画册文案终稿

画册文案终稿
目录
科技演绎时尚
足迹印证着梦想
...企业简介
...组织结构
在创新中超越
...科研开发
...生产平台
...产品结构
倾力赢得市场
...营销体系
...售后服务
沐浴关怀的阳光
...领导关怀
力量来自于凝聚
...企业文化
为品牌插上翅膀
...关于品牌
...未来发展
结语
Contents
Science and technology characterize the vogue.
Our footprints verify our dreams...A brief introduction to the enterprise anizational structure
Always transcending in innovation
...Science and technology research and development
...Production platform
...Product structure
Going all out to won the market
...Marketing system
...After-sale service
Being bathed in the sunshine of care
...Care from the leadership
Strength comes from cohesion
...Corporate culture
Adding wings to the brand name
...About the brand name
...Future development
Conclusion
科技演绎时尚
凭着智慧与梦想
站在时代的前沿
以科技演绎时尚
用数码诠释生活
soutec 有神奇的双翅
彰显个性,播种激情
穿越时空,翱翔天际
无限数码引领无限希望
让世界从此不再有隔膜
使人人感受完美时尚的生活
Science and technology characterize the vogue.
Relying on wisdom and dream
Standing at the leading edge of the times
Using science and technology to characterize the vogue
And using numerals to show life
Soutec has miraculous wings
To show up its character and sow the seeds of passion
Cross time and space, and hover in the sky
The unlimited digital technology is leading the unlimited hope
Letting the world bid farewell to estrangement
And letting everyone enjoy a perfect and fashionable life
足迹印证着梦想
Our footprints verify our dreams
企业简介
“关于南方高科”
广州南方高科有限公司是1999年5月在广州注册成立的国有高新技术企业。

公司主要从事移动通信终端产品及其它数码电子产品的研发、生产和销售，是国家重点支持的研究开发中心及移动通信终端产品GSM/CDMA手机定点生产厂，也是广州市电子信息产业龙头企业。

A Brief Introduction to the Enterprise
About Soutec Co., Ltd.
Guangzhou Soutec Co., Ltd. is a government-owned enterprise of high and new technology registered at Guangzhou in May 1999.The Company is chiefly engaged in the research, production and sales of mobile telecom end products and other digital electronic products. It is a research and development center supported by the government, a fixed manufacturing plant of mobile communication end products such as GSM/CDMA mobile phones, and also a leading enterprise of Guangzhou City in electronic information industry.
南方高科总部坐落广东的“硅谷”——广州科学城，占地面积5.3万平方米，拥有年产量1000
多万台手机产品生产线，是国内最大的手机生产制造基地之一。

The head office of Soutec is in the "Silicon Valley" of Guangdong, Guangzhou Science Town，taking a floor area of 5.3 hectares，possessing a product line with the yearly output of more than 10,000,000 mobile phones, and being one of the largest manufacturing bases of mobile phones in China.
雄厚的研发实力和领先技术，强大的年生产能力，遍布全国的销售网络和形式多样的、混合型营销服务平台，让南方高科在短短的几年中实现了几何级数的快速增长，至2002年，南方高科实现销售总额21亿元，在中国电子信息百强企业中，名列第第53位，在广州地区排名第一。

同年，南方高科的CDMA手机占国内市场份额的15%，居国内品牌第一，并成立了南方高科信息技术有限公司和南方高科电脑有限公司，开始涉足液晶显示器、笔记本电脑和移动通信增值业务等领域。

