企业社会责任的英文文献综述

Annotated Bibliography
Kim, K., & Lim, H (2015). How do corporate social responsibility activities influence corporate reputation? Evidence from Korean firms. The Journal of Applied Business Research. 31(2), pp. 383-396
Kim and Lim (2015) have examined the association between corporate social responsibility activities and corporate reputation. To be specific, the impact of corporate social responsibility activities including toxic emissions and charitable contribution on the improvement of corporate reputation has been examined in the journal article. In order to examine the research theme, qualitative research method was employed as the research method for the research. Particularly, the research has collected sample data from Korean firms that were reported in Korea sustainability index database from 2010 to 2012 and the secondary data from publications to dominate the relationship between corporate social responsibility activities and corporate reputations. The collected sample data were analyzed by using ordinary least squares regression. The finding of the research show that corporate social responsibility activities will positively contribute to the improvement of corporate reputation. The journal article implies that enterprises could improve their company reputation by performing corporate social responsibility activities. Obviously, this journal article is useful for my research topic as it proves the positive relevance between corporate social responsibility and company reputation. Hence, the findings from the journal article could be cited as the evidence to support my research paper.
Khan, M., Majid, A., Yasir, M., & Arshad, M (2013). Corporate Social Responsibility and Corporate Reputation: A Case of Cement Industry in Pakistan.Interdisciplinary Journal of Contemporary Research In Business. 5(1), pp. 843-857.
Khan, Majid, Yasir, and Arshad (2013) investigated the effects of corporate social responsibility on company reputation in the context of Pakistani cement sector. In this academic article, quantitative research was hired as the method to attain the research objective. To be specific, questionnaire survey was used as the instrument to collect quantitative data to examine the research question by using cluster sampling method. 5 out of
twenty-nine cement manufacturing units were randomly selected as the research units for the research. 125 questionnaires were delivered to stakeholders. 68 questionnaires were returned. The collected sample data were analyzed with inferential statistics techniques, including correlation analysis and regression analysis. According to the data analysis result, the research found that corporate social responsibility has strong correlation with corporate reputation. The academic article is a useful resource for my research project as the research finding based on empirical investigation and analysis will be more credible. For this, the academic journal will be used as evidence to support my research project. But, it should be noticed that the research has its limitation because the research focused on examining the relevance between corporate social responsibility and company reputation in the context of Pakistani cement sector.
Mandina, S.P., Maravire, C.V., & Masere, V.S. (2014). Effectiveness of corporate social responsibility in enhancing company image. Journal of Applied Business and Economics. 16(3). pp. 152-170.
This journal article focused on investigating whether corporate social responsibility is effective in promoting company image based on exploratory research and descriptive research. In this research, Unki Mine was chosen as the research unit. In order to collect data for answering the research questions, both qualitative method and quantitative method were used in this journal article. In terms of qualitative approach, face-to-fact interviews were conducted on nine managers in Unki Mine, while focus group interviews were conducted on 100 community respondents. Regarding with quantitative method, questionnaire survey was used to collect sampling data from 208 samples by using stratified sampling technique. By analyzing the gained sampling data, the journal article found that corporate social responsibility is useful for improving the corporate image. This implies that enterprises should actively performance corporate social responsibility for building good corporate reputation. To a large extent, the journal article issued by Mandina, Maravire, and Masere (2014) will be useful source for my research project as the article proved corporate image can be enhanced by implementing corporate social responsibility. Additionally, the research findings of the journal are attained based on quantitative and qualitative research so that the findings are credible and reliable.
Maruf, A.A (2013). Corporate social responsibility and corporate image. Transnational Journal of Science and Technology. 3(8), pp. 29-49.
This academic publication studied the relationship between corporate social responsibility and company image based on theoretical study and empirical investigation. In order to examine the association between company image and corporate social responsibility, this academic publication reviewed previous literature for laying a theoretical basis for further investigating the causal relationship between the two variables. By reviewing previous literature, dimensions of corporate social responsibility were identified. After then, virtual questionnaire survey was hired as the instrument to collect sample data from 181 research samples in Nigeria. The gained questionnaire data were analyzed with statistical analysis. Based on the analysis result, this academic publication found that corporate social responsibility plays a positive role in improving the reputation of corporate. This academic publication could provide evidence support for the research project as it has confirmed that there is strong association between corporate social responsibility and the image of corporate. In addition to this, Maruf (2013) also analyzed and discussed the effects of specific components of corporate social responsibility on company image. This could provide practical implications for enterprises to improve company image effectively.。