外贸英语函电.ppt
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• Don’t forget to mention the date of his letter and quote any other reference that appeared.
• Avoid opening sentence like “We are in receipt of your enquiry” or “In reply to your enquiry”. As these sentences tend to sound rather cold.
Some tips for you
• If you do not have what the inquirer has asked for, but have an alternative (替代品), offer it to him or her. But do not criticize the product he or she originally asked for.
• Conclude with one or two lines encouraging the buyer to place order and assuring him of good service.
Some tips for you
• If the customer signs the letter of enquiry as “Mr. B. Green”, then begin your reply with “Dear Mr. Green” to add a personal touch to the letter.
• Write reply letter in plain, direct English, with a straightforward “thank you for…”, or “I am sorry that…” will create an impression of an efficient company.
How to write an enquiry letter
1. A brief mention of how you obtained his name.
2. A general introduction of your own company.
3. Some indication of the demands for the goods which he deals in.
e.g. We think you have made an excellent choice in selecting this line, and once you have seen the samples we are sure you will agree that this is unique both in texture and color.
4. Details of what you would like him to send you.
5. A closing sentence to round off the enquiry.
How to reply properly
A reply to an enquiry is normally fairly brief, polite and direct.
• If you are not able to handle the order or answer the enquiry, let him or her know directly. It is irritating to read a long letter only to find that the company cannot help.
Leabharlann Baidu
Some tips for you
• Don’t use sentences like “it was our utmost pleasure that we receive…” or “we deeply regret that we cannot supply you with …”. As you will appear a bit desperate, or even worse insincere.
Review
2. Where can we obtain information concerning other company’s Status?
• Banks
• The chamber of commerce
• Business partner
Unit Four Enquiries and Replies
• Thank the buyer for his enquiry
• Supply all the information requested, such as sample, catalogue, price list etc.
• Sometimes provide relevant additional information
Some tips for you
• If your company is keen to increase sales, or is putting a new product on the market, the letter of reply must fulfill the function of a salesperson; it must contain information which will arouse the reader’s interest and persuade him or her to place an order.
Session Four
Review on Unit Three
Q & A:
Review
1. What is “Status enquiry”?
It is the written communication in which traders request information about other firms’ financial position/ status, credit, reputation and business methods.
• Avoid opening sentence like “We are in receipt of your enquiry” or “In reply to your enquiry”. As these sentences tend to sound rather cold.
Some tips for you
• If you do not have what the inquirer has asked for, but have an alternative (替代品), offer it to him or her. But do not criticize the product he or she originally asked for.
• Conclude with one or two lines encouraging the buyer to place order and assuring him of good service.
Some tips for you
• If the customer signs the letter of enquiry as “Mr. B. Green”, then begin your reply with “Dear Mr. Green” to add a personal touch to the letter.
• Write reply letter in plain, direct English, with a straightforward “thank you for…”, or “I am sorry that…” will create an impression of an efficient company.
How to write an enquiry letter
1. A brief mention of how you obtained his name.
2. A general introduction of your own company.
3. Some indication of the demands for the goods which he deals in.
e.g. We think you have made an excellent choice in selecting this line, and once you have seen the samples we are sure you will agree that this is unique both in texture and color.
4. Details of what you would like him to send you.
5. A closing sentence to round off the enquiry.
How to reply properly
A reply to an enquiry is normally fairly brief, polite and direct.
• If you are not able to handle the order or answer the enquiry, let him or her know directly. It is irritating to read a long letter only to find that the company cannot help.
Leabharlann Baidu
Some tips for you
• Don’t use sentences like “it was our utmost pleasure that we receive…” or “we deeply regret that we cannot supply you with …”. As you will appear a bit desperate, or even worse insincere.
Review
2. Where can we obtain information concerning other company’s Status?
• Banks
• The chamber of commerce
• Business partner
Unit Four Enquiries and Replies
• Thank the buyer for his enquiry
• Supply all the information requested, such as sample, catalogue, price list etc.
• Sometimes provide relevant additional information
Some tips for you
• If your company is keen to increase sales, or is putting a new product on the market, the letter of reply must fulfill the function of a salesperson; it must contain information which will arouse the reader’s interest and persuade him or her to place an order.
Session Four
Review on Unit Three
Q & A:
Review
1. What is “Status enquiry”?
It is the written communication in which traders request information about other firms’ financial position/ status, credit, reputation and business methods.