logical)
准确
礼貌
有力
体谅
(correct) (courteous) (forceful) (considerate)
Case Studies (案例分析)
We won't be able to send you the brochure this month.
本月我们无法将产品手册寄达贵方。
提示: 违背了“体谅”(Consideration)原则
Case Studies (案例分析)
You are requested to make us the most favorable offer, stating origin, packing, detailed specifications, quantity suppliable and the earliest time of shipment.
例句
Quote us the most reasonable price. (给我方报最合理的价格)
Will you please quote us the most reasonable price?
Байду номын сангаас
Clarity (清晰)
Clarity means your purpose and the words are clear to your readers so that the recipients can interpret your words with the same meaning you have in mind.
Consideration means that you prepare the writing with the readers in mind, and try to put yourself in his/her place to indicate that you are considerate.
Conciseness means to write the fewest possible words without sacrificing completeness and courtesy.
Conciseness (简洁)
例句
We have begun to export our machines to the foreign countries. (我 们已经开始向国外出口机器了。)
Consideration (体谅)
例句
We allow you a 2% discount for cash payment. (如付现款,我们给九八 折。)
You earn a 2% discount when you pay in cash.
Courtesy (礼貌)
Courtesy is an important feature of business correspondence.
Case Studies (案例分析)
Because our book is full, so we cannot entertain any more orders.
由于我方订货已满，恕不能接受更多的 订单。
提示: 违背了“准确”(Correctness)原则
Case Studies (案例分析)
务信函进行评价
情感目标
❖Question：
❖What are the principles governing business English writing?
正式 (formal)
迂回 (winded)
清晰 (clear)
详尽
具体
(detailed) ( concrete)
笼统 (general)
We have begun to export our machines.