管理沟通教学(英文版4版)案例课件12_American Rubber Products
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Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
American Rubber Products
Founded 1933 Headquartered in LaPorte, Indiana Mid-size manufacturing firm of seals
Critical Issues
Near-term
Notify York Shipley Company, Power Plant Services, Hartford Steam Boiler Insurance Company.
Notify Indiana Occupational Safety and Health Administration.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Considerations
How should Bernel deal with the media at the scene of the accident?
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Implementation
Consider seeking the advice of crisis management consultants.
Prepare a press release for the media. Compose a letter for employees
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Possible Solutions
Review latest inspections. Cooperate with investigators. Communicate with customers. Leverage existing relationships. Begin rebuilding employee morale
interview.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Critical Issues
Near-term
Find temporary location to continue operations.
Should blame be deflected toward other companies involved?
What financial obligation does American Rubber Products have to the victims?
What message should Bernel communicate to the company’s customers?
Key Players
Jeff Bernel
Chairman, President and Chief Executive Officer.
Doug Dieterly
Product liability lawyer with Barnes & Thornburg, LLP.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
explaining the cause of the accident and reassuring their return to a safe work environment.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Provide comfort and financial assistance to injured and their families.
Seek legal advice.
Copyright © 2010 Pearson Ed来自百度文库cation, Inc. Publishing as Prentice Hall
Critical Issues
Immediate
Injured employees must receive medical care.
Extinguish the fire; turn off gas and electrical sources.
Gain control of the scene of the accident. Appoint spokesperson for immediate
Reputation issues: convince employees that the accident was not a result of their negligence.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
American Rubber Products Company, Inc.
A Notre Dame case study prepared by Professor J. S. O’Rourke, IV with the research
assistance of Ms. Christina Grimmer
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Agenda
American Rubber Products, Inc. Key players Summary of events Critical Issues Stakeholders Considerations Possible Solutions Implementation
American Rubber Products
Four locations
Niles, Michigan
LaPorte, Indiana
Morgantown, Kentucky
Tonawanda, New York
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Stakeholders
Stockholders
Customers
Employees
Suppliers
York Shipley
Creditors
Company
Community
Power Plant Services
Hartford Steam Boiler Insurance Company
Critical Issues
Long-term
Business issues: facilitate investigation into cause of accident.
Human issues: convince employees of their safety in returning to work, comfort and console victims and their families.
and gaskets to 1st tier automotive markets Annual revenues of $35 million 600 employees
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Summary of Events
Bernel is informed of boiler room explosion at the LaPorte facility.
Dieterly provides advice on communication.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Repair damage to the structure. Develop capability to generate steam so
that production can resume within 10 days.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
American Rubber Products
Founded 1933 Headquartered in LaPorte, Indiana Mid-size manufacturing firm of seals
Critical Issues
Near-term
Notify York Shipley Company, Power Plant Services, Hartford Steam Boiler Insurance Company.
Notify Indiana Occupational Safety and Health Administration.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Considerations
How should Bernel deal with the media at the scene of the accident?
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Implementation
Consider seeking the advice of crisis management consultants.
Prepare a press release for the media. Compose a letter for employees
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Possible Solutions
Review latest inspections. Cooperate with investigators. Communicate with customers. Leverage existing relationships. Begin rebuilding employee morale
interview.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Critical Issues
Near-term
Find temporary location to continue operations.
Should blame be deflected toward other companies involved?
What financial obligation does American Rubber Products have to the victims?
What message should Bernel communicate to the company’s customers?
Key Players
Jeff Bernel
Chairman, President and Chief Executive Officer.
Doug Dieterly
Product liability lawyer with Barnes & Thornburg, LLP.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
explaining the cause of the accident and reassuring their return to a safe work environment.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Provide comfort and financial assistance to injured and their families.
Seek legal advice.
Copyright © 2010 Pearson Ed来自百度文库cation, Inc. Publishing as Prentice Hall
Critical Issues
Immediate
Injured employees must receive medical care.
Extinguish the fire; turn off gas and electrical sources.
Gain control of the scene of the accident. Appoint spokesperson for immediate
Reputation issues: convince employees that the accident was not a result of their negligence.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
American Rubber Products Company, Inc.
A Notre Dame case study prepared by Professor J. S. O’Rourke, IV with the research
assistance of Ms. Christina Grimmer
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Agenda
American Rubber Products, Inc. Key players Summary of events Critical Issues Stakeholders Considerations Possible Solutions Implementation
American Rubber Products
Four locations
Niles, Michigan
LaPorte, Indiana
Morgantown, Kentucky
Tonawanda, New York
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Stakeholders
Stockholders
Customers
Employees
Suppliers
York Shipley
Creditors
Company
Community
Power Plant Services
Hartford Steam Boiler Insurance Company
Critical Issues
Long-term
Business issues: facilitate investigation into cause of accident.
Human issues: convince employees of their safety in returning to work, comfort and console victims and their families.
and gaskets to 1st tier automotive markets Annual revenues of $35 million 600 employees
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Summary of Events
Bernel is informed of boiler room explosion at the LaPorte facility.
Dieterly provides advice on communication.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Repair damage to the structure. Develop capability to generate steam so
that production can resume within 10 days.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall