公司金融服务需求

• De -emphasized
tax is to pa ge rs,
by mid-dec ade
etc .
Source: Annual reports; analyst repor ts; BCG estimates
1 70 05 - 02 -Po r tfo lio- 0 2Se p9 8 -AB- ab
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1705- 02- Por tf olio-02Sep98- AB-ab
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ã byTheBost onConsul tingGr oup, Inc.Al lr ights r es er ved
- 9-
企业成长阶段、产品/业务组合
Revenues 1995 ($B) :
25
20
MOTOROLA’S PORTFOLIO
$1.3
$1.5
$2.3
$2.7
$3.7
$6.1
$7.9
$13.3 $27.0
Cellular
15
Control systems
Informat ion systems
10
Automot ive
$8.9
$15.5
$31.5
Consulting St orage
25
Printer
20
Laser
Ink Jet
15
Workst at ion
Hale Waihona Puke Baidu
PC
10
Calculator
Min icomputer
5
Analytical Medical
Test &
0
Measurement
19 60
19 65
19 70
Po st-w ar:
• Focused on TV, ca r and home ra dios
• A dded sem iconductors to i mp ro ve ex is ting p ro du cts
T ran si ti on
• Consumer produc ts los ing m ark et share
- Codex (data comm s.)
• Aggres sive entry ; linka ge to ear lier products ?
- Univer sal Da ta Syste ms
- Four Phase co mp u ter
Comm unications
• Continued growth from police and
• Dive sted TV, radio and all other consumer bus ines ses
• Growing se miconductors, comm unications se gm ents
Offic e autom ation
Ce llula r
• Entere d by ac quisition
Ca lc ulators a nd minic om puter s • High-e nd
ca lc ulators under mine d by la ter low-end e ntr ants
Printers a nd RI SC • Leve raged
large printe r inte rfac e for PC printe rs
func tionality with
ac quisition
new te ch.
• Re sisted move to genera l co mp u ter ma rke t
Source: Annual reports; analyst repor ts; BCG estimates
1 70 05 - 02 -Po r tfo lio- 0 2Se p9 8 -AB- ab
19 75
19 80
19 85
19 90
19 95
Coming of a ge Computer as
• Initially te st & me asure ment
co n tro ll er • Improved
ins trument
• Added m edic al ac curac y,
& analytica l lines v ia
Semiconductor
5
Consumer electro nics
Government electronics Communications
0 1955 1960 1965 1970 1975 1980 1985 1990 1995
Be ga n with ba ttery elimina tor
ã by The Bo st on Consul tin g Grou p, Inc. All rig hts reserv ed
-3-
企业成长阶段、产品/业务组合
Revenues 1995 ($B) :
30
HEWLETT-PACKARD’S PORTFOLIO
$0.4
$0.7
$1.3
$2.5
$5.5
-4-
企业成长阶段、产品/业务组合
TEXAS INSTRUMENTS’PORTFOLIO
Revenues
1995 ($B) : $0.2
$1.2
$2.0
$3.1
$3.6
$6.8
$6.8
$7.5
14
$12.9
Met allurgical 12
MDeRmAoMry
10
8
Geophysical services
• $5 00M comm itm ent to U nix & RI SC
PCs a nd printe rs • Pushing ink
jet de spite pos ition in lase r
• Pushing N T d esp i te pos ition in UN IX
ã by The Bo st on Consul tin g Grou p, Inc. All rig hts reserv ed
公司金融服务需求
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当前业务 持续经营
增长机会
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工具
策 融统 金 资融 决系
企业成长阶段、产品/业务组合
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