MEETING-FEB02-波士顿咨询顾问公司服务模式的启示(英文)

3. Operating Strategy
•Clients come first •Working with clients •Respect individuals •Working as a team •The strategic perspective •Expanding the Art of possible
STRATEGIC SERVICE VISION
(SSV) 4. Service Delivery System
1. Target Market Segment
“To help the world’s best organizations make a decisive impact on their direction and performance”
•To inspire the very best people with unparalleled opportunities for professional and personal gr thereby forging a lifelong bond
NITTY-GRITTY MUST SUPPORT THE GLAMOR
STILL A PARADOX IN CHINA
•Client Low purchasing power Unsophisticated/”Fundamental” problems
•BCG High cost Advantage in solving market orient complexity
• On what? • In what manner?
2. Service Concept
• Important elements • How should it be perceived? • Efforts suggested in terms of:
Service design? Service delivery? Marketing ?
MEETING-FEB02-波士顿咨询顾问公 司服务模式的启示(英文)
AGENDA
BCG’s Achievements BCG’s Strategic Service Vision (SSV) BCG’s Dilemma in China Hint to Neolinde
GROWN BY GREAT PEOPLE
WHAT SHOULD BE OUR SSV?
4. Service Delivery System
• Important features? • Capacity? • To what extent does it help:
Ensure quality? Differentiation? Raise entry barriers?
•Self selection process
•Tier one
•Evaluation and feedback •Investment on client
•Billability and utilization •Recruiting and training management
•To spark the breakthrough ideas for our clients, business enterprises and society at large
WITH GREAT MIND
1963
2000
•2 consulting staff •1 office in Boston
•?$ company
•2,370 consulting staff •50 offices worldwide
•Billion$ comБайду номын сангаасany
HIGHLY INTEGRATED
3. Operation Strategy
• Most important elements? • Investment focus? • Quality and cost control? • Results expected?
1. Target Market Segment
• Whom are we going to serve?
Impact
Impact
Power of an event, idea, etc. to produce changes
Trust
Trust
Confidence in the honesty, integrity, reliability etc. of another person and thing
NOT ONLY TALK THE TALK BUT
ALSO WALK THE WALK
Most important
Quality and cost
Investment
elements
control
•“Happy” employee
•“Happy” client
•WOM, relationship marketing and client development
2. Service Concept
Insight Trust
Impact
BELIVE IN VALUE CREATION
BY INTELLECT AND
Insight
CREDIBILITY Insight
Clear understanding of the inner nature of some specific thing
CLIENT DEVELOPMENT PROPOSAL
Neolinde Investment Company
January 2002
AGENDA
Objectives Contribution by client segment Segmented approach Implementation Selling process improvement
•Staffing •Case team management
•Knowledge management system •Strategic institution
•Research •Production •Other support functions
•Profitability management