食品包装设计毕业论文

毕业设计（论文）题目：尚果甜品爱尚糕点类食品包装设计

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专业：艺术设计

指导教师：

2012年6月

尚果甜品爱尚糕点系列食品包装设计

摘要

在高速发展的当今社会，每个人都在忙碌着自己的生活、事业，其实在紧张的工作的同时也伴随着一种寂寞——没有归属感，更甚至感到一种人情的冷漠。

西方的快餐文化也迅速侵袭了中国的餐饮市场，KFC、麦当劳等一些西方的餐饮连锁也在大陆市场应运而生，“吃”开始成为一种形式，而大多数人真正需要的不仅仅是这份食物能节约多少时间，同时也在渴望一种心理的慰藉，一种关怀。

“尚果甜品”不仅能引发每个人对小时候的一种美好回忆，同时也从口味上都结合了糕点的一些传统特色，一份美味的甜品更是倾注了每个人热情的精神。不仅是一种味觉上的的传递也是一种情感的交流，“尚果甜品爱尚糕点系列包装”更是从简约出发，抛开市场上复杂的视觉设计，给人带来时尚感，年轻化的品位体验。

关键词：特色休闲；食品包装；时尚；年轻

SHIONGO DESSERTS LOVE IS STILL PASTRIES SERIES OF FOOD PACKAGING DESIGN

ABSTRACT

The rapid development of today's society, everyone is busy with his life, career, accompanied by a lonely In fact, the intense work at the same time - there is no sense of belonging, more even feel a human indifference.

Western fast-food culture of the rapid invasion of the Chinese restaurant market, KFC, McDonald's and other Western restaurant chain is also the mainland market emerged, "eat" became a form, while most people really need more than this servings can save much time, and also the desire for a psychological comfort, a caring.

Still fruit desserts can not only lead to everyone of childhood memories, but also from the tastes of a combination of some of the traditional characteristics of the pastry, a delicious dessert is poured the warm spirit of each person. Is not only a taste of the pass is an emotional exchange, still fruit desserts love still pastries series packaging "is from the simple and complex visual design on the market aside, bring a sense of fashion, young taste experience.

Key words:Characteristics of leisure; food packaging; fashion; young

目录

1 绪论

1.1引言--------------------------------------------------------------------------------- 1

1.2传统特色休闲食品市场调查及其发展状况----------------------------------1

1.3国内休闲食品消费者调查------------------------------------------------------ 2

2 尚果甜品爱尚糕点系列食品市场调查分析定位

2.1尚果甜品爱尚糕点系列食品市场定位---------------------------------------- 3

2.2 产品本身的特征------------------------------------------------------------------ 3

2.3 产品取名--------------------------------------------------------------------------- 3

2.4 产品定位--------------------------------------------------------------------------- 3

2.4.1主要消费群体定位------------------------------------------------------- 4

2.5包装设计---------------------------------------------------------------------------- 4

3 尚果甜品爱尚糕点系列食品品牌命名

3.1尚果甜品爱尚糕点系列食品品牌命名----------------------------------------5

4 尚果甜品品牌标志设计

4.1 尚果甜品食品标志设计及定稿------------------------------------------------ 6

4.2尚果甜品爱尚糕点系列食品包装辅助图形---------------------------------- 6

4.3尚果甜品爱尚糕点系列的纸盒结构图-----------------------------------------8

5 尚果甜品爱尚糕点系列食品的包装策划

5.1 尚果甜品爱尚糕点包装内涵及创意定位-----------------------------------11

5.1.1 尚果甜品爱尚糕点系列小盒包装定位----------------------------- 12

5.1.2 尚果甜品爱尚糕点系列礼盒包装定位----------------------------- 13

5.1.3 尚果甜品爱尚糕点系列菜套盒包装定位--------------------------14

5.1.4 尚果甜品爱尚糕点系列中包装定位--------------------------------15

6 尚果甜品爱尚糕点系列招贴策划

6.1尚果甜品招贴创意创意策划-------------------------------------------------16

6.2尚果甜品爱尚糕点系列的招贴设计方案----------------------------------- 16

6.3尚果甜品爱尚糕点系列的包装设计流程------------------------------------17