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- VeriSign manages more than 80% of Fortune 1000 .com, .net and .org names
- DBMS has ~200 clients of the Global 500 • Global Reach • Serious about Security
Coun t
Perce nt
1661
99%
12
1%
6
0%
5
0%
0
0%
1680 Total Home Pages
31 Total Domain Names
Search Mechanism:
Crawling 40 million+ registered domains and 20 million+ home pages.
Australia (.au) Ireland (.ie) Boliva (.bo) Italy (.it) Brazil (.br) Japan (.jp) Canada (.ca) Jordan (.jo) Chile (.cl) Malaysia (.my) China (.cn)
• More than 100 countries have a restricted domain registration process, including 7 of the top 10 markets (as measured by GDP)
• VRSN Local Presence can help you to satisfy this requirements.
Microsoft
64
IBM
51
Disney
29
McDonalds
25
50%+ Of Mkt. Cap
Ford
20
Apple
5
Amazon
3
Brands in many cases can represent on average 35% of a company’s market capitalization
Search each domain and analyze the content of the sites to determine if the site conducting eCommerce, contain objectionable content, site alive, etc…
5
16%Leabharlann Baidu
2
6%
1
3%
UK
1
3%
convention al porn
violence
gambling
hate
1680 Total Home Pages
Home Page Content
Brand name appears on the following number of home pages. (aggregated by site category)
Monitor if the brand name appears in either the domain, site title,
meta tags, text/ link/ logo on the home page for each of the
sites. If there is a hit, one count is recorded for that specific
BRANDS
In the Digital World
6
Digital Brand Management Services
Highlights…..
• Breath of digital asset management services • Industry expertise, enterprise customer support • Financial strength and stability • Market leader and Registry operator
3
Is your Digital Brand Protected?
Does the Government Care?
4
Domain Names Management Challenges
Growing complexity of domain name registrations drives customer towards outsourced services
5 Restricted name, pro, aero, museum, coop
MultiLingual gTLD
130 Langua5ges
Multilingual ccTLD 130 Languages
VeriSign Digital Brand Management Services
Protect and Promote
category (i.e. porn, hate, gambling, ....).
11
These are highly relevant information.
ONLINE BRAND ANALYSIS REPORT: HONG KONG TOUR
….. May 22, 2003
body
link
meta imag e title
Coun t 5000
2033
631
306
14
Brand Presence
Brand name is present within the following parts of home pages.
Percen t
84%
34%
11%
5%
0%
Domains
Brand name appears on the following number of domains.
192 Registries
Restricted 106 countries
Unrestricted 86 countries
3 Commercial .com, .net, .org
4 Restricted .edu, .gov, .mil, int.
2 Unrestricted .info, .biz
Percen t
96%
7%
3%
1%
0%
Domains
CO M CN OR G NET INF O CO
Brand name appears on the following number of domains.
(aggregated by TLD)
Coun Percen
t
t
12
39%
5
16%
5
16%
Search each domain and analyze the content of the sites to determine if the site conducting eCommerce, contain objectionable content, site alive, etc…
Monitor if the brand name appears in either the domain, site title,
meta tags, text/ link/ logo on the home page for each of the
sites. If there is a hit, one count is recorded for that specific
category (i.e. porn, hate, gambling, ....).
12
These are highly relevant information.
Digital Brand Management Services
Best Practice >>> Manage…..
• Domain Renewal Management • Lock Down Domains and Standardize • Manage DNS
(aggregated by TLD)
Coun Percen
t
t
CO M
23
61%
INF O
3
8%
UK
3
8%
KR
3
8%
NET
3
8%
OR G
3
8%
convention al porn
violence
gambling
hate
5922 Total Home Pages
Home Page Content
Brand name appears on the following number of home pages. (aggregated by site category)
Corporate Digital Assets
Brands +
Services
Domain Names 243 Country Code top
level domains +
+
x
Products
+
Existing gTLD’s +
New gTLD’s +
Divisions
Multilingual
Registration Requirements, Language Barrier, Time Zones, Currencies, Renewal Dates
10
ONLINE BRAND ANALYSIS REPORT: DISCOVER HONG KONG
….. May 22, 2003
body
link
meta imag e title
Coun t 1617
120
50
13
1
Brand Presence
Brand name is present within the following parts of home pages.
Coun t
Perce nt
5791
98%
78
1%
54
1%
31
1%
6
0%
5922 Total Home Pages
38 Total Domain Names
Search Mechanism:
Crawling 40 million+ registered domains and 20 million+ home pages.
13
Digital Brand Management Services
Best Practice >>> Build…..
• Global Registration • Local Presence Services • Domain Recovery / Acquisition
14
Global Registration Local Presence Qualification
DIGITAL BRAND MANAGEMENT SERVICES
1
March, 2003
WHAT IS THE VALUE OF A BRAND?
2
Brands are critical assets to a company
Brand Value in Billions
Coca-Cola
70
Ted Chamberlin Gartner, Inc. Aug 22, 2001
Build
Manage
8
Digital Brand Management Services
Best Practice >>> Strategy…..
• Risk tolerance ? • Corporate Security? • Copyright Piracy Protection? • Intellectual Property Protection? • E-Commerce Strategy? • Brand Protection? • On-line Partner Compliance? • Unauthorized Distribution? • Renewal Management ?
9
Digital Brand Management Services
Best Practice >>> Research…..
• Global Search on Domains – gTLDs / cCTLDs? • Trade Marks, Service Marks, Brands, Domains, Slogans? • Registrant Search? • Brand Presence? • Home Page Content?
- More than 5 billion DNS lookups per day
7
Digital Brand Management Services
Best Practice…..