The great R & D strength, the advanced technology，the powerful annual production capacity, the countrywide sales networks and the mixed-typed marketing service platforms，have enabled Soutec to realize fast growth of geometric series in a few years: up till the year 2003, its total sales had amounted to RMB 2.1 billion, it had ranked as No. 53 in the top one hundred enterprises of electronic information of China, becoming No. 1 in Guangzhou Region. In the same year，the market share of the CDMA mobile phones produced by Soutec accounted for 15% in the domestic market, being No. 1 in domestic brand names. It has set up Soutec IT Co., Ltd. and Soutec PC Co., Ltd., and have set foot in such fields as the liquid crystal display, the notebook PC and the Value-added services of mobile communication.
立志成为国际一流水平的移动通信终端和制造基地的南方高科，以手机为主打产品，同时涉足相关的IT业和消费电子领域，生产液晶显示屏、笔记本电脑等产品，并提供数据和增值服务，实现了企业的多元化发展，一个现代企业集团格局正逐步形成。

Soutec aspires to become an internationally first-rate base of mobile communication end products. It takes mobile phone as its major product, also sets foot in related IT industry and consumer electronic fields, such as the production of the LCD, the notebook PC and so on. It also provides data and value-added services. So it has realized pluralized development and is building up a modern group corporation gradually.
“组织架构”
——“朝气蓬勃的团队”
"Organizational Structure"
--"The Youthful Team"
在创新中超越
Transcending in innovation...
科研开发
“科研，与数码时代同步”
Science and Technology Research and Development
“Scientific research，keeping abreast with the digital times”
南方高科的研发实力，始终处于国内前列:
1996年，我国第一台数字GSM手机就诞生在南方高科研发人员手中，2000年，国内首家携
自主研发手机独立完成国际权威机构的FTA认证，2001年，合作开发第一台GSMTD-SCDMA 双模手机，2003年，率先加入TD-SCDMA产业联盟，占据2.5G和3G研发的制高点...... Soutec's R & D strength is always at the front within the country:
In 1996，the first digital GSM mobile phone in our country was born in the hands of the researchers of Soutec; in 2000, with the first independently developed mobile phone in the country, it passed the FTA authentication by the internationally authoritative institution; in 2001, in cooperation with other companies, it launched the first GSMTD - SCDMA dual-mode mobile phone; in 2003, it was the first to join the TD - SCDMA industry federation, occupying the commanding grounds of 2.5G and 3G
R & D...
南方高科是国内掌握核心技术最全面的手机企业之一：
Soutec is one of the inland mobile phone enterprises with the fullest mastery of the core technology：
包括GSM手机软件技术、电磁兼容性设计核心技术、GSM TD-SCDMA第二代与第三代双模核心技术、移动通信与移动计算机、消费电子一体化核心技术、以及自主研发并获专利的具有复读功能的移动技术......
Such as the GSM mobile phone software technology, the electromagnetic compatibility design core technology, the dual-mode core technology of the GSM TD - SCDMA of the second generation and the third generation, the core technology of integration of mobile communication, mobile PC and consumer electronic industry, the patent mobile technology independently developed capable of language duplicating...
——“以市场为导向，占据研发的制高点”
--"Being oriented by the market and taking up the commanding ground of R & D"
生产平台
“产业基地”
南方高科是国内最大的手机生产和制造基地之一，年生产能力达到1000万台，拥有目前国内先进的手机生产线及装配线。

严格的ISO9001质量体系，规范的生产物流系统和产品控制系统，南方高科的多系列优质产品源源不断地面市......
Production Platform
"Industrial Base"
Soutec is one of the largest inland mobile phone manufacturing bases，whose annual production capacity has reached 10,000,000, with the mobile phone production line and assembly line most advanced in the country at present. With its rigid ISO9001 quality control system, its standard product flow and product control system，Soutec constantly launches its quality products of various series to the market...
——“规范的生产物流系统和产品控制系统”
--"The standard product flow system and product control system"
产品结构
“优化平台，多元发展”
产品触角，不断延伸……
定位于“科技演绎时尚”
追求卓越、适用、多样和高品质
渗入生活，体现人性化与人文关怀
以手机为主线，同时推出液晶显示屏、内存、台式及笔记本电脑等产品
Product Structure
“Optimizing its platform，and seeking multi-aspect development”
It is always extending its areas of products...
It adheres to the slogan of "Science and technology characterize the vogue"
It pursues excellence, applicability, variety and high quality Infiltrating into life，and showing personalization and cultural care Taking the mobile phone as the main，and at the same time making other products such as LCD, EMS memory, desktop PC and notebook PC
南方高科所有产品均通过了国家CCC认证
——“产品触角，不断延伸”
All the products of Soutec have passed the state CCC authentication --“It is always expanding its fields of products”
倾力赢得市场
Going all out to win the market...
营销体系
“混合营销平台”
南方高科建立了多渠道、多层次的混合型的营销平台，在全国建立了24个办事处，拥有30000家核心售点和有效售点，组建了3000多人的销售团队，南方高科的营销网络，已渗透到市场的每个角落。

