科特勒市场营销题库 2016新版Chapter5
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Principles of Marketing, 16e (Kotler)
Chapter 5 Consumer Markets and Buyer Behavior
1) Individuals and households that buy or acquire goods and services for personal consumption make up the ________.
A) consumer market
B) market offering
C) market mix
D) subculture
E) social class
Answer: A
Skill: Concept
Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer behavior.
Difficulty: Easy
2) Marketing stimuli include which of the following?
A) economic stimuli
B) price stimuli
C) technological stimuli
D) social stimuli
E) cultural stimuli
Answer: B
AACSB: Analytical thinking
Skill: Concept
Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer behavior.
Difficulty: Easy
3) Which of the following is one of the other stimuli present in a buyer's environment apart from
a marketing stimuli?
A) product stimuli
B) cultural stimuli
C) price stimuli
D) place stimuli
E) promotion stimuli
Answer: B
AACSB: Analytical thinking
Skill: Concept
Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer behavior.
Difficulty: Easy
4) According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?
A) technological stimuli
B) buyer's decision process
C) buyer's spending habits
D) social stimuli
E) promotion stimuli
Answer: B
Skill: Concept
Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer behavior.
Difficulty: Easy
5) Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?
A) product
B) packaging
C) price
D) promotion
E) place
Answer: B
Skill: Concept
Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer behavior.
Difficulty: Easy
6) In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?
A) economic
B) technological
C) social
D) political
E) cultural
Answer: D
AACSB: Analytical thinking
Skill: Concept
Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer behavior.
Difficulty: Easy
7) The starting point of understanding how consumers respond to various marketing efforts is called the stimulus-response model of buyer behavior.
Answer: TRUE
Skill: Concept
Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer behavior.
Difficulty: Easy