Strategy Search
Monitor
“Domain Names – The E-Sign to Your Business” …
- DBMS has ~200 clients of the Global 500 • Global Reach • Serious about Security
Coun t
Perce nt
1661
99%
12
1%
6
0%
5
0%
0
0%
1680 Total Home Pages
31 Total Domain Names
Search Mechanism:
Crawling 40 million+ registered domains and 20 million+ home pages.
Australia (.au) Ireland (.ie) Boliva (.bo) Italy (.it) Brazil (.br) Japan (.jp) Canada (.ca) Jordan (.jo) Chile (.cl) Malaysia (.my) China (.cn)
• More than 100 countries have a restricted domain registration process, including 7 of the top 10 markets (as measured by GDP)
• VRSN Local Presence can help you to satisfy this requirements.
Microsoft
64
IBM
51
Disney
29
McDonalds
25
50%+ Of Mkt. Cap
Ford
20
Apple
5
Amazon
3
Brands in many cases can represent on average 35% of a company’s market capitalization
Search each domain and analyze the content of the sites to determine if the site conducting eCommerce, contain objectionable content, site alive, etc…
5
16%Leabharlann Baidu
2
6%
1
3%
UK
1
3%
convention al porn
violence
gambling
hate
1680 Total Home Pages
Home Page Content
Brand name appears on the following number of home pages. (aggregated by site category)
Monitor if the brand name appears in either the domain, site title,
meta tags, text/ link/ logo on the home page for each of the
sites. If there is a hit, one count is recorded for that specific
BRANDS
In the Digital World
6
Digital Brand Management Services
Highlights…..
• Breath of digital asset management services • Industry expertise, enterprise customer support • Financial strength and stability • Market leader and Registry operator
3
Is your Digital Brand Protected?
Does the Government Care?
4
Domain Names Management Challenges
Growing complexity of domain name registrations drives customer towards outsourced services
5 Restricted name, pro, aero, museum, coop
MultiLingual gTLD
130 Langua5ges
Multilingual ccTLD 130 Languages
VeriSign Digital Brand Management Services
Protect and Promote
category (i.e. porn, hate, gambling, ....).
11
These are highly relevant information.
ONLINE BRAND ANALYSIS REPORT: HONG KONG TOUR
….. May 22, 2003
body
link
meta imag e title
Coun t 5000
2033
631
306
14
Brand Presence
Brand name is present within the following parts of home pages.
Percen t
84%
34%
11%
5%
0%
Domains
Brand name appears on the following number of domains.
192 Registries
Restricted 106 countries
Unrestricted 86 countries
3 Commercial .com, .net, .org
4 Restricted .edu, .gov, .mil, int.
2 Unrestricted .info, .biz
Percen t
96%
7%
3%
1%
0%
Domains
CO M CN OR G NET INF O CO
Brand name appears on the following number of domains.
(aggregated by TLD)
Coun Percen
t
t
12
39%
5
16%
5
16%
Search each domain and analyze the content of the sites to determine if the site conducting eCommerce, contain objectionable content, site alive, etc…
Monitor if the brand name appears in either the domain, site title,
meta tags, text/ link/ logo on the home page for each of the
sites. If there is a hit, one count is recorded for that specific
category (i.e. porn, hate, gambling, ....).
12
These are highly relevant information.
Digital Brand Management Services
Best Practice >>> Manage…..
• Domain Renewal Management • Lock Down Domains and Standardize • Manage DNS
(aggregated by TLD)
Coun Percen
t
t
CO M
23
61%
INF O
3
8%
UK
3
8%
KR
3
8%
NET
3
8%
OR G
3
8%
convention al porn
violence
gambling
hate
5922 Total Home Pages
Home Page Content
Brand name appears on the following number of home pages. (aggregated by site category)
Corporate Digital Assets
Brands +
Services
Domain Names 243 Country Code top
level domains +
+
x
Products
+
Existing gTLD’s +
New gTLD’s +
Divisions
Multilingual
Registration Requirements, Language Barrier, Time Zones, Currencies, Renewal Dates
10
ONLINE BRAND ANALYSIS REPORT: DISCOVER HONG KONG
….. May 22, 2003
body
link
meta imag e title
Coun t 1617
120
50
13
1
Brand Presence
Brand name is present within the following parts of home pages.
Coun t
Perce nt
5791
98%
78
1%
54
1%
31
1%
6
0%
5922 Total Home Pages
38 Total Domain Names
Search Mechanism:
Crawling 40 million+ registered domains and 20 million+ home pages.
13
Digital Brand Management Services
Best Practice >>> Build…..
• Global Registration • Local Presence Services • Domain Recovery / Acquisition
14
Global Registration Local Presence Qualification
DIGITAL BRAND MANAGEMENT SERVICES
1
March, 2003
WHAT IS THE VALUE OF A BRAND?
2
Brands are critical assets to a company
Brand Value in Billions
Coca-Cola
70
Ted Chamberlin Gartner, Inc. Aug 22, 2001
Build
Manage
8
Digital Brand Management Services
Best Practice >>> Strategy…..
• Risk tolerance ? • Corporate Security? • Copyright Piracy Protection? • Intellectual Property Protection? • E-Commerce Strategy? • Brand Protection? • On-line Partner Compliance? • Unauthorized Distribution? • Renewal Management ?
9
Digital Brand Management Services
Best Practice >>> Research…..
• Global Search on Domains – gTLDs / cCTLDs? • Trade Marks, Service Marks, Brands, Domains, Slogans? • Registrant Search? • Brand Presence? • Home Page Content?
- More than 5 billion DNS lookups per day
7
Digital Brand Management Services
Best Practice…..
Strategy Search
Monitor
“Domain Names – The E-Sign to Your Business” …