市场营销专业英语词汇表

市场营销专业英语词汇表

需

要:need

欲望want

需

求:demand

产品:product

关系营销:relationship marketing 营销

网:marketing network

生产观念:the production concept 产品观念:the product concept

相关群体:reference group 购买者角色:buying role

购买行为:buying behavior 认知需求:problem recognition

搜集信息:information search 组织者市场:orqanization market

派生需求:derived demand 缺乏弹性:inelastic demand

品牌策略:brand strategy 制造商品牌:manufactures brand

定价策略:pricing strategie 现金折扣:cash discount

数量折扣:quantity discount 功能折扣:functional discount

季节折扣:seasonal discount 新产品定价:new product pricing

产品组合定价:product-mix pricing 分销渠

道:distribution channel

密集分销渠道:intensive distribution 选择性分

销:selective distribution

独家分销:exclusive distribution 中间商品

牌:intermediaries brand

批发

商:whoksaler 零售商:retailer

百货公司:department store 超

市:supermarket

便利店:convenience store 折扣店:discount store

促销组合:promotion mix 交流信息:communicating information

人员销售:personalo selling 广告策略

advertising strateqie

公共关系public relation 营销调研:marketing research

产品策略:product strategie 产品组合:product mix

营销观念:the marketing concept 消费者市场consumer market

顾客满意:customer satisfaction 顾客总价值:total customer value

顾客总成本:total customer value 营销环

境:marketing environment

营销信息系统:marketing information syste

市场细分策略:market segmentation

startegie

目标市场策略:market tageting strategie

市场定位策略market positioning

strategie

产品市场寿命周期;the product life cycle

销售观念:the selling/sales concept

社会营销观念:the societal marketing

concept

宏观营销环境:macro-marketing environment

消费者行为模式:model of consumer

behavior

价值,成本和满意 :value,cost,andsatisfaction

交换和交易exchange and transaction

营销者和预期顾客 :marketers and

prospect

市场营销观念:marketing management philosophy