Marketing System
“Mixed marketing platform”
Soutec has established a mixed-typed marketing platform characterized by many channels and many levels. It has built 24 offices over the whole country, having 30,000 central sales points and effective sales points. It has built up a sales army of more than 3,000 persons. Its marketing network has infiltrated into every corner of the market.
——“多层次的混合型市场平台”
--“multi-leveled mixed-typed market platform”
售后服务
“服务顾客永无止境”
只有站在顾客的角度为顾客着想，才能真正赢得市场。

南方高科严格按照国家规定的“三包”政策做好售后服务，在全国设立了22个客户服务中心，1000多个特约维修站，以优质的服务提升了品牌附加值。

After-sale Service
“There is never an end to the service for the customers”
Only by thinking for the customer by standing in the position of the customer himself can we win the market in the real sense. Soutec does its after-sale service strictly according to the "three guarantees" policy of the state. It has set up 22 customer service centers and more than 1,000 special maintenance stations in the country, and its excellent service has enhanced the additional value of the brand name.
与此同时，南方高科与电信运营商、网络公司、游戏厂商合作，携手拓展手机及信息技术增值业务。

In the meantime，Soutec cooperates closely with telecommunication operators, Internet companies and game manufacturers, to expand its value-added service in mobile phone and IT.
——“优质的服务提升了品牌附加值”
--"Its quality services have added to the additional value of the brand name"
沐浴关怀的阳光
Being bathed in the sunshine of care...
领导关怀
“亲切指导热情鼓励”
南方高科在短短几年内，迅速崛起，成为我国移动通行业的排头兵。

