unit3SectionB

As of 2014, The New York Times has won 114
Pulitzer Prizes. The paper’s website is one of
America’s most popular news sites. Its print version
remains one of the largest newspapers in the United
Example and Explanation
This part of the paragraph uses a verb “precede”, a phrase “earlier in the day”, an adverb “then” and an infinitive “to be dispersed” to display a clear sequential pattern of the package delivery system to the reader.
Tips
Kraft Foods
Kraft Foods adopted the name Mondelēz
International, Inc. after spinning off its North
American grocery business into a separate company
called Kraft Foods Group Inc. in October, 2012. It
Example and Explanation
Every night several hundred planes bearing a purple, white, and orange design touch down at Memphis Airport, in Tennessee. What precedes this landing are package pickups from locations all over the United States earlier in the day. … The rectangular packages and envelopes are rapidly reshuffled and sorted according to address, then loaded onto other aircraft, and flown to their destinations to be dispersed by hand — many within 24 hours of leaving their senders. (Para. 1, Text A)
the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo
has since expanded from its namesake (同名物)
product Pepsi to a broader range of food and
beverage brands. It mainly concentrates on the
Warming-up
Lead-in Background Information
1. Have you ever gone to Starbucks for coffee? What coffee do you like best?
Tips
2. What impresses you most when you drink beverage in Starbucks?
Recognizing signal words of time
Para. 5: prepositional phrase, year, adverb The bud of inspiration for his phenomenal
coffee business began growing in a 1983 visit to Milan, Italy. Schultz conceived of a new American way of life in the coffee bars of Milan. He sought to recreate such forums for people in the US to start their days or visit with friends. In 1987, at the age of 34, Schultz organized a group of investors and purchased the company that had formerly employed him, the Starbucks Coffee Company in Seattle, which he restructured as the Starbucks Corporation.
Tips
Video Watching
Back
1. Have you ever gone to Starbucks for coffee? What coffee do you like best?
Tips CaffèMocha Caramel Macchiato CaffèAmericano CaffèLatte Cappuccino Espresso
comprises the global snack and food brands of the
formerKraft Foods Inc., manufacturing and marketing
chocolate, biscuits, gum, confectionery, coffee, and
ຫໍສະໝຸດ Baidu
1. How many American multinational corporations do you know? Can you introduce some briefly in class?
Tips
2. How much do you know about the American daily newspaper The New York Times?
4 3 UNIT Being entrepreneurial
Section B Building the dream of Starbucks
Objectives
To master the reading skill To understand the text To practice the phrases and patterns To learn about writing a book report
Reading Skills
Presentation of the Skill Reading Skill Practice
Recognizing signal words of time
Signal words of time help the reader keep track of important details or stages of an event. They are especially important for narrative or biographical writings.
2. What impresses you most when you drink beverage in Starbucks?
Tips
Tasty and smooth coffee flavor Professional coffee making process Meticulous service Comfortable drinking environment Convenient online service
Tips
1. How many American multinational corporations do you know? Can you introduce some briefly in class?
Tips
PepsiCo
PepsiCo was formed in 1965 with the merger of
manufacturing, marketing and distribution of grain-
based snack foods, beverages, and other products.
1. How many American multinational corporations do you know? Can you introduce some briefly in class?
B Section B u i l d i n g t h e d re a m o f S t a r b u c k s
Contents
Warming-up Reading Skills Text Study Comparative Study Unit Project
B Section B u i l d i n g t h e d re a m o f S t a r b u c k s
powdered beverages.
2. How much do you know about the American daily newspaper The New York Times?
Tips
It is an American daily newspaper founded and
continuously published in New York City since 1851.
Recognizing signal words of time
Practice Read the following paragraphs
from Text B, underline the signal words of time used in the paragraphs. The types of signal words you will look for are given before each selected paragraph.
Recognizing signal words of time
The following are some types of such signal
words and their examples.
Numerical words
first, second, third
Adverbs
later, subsequently, finally, eventually, meanwhile
Function words
when, while, as, before, after, now, then, next
Recognizing signal words of time
Apart from using numerical words, adverbs and various function words as signals of time, some other types of signals, such as verbs, infinitives (动词不 定 式 ), numbers that indicate dates or years, prepositional phrases, adverbial clauses, noun phrases, etc., can also be used to show time order or steps in a process.
States. The motto of the paper is “All the News
That’s Fit to Print” and its website has adapted the
motto to “All the News That’s Fit to Click”.
3 UNIT B u i l d i n g t h e d re a m o f S t a r b u ck s