鹿特丹港物流案例分析英文版

Analysis about Port of RotterdamName : 刘沁Student ID : 1302041077Class : 13级国贸2班Key wordsPort of Rotterdam LogisticsContents1．Location Advantages (2)2．Development Status (2)3．Logistics Analysis (3)4．Summary (5)1、Location AdvantagesThe Port of Rotterdam is Europe's largest seaport, and it is the second biggest city in The Netherlands. Located about 34 nautical miles downstream from the Port of Moerdijk on the New Meuse and 70 kilometers southwest of the Port of Amsterdam, the Port of Rotterdam is about 100 nautical miles directly east of the Port of Felixstowe in England. In my point of view , Location is one of the vital elements to all ports,It can provides a lot of convenience.Rotterdam's logistic success is largely based on its strategic location .The port area includes 12,500 ha (land and water, of which approx 6,000 ha is business sites). The total length of the port area is more than 40 km. Approximately 30,000 seagoing vessels and 110,000 inland vessels visit the port of Rotterdam every year. With depth of 24 meters, the Port of Rotterdam has no locks. Rotterdam experiences a temperate oceanic climate similar to almost all of the Netherlands. Located near to the coast, its climate is slightly milder than locations further inland, so the Port of Rotterdam can handle the largest ocean-going vessels 24 hours a day throughout the year. From these information we can see that broad waters and favorable climatic conditions also contribute to the development of a port.The Port of Rotterdam is the base of the city's economy. Located in the heart of Europe's industrialized, highly-populated triangle of the German Ruhr district, Paris, and London, the Port of Rotterdam is strategically positioned on the world's busiest sea. It is an important distribution point for products going all over inland Europe. These economic conditions based the possibility of the development of the Port of Rotterdam.2、Development statusThe port of Rotterdam’s annual throughput amounts to some 465 million tonnes. This makes the port of Rotterdam the largest port in Europe. Rotterdam’s main target countries are the Federal Republic of Germany, Britain, France, Italy and other EU countries. Moreover, bulk cargo transit shipments accounted for 85% of the total, of which crude oil and petroleum products accounted for 70%, the rest for ore, coal, grain and fertilizer.Today's high-profile project is the construction of Maasvlakte 2, a newindustrial zone and port providing 1000 hectares of industrial sites with direct access to the deep waters of the North Sea.When it is completed, the port area will grow by 20%.The Port of Rotterdam handled general cargoes that included over 112 million tons of containerized cargoes, 16.7 million tons of roll-on/roll-off cargoes, and 6.9 million tons of other general cargoes. In 2010, the Port of Rotterdam handled a total of 11.1 million TEUs of containerized cargo. This included 5.7 million TEUs of imports and 5.4 million TEUs of exports.In 2010, the Port of Rotterdam handled a total of almost 430 million tons of cargo, including almost 305 million tons of imports and over 125 million tons of exports. Within this total was 84.6 million tons of dry bulk cargoes, 209.4 million tons of liquid bulk, 23.7 million tons of breakbulk cargo, and 112.3 million tons of containerized cargo. There is no doubt that these quantities are very large,no wonder it would take steps to expand the port.3、Logistics AnalysisIn 2010, the Port of Rotterdam was the fourth busiest port in the world based on cargo volumes. The Port of Rotterdam follows Shanghai (650 million tons), Ningbo/Zhou Shan (627 million tons), and Singapore (502.5 million tons). The Port of Rotterdam was the only non-Asian port in the ten busiest ports of the world. Even now, it’s still the 10th largest cargo port in the world. It has the following characteristics:(1) The Port of Rotterdam is really a collection of smaller specialized ports. It can handles all imaginable types of cargoes and is a vital link in the "supply chain" necessary to get products from factories to consumers. There are many companies in the region that specialize in storage, transshipment, transport, and industrial processing of cargoes. Cargoes are handled by specialized companies that work with chemicals, liquid and dry bulk, ores, refrigerated cargoes and food, vehicles, general cargo, and containers.Rotterdam consists of five distinct port areas and three distribution parks that facilitate the needs of a hinterland with 40,000,000 consumers.The three most important ports are Eur0p00rt、Botlek、Maasvlaskte.(2)The Port of Rotterdam distributes cargoes to inland Europe's huge market of consumers through five transportation modes: roads, railways,pipelines, inland ships, and coastal ships. All industrial and economic centers in Western Europe can be reached from the Port of Rotterdam within 24 hours of arriving at port. The extensive distribution system have earned Rotterdam the nickname " Gateway to Europe ", and, conversely; " Gateway to the World" in Europe.(3) For many years, the Port of Rotterdam has been an important world center for oil and chemicals. Many leading international oil and chemicals companies have offices in the Port of Rotterdam. There are four world-class refineries in Rotterdam, over 40 chemical and petrochemical companies, three industrial gas producers, and 13 tank storage and distribution companies. These operations are connected through a network of over 1500 kilometers of pipelines.We can find this feature from the related data, Bulk cargoes handled in the Port of Rotterdam in 2010 included 84.6 million tons of dry bulk goods and 209.4 million tons of liquid bulk goods. Liquid bulk cargoes included crude oil (100.3 million tons), mineral oil products (77.6 million tons), and other liquid bulk (31.5 million tons). Dry bulk cargoes through the Port of Rotterdam included ores and scrap (39.8 million tons), coal (24.1 million tons), agribulk (8.4 million tons), and other dry bulk goods (12.3 million tons).(4) The Port of Rotterdam Authority develops, operates, and manages the Port of Rotterdam facilities and industrial area. The Port Authority is a limited public company owned by the Municipality of Rotterdam and the Netherlands. The Port Authority for the Port of Rotterdam is responsible for promoting safe and effecting shipping in the port and developing, constructing, and managing the port area.The Port Authority is committed to sustainable economic development of the Port of Rotterdam by working with government and business, both local and international, to maintain a climate that attracts new businesses, retains established businesses, and strengthen the Port of Rotterdam's competitive position. Finally, the Port Authority conducts marketing and promotional activities to further the interests of the Port of Rotterdam and the community.(5)Modern facilitie sand EDI service systemThe Port of Rotterdam contains 122 jetties and 23 berths on buoys. It maintains 29 tug boats and 6 pilot boats. The Port of Rotterdam has ample cargo-handling equipment, including 162 multi-purpose cranes, 103 container gantry cranes, 25 floating cranes, 22 ship-to-shore bulk cranes, 12 container cranes (rail terminals), and ten sheer leg cranes. And much of the container loading and stacking in the port is handled by autonomous robotic cranes andcomputer controlled chariots.EDI is the electronic, computing transfer of standard business documents between firms.With EDI, Data can be exchanged through serial links and peer-to-peer networks, though most exchanges currently rely on the Internet for connectivity.EDI is primarily used by large companies to have a uniform processing system, enabling efficiency. Cost, speed, accuracy and efficiency are the major benefits of EDI. The system is expensive to implement and usually requires help from a consultant that specializes in the field. In Rotterdam, EDI technology has been widely used, almost every company can master the operation of this system. Using EDI systems eliminates the need - and therefore cost - to print, file, store, post and retrieve paper documents. The goal is to get rid of paper and have everyone working with the same invoice so that information is processed and read easily.4、summaryRotterdam is Netherland’s transportation hub and industrial center, contribution to the economy accounted for more than 10% of the Dutch GDP. Rotterdam is the world's most important port, the annual throughput of more than 300 million tons, the port area of over 80 square kilometers, is a typical estuary port. The port's main activities are petrochemical industries and general cargo handling and transshipment. The harbour functions as an important transit point for bulk materials and between the European continent and overseas. From Rotterdam goods are transported by ship, river barge, train or road. With a mature logistics operations system and its spirit of innovation, Rotterdam was a success. Port of Rotterdam in the logistics system construction experience and the pattern is worth learning.。