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22%
30%
30% of Twitter users expect responses within 30 minutes.
SOCIAL MEDIA HAS PROVIDED AN INTIMATE CONNECTION AMONG ALL CONSUMERS. ROUGHLY
MORE THAN 1 MILLION PEOPLE view tweets about customer service every week.
THIS NEWFOUND AUTHORITY IS KNOWN AS
THE CUSTOMER.
WHO IS THE
SOCIAL CUSTOMER?
THE SOCIAL CUSTOMER TOUCHES
NEARLY EVERY CORNER OF THE GLOBE.
AT LEAST 20% OF THE WORLD’S POPULATION USE SSOCIAL MEDIA. THAT’S MORE THAN HALF OF THE 2.4 BILLION INTERNET USERS ACROSS THE WORLD.
22%
22% of customers expect same-day responses.
29%
29% of customers expect responses within 2 hours.
TWITTER
81%
81% of Twitter users expect same-day customer service responses. 22% of Twitter users expect responses within 2 hours.
7 OF THE TOP 20
retailers have even erased customer questions on their Facebook pages.
BUT THEY’RE PAYING FOR IT......
88%
88% of consumers are less likely to buy from companies that ignore complaints and questions on social media.
MONEY SHREDDER
ONLY 17% of consumers who had negative service experiences recommend those companies in the future.
17%
THE MOST SOCIALLY PROACTIVE COMPANIES SEE SOLIDRE SULTS: Customers who engage with companies over social media spend 20% to 40% more money with those companies than other customers.
80%
of customer service tweets are negative or critical in nature.
SOCIAL CUSTOMERS NO LONGER LISTEN TO COMPANY MESSAGES; THEY’RE LISTENING TO PEERS INSTEAD. THE POWER HAS SHIFTED FROM BRANDS TO THEIR CUSTOMERS.
SOCIAL
THE UNDENIABLE AUTHORITY OF THE
THE DAWN OF THEDIGITAL AGE,
along with the explosive growth of social media, has forced the evolution of customer service. With it came the rise of a new customer—one who has been known to topple even the most respected of brands.
20%
TODAY’S SOCIAL CUSTOMER IS:
LISTENING TO PEERS
RESEARCHING HEAVILY ONLINE
POSTING COMPLAINTS ON SOCIAL MEDIA
…WHICH HAS CHANGED EVERYTHING BUSINESS OWNERS THOUGHT THEY KNEW ABOUT CUSTOMER RELATIONSHIPS.
CUSTOMER SUPPORT FOR BUSINESSES?
UNFORTUNATELY, MANY ORGANIZATIONS STILL DO NOT
BELIEVE IN THE AUTHORITY OF THE SOCIAL CUSTOMER.
60%
of companies don't respond to customers via social media, even when asked direct questions.
FACEBOOK
46%
46% of customers want to engage with brands via Facebook to solve problems. 39% of them are looking to give feedback about products or services.
On averll 42 OTHER PEOPLE about a company.
88%
88% OF CUSTOMERS are in uenced by reading reviews.
HOW DOES THIS SHIFT IN AUTHORITY AFFECT
EXPECTATIONS ARE HIGH.
In today's age of constant connectivity and instant solutions, the Social Customer demands immediate assistance at any hour of the day.
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