商务英语写作chapter 11-questionnaire

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Indicates clearly movement and trends in data
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商务英语写作实训
Results interpretations --- Tables
Tables: a list of facts or numbers arranged in special order, usu. In rows and columns
Practical Business English Writing
Features
A wide range of choices of the answers are provided a. Time saving for respondents b. Easy to analyze for surveyors
What should be included in a questionnaire?

How to ask questions in a questionnaire?

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How to interpret the results of questionnaires?
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Practical Business English Writing
Either-or Questions --- 2 choices: a. yes b. no; a. true b. false; --- 3 choices: a. true b. don’t know c. false a. like b. not sure c. dislike
Would you favor a four-day work week? Yes _______ No _________ Not sure _________
The Average Family Income and Expenses in China
Year Income 2000 $12,000 2005
Chapter 11
$16,000
Food
Housing Medical Expenses Entertainment Savings Others

Way & deadline to return: how and when the respondents send the questionnaire back?
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商务英语写作实训
Types of Questions
Closed questions
Chapter 11
Open-ended questions There is no fixed answers to the questions a. Free to express opinions for respondents b. More detailed and unexpected information for surveyors Respondents may spend more time and effort on the questions, therefore, uneager to finish the questionnaires.
商务英语写作实训
“十二五”规划商务英语高职高专系列教材
Questionnaire
Chapter 11
Practical Business English Writing
Practical Business English Writing
商务英语写作实训 Chapter 11
Contents
Composing Your Message Reference Expressions
商务英语写作实训
Introduction
Chapter 11
Instruction: how will the respondents answer the questions
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Practical Business English Writing
商务英语写作实训
Introduction
Chapter 11
Chapter 11
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商务英语写作实训
Questions --- Closed Questions
Multiple-choice Questions --- more that 3 choices:
What’s your role on line? A. The same as in reality B. The perfect man, which, in reality, I am not . C. Sometimes real, sometimes not D. A completely different personality
The table above shows the average family income and expenses in China in 2000 and 2005. In 2000, the average family income was distributed in the following ways: 18% was spent on food, 25% on housing, which accounted for most of the family expenditure, 10% on medical expenses, 7% on entertainment and 5% went to saving in the bank. The remaining 35% was channeled to other family expenses. detailed analysis In 2005, with the total family income increasing to $16,000, people were spending more than in 2000 on food, housing and medical care. Food expense increased by 4% to 22% of the total income; housing increased even by 7% to 32%; and the increase in the expense in medical service was 2% to 12%. The percentage of family entertainment and savings remained the same, while the percentage of money put to other uses dropped from 35% to 25%.
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商务英语写作实训
Results interpretations
Graphic Table Advantage
Chapter 11
Disadvantage
Allows comparison between large amounts of data
商务英语写作实训
Structure of a Questionnaire
Chapter 11
--- purpose Introduction --- instructions --- way & deadline to return
Questions --- closed questions --- open-ended questions
商务英语写作实训
Lead-in Questions
Chapter 11
When do we need to design a questionnaire?
The questionnaire is a form that consists of a series of questions on a topic or group of topics designed to be answered by a number of people. It is commonly used to gather information for report or a presentation
does not apply to me
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Practical Business English Writing
商务英语写作实训
Questions --- Closed Questions
Chapter 11
Demographic Questions --- people’s personal information such as age, gender, marital status, nationality, race, occupation, income, and religion, political party or educational background :
Chapter 11
For each of the statements below, circle the number that best indicates your answer to that question. Very Likely Very Unlikely When you go shopping, how Likely are you to purchase N/A 1 2 3 4 5 Lottery tickets?
Practical Business English Writing
Simplifies comparisons between Bar Chart items or periods Shows relative proportion and Pie Chart importance of each part to the whole unit Line Chart
Chapter 11
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商务英语写作实训
Questions --- Closed Questions
List Questions --- a list of possible answers to be checked:
Chapter 11
Sample Questionnaires
Writing Your Message
Check Yourself
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商务英语写作实训
Chapter 11
Composing Your Message
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Practical Business English Writing
Appreciation
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Practical Business English Writing
商务英语写作实训
Introduction
Chapter 11
Purpose: why should the respondents answer the questions?
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Practical Business English Writing
商务英语写作实训
Questions --- Closed Questions
Scale Questions / Likert Scale Questions --- choices arranging by rating scales:
Advantages
Disadvantages
Surveyors may miss some possible answers beyond the choices, therefore, they may draw an incorrect conclusion.
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商务英语写作实训
Questions --- Closed Questions
Difficult to connect data quickly
Size and proportions can be hard to interpret Difficult to judge differences between area and size Inappropriate labels and scales can make it difficult to interpret
18%
25% 10% 7% 5% 35%
22%
32% 12% 7% 5% 23%
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商务英语写作实训
Results interpretations --- Tables
Analysis
general description
Chapter 11
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Practical Business English Writing
商务英语写作实训 Chapter 11
Questions --- Open-ended Questions Open-ended Questions --- no choices, free to answer (may combine with closed questions: