宝洁公司内部环境分析[1]英文版
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Your company slogan
Your company slogan
The benefits of multi-brand strategy
1 can cover more people under the scope of functions 2 can be broken down customers for each segment of customers what they want 3 difference between the various brands can compete, improve customer desire to buy
Cleaning companies differentiated market positioning strategy is the product of the overall market is divided into several segments, such as for different consumer groups, their products into low, medium and high-end highproducts.
ANNASUI(安娜苏 Covergirl(封 ANNASUI(安娜苏) Covergirl(封 安娜苏) 面女郎) 面女郎) 香水 Hugoboss、Locaste、Escada(艾 Hugoboss、Locaste、Escada(艾 斯卡达) Dunhill(登喜路 登喜路) Valention、 斯卡达)、Dunhill(登喜路)、Valention、 Lanvin(朗万 Lanvin(朗万) 、PaulSmith(保罗史密 朗万) PaulSmith(保罗 保罗史密 斯) GUCCI 古驰 Dolce&Gabbana 杜 嘉班纳
Your company slogan
4, the balance of their core strengths, focusing on the advantages of business: P & G's core strengths is the brand, innovation and close partnership with retailers; capital-intensive, capitalbegan commercialization, globalization and localization is more important than the area is vulnerable. 5, "starting from the internal market" culture tailored organizational structure: Profit center for global business, global market development organizations and the global shared services; matrix structure between the independent and dependent, independent and joint balance.
Your company slogan
Cleaning of the brand strategy
Cleaning is generally considered America's most experienced consumer products marketing, he's leading position in the market rely on the following principles: 1, understand the customer: Cleaning company through continuous marketing research and information gathering, research their customers - the ultimate consumer and trade-related tradesituation. 2, the long-term outlook: longCleaning companies have every opportunity to make great efforts to analyze, so how can we know the best products, and then after a long effort to make the product successful, for example, to change the company's Pringles despite setbacks, but he threw painstaking efforts to make the increasingly sophisticated
Your company slogan
Its brands
Beauty Fashion OLAY SK-II beauty Pantene SKRejoice Haifeisisha Ina declared Safeguard card Meir Health Gillette Braun Whisper blossoming Crest Oral-B Pampers OralHome Tide Lander Duracell Persil Pringles MakeMake-up
Low MidMid-range Top grade
Tide, Crest, Safeguard Oil of Olay SK-I I SK-
Your company slogan
Procter & Gamble's brandmanagement in the Chinese market evolution model
Your company slogan
7, to develop incentive-based leadership: incentiveFollow a strict training methods. CEO involved in "the top 500 candidates" career planning, the Board once a year, three times a year for the senior management team leadership development evaluation. The opportunity to nurture talent and create the conditions to solve the problem of leadership. Country to maintain diverse leadership talent, gender diversity. 8, create more and have the courage and collaborative spirit of the culture Create and maintain an open, collaborative culture and embrace change; real-world challenges and realthreats will continue to lead P & G's culture change, to anticipate and lead change
LOGO
Cleaning internal environmental analysis
Your company slogan
P & G's strategic framework
P & G has a clear global strategy, with clear strategic framewΒιβλιοθήκη Baidurk and support system, and determine the different key stages to achieve its global strategy. P & G will be summarized in eight of its strategic framework, from the aims and values, goals and objectives, starting with CEO-led strategy to establish CEOsuperiority, organizational structure and systems, innovation, leadership, culture as a strategic security system support. 1, is the fundamental purpose and values Purpose is to provide high-quality premium brand highproducts and services; values of integrity, trust, leadership, ownership, use of services and win customers.
Category brand diversification Functional diversification of complementary sub-brands Type of cross-functional brand diversification Single product category and price of the brand extension (big brand strategy)
Your company slogan
2, the growth targets set correctly, can achieve the competitive position but also to ensure that: Optimistic targets set within the company, but investors and shareholders are committed to achieve its objectives. External goal is to maintain the turnover of 4% -6% growth in earnings per share doubledouble-digit growth. 3, CEO-led strategy development, and create a loyal CEOconsumerconsumer-driven business model: P & G's focus on four core business growth and brand; high growth, high margin, high return strategy; lowlowincome populations in emerging markets and strategy.
Your company slogan
6 Innovation is the lifeblood of the business model of the heart: need for continuous innovation and leadership ability and investment. Broadly defined innovation. Consumers are more concerned with the overall brand experience, not just a product feature. Focus on a combination of internal external innovation.