辉煌的成就背后，得到了国家、省、市各级领导的关怀和支持。

数年来，党和国家领导人，广东省委、省政府，广
州市委、市政府领导人都曾先后前来视察，对南方高科取得的成绩给予了充分肯定。

正是这些关爱与鼓励，为南方高科迅速发展成长增添了巨大的动力。

Care from the Leadership
“Kind instruction and great encouragement”
In a short period of several years, Soutec grew up at a surprising speed, becoming a pace setter in the mobile communication industry of our country. Its brilliant achievements are closely related to the care and support from leaders of the state, the province and the municipality. Over the years，leaders of the Communist Party of China and the central government，leaders from the provincial Party Committee and provincial government of Guangdong, and leaders from the municipal Party committee and municipal government of Guangzhou City came to inspect the Company in succession, who have spoken highly of the achievements of Soutec. It is such concern and encouragement that has added a great impetus for the rapid development of Soutec.
(小图文字说明)
1.1998年，江泽民主席在展览会上试用中国首台自主知识产权的GSM手机
2.2001年10月,总理朱镕基视察南方高科
3.2002年1月, 中共中央政治局常委、全国人大常委会委员长吴邦国到南方高科视察(caption for the small pictures)
1. In 1998，Chairman Jiang Zemin tried the first GSM mobile phone of China with independent intellectual property rights, at the Exhibition
2. In October 2001, Premier Zhu Rongji inspected Soutec
3. In January 2002, Wu Bangguo, Member of the Standing Committee of the Political Bureau of the Central Committee of the Communist Party of China and Chairman of the Standing Committee of the National People's Congress, visited Soutec
4.2002年12月,前全国人大副委员长邹家华视察南方高科
5.2003年1月,中共中央政治局委员、广东省委书记张德江视察南方高科
6.2003年4月,广东省委常委、广州市委书记林树森视察南方高科了解新产品投产情况
4. In December 2002, Zou Jiahua, former Vice-chairman of National People's Congress visited Soutec
5. In January 2003, Zhang Dejiang, Member of the Political Bureau of
the Central Committee of the Communist Party of China and Secretary of Guangdong Provincial Party Committee, visited Soutec
6. In April 2003, Lin Shusen, Member of the Standing Committee of Guangdong Provincial Party Committee and Secretary of the Municipal Party Committee of Guangzhou City, came to Soutec to learn about the new product release there
力量来自于凝聚
Strength comes from cohesion
企业文化
企业精神［诚信勤勉合作创新］
诚信：信守承诺，用心做好每一件事
勤勉：勤奋努力，脚踏实地，不避艰辛，锲而不舍
合作：对内倡导沟通，对外主张互惠，营造和谐、协调的氛围
创新：不断学习，不断超越，博采众长，迎接挑战
Corporate Culture
Spirit of enterprise [good faith, diligence, cooperation and innovation］Good faith：Abiding by the commitment，and doing everything with great care
Diligence：Working hard，being down-to-earth，not avoiding hardships，and working with perseverance
Cooperation：Advocating communication internally, stressing mutual benefit externally, and creating a harmonious and well-coordinated atmosphere
Innovation：Constant learning, constant transcending，adopting the merits of every individual and meeting the new challenge
企业宗旨［用科技创造时尚生活］
Tenet of the Enterprise［Using science and technology to create a fashionable life］
竞争策略［以高品质产品和高素质服务树立生命力强劲的品牌］
Competition Strategy［Using high-quality products and high-quality service to build up a great and lasting brand name］
企业价值观
核心竞争力决定企业的生存空间
南方高科的价值核心是认同、参与及共享
南方高科倡导创造价值，培植使命感、责任感、荣誉感和成就感
把有能力愿效力并不断改进自己的员工视为人才
南方高科主张在实践中学习新的思考方式，适应不断变化的环境
坚定不移全面打造企业整体执行力
Values of the Enterprise
The key competitive power determines the living space of the enterprise The core of the values of Soutec lies in identification, participation and sharing
Soutec stresses creation of value，cultivates the sense of mission, the sense of responsibility, the sense of honor and the sense of accomplishment
It highly regards employees who are able, devoted and always ready to improves themselves
Soutec advocates learning to adopt new modes of thinking in practice and adapting oneself to the ever-changing environment
Always sticking to the principle of building up the overall executing power of the enterprise
文化是企业持续发展的命脉。

南方高科十分注重企业文化建设，将企业价值观、经营理念潜移默化的传递给员工，从而塑造出一支具有高度凝聚力和忠诚度的员工团队，正是每一个南方高科人所发挥出来的工作热情和创造力，为企业的发展提供了源源不断的动力。

