日本某产品进入中国市场的策略报告1英文版

CC OURSOURCERS ARE ❖ CuErreMntEly,RonGlyINlowG-prBicUe/sTtaSndTarIdLL
service vEeXndPorLsOarRe pINroGfitab(lIeI)
Utilization, and therefore, long-term customers, is the key for profitability
CC OURSOURCERS ARE ❖ CbruarEnredMnntlEeyw,RCinCGCoIhNuitnsGaouBrcUingTbuSsTinIeLssLis
No morEe tXhaPn L30OcoRmIpNanGies (pIr)oviding
merely about 3,200 seats in service Over 70-80% supply concentrated in 4
We are encouraged by recent positive news on clients’ long-term commitments to
TCI SHOULD PARTNER WITH ❖ A partnRerIiGngHstTratLegOyCisAesLseCntCial for TCI
❖ Executive Summary
AGENDA
❖ Call Center Business Market Overview CC Customer Segmentation ❖ In-house users ❖ Outsourcers • Demand • Customer • Economics • Competition Recommendations ❖ Success business model ❖ Partnering strategy
EC: ONLY SOFTWARE FIRMS ❖AANlthDouSghIsunWdeOr bRooTmHingP, UChRinSa UE-ING
Commerce market are experiencing bottlenecks
Online population and revenues grew 10 times in the past 3 years
❖ E-Commerce Market Overview
TCI Tianjin Current Situation Analysis Recommendations
❖ Executive Summary
AGENDA
❖ Call Center Business Market Overview CC Customer Segmentation ❖ In-house users ❖ Outsourcers • Demand • Customer • Economics • Competition Recommendations ❖ Success business model ❖ Partnering strategy
100%
Non-paging market size reached 54,000 seats in 2000
❖ However past growth was largely driven by demands from administrative driven sector
Over 60% of the new CC demand comes from four pillar industries: Banking, Post
❖ wenku.baidu.com-Commerce Market Overview
TCI Tianjin Current Situation Analysis Recommendations
CHINA IS BECOMING A HIGHLY ❖ C19h9Din8aYw’sNitchAaallMnceaInnCtneurCamlCgarrokMewttAhtoRroakKteoEfofvTseinr ce
However, high-priced outsourcing solutions not widely accepted by the market
But in the long-run, we believe high-end services will be valued by customers
However, macro-environment and infrastructure are problematic…
… and only few ICP/ISPs are making money
❖ ICP, ISP and technology companies, as
TCI-TJ: RSTRUCTURING AND ❖ TboCtBIh-TUpJrIoeLmxDpoetIiroNienGnacneSddmTdiaRffnicAaugTlteieEmseGdnuItCeistsoues
to captuOreUthTeSgrOeaUt oRpCpoErtuRniSties in
China
TCI lacks a bunch of local capabilities, while time is contingent
❖ TCI should target both money making, and money losing tech advanced outsourcers during negotiation process, based on two plausible partnership
major cities
❖ Future outsourcing development is highly dependent on current player’s performance and strategies
Potential customers concerned about quality, confidentiality, information