我国团餐行业发展研究——以北京千喜鹤集团为例

济南大学泉城学院毕业论文

题目我国团餐行业发展研究

——以北京千喜鹤集团为例

专业经济学

班级08Q3

学生尹龙

学号20083002249

指导教师王光玲

二〇一二年五月二十一日

摘要

近年来，随着我国经济发展水平的提高，我国餐饮行业有了快速的发展。团餐成为了餐饮行业发展中的一种主流业态，发展速度越来越快，但同时也面临着很多的问题和挑战。本文立足于团餐这一角度，首先对我国团餐行业发展现状进行了总结，包括我国团餐市场中国外团餐占较大份额；团餐在餐饮业中占较大比重；集团化的龙头企业涌现；企业文化树立和竞争优势凸显。面临的问题主要包括品牌知名度不高；标准化有待完善；绿色化需要加强；团餐市场有待规范；团餐队伍素质有待提高。分析我国团餐行业发展的不足之处，从政府和企业两方面提出了相应得对策。从政府角度来说，应该完善法律法规和加强对我国团餐行业的扶持力度。从团餐企业来说，在发展道路中要通过提高品牌知名度；促进标准化；调高素质化和促进绿色化等措施来完善自己，以期为我国团餐行业的健康快速发展服务。

关键词：餐饮行业；团餐行业；北京千喜鹤集团

ABSTRACT

In recent years, with the rapid economic growth in China, catering industry in China have rapid development. Group catering is developed more and more fast as a mainstream format in catering industry, but also with a lot of problems and challenges. This paper based on the angle of group catering, summarizes the development of group catering, including foreign markets took up many shares of the footprints in our local market; group catering make a larger proportion in catering industry; some leading enterprises appear in group catering; Some enterprise has formed its own enterprise culture and has some competitive advantage. The main problems including brand awareness is not high; standardization remain to be improved; greening need to be strengthened; market remains to be standard; g roup team’s quality pending enhancemen t. By analyzing deficiencies of catering industry development, and put forward corresponding countermeasures from the government and enterprises. First, in the Government level, we should perfect the laws and regulations, strengthen efforts to support. Secondly, the enterprises should perfect themselves by strengthening brand popularity; promoting the standardization; strengthening the quality; promoting the greening and other measures to catering industry to further development.

Key words：Catering industry; Group catering; Beijing Kinghey Group

目录

摘要 ........................................................................................................................................ I ABSTRACT ......................................................................................................................... II 一、前言 . (1)

(一) 我国团餐行业简介 (1)

1. 团餐的性质 (1)

2. 我国团餐行业的发展历史 (1)

(二)国内外研究现状综述 (2)

(三)研究目的及意义 (3)

二、我国团餐行业发展现状 (4)

(一) 我国团餐市场中国外团餐占较大份额 (4)

(二) 团餐在餐饮业中占较大比重 (4)

(三) 集团化的龙头企业涌现 (4)

(四) 企业文化树立和竞争优势凸显 (5)

三、我国团餐行业发展中存在的问题 (6)

(一) 品牌知名度不高 (6)

(二) 标准化有待完善 (6)

(三) 绿色化需要加强 (7)

(四) 团餐市场有待规范 (7)

(五) 团餐队伍素质有待提高 (7)

四、我国团餐行业发展策略 (8)

(一) 政府层面 (8)

1. 完善我国政策法规 (8)

2. 加大政府扶持力度 (8)

(二) 企业层面 (8)

1. 加强团餐行业的品牌知名度 (8)

2. 促进团餐行业标准化 (9)

3. 促进团餐行业绿色化 (9)

4. 提高团餐队伍的整体素质化 (10)

结论 (11)

参考文献 (12)

致谢 (13)