Culture is the life line for the sustainable development of the enterprise. Soutec highly values the construction of corporate culture, and delivers the values of the enterprise and the philosophy of operation to its employees invisibly and gradually so as to build up an army of employees with great cohesive strength and loyalty. It is the enthusiasm and creativity displayed by every person of Soutec that have provided inexhaustible impetus for the development of the enterprise.
为品牌插上翅膀
Adding wings to the brand name...
关于品牌
“现代科技人文精神”
品牌是南方高科的重要资源和企业发展的命脉
南方高科品牌定位于科技化、时尚化、国际化
南方高科品牌特征是适用、卓越、高品位
南方高科品牌由产品、品质和服务建立与支撑
南方高科品牌标识体现了现代科技和人文精神中的无限、沟通、延伸内涵
南方高科要成为中国数码电子产品的主导品牌
About the Brand Name
“Modern science and technology, and a cultural spirit”
The brand name is an important resource of Soutec, and the lifeline of enterprise development
The brand name of Soutec is positioned at science, vogue and internationalization
The brand name of Soutec is characterized by high applicability, excellence and high grade
The brand name of Soutec is established and supported by the products, the quality and the service
The label of the brand name of Soutec shows the connotations of infinitude, communication and extension in modern science and technology and cultural spirit
Soutec will become the leading brand name of Chinese digital electronic products
——“倾力打造国际化品牌”
--“Going all out to build up an internationalized brand name”
未来发展
“走向多元化、国际化”
未来的移动通讯市场，巨大而广阔，未来的行业竞争，日趋激烈，南方高科将以移动通信终端为主，积极稳妥地发展IT、增值服务及其他数码终端产品。

实现多元化经营，打造一个生命力强劲的南方高科品牌。

实现品牌扩张和企业规模的跳跃提升，向国际化现代企业集团迈进。

Future Development
“Going towards multi-aspect development and internationalization”
The future mobile communication market is great and broad，and the future industrial competition is going fiercer and fiercer. Soutec will take mobile communication end products as the main, and develop IT, value-added service and other digital products actively and steadily. It will operate in many aspects simultaneously, and create a strong brand name of Soutec with lasting vitality. It will have a great leap forward in brand name and enterprise size, moving towards an internationalized modern group corporation.
——“向国际化现代企业迈进”
--“Striding forward to an internationalized modern enterprise”
无限追求
人类，因追求而超越，因超越而前进，当“追求无限”成为一种信念，梦想便开始实现。

