商务英语写作第一章

沟通的形式
Nonverbal communication 1.Pictures 2.Logo 3.The size of office 4.Facial expressions 5.Eye contact 6.Gestures 7.Body language
沟通的七个要素
Source Audience Goal Context Message Media Feedback
小案例：入乡随俗
英国：通常不用电话做生意。商业招待往往在 午餐时进行，而不是在晚餐时。 法国：法国人对陌生人非常正规，不喜欢太快 的亲近，不愿意被陌生人直呼其名。 德国：他们不喜欢夸张和卖弄。喜欢和内敛沉 稳的商人做生意。 日本：日本属于“无碰触文化” ，随意的碰触 会被认为是失礼和狂妄自大。 意大利：对时装非常敏感。他们穿着漂亮并崇 尚创造，对别人俗丽或不得体的服装感到吃惊。
Three ways to achieve 7 Cs
You Attitude Positive Tone Avoiding Old Language of Business
3. You Attitude
Put the audience first: “It’s all about them.” Focus on what they receive or can do Stress what they want to know X I have negotiated an agreement with Apex Rent –a-car that gives you a discount on rental cars. As a Sunstrand employee, you can now get a 20% discount when you rent a car from Apex.
2. Writing Principles of business Letters
7 “C”
1) Courtesy 礼貌
Treating people with respect and friendly human concern.
2) Consideration 体谅 Consider the reader’s desires, problems, circumstances, emotions and reactions.
沟通无处不在
Plan Products
Hire
TrainFra Baidu bibliotekng
Motive
Coordinate
Persuade
Bill
Build Goodwill
沟通的形式
Verbal Communication 1.face to face 2.Phone conversations 3.Informal meetings 4.Email messages 5.Letters 6.Memos 7.Reports
5. Avoiding Old Language of Business
X Awaiting the favor of your early response. I look forward to hearing from you soon. X Please be good enough to advise us. Please tell us…. X We beg to inform you…. I an writing to inform you….
课程内容
本课程主要学习信例，尤其是学习商务 运作环节中有代表性的信例。为了适应 国际写作趋势的变化及满足商务环境的 需要，将教授包括备忘录、销售信、邀 请信、投诉、理赔、申请信、报告、英 文简历、合同等在内的多种形式的信函 写作。
学习方法
《商务英语写作》是一门实践操作性很强的课 程。也就是说，要达到正确拟写商务信函及各 种商务公函的目的，仅有理论是远远不够的。 还必须通过理论联系实际的方法，大量练习书 写商务活动中各种有代表性的信函，才能深入 体会何为七个“C’S”写作的基础理论知识。 更重要的是通过学习信例，熟悉各类信函中所 包括的词汇、短语、句型以及习惯表达方式等 等，以求达到掌握并熟练使用的目的。
2. Writing Principles of business Letters
Five-steps
4) Drafting Start where you feel the most comfortable. Don’t worry about possible mistakes Focus on the ideas you want to present. 5) Revising Check on the overall tone and format. Ask for advice from colleagues.
2. Writing Principles of business Letters
3) Correctness 正确 Choosing the correct level of language and using accurate information and data.
4) Conciseness 简洁
商务英语写作
___Chapter one An overview of business writing
课程简介
本课程是国际商务从业人员必备的 核心业务课程之一。通过介绍公司商务 活动中各种英文业务函件的写作格式和 内容，使学生在相对真实的商务环境中 提高英语水平。熟练掌握商务活动中常 用的基本术语及表达技能，培养和提高 业务工作能力.
小案例：入乡随俗
美国统一联合有限公司，认为时机已经成熟， 该把它在国内销售给两代人的精美产品推广到全世 界了。它派副总裁哈里到欧洲去开拓市场。哈里的 第一站是伦敦，他和银行家做了简短会谈—通过电 话。他同样轻松地与巴黎人打交道：在银色之旅宾 馆订了午餐，他这样招呼他的客人，某工业工程公 司的总裁：“雅克，叫我哈里好了。” 在德国，哈里先生像一个发电站。他快速的做 了一个长篇的、像艺术作品一样的营销讲话，并辅 以图表和视听材料，以显示来自佐治亚的他知道如 何做生意。
4. Positive Tone
Use words as positively as possible X Never fail to back up your disks. Always back up your disks.
X Your balance of $800 is delinquent. Your balance of $800 is past due.
3. You Attitude
Be careful with the use of “feeling” words.
Omit your feelings in most business situations Omit audience’s feelings or reaction X We are happy to extend you a credit line of $5,000. You can now charge up to $5,000 on your Visa card.
4. Positive Tone
Look at situations with an optimistic outlook X We will not allow you to charge more than $1,500 on your VISA account. You can charge $1,500 on your new VISA card.
3. You Attitude
X You made no allowance for inflation in your estimate. No allowance for inflation has been made in this estimate. (passive) This estimate makes no allowance for inflation. (impersonal)
2. Writing Principles of business Letters
Five-steps
1) Preparing Objective, Reader, Scope 2) Formatting Layout of the document 3) Organizing Gathering information, sorting details, and making outlines.
Directions: Revising Box
Does my writing include every element of a business letter? Am I clear about my writing purpose? Have I made effective use of layout and white space in the letter? Have I sorted out the facts appropriately? Have I organized the contend logically? Have I written it concisely and politely? Have I checked everything including grammar, punctuation and spelling?
6) Concreteness 具体
Give vivid,specific and definite information.
7) Completeness 完整
Include all the necessary information and data in the message to help senders get receiver’s response.
小案例：入乡随俗
在去米兰的飞机上，他与邻座的日本商人 开始交谈。他把名片扔在对方的托盘上，当他 们告别时，他与对方热情握手并抓住了对方的 右臂。后来，在他与一位意大利包装设计公司 的所有与会者见面的时候，哈里先生穿着他舒 适的条形灯心绒运动外衣、 卡其布裤子和帆布 鞋。人人都知道意大利人是逗趣和放松的人， 不是吗？ 错了，六个月过去了，统一联合公司除了 收到一堆帐单以外，在这次旅行中未获任何成 果。在欧洲，没有人对哈里着迷。
3. You Attitude
Use “you” more often than “I” in positive situations. avoid “you” in negative situations.
In negative situations, use
• Passive verbs • Impersonal expressions
1. Why the ability to write is a business asset? A great deal of business is transacted in writing. Effective business writers can use their skill to help increase their company’s sales and profits . Proficiency in writing gives the person in business a personal advantage.
To write in the fewest possible words without sacrificing completeness and courtesy.
2. Writing Principles of business Letters
5) Clarity 清楚
Short familiar words and simple short sentences are better for this purpose.