商务英语书面语篇词汇特点分析简介(陈超凡)

Introduction of Business Vocabulary Characteristics of
English Written
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【Key Words】Business English, Written Text, Vocabulary 【Abstract】Business English Written has been highly relevant and purpose in word choice, sentence structure and chapter in the building has its own uniqueness. This piece of Written Business English vocabulary of the characteristics, analyzes the professional and business English vocabulary, simplicity and formal features of words.
With China's rapid economic development and the increasing integration of global trade, China and other United Nations cooperation and trade increasingly frequent. English as the common language of today's business world, in international business activities, plays an important role, covering the whole process of business activities. A wide range of business activities, including international trade, economic, financial, marketing and insurance and other fields, in which business activities can be used in English as business English. British expert Nick Briger Business English pointed out, knowledge of business English, including language, communication skills, professional knowledge, management skills and cultural awareness, and other core content. Business English English language can be seen with common characteristics, but also with the "business" features, which in ordinary English grammar and vocabulary, based on where they play their particular business environment in the vocabulary, syntax and discourse, and so has their specificity. In the
long-term use and development, business English style to form its own unique color, a service for international business English for Specific Purposes (Business English).
Business English Written refers to a variety of business activities in the formal
and informal documents, including business letters, telex, reports, agreements and contracts. Business English is practical style, its written articles for a specific audience, carry on business matters during a specific consultation and communication, with a strong purpose, and its ultimate purpose is to smooth operation of business activities, and ultimately reach trading and profit. Clarity of purpose determines the language of Business English Written clearly and accurately, reading simple, formal polite language features. Business English in word choice, sentence structure and chapter in the building has its own uniqueness, this paper in English Written on the business characteristics of the vocabulary.
First, highly professional
Business English Written words have a strong professional. This is mainly manifested in two aspects: First, Business English Written contain a large number of technical terms; Second, business English, many common words written articles with a specific professional content.
Business English is English for specific purposes, as compared with the ordinary English vocabulary has strong professional. Because the unique characteristics of the industry business English, the language forms, vocabulary and other aspects of the content and professional knowledge are closely related. Business English related to international trade, business meetings, economic, financial, marketing and insurance and other fields of professional content, and each area has its own specialized vocabulary, the use of Business English Written a lot of different areas of technical terms. For example: documentary credit documentary credit, bill of exchange bill of exchange, option option, claim settlement claims, and so on. In international business activities, language and cultural differences are likely to cause misunderstanding, and professional terms with the international standard, and its single stable semantics, the concept clearly tight, is conducive to accurately describe all aspects of business activities and the types associated with this documents, letters, agreements, contracts, etc., can effectively avoid the
ambiguity and omissions, in line with the principle of specific and accurate business English, which in English Written in the business to be widely used. In Business English, many common words by extension, conversion, obtained by means of adding a specific professional content. English literature in general that "literature"; in business English, it means "printed matters, including leaflets, instruction, product catalogue, price list, etc. (written promotional materials, such as product brochures, product catalogs, price lists, etc. ). " For example: In order to market our new product, we have printed fine literature. (In order to sell new products, we printed a beautiful publicity materials.) Reference in ordinary English, means "reference, Search, reference to"; in Business English, its meaning is "the guarantor, witness." Polysemy is the English Vocabulary and this feature is also in business English is very prominent. The same words in different contexts, business English have different meanings. common meaning of the term premium is the "additional costs, bonuses," in different areas of business, it means very different. In business or insurance business in the contract refers to insurance premium. In the financial futures industry, premium means premium, higher than the spot rate forward rate refers to the difference between the premium in the securities field means that the actual amount paid exceeds the nominal value of securities or shares or par value. For example, Shares are selling at a premium.
