跨文化交际PPT课件

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ICC can include international, interethnic, interracial, and interregional communication.
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International communication
Communication takes place between nations and governments rather than individuals.
Communication between a Tibetan and a Han
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Interracial communication
It occurs when the source and the receiver exchanging messages are from different races which pertains to physical characteristic.
To provide a framework for understanding of factors that influence intercultural communication.
To help you develop effective strategies in
dealing with potential cultural conflicts and
Introduction to Intercultural Communication
Chapter 1
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Self introduction page of the course leader
Prof. Zhu Xiaoshu (Ph.D.) University of International Business and
It is quite formal and ritualized.
Dialogue at the UN. Dialogue between Chinese Chairman and
American president.
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Interethnic communication
Communication between people of the same race but different ethnic backgrounds.
It may or may not be intercultural.
Communication between whites and blacks in the U.S.
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Interregional communication
The exchange of messages between members of the dominant culture within a country.
They share common messages and experiences over a long period of time, but live in different regions of the same country.
Why do we need to study intercultural communication?
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Intercultural communication skills are essential for people today
The literature in international business is filled with examples of intercultural miscommunication and blunders, which show the results of miscalculating-or simply ignoring- the cultural dimension of international business.
Have you thought of the possible difference between cross-cultural of intercultural communication?
Have you had any misunderstandings with foreign teachers and students, with whom you have contact?
improve your intercultural communicative
competence.
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Defining Intercultural Communication (ICC)
The term first used by Edward T. Hall in 1959 and is simply defined as interpersonal communication between members of different cultures.
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The objectives of this course
To identify and analyze cultural differences so as to avoid such kinds of misunderstanding in international communication.
More and more people have come to realize the cultural impact and possible negative consequences that come from inappropriate communications during international transactions.
Economics/
zhuxiaoshu@yahoo.com.cn
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Yoห้องสมุดไป่ตู้r final grade components
Attendance 10% Assignments 30% Final exam 60%
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Questions on the course participants
If you were asked to define culture, what definition would you give?
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