剑桥商务英语教程unit3 Companies
Unit 3-Company history
剑桥标准商务英语教程（初级）
Business BENCHMARK (Preliminary)
Reading: Levi Strauss & Co.
Expressions: Rivet:铆钉 Depression: a period of drastic decline in a national or international economy, characterized by decreasing business activity, falling prices, and unemployment萧条 Billboard:广告牌 Commercial: an advertisement on television or radio在电 视或广播上的广告 Launderette:自助洗衣店 Anniversary:周年纪念
b/c/e b/f a/d a/e b/d/f
inherit: receive (sth) from a predecessor 从前任接过（某事物） presidency:总裁职务 directorship:管理者的职位
剑桥标准商务英语教程（初级） Business BENCHMARK (Preliminary)
Look at the verbs and nouns below. Find eight verb-noun collocations. You can use some verbs and nouns twice. b 1. set up 2. launch 3. take over 4. win 5. run 6. inherit a. an award b. a business c. a product d. money e. an advertising campaign f. the presidency/directorship
新版剑桥商务英语中级第3课 company benefits - present your company PPT
Reading:
Is Working for Xerox Too Good to Be True? What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. It’s a very special environment, she says, People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.
It’s tempting to take Moloney’s comments with a pinch of salt, especially considering that when you’ve been working somewhere for only two years, as she has at Xerox, everyone seems old and established. But there’s truth behind her enthusiasm.
6
Take Carole Palmer, the group resources director. She joined Xerox in 1978 as a temp and has been in her present role for seven years. Xerox has been good to me over the years, she says. It has supported me through qualifications … and last year I took part in the vice-president incumbent programme.
新编剑桥商务英语unit_3 答案
—many new businesses fail (nine out of ten)
Doesn’t suit people who don’t like —suits people who don’t like to follow other system/people. to follow rules —for very independent people You have business relationship with someone else.
Speaking：Discussing a schedule
Possible Final Version
New and business: a Seminar for Young Entrepreneurs Monday 15th February 9.15-9.45 Registration and coffee 9.45-11.15 Introductions and workshop: ‘You might want it but does your customer?’ Speaker: R Thorne 11.45-1.15 Talk: ‘A good idea does not necessarily make money’ Speaker: Fiona Brewster 1.15-2.15 Lunch 2.15-3.15 talk: ‘Online businesses — the myth and the truth’ Speaker: Laszlo Reiner.’ 3.30-5.00 Mini-presentations by each participant
Listening： Advice on franchises
Unit 3 Companies
3
7
Reading
Text & Vocabulary
lease vt. 租用；租借 e.g. He went to Toronto, where he leased an apartment. Synonym：rent
16
Reading
Text & Vocabulary
Freelance workers are designing the computers while demand is still low.
merger n. 合并
e.g. There has been a lot of talk about a merger with another leading bank.
13
Reading
Text & Vocabulary
Monorail owns no factories, warehouses or any other tangible assets.
That reliable workhorse of capitalism — the joint-stock company — looks surprisingly durable. But pressure on it is increasing.
workhorse n. 主力
e.g. For years the Apple II had been the workhorse in schools across America.
剑桥商务英语课件Presenting Your Company
Insurance
4.Paid Holidays and Paid Vacations
5.Allowance • Local Conveyance Allowance • Housing Allowance • Meal Allowance • Holiday Bonus
Unit 3 Presenting Your Company
Байду номын сангаас
3.2.1 Company benefits
1.Legally Required Benefits • Social Security • Unemployment
Compensation • Worker’s Compensation
2.Retirement-related Benefits • Pension Plans
5.Include the details of a contact person for those seeking further information.
6.Review the company profile with management and rewrite it as needed.
Unit 3 Presenting Your Company
3.1.3
Company profile writing
Warm-up Look at the pictures , from which aspects Question can we introduce a company?
邮电版新剑桥商务英语(初级)Unit 3
Structure of a job ad 1 slogan ( headlines) 2 brief introduction to the company 3 job or position ( responsibilities) 4 requirement 5 working conditions 6 contact means
The qualifications or requirements usually includes: 1 personal qualities（个人素质） 2 secretarial skills and public relation skills（ 秘书公关能力） 3 language proficiency（ 语言能力） 4 computer literacy（电脑知识） 5 occupational experience（工作经验） 6 others（其它）
The difficult and important points
Describe job titles, company structures and job responsibility; Drafting job ads; Make and answer telephone; Leave and take telephone message.
1 Using elliptical sentences（ 省略句） Eg: University degree Fluent in English 2 Using phrases Eg: 20 to 30 years old To understand the local dialects. 3 Using abbreviations Eg: IBM= International Business Machines Corporation) PR /Co. /add
商务英语听说PPT unit 3 Company and products
Unit 3 Company and ProductsUnit GoalsStarting-upTranslate the names of following ten world-famous companies into Chinese and then write out their nationalities.1.WAL-MART STORES2.SINOPEC GROUP3.TOYOTA MOTOR4.VOLKSWAGEN5.ROYAL DUTCH SHELL6.SAMSUNG ELECTRONICS7.DAIMLER8.PROCTER & GAMBLE9.LEGAL & GENERAL GROUP10.S IEMENSInitial ListeningBefore listening, please learn the following trade terms by heart.Now, please complete the following tasks.T T a a s s k k 11You will hear six product titles. For each product, choose the proper words from the box to compose its full title according to what you will hear. Each title will be read twice.1. 2.3. 4.5. 6.（图片来源：以上图片均来自百度图片）T T a a s s k k22You will hear five sentences. When you hear the first time, repeat the sentences and pay attention to the stresses and tones. Then listen again and write them down. Check your answers when you listen for the third time.1.2.3.4.5.T T a a s s k k33You will hear 5 short extracts from company profiles. Some information on the following short passages is missing. When you listen to the conversations, please complete the sentences. The conversations will be spoken twice.1.One reason why Levi Strauss & Co. grew so rapidly was that they spent a lotof money on . Even in their early days, Levi Strauss & Co. ran a strong advertising for their products.2.GKS Services high-tech security alarms and exports its productsall over the world. It 150 people at its factory near Rotterdam although the company’s head office is in Amsterdam and has a staff of 20.3.OLYMPUS aims to offer people challenging and work in a pleasantenvironment. Employees dress on days when there is no customer contact and this helps to create a friendly atmosphere.4.Natura is a Brazilian cosmetics and toiletries company whichstarted as a small laboratory in a garage 45 years ago. Today, it is trying to go . It picked France as the first country outside Latin America to try out its ideas.5.Hongdou is the name of one of the most clothing brands in China.Their main products are suits, shirts, jackets, underwear and children’s clothes. In 1994, the government named Hongdou as one of China’s top ten famous brands and in 2004, the company won a award.Oral DiscussionBefore discussion, you are given the following advices. Professional Advices1.When describing a product to a potential customer, you need tohighlight the competitiveness of it from the following aspects: Advanced technologyIngenious design conception and principlesComprehensive functionsConvenient operationsSuperb materials and workmanshipSuperior qualityFavorable priceAttractive appearanceConsiderate after-sale servicesAccurate target market2.When introducing your company to a potential customer, you needto make the introduction from the following aspects:Name of companyLocation of company or headquartersDevelopment history of companyOrganizational structureMain business scopeFeatured products or competitive productsMain business partnersMain import and export marketsOffice environmentOperation and management mechanismNow, please complete the following tasks.T T a a s s k k11Work in pairs. Discuss what should be included in the detailed introduction to a specific Import and Export company?T T a a s s k k22Work in pairs. Discuss what should be included in your detailed introduction when you show a potential customer around the sample room of your company?T T a a s s k k33Discuss the following topic.If you are a sales representative of a specific Import and Export company, how should you introduce objectively and veritably your company and products to your customers and further make them have a good impression to your company?Intensive ListeningLearn the following by heart before listening.D D i i a a l l o o g g u u e e11..1.Mr. Smith is visiting Wang Kai’s company in Tianjin, China. Wang Kaiis introducing his company in details on site to Mr. Smith, hispotential customer. Watch the dialogue and decide whether the following statements are true or false.1.Wang Kai’s general manager will have a for mal interview with Mr. Smithstraight away. ( )2.Tianjin Giant Garments Import & Export Company is a state-controlledenterprise which is authorized by Tianjin Municipal People’s Government.( )3.The main business scope of Tianjin Giant Garments Import & ExportCompany is import and export of textiles. ( )4.The pie chart shows that natural colored cotton products are the secondlargest export products of the company. ( )5.Europe and North America are the biggest trading partners and traditionalexport markets of the company. ( )2.Watch the dialogue again and complete sentences according to thecontents in the dialogue.1. We are mainly specialized in the import and export of various and the business scope has been extended while the product structure has been further under innovation and development.2. You gain a variety of public bidding from and market every year.3. Every year we accept a large number of national and international orders from the regular customers. And all of these certificates are ourand .4. It shows, at present, among the exports, natural cotton and natural colored cotton products have reached , pure silk products account for , while down and leather products are .5. In recent years, has become an emerging market, with U.S.A. and Canada being major destinations.3.Make a memo about the company profile mentioned in the dialogue. Name of Company:Nature of Company:Main Business Scope:Honor of Company:Main Export Products:Main Trading Partners:D D i i a a l l o o g g u u e e22..Wang Kai is showing Mr. Smith around the sample room of Tianjin GiantGarments Import & Export Company. Choose the best answer to each of the following questions.1. What are displayed in the sample room of the company?A. samples exhibited at the Canton FairB. samples of the entire product lines of productsC. most representative products from each line2. Which ranges of garment does NOT Wang Kai’s company specialize in?A. pure silkB. down and leatherC. chiffon3. Where are the suppliers of the company’s cotton products from?A. southern XinjiangB. northern XinjiangC. northern China4. What is NOT the advantage of raw materials of the company’s cotton products?A. superior qualityB. numerous varietyC. favorable cost5. How does Wang Kai’s company build its own design team?A. engage world-class designers with higher salariesB. send potential young designers abroad to studyC. hold training and sharing sessions regula rlyOral presentationIn this part, please make oral presentations after reading the following tasks. You are given the functional sentences to help you.Functional Sentences1.ABC Company is one of the world's leading international cosmeticcompanies.2.We employ around 85,000 people in almost 80 countries worldwide.3.The goal of our company is to be a focused jewelry company that deliversvalue over volume.4.The company has a long history of over 2000 years.5.With its exquisite skill, unique style and complete varieties, the companyenjoys great popularity at home and abroad.6.At present Lorentz Company engages in import and export trade and servesas a professional manufacturer.7.Our products have won many domestic gold and silver medals.8.Our products are sold well to more than 40 domestic tourist cities in Chinaand over 60 foreign countries and regions.9.We sincerely welcome and promise guests from far and wide high-qualitygoods, comfortable environment and excellent after-sale service.10.F ounded in 1902 and incorporated in 1923, ADM is headquartered in Chicago,Illinois, and operates processing and manufacturing facilities across the United States and worldwide.11.O ur market share in Europe has increased by 8%, accounting for 20%12.T hrough our extensive global distribution facilities and capabilities, IBMmakes a significant contribution to the world's economy and quality of life.13.O ur goods are superior in quality compared to those of other manufacturers.14.B usiness hours usually start at 8:30 a.m. and finish at 5:30 p.m., Monday toFriday.15.T he tennis shirt is available in five different colors and four sizes.16.W e have a wide selection of jeans that will appeal to all ages.17.O ur products enjoy a high reputation in North American market.18.O ur hoodies are especially popular with young people.19.T he quality of our products has the edge on competition.20.C ompared with the various well-known brands from Europe and America,our products have the same high quality, but are much more price competitive, thanks to the low labor and raw material cost.T T a a s s k k11Retell the passage of Dialogue 1 with the words and useful sentences used in the dialogue.T T a a s s k k22Work in pairs. One of you plays the role of a sales representative in a trade company and the other plays the role of a potential customer. Make up a dialogue according to the following situation.Mr. Brown is very interested in ABC Company’s products wh ich were exhibited at the trade fair held three weeks ago. Today Mr. Brown comes to ABC Company to have an initial visit. Tom is a sales representative of ABC Company. He is introducing his company and products in details respectively to Mr. Brown. Background InputThe product life cycle concept consists of 4 stages: introduction, growth, maturity, obsolescence. It outlines the stages the product is first introduced into the market until it is finally removed from the market. The length of the life cycle, duration of each stage and the shape of the curve vary widely for different products. Not all products reach the final stage and some may continue to rise or even fall.Product Life Cycle CurveIntroduction⏹Critical Factor - Product Development and Design⏹Researching, developing and launching the product.⏹Product passes through a low volume introduction phase where unit profit margin is low andsales volume starts to rise.Growth⏹Critical factor - Advertising and Distribution⏹Sales increasing at a faster rate.⏹Volume and profit both starts to rise.Maturity⏹Critical Factor - Marketing Effectiveness⏹Unit profit margin at its highest but the rate of sales volume is slowing down. For example,there are now new competitors in the market.Obsolescence⏹Critical Factor - Cost Efficiency⏹Sales and profit began to fall.⏹Declining volume pushes costs up until all profits are eliminated.⏹This may be due to the need of disappearing or a better and cheaper product has beendeveloped in the market.To extend a life of the product, techniques include advertising, price reduction (attract new customers), adding value to the product (new features), explore new markets (selling your product overseas) and new packaging (freshen up old packaging).。
剑桥商务英语资料Unit3
Unit 3 JobsCompany StructureA. (1) English names for different departments in a typical company总公司Head Office 分公司Branch Office营业部Business Office 人事部Personnel Department(人力资源部)Human Resources Department 总务部General Affairs Department财务部General Accounting Department 销售部Sales Department促销部Sales Promotion Department 国际部International Department出口部Export Department 入口部Import Department公共关系部Public Relations Department 广告部Advertising Department企划部Planning Department 产品开发部Product Development Department 研发部Research and Development Department(R&D) 秘书室Secretarial Pool生产部Production Dept. 品管部Quality Control Dept.财务部Financial Dept.(2) English names for different jobs titles in companies总领导副领导记帐员出纳员财务领导会计主管行政领导行政助理人事领导培训专员招聘员业务领导采购员营销主管市场开发部领导外销员生产领导技术员质量操纵员制造工程师信用部领导秘书办公室主任Note：Please pay attention to words which carry the status of a job such as “clerk”(低级职员，文员，办事员), “officer”(公司高级职员), “controller”(总监，总管；查验员), “manager”(领导), “assistant”(助手，助理), “executive”(执行者，领导主管人员)B. Listening (Please listen to the cassette and then check your answers to Exercise ANames:Comex Xpress //Glasgow // n. 格拉斯哥Bateman // n. 贝特曼(姓) .Tom McEwan // n. 汤姆.米克尤恩(男名)Joshua Goldfinger // n. 乔舒亚. 古尔德芬格(男名)Julie Nicolson // n. 朱莉. 尼科尔森(女名)Sheila Barret // n. 希拉. 贝拉特(女名)Fiona Lewis // n. 菲奥娜. 路易斯(女名)Ian Weir // n. 伊恩. 韦尔(男名)Other New Words:start off v. 开始，动身structure / / n. 结构be divided into // 被分为….division // n. 部门dispatch // v. 分派，分派invoice // n. 发票，发货单be responsible for // 为….负责be on the road 在路上的arise with v. 显现，发生query // n. 质问，询问salary // n. 薪水C. (1) Some information that the job hunters expect to find in a job advertisement The company namesJob vacanciesJob responsibilitiesSkills and qualifications (needed by the applicant)Eg. special skills, education, experience, knowledgeWorking conditionsEg. salary, welfare, work environmentThe (E-mail) address of the company or the telephone number(2) Some new words in the two advertisementsagency n. 代理处，经销处locate n. ….座落于district n. 区，行政区keyboard n. 键盘essential adj. 必要的，必不可少的applicant n. 申请人attractive adj. 有吸引力的，引人注意的environment n. 环境，外界importer n. 入口商，入口者engineering n. 工程benefit n. 津贴；保险（经常使用复数）package n. 一套，一揽子application n. 申请（书）license n. 许可证，执照D. (1) Some notes for the three headings in this partYour companyThe name of the company with the industry it belongs to Skills and qualificationsmaster/bachelor degree in English, Economy, Management……. minimum…..years of experience in……industry/fieldat least…..years working experience in related areaexcellent communication skillsexcellent oral and written English ability in Englishexcellent proficiency in oral and written Englishgood computer skills, familiar with MS-Officerich knowledge and experience in office administration Working conditionsattractive/competitive salaryexcellent working environmentcomprehensive benefits packagetraining opportunitiespromotion opportunities(2) A job advertisement writing formatOur company/firm is a successful………pany in(located in) Beijing/Guangzhou/….. (Our firm is a leading company in the line……… in Beijing/Guangzhou…….)We are seeking/looking for an …assistant with (who has)…….. And………..are also essential/are also required.We are offering/can provide the successful applicant ………….If you are interested in this job position, please send your resume to us. The address:……..(The E-mail:…..) Or you can ring us at…….. for any further information.Describing responsibilitiesA. the question and the answers can be used in this exerciseQuestion: Which department do you think he/she works in?Answers: I think he/she work in……..I think he/she works in……I am sure that he/she works in……B. Listening and PresentationNew words:Interview 1: reminder n. 催单settle v. 支付(欠款、项目), 结算Interview 2: Suzanne n. (女名)苏珊娜school leaver n. 离校(就业)者venue n. 举行地址，举行场所Interview 3: Technical Service n. 技术服务spare part n.备件launch v. 发射；推出(新产品)trader fair n. 商品交易会Interview 4: Uschi n. (女名) 乌诗presentation n. 介绍；陈述Interview 5: Rolando n. (男名) 罗兰多ball point pen n. 圆珠笔supplier n. 供给者，供给商Interview 6: Elke n. (女名)埃尔克hotline n. (用于咨询服务或讨论等)的专线电话，热线sales force n. 销售力量(人员)C. Language focusThe sentences of Present Simple Tense and Present Progressive Tense elicited from Part A.a. Franks works in Accounts. He sends out invoices to customers. At the moment he’s sending reminders to slow payers.b. Suzanne works in Human Resources. She find trainers and organize venues for new employees. At the moment she is planning the training programme for next year.c. Peter works in Technical Services. He deals with customer problems. Now he is preparing for a trader fair.d. Uschi works in Marketing. She answers customer’s questions. At the moment she is running a new course for the new sales representatives.e. Rolando works in Purchasing Department. He buys everything the company needs. Now he is looking for a supplier of office furniture.f. Elke works in EDP. She is mainly in charge of software development and maintenance. At present she is testing some new software for the sales force.D. SpeakingQuestions used of reference:Which department do you work in?What do you do?/What are you job responsibilities?/Do you have to…..?What are you doing at the moment?Job-related Vocabulary:I am in charge of…..I am responsible for……I deal with…….My job involves doing……..arrange the routine workcheck the business reportsprepare reports for……organize the documentstake care of suppliesLeaving a messageA. the question and the answers can be used in this exerciseNew words:Gizmo GadgetsHugh Payneput…..throughStephanie CrookeengagedpaymentTanya CordreyStephen SternorderC. Listening and writingNew words:RoiseBit and BiteBrunnerworkshopModel: Please call (name) about (what/fact) on (telephone number) before/after (time).C. Language focus1. Sentence Patterns:Asking to speak to someoneMay/Could I speak to…..,please?Saying someone is not availableI’m afraid he is not available.I’m afraid he is busy with customer.I’m afraid he is not in now.I’m afraid he is not here at the moment.I’m afraid she is on leave now.I’m afraid he has gone out for lunch.2. Various oral English sentences alternatives for each step in the diagram.。
剑桥商务英语(初级)课件：BEC Unit3
New Words & Expressions
• contract n. & vt. 订合同，合同、契约 • take delivery of 收货， 提取货物 • merge vi. & vt. 合并 • fleet 舰队 • budget airline 低价航空公司 budget 廉价的 • go public 上市，公开发售股票 • entrepreneurial adj. 企业家的 • entrepreneur n. 企业家
Reading: The Man behind McDonald’s 麦当劳餐馆的幕后人
• IN 1954, TWO BROTHERS ran a small, but busy, restaurant in San Bernardino, California.
• The restaurant featured a limited menu that included: hamburgers, French fries, soft drinks and milkshakes. The milkshakes were very popular and the restaurant had purchased ten special “Multi-mixer” milkshake makers. Each one could mix five milkshakes at a time.
• Ray talked to Richard and Maurice(Mac) McDonald, the owners of the restaurant. He saw how they prepared the food using equipment that they had invented. The service in the restaurant was fast and the prices were inexpensive.
BEC-Module-3-剑桥商务英语
Reading: The Man behind McDonald’s 麦当劳餐馆的幕后人
Read the material and finish the form.
Time 1954
owner
scale
place
Fast food
1955 1961 Today
Answer:
Grammar: The past simple 一般过去时
very cheap. they don't give you free drinks on board. you have to pay for the drinks. /
Reading: Company profiles 公司简介
Last :英国在线预订公司 You can buy a holiday online and get very
sell provide publish produce import organize
Exercise 4 on page 30
Athens Dailly Menu
Products/Service meals, catering
s
services for special
occasions
Customers
4.(1)Where did Brent Hoberman and Martha Lane Fox start the company?
(2)What did the website sell? (3)Which did the website sell? (4)How many employees did they have after six years? (5)When did the company go public? (6)When did Martha leave the company?
新编剑桥商务英语unit-3精选全文 (2)
Speaking: Discussing a schedule
Vocabulary: Types of business
Here are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach.
• Sale trader you are self-employed and set up the business on your own.
• Partnership you are self-employed and start the business with another person. You are both equally liable.
set up concept charge launch
branch out growth fee
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurial this isn’t for you. It’s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we’re strict on menu content. It’s running a business with help.’
剑桥商务英语初级课件-module 3
Reading: The Man behind McDonald’s 麦当劳餐馆的幕后人
Text Structure Analysis
Time 1954
1955 1961 Today
owner
Richard and Maurice McDonald
scale small
place
San Bernardino, California
100 countries
Fast food
Hamburgers, french fries, soft drinks and milshakes.
MODULE 3
3.1
BUSSINESS TOPIC
Company biography
READING
1 Work in pairs. Do you like fast food? When was the last time you went to a fast food restaurant? What do you like about fast food restaurant? What do you dislike?
1955年4月，雷在伊利诺伊州的德普莱恩斯 开了他的第一家麦当劳专卖店。首日销售 额为366.12英镑。
Ray continued to franchise new restaurants and to expand. In 1961, he bought the business from the MacDonald brothers for ﹩2.7 million.
当时，一位名叫雷·克罗克（Ray Kroc）的 销售员是“多重混合”奶昔机的独家经销 商。雷决定去餐馆；他想知道他们为什么 有这么多机器。
新版剑桥商务英语中级第3课 company benefits - present your company教学教材
Moloney is based at the head office in Uxbridge. It’s great in terms of working environment, she says. We’ve jus got a new provider in the canteen and … we have brainstorming rooms and breakout areas.
• an impressive job title • training and staff development • a good salary • a pension • flexible working hours • opportunities to travel • opportunities for promotion • parental leave • days off and long holidays • a company car
A. gives cash bonuses.
B. provides a number of perks.
C. gives unpaid leave to take trips of a lifetime.
商务英语unit3
Learner A: File 18 on page 116 Learner B: File 19 on page 123
D
You receive this letter this morning. Read it and tick (√) the correct statements below.