Another example discount (discount), generally refers to products based on the original price by percentage. In the currency market discount is the "discount" means, that the outstanding bills to the bank financing, the bank deducted from the purchase date to maturity of interest, and charge a fee, will be held to pay the remaining face value tellers. Discount in the futures market is a "premium" means, pointed to the spot rate forward rate is lower than the difference. If, When the seller gets the accepted draft, he can either hold it to maturity or discount it with the negotiating bank.
Business English Written in terms of technical terms has a strong, showing
that the unique characteristics of the industry.
Second, simplicity
Brevity is the characteristic of modern English. French linguist A. Martinet evolution in the interpretation of the language is the language proposed by the famous economic principle, that human speech requires the process of inertia to minimize power consumption, the use of the familiar, effort and versatile form of expression. This principle in English Written in the business also has fully manifested. The purpose of business activities with a clear, business language also showed a strong purpose. It is about time for business dealings and efficiency, as the saying time is money, efficiency is life. Today's society, increasingly competitive business transaction both sides find ways to reduce costs and improve efficiency. Telegraph, telex and other modern communication tools to promote the use of business English is more concise language used to express may save time and space cost savings discourse. Concise English language is a prominent feature of modern business, outstanding performance in the vocabulary is extensive use of acronyms. Business English Written in the more common abbreviations have the following type.
1), acronyms (initials). Business English acronym is used in most articles written, the most common form, such abbreviations are usually technical jargon or company name abbreviation. For example, L / C (letter of credit) credit, B / L (Bill of Lading) Bill of Lading, POD (Port Of Destination) head to Hong Kong, BR (bank rate) bank discount rate, FOB (free on board) offshore Price, CIF (cost, insurance and freight) cost, insurance and freight price and so on.
2), truncated words (clipped words). Word is abbreviated or truncated part of the word interception of letters, mainly to the interception of the word endings, word-initial, word-based waist. For example, biz (= business) business, Corp (= corporation) companies. Concise acronyms, avoid lengthy explanations and simplify the transaction process, improve efficiency, in line with the process of
using business English people want to save time and improve efficiency requirements in the international business contracts, agreements, correspondence and documents in frequent use.
Third, the formal specification language
Business English Written involving letters, telex, contractual agreements, documents and other documents required in terms of the language correctly and clearly expressed. Also that certain documents or agreements related to the product model contracts, transactions and other specific provisions or commitments of both parties have certain legally binding, but also to regulate the precise wording. Business English Written Words of formality in the following aspects.
1), the body language as much as possible to use more formal words colloquial term alternative. For example, instead using inform tell, purchase replacement buy, certify alternative to prove and so on.
2), multiple alternative uses a single verb verb phrase. A single verb in English verb phrase meaning than the same official, more for the written language, the wording appears to strict specifications. Keep on alternatives such as the use continue or go on, supplement alternative to add to and so on.
3), in the preposition, the Business English Written prepositional phrase often used to replace the complicated simple prepositions, and conjunctions. Such as: in accordance with instead of according to; used for the purpose of substitute for; used in the case of replacement if; used with reference to / with regard to substitution about such.
4), Business English text of the contract or agreement terms are often used to look old, gravely. This is mainly reflected in the here, there and where compound words formed with the preposition to use, such as the hereafter, herein, hereunder, thereto, whereby, wherein so on. But it has a legal binding contract specifications and is making a significant statement in the text more clearly, it makes the official discourse seriously.
5), the use of foreign words, mainly Latin and French foreign words. For
example: force Majeure (French, force majeure), as per (Latin, in accordance with), pro-forma invoice (Latin, the form of invoices), ad valorem tafiff (Latin, ad valorem tariff) and so on. Precise meaning of these words has the exact features, making the formal specification of business English written articles. Business English as an international common language, in the current international trade is playing an increasingly important role. Business English is the function of the modern English variant of the common features of both the English language, but also because from where the business environment and in particular vocabulary, syntax and discourse, and so has its own particularity. Business English Written grasp the vocabulary features contribute to a better understanding of business English, learn business English.。