英语课件——网上购物
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• There is infinite variety of products available online because online shopping allows consumers to browse through products that are made all around the world without geographical boundaries.
❖ In addition, consumers are freed from the pressure to buy from the vendors and can spend more time to make wise purchase decisions
3. “Infinite shelf space” available.
❖ The next big development was the opening of an online pizza shop by Pizza Hut.
❖ 1995, Amazon expanded its online shopping.
❖ 1996, eBay opened up for online shopping.
❖ ……
Ⅱ. Advantage
1. Convenient. ❖ Convenience includes the overall ease of finding
a product, time spent on shopping, minimization of overall shoppoing effort. ❖ Online shopping allows consumers to shop at the convenience of their own home, and to save traveling time to retail stores.
Ⅲ. Disvantage
1. Enjoyment of retail shopping lost. Many enjoy shopping with others and it is often a good way to make social connections. When shopping independently online, the enjoyment is lost.
3. Access to the Internet and computer necessary.
Need to use computer to connect to the internet.
The elderly people like to shop at traditional retail stores.
2. Privacy and security issues.
❖ Privacy is the number one reason that non-online shoppers do not shop online.
❖ Almost 95% of Web users have declined to provide personal information to Web sites at one time or another when asked.
❖ Have you ever experienced on-line shopping? How do you like it?
❖ Do you want to know the consumers' concerns on online shopping?
❖ Do you want to find out what is in the future of online shopping?
2. No need for vendors and no pressure to buy.
❖ The society can save human resources when consumers help themselves by browsing freely online instead of asking for assistance from vendors.
❖ Charles Stack created the first online book store, in 1992, two years before Jeff Bezos began Amazon.
❖ Other advances took place in 1994 such as Online Banking.
Agenda
Ⅰ. Development Ⅱ. Advantage Ⅲ. Disvantage Ⅳ. Security
Ⅰ. Development
Online shopping is the process that consumers can go through to purchase products or services over the Internet.
4. Product category risk.
Product category risk is related to functional products such as apparel, perfume, and electronics, that have functions that cannot fully be expeirenced online.
• There are:
• 1) Phones
2) Clothes
3) VoucheSporting Goods
4. Be able to compare one product prices and features with others.
Consumers can compare product prices and features to make a better decision with less effort.
❖ In addition, consumers are freed from the pressure to buy from the vendors and can spend more time to make wise purchase decisions
3. “Infinite shelf space” available.
❖ The next big development was the opening of an online pizza shop by Pizza Hut.
❖ 1995, Amazon expanded its online shopping.
❖ 1996, eBay opened up for online shopping.
❖ ……
Ⅱ. Advantage
1. Convenient. ❖ Convenience includes the overall ease of finding
a product, time spent on shopping, minimization of overall shoppoing effort. ❖ Online shopping allows consumers to shop at the convenience of their own home, and to save traveling time to retail stores.
Ⅲ. Disvantage
1. Enjoyment of retail shopping lost. Many enjoy shopping with others and it is often a good way to make social connections. When shopping independently online, the enjoyment is lost.
3. Access to the Internet and computer necessary.
Need to use computer to connect to the internet.
The elderly people like to shop at traditional retail stores.
2. Privacy and security issues.
❖ Privacy is the number one reason that non-online shoppers do not shop online.
❖ Almost 95% of Web users have declined to provide personal information to Web sites at one time or another when asked.
❖ Have you ever experienced on-line shopping? How do you like it?
❖ Do you want to know the consumers' concerns on online shopping?
❖ Do you want to find out what is in the future of online shopping?
2. No need for vendors and no pressure to buy.
❖ The society can save human resources when consumers help themselves by browsing freely online instead of asking for assistance from vendors.
❖ Charles Stack created the first online book store, in 1992, two years before Jeff Bezos began Amazon.
❖ Other advances took place in 1994 such as Online Banking.
Agenda
Ⅰ. Development Ⅱ. Advantage Ⅲ. Disvantage Ⅳ. Security
Ⅰ. Development
Online shopping is the process that consumers can go through to purchase products or services over the Internet.
4. Product category risk.
Product category risk is related to functional products such as apparel, perfume, and electronics, that have functions that cannot fully be expeirenced online.
• There are:
• 1) Phones
2) Clothes
3) VoucheSporting Goods
4. Be able to compare one product prices and features with others.
Consumers can compare product prices and features to make a better decision with less effort.