正如“无限数码，掌中激情”的理念，
凝聚宏伟气魄，让世界领略到科技的无限风光，
将生活引领至无止境的未来，
延伸至——更自由、更宽广、更精彩的境界。

Limitless Pursuit
Mankind，transcends because of pursuing，and advances because of transcending. When “pursuing the infinitude” becomes a belief，dream will begin to come true.
Just as the philosophy of “Limitless Digital World and Limitless Passion in the Hand”，
It will summon a great verve，and let the world taste the limitless scene of science and technology，
It will lead life to an unending future，
To a realm of greater freedom, greater dimensions and greater brilliance.
广州南方高科有限公司
GUANGZHOU SOUTEC(GROUP) TECHNOLOGY CO.,LTD
免费服务热线：800-8303886
公司地址：广州科学城彩频路3号E-mail:soutec@ 传真：(020)82340208 电话：(020)82340108 邮政编码：510663
R1
科技演绎时尚
科技如同一对翅膀，舞动着生活中的时尚；或风姿绰约，或高雅别致
南方高科——
以全新的科技本位理念，站在时尚的前沿，演绎数码科技对生活的注解
区别传统、塑造个性、孕育品味，让个性化的时尚跳跃在流行性的时髦舞台
从第一台国产GSM移动电话问世到CDMA独压群芳
Soutec，一直如无限的科技翅膀
伴飞在时尚湛蓝绚彩的天际，带给人类一份别致的礼遇
科技、时尚；数码、生活——是Soutec永恒的主题
Science and technology characterize the vogue
Science and technology are like a pair of wings，dancing the vogue of life；Charming and graceful，or elegant and chic
Soutec
Adheres to its bran-new philosophy of taking science and technology as the fundamental, stands at the leading edge of vogue, and displays the annotations of digital science and technology on life
Differentiating traditions, shaping the character, cultivating the
taste，and letting individualized vogue dance on the current stage of fashion
From the birth of the first homemade GSM mobile phone to the prevalence of CDMA
Soutec is always like the wing of infinite science and technology Hovering in the gorgeous sky of vogue, and bringing a unique courteous reception to mankind
Science and technology, vogue；digital and life -- that is the eternal subject of Soutec
R2
科技演绎时尚
Science and technology characterize the vogue
R3
站在科技前沿
领略数码时尚
Stand at the leading edge of science and technology
Tasting the vogue brought about by the digital world
R4
蜕变是如此彻底
Transformation is so thorough
R5
科技演绎时尚
每一次感动都吸引着无数的眼球
每一次的蜕变都是那么晶莹剔透
如soutec发光的思想
科技的革新
诱人的精华
打动了每一颗火热心
Science and technology characterize the vogue
Every sensation attracts uncountable eyeballs
Every transformation is so transparent
Like the flaring ideas of Soutec
Technological innovation
Attractive elite
Are moving every fiery heart
R6
揭开神秘面纱留住动人一刻
Uncovering the mysterious veil and retaining the touching moment
国际知名导演孙周导演、国际影星章子怡主演
联袂演绎南方高科新形象影视片——《游戏篇》
The film showing the new image of Soutec, “Story of the Games”
Directed by the world famous director Sun Zhou and starred by the internationally famous movie star Zhang Ziyi
R7
科技演绎时尚
从灵田的悸动到盈盈的脚步
从摄人魂魄的惊喜到快乐的微笑
游戏人生，活灵活现
一切尽在手掌间
一如南方高科
凭着创意无羁的思想
把尖端技术变幻成时尚的霓虹
Science and technology characterize the vogue
From the throb of the soul to the light footsteps
From the shocking surprise to the joyful smile
A gaming life，so vivid
Everything is in the hand
Just like Soutec
Using its idea of boundless originality
To transform frontier technology into the neon light of vogue
R8
双面伊人科技与时尚的焦点
The beauty of double face, and the focus of science and vogue
R21
科技演绎时尚
从来没有那么心动过
匆匆一刻
透过“∞”的气息
迎来七彩阳光
光与影的柔合影射
伴着阳光妩媚的颜色
留住人间美丽
Science and technology characterize the vogue
Never have I been so moved
In a fleeting moment
Through the flavor of "∞"
Welcoming the sunshine of seven colors
The soft mutual reflection of light and shade
Accompanied by the charming color of the sunshine
Retaining the beauty in this human life
R9
智慧成就经典科技演绎时尚
Wisdom accomplishes classics, and science and technology characterize the vogue
R10
激乐无限游戏人生
Limitless joy and game-like life
R11
晶莹的科技舞动的时尚
The glittering and translucent science and technology, and the dancing vogue
R12
动态摄像百变吸引
Dynamic image pick-up, and ever-changeable attraction
R13
南方高科Q派系列
超越年轻梦想
The Q series of Soutec
Transcends the youthful dream
R14
扬起七彩的梦帆
Raising the dream sail of seven colors
R15
超彩视界震憾
A Great Thrill in the World of Color Vision
R16
厚积薄发凝练锋芒
Storing as much as possible and showing as little as possible, so as to sharpen the cutting edge
R17
轻盈隽美，超薄视界
Beauty of lightness, and a vision world of super thinness
R18
无限科技无限时尚
Unlimited science and technology, accompanied by unlimited vogue
R19
科技的钟声敲响时尚的脚步
The toll of science and technology tells us the footsteps of the vogue
R10
科技演绎时尚
21世纪时尚加速的理念
高科技创造完美人生的意识
以经典凝聚于时尚前沿的精魂
南方高科，以新形式演绎着新世纪的时尚理念
在不断地进行着技术革新的演化
而且每一次的蜕变
都那么惊人
Science and technology characterize the vogue
The accelerating change of vogue of the 21st century
High technology creates a sense of the perfect life
Condensing the spirit of vogue at the front with classics
Soutec，is developing the philosophy of vogue of the new century using new forms
Always evolving in technical renovation
And, every transformation
Is so breathtaking。