商务英语写作课件 Unit 15 Business Report

f) Small companies g) Medium-sized companies h) French i) Spanish j) salesmen a) Conclusions b) potential market a) Recommendations b) timetable c) flexible

Activity 12
答案同Sample
P260
customer 现有客户
cold-contact selling 针对新客户的销售 Indicate 显示
after-sales 售后策略 training
strategy
course 培训课程
Activity 10
1.
retirement age 2. career development manager 3. Job agency advertising 4. Internal staff training 5. National newspaper advertising 6. Senior management recommendations 7. Careful material collection 8. Good material selection
Structure of performance
To
(reader) Employee From (writer) Name Subject Date Employee Body a. Introduction Title

evaluation

b. Findings c. Conclusions d. Recommendations
District the
third quarter 第三季
Key words of part 2
speaking 总的说来 major problem 主要问题 result in = cause 导致 below / above target 低于/高于目标 overcapacity 生产力过剩 allocate for 分配到,用于 low salary rate 低工资水平
falling
/ decreasing / dropping below target above to recruit / to hire Low salaries / Lower salaries / Low wages / Lower wages For example / For instance Conclusions setting production target
管理 assess = evaluation 评价 repeat business 熟客 above average 高于平均水平 Achieve 取得…成绩
Supervision 10%
higher sales than average 比平均值高出10%
existing
In
Activity 11
1.
Submitted to / To 2. Submitted from / From 3. Subject 4. Employee Name 5. Employee Title 6. Date 7. Introduction performance Findings Record
recruitment
problem Recommendations Short term: reduced increased Long term: Working conditions improved Employee benefits / Worker benefits improved
Activity 5
1. The Chinese car market is expanding because Chinese economy has grown fast recently. 2. The poor managements caused less profits for the company last year. 3. No good after-sale service for people who buy our products results in the dramatic shrinking of market in this area. 4. The poor lighting has resulted in ineffective work of our employees. 5. The promotion has caused a temporary price drop that will not last long.
Key words of part 2
请同学把下列句子按照P.247的顺序排列
1.只要公司继续支付比本 9.应该考虑提高技术工人 地其它公司低的工资, 的工资; 招工困难就将继续存在;10. 东莞大地工厂的生产 2.建议; 目标应该减少; 3.员工的福利必须改善; 11.东莞大地工厂的工作 条件必须改善; 4.短期的; 12.东莞大地和深圳大山 5.长期的; 之间的差异未在制定生 6.结论; 产目标时给予考虑; 7.我建议以下行动; 13. 深圳大山工厂的生产 8.问题可以概括如下; 目标应该增加
Conclusions
above
average existing customers indicates / shows after-sales strategy Recommendations training course
Activity 12
答案同Sample
P254
Activity 13
1.
2.
3. 4. 5. 6.
retired, had held were, had reached had had, set up had recovered, stabilized rose, had been had lost
Activity 14
1. Submitted to / To 2. Submitted from / From 3. Subject 4. Date 5. a) Introduction b) aims to c) market survey a) Findings b) dramatic increase c) Statistics d) market survey e) small and mediumsized companies
Conclusions:
This
problem was a short-term problem.
Recommendations:
We
should try to lower unit costs this month to compensate for the loss during March.
To:
C. Blake, President
Activity 9
From:
J. Saunders, General Manager Monthly report for March, 2003
Subject:
Date:
1 April, 2003
Introduction:
This

Activity 7
1.
2.
3.
4.
5.



Submitted to / To Submitted from / From Subject Date Introduction / Terms of reference report General Manager Findings
report aims to review the production in March.
Findings:
Production
897,000 KGS Labor Costs $322,800 Material Costs $135,600 Unit Cost $ 0.511 / KG The unit cost was above the company target, rising 1.1 over target. Labor costs increased because of the heavy snow on March 7. Material costs increased because of the price increase.
To
(reader) From (writer) Subject Date Body a. Introduction


b. Findings c. Conclusions d. Recommendations
Key words of part 2
manager 地区经理 Quarterly report 季度报告 aim to 目的是 performance 表现,情况
generally maintenance
and electrical engineer 维修工程师和电工
Key words of part 2
$
150 per month basic 每月150元基本工资
set
production targets 设定 生 产 计划 short term 短期 long term 长期 working conditions 工作条件 technical personnel 技术人员 employees’ benefits 员工福利
Unit 源自文库5 Business Report
Types of business report
Routine
report (常规报告)
evaluation
Performance (绩效评价)
Business
proposal (商业计
划)
Structure of business report