1 2 3 American Express American
Company
Nationality
Goldstar Electric Korean
Alcatel
Dutch
Headquarte Seoul rs Number of Over 120 branches/pl countries ants/offices
1 Formosan Union Chemical does not export to Canada. (×)
2 They want to export to Europe. (√)
3 They are looking for a partner to distribute their products. (√)
沃尔沃集团是世界领先的卡车、 客车、建筑设备、船舶和工业应 用的驱动系统、以及航空元件的 制造商和服务提供商之一。集团 还提供金融和售后服务的全套解 决方案。沃尔沃集团的客户遍布 全球180多个国家和地区。
C
Listen to three people talking about their companies. Complete the profiles.
3 It’s also in the insurance business.
4 It sells its products all over the world.
新编剑桥商务英语unit_3
How to start a business
• • • • • • • Finance Labor Customers Suppliers Premises and equipment Management organization and structure Designed, researched and tested product or service
An entrepreneur
• Have ideas • Ability to take risks • Ability to persuade others to join the business or lend money to the business • Energy to keep the business going under tough situations
Advantage Advantage
Disadvantage Disadvantage
If you go bankrupt, you lose everything You might disagree on strategy
Sole trader
partnership Franchise
You take all the profit You share the pressure
The business model is given to you so there is less trick.
Part of your profits goes to the franchiser.
Can you match the answers to the business type?
-You might disagree on strategy; -You take all the profit; -Part of your profits goes to the franchiser; -The business model is given to you so there is less trick; -If you go bankrupt, you lose everything; -You share the pressure.
剑桥商务英语中级unit_3
Franchise
The business model is given to Part of your profits you so there is less trick. goes to the franchisor.
Reading
1.The table below lists things to remember if you are setting up a new business as a sole trader. Read the article and complete the right-hand column.
Advantage
Disadvantage
Sole trader
You take all the profit
If you go bankrupt, You lose everything
partnership
You share the pressure
You might disagree on strategy
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn‟t suit people who don‟t want to follow the system. William Ewbank, the head of franchise sales at Domino‟s Pizza, says, „If you‟re massively entrepreneurial this isn‟t for you. It‟s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we‟re strict on menu content. It‟s running a business with help.‟ Astrid Patil, a new Domino‟s franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: „Rather than putting all your time and effort into working for someone else, put it into your own business.‟ Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. There‟s a good profit margin and the business has seen growth. Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.
Unit-3-Companies
e.g.For years the Apple II had been the workhorse in schools across America.
8
Reading
Text & Vocabulary
That reliable workhorse of capitalism — the joint-stock company — looks surprisingly durable.But pressure on it is increasing.
warehouse n. 仓库
e.g. There has been a lot of talk about a merger with another leading bank.
Synonym: stockroom
14
Reading
Text & Vocabulary
Monorail owns no factories, warehouses or any other tangible assets.
freelance adj.做自由职业的 e.g.Michael Cross is a freelance journalist.
17
Reading
Text & Vocabulary
Groups of entrepreneurs form such a network to market an idea.
see how all the roles fit amateur running of the
together
business
exciting environment
fast-moving business area may be risky, possibility of redundancy if the business fails
Unit 3 Companies
Unit 3 CompaniesTime 3* 90'ObjectivesWhen the learners finish learning this unit, they should be able to∙providing information on companies and products∙collecting information on companies and productsFocus:∙Business correspondenceWarming up:You are quite often to be asked to introduce your company. What to say? How to say? That is what we are going to practice in Unit 3.However, let's try to work out what would be important information?Discuss. (The information on business card may be mentioned. Then ask some one try to say, in name of George Brown, about ABC Software.)Some tough, right? But after finishing this unit, it will turn to be an easy job.3.1 Describing a companyA Reading and presentation1. Before reading the assigned profile, write such terms on the blackboard :Name:Products:Operation:Sales/revenue:Size:Branches:2. Explain these terms and then ask students to take notes related to the terms while doing the reading.Suggested answer:Name:no informationProducts:transportation facilities' engines,Operation:in Europe and North America ,Sales/revenue:$ 19,806 m .Size:70,330 employees world-wide,3.Look at the map and find out which company is the one you read.Suggested answer: Volvo, as it is the only one of the four headquartered in Europe and that agrees with the operation description in the file.B Speaking1. Make sure that the companies are known by the students.Diamler-Benz ( 奔驰) ，Siemens ( 西门子), Brother ( 兄弟) ，Toyota ( 丰田) ，Fiat ( 菲亚特),Gucci ( 古琦), Levi Strauss ( 李维斯) ，Microsoft ( 微软).2. Discuss : What do they do?Diamler-Benz ( 奔驰) ，a German car manufacturerSiemens ( 西门子),a German manufacturer of electronics and electronic appliances,Brother ( 兄弟) ，a Japanese car manufacturer,Toyota ( 丰田) ，a Japanese car manufacturer,Fiat ( 菲亚特), an Italian car manufacturer,Gucci ( 古琦), an Italian garment and fashion maker ,Levi Strauss ( 李维斯) ，a famous Jeans maker in the USA,Microsoft ( 微软), a programming group in the USA.3. Match the company to the city where its headquarters are.Suggested answer: Diamler-Benz —— Stuttgart ,Siemens—— Munich ,Brother——Nagoya （名古屋），Toyota——NagoyaFiat —— Turin ,Gucci —— Milan ,Levi Strauss—— San Francisco ,Software _ SeattleC Listening1. Read the files first as to know the task. (The task is to take down the information of a company on the name, HQ, branches/factories, and the nationality.)2. Listen to three people talking about their companies. Each company's information should be played twice.3. Read the tapescript on Page 126 for checking.Suggested answer :1) Korean, Seoul , more than 120;2).Alcatel ,Dutch, Amsterdam , 22;3) American Express, American , New York , world-wide;4. Collect feedback from students on this task. (most them will complain about the strange names of the company or cities. Instruction should be like this: it may be hard for you, but to learn to be an international business person, one has to get familiar with those top groups' names and other information, and the names of main business countries.)5. Speaking6. Pair work. Find out about your partner's company and make notes7. Useful expressions:Who do you work for?Where are the headquarters?Where are you based?Do you have branches oversea?3.2 Talking about types of businessA. Presentation and vocabulary1. Match the types of business in the box to the pictures.2. Check the answer.Suggested answer:1) aerospace, 2) engineering, 3) chemicals, 4) electronics, 5) financial services,6) motor vehicles, 8) energy, 9) telecommunicationB. Presentation1. The companies in this section may be very strange to students, so dwelling on the explanation of the companies is advised.Dentsu:a Japanese advertising agency （电通公司）.Credit Lyonnais:a French bank （里昂银行）.Lloyd's of London:a British insurance agency ( 劳埃德保险公司).McDonald's:an American fast food service( 麦当劳).Club Med:an international traveling agency ( 地中海俱乐部).Lufthansa:a German airliner ( 汉莎航空公司).2. Match the company to the service.Suggested answer: Dentsu——advertising,Credit Lyonnais ——banking,.Lloyd's of London ——insurance, Mc'Donald's——catering,Club Med——travel and tourism,Lufthansa——airline.3. Talk about the companies in this pattern:Dentsu is in advertising business/ Dentsu is in advertising.4. Describe the business.Describe the business in this way: Microsofet makes software.(more companies for practice: Coca-Cola, Rank Xerox, Nestle, Apple, Citron, Giba Ceigy ) Suggested answer: Coca-Cola makes and sells soft drink.Rank Xerox manufactures office equipments.Nestle produces food and soft drink.Apple makes computer.Citron makes car.Giba Ceigy sells chemicals.C. Language focus1. Complete the questions in D and answer them.2. Work with a partner. Think of more questions about companies.This exercise is easy so it is used here as a relax .3.3 Finding the perfect partnerA Listening.1. Read the instruction for this task as to know what role is placed on you.2. Listen twice and then check.Suggested answer: 1) The marketing department, 2) The USA and Asia , 3) Find a suitable partnerB Reading1. Read the advertisement and judge the sentence below it.2. Check the answer.Suggested answer: 1) F, 2) T, 3) F , 4) TC Reading and Speaking1. Review the questions for the information of a company:What line of business is it in?What is its turnover?How many employees does it have?Where is it based in?2. Pair work: Learner A read File18 and learner B read File 19. Practise asking for information on companies.3. Read the letter in D.Suggested answer : 1) F, 2) T, 3) T, 4)F4. Discuss in groups which company is the best partner for Chemex.D. Write an enquiry to SK after the form of D.1.Brief review on the format of a business letter:2.The tips for business letter writing:brief ( state the aim at he very beginning),clear ( what you expect or need in specific way),polite (dear, Yours sincerely, and a neat form).3.Draw an enquiry for Chemex to SK in class. While drawing, discuss is encouraged.Suggested answer :Dear Sir or Madam,We are a manufacturer of chemical products. At present, we export to the European market,but we would like to export to the United States and Asian markets.We enclose our brochure which gives details about our company and thank you in advance.Yours faithfully,Sum-upIn this unit, we learnhow to describe a company in a professional way (in the light of name, HQ, business line, range of products, sales/revenue, size, branches, operation as well as the philosophy)∙how to describe a company's activity ( XXX is in advertising, XXX makes/sells car), ∙some basic skills for business writing.AssignmentWrite an enquiry for Chemex to SK in 4A sized paper. Note: Following the sample on D.Suggested answer:。
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ቤተ መጻሕፍቲ ባይዱ
）. The headquarters is in New York but we have offices all over the world.
3. A: Who do you work for ? B: Alcatel.阿尔卡特（公司名，财富500强公司之一，总部所在
Asking your partner’s company
Who do you work for? Is that an American company? Where are the headquarters? Do you have the branches in Europe?
Seattle [si‘ætl] 西雅图 San Francisco 旧金山 Turin [‘tjuərin ]都灵(Italy) Milan [mɪ'læn] (Italy) Stuttgart ['stʌtɡɑ:t]斯图加特 (Germany) Nagoya [‘nɑ:ɡɔ:’jɑ:]名古屋 Munich[‘mju:nik] 慕尼黑（Federal Germany） 联邦德国
Tell about your company
I work for Goldstar Electric. It’s a Japanese company. Its headquarters are in British. It has branches in France and Germany.
Ownership/ management team – Names of the key people behind the company. Location – Where is the company headquartered? Where is your company located?
Practice1
A: Which country does Sony belong to? B: Sony is a Japanese company.
A: Where is Sony headquartered? B: Sony is headquartered in Tokyo. Has Sony got branches in my country? Yes, it has./No, it hasn’t.
How to describe your company?
The company description outlines概述 vital至 关重要的 details about your company, such as where you are located, how large the company is, what you do and what you hope to accomplish.
Talk about companies like this
Sony is a Japanese company The headquarters are in Tokyo It has/hasn't got branches in my country.
Daimler-Benz (德) [‘daimlə] [benz]戴姆勒 －奔驰汽车公司 Siemens (德) 西门子股份公['siːmənz] Brother (韩国) 兄弟公司 Toyota (日) 丰田汽车公司 Fiat (意大利) [‘fiːæt]菲亚特汽车公司 Gucci (意大利) 古奇公司['guttʃi] Levi Strauss (美) 利瓦伊－斯特劳斯公司 [liːvaɪ] [strɔːs] Microsoft (美) 微软公司
Company profile简况 A company profile is essentially a resume for a company that you use to establish your credibility可信性 with the market you serve.
Argentina 阿根廷 Australia 澳大利亚 Korea South Africa
Argentinean Australian Korean South African
Listening 1. A: Who do you work for? B: Goldstar Electric. It’s a Korean company. It’s part of the Lucky-Goldstar Group. A: Oh, and where do you work ? B: At the headquarters. That’s in Seoul. But I travel a lot . We have branches in over 120 countries, so l’m not actually in my office that often. Seoul汉城，首尔 ;
Practice 3
A: Where does he work for? B: He works for Sony. A: Which country does it belong to ? B: It is a Japanese country A: Where are its headquarters? B: Its headquarters are in Tokyo. A: Does it have branches in France? B: Yes it has./No, it hasn’t.
Read the company description and look at the map. Which company is it?
We have 70,330 employees worldwide and sales of $19,806m. We manufacture cars, trucks, buses and maritime and industrial engines. We also work in the aerospace industry. Our position as a major international group with large operations运营 in Europe and North America is a result of quality, safety and caring for people and the environment.
Objectives - An outline of what you want to accomplish in the immediate future. Vision statement远景声明 – A statement about how you envision预想 the future of the company.
Practice 2
Who do you work for? I work for Sony.
Where are the headquarters? The headquarters are in Tokyo. Do you have branches in Europe? Yes, we have. No, we haven’t.
2. A: Can you tell me something about your company? B: We’re in the financial services business. Traveler’s cheques, banking and that kind of thing. l’m sure you’ve heard of us--------American Express（美国运通（财富500强公司之一，
Company history – When was the business started, what inspired 鼓舞you to start the business, what need does your company fulfill满足?
Mission statement宗旨 – A clear statement that represents the purpose of your company. Products/services and target market – A brief overview of what you plan to sell and to whom.
The basic information
What information should be included in your company profile?
Company name – The official name of your business as registered注册 in the state where you do business. Type of business structure – Sole proprietorship [prə‘praiətə,ʃip]独资 , LLC（Limited Liability [laɪə’bɪlɪtɪ]责任 Company ）有限责任企业 , partnership合伙企业 corporation法人 .
Volvo (瑞典) 沃尔沃公司 South African Airways (南非) 南非航空公司 Sony (日) 索尼公司 Banco Galicia ['bæŋko][[ɡə'liʃiə] ] (阿根廷) 加 里西亚银行 BHP（澳大利亚）不罗肯希尔土地兴业公司
Gothenburg [‘ɡɔθənbə:ɡ]哥德堡(Swedish ) Tokyo ['tokjo] (Japan) Buenos Aires [bwenəs aiəriz]布宜诺斯艾 利斯(Argentinean) Johannesburg [dʒəu'hænisbə:ɡ]约翰尼斯 堡(South African ) Melbourne ['mɛlbən]墨尔本 (Australian)