Your company slogan
The benefits of multi-brand strategy
1 can cover more people under the scope of functions 2 can be broken down customers for each segment of customers what they want 3 difference between the various brands can compete, improve customer desire to buy
Cleaning companies differentiated market positioning strategy is the product of the overall market is divided into several segments, such as for different consumer groups, their products into low, medium and high-end highproducts.
ANNASUI(安娜苏 Covergirl(封 ANNASUI(安娜苏) Covergirl(封 安娜苏) 面女郎) 面女郎) 香水 Hugoboss、Locaste、Escada(艾 Hugoboss、Locaste、Escada(艾 斯卡达) Dunhill(登喜路 登喜路) Valention、 斯卡达)、Dunhill(登喜路)、Valention、 Lanvin(朗万 Lanvin(朗万) 、PaulSmith(保罗史密 朗万) PaulSmith(保罗 保罗史密 斯) GUCCI 古驰 Dolce&Gabbana 杜 嘉班纳
Your company slogan
4, the balance of their core strengths, focusing on the advantages of business: P & G's core strengths is the brand, innovation and close partnership with retailers; capital-intensive, capitalbegan commercialization, globalization and localization is more important than the area is vulnerable. 5, "starting from the internal market" culture tailored organizational structure: Profit center for global business, global market development organizations and the global shared services; matrix structure between the independent and dependent, independent and joint balance.
Your company slogan
Cleaning of the brand strategy
Cleaning is generally considered America's most experienced consumer products marketing, he's leading position in the market rely on the following principles: 1, understand the customer: Cleaning company through continuous marketing research and information gathering, research their customers - the ultimate consumer and trade-related tradesituation. 2, the long-term outlook: longCleaning companies have every opportunity to make great efforts to analyze, so how can we know the best products, and then after a long effort to make the product successful, for example, to change the company's Pringles despite setbacks, but he threw painstaking efforts to make the increasingly sophisticated
Your company slogan
Its brands
Beauty Fashion OLAY SK-II beauty Pantene SKRejoice Haifeisisha Ina declared Safeguard card Meir Health Gillette Braun Whisper blossoming Crest Oral-B Pampers OralHome Tide Lander Duracell Persil Pringles MakeMake-up
Low MidMid-range Top grade
Tide, Crest, Safeguard Oil of Olay SK-I I SK-
Your company slogan
Procter & Gamble's brandmanagement in the Chinese market evolution model
Your company slogan
7, to develop incentive-based leadership: incentiveFollow a strict training methods. CEO involved in "the top 500 candidates" career planning, the Board once a year, three times a year for the senior management team leadership development evaluation. The opportunity to nurture talent and create the conditions to solve the problem of leadership. Country to maintain diverse leadership talent, gender diversity. 8, create more and have the courage and collaborative spirit of the culture Create and maintain an open, collaborative culture and embrace change; real-world challenges and realthreats will continue to lead P & G's culture change, to anticipate and lead change
LOGO
Cleaning internal environmental analysis
Your company slogan
P & G's strategic framework
P & G has a clear global strategy, with clear strategic framewΒιβλιοθήκη Baidurk and support system, and determine the different key stages to achieve its global strategy. P & G will be summarized in eight of its strategic framework, from the aims and values, goals and objectives, starting with CEO-led strategy to establish CEOsuperiority, organizational structure and systems, innovation, leadership, culture as a strategic security system support. 1, is the fundamental purpose and values Purpose is to provide high-quality premium brand highproducts and services; values of integrity, trust, leadership, ownership, use of services and win customers.
Category brand diversification Functional diversification of complementary sub-brands Type of cross-functional brand diversification Single product category and price of the brand extension (big brand strategy)
Your company slogan
2, the growth targets set correctly, can achieve the competitive position but also to ensure that: Optimistic targets set within the company, but investors and shareholders are committed to achieve its objectives. External goal is to maintain the turnover of 4% -6% growth in earnings per share doubledouble-digit growth. 3, CEO-led strategy development, and create a loyal CEOconsumerconsumer-driven business model: P & G's focus on four core business growth and brand; high growth, high margin, high return strategy; lowlowincome populations in emerging markets and strategy.
Your company slogan
6 Innovation is the lifeblood of the business model of the heart: need for continuous innovation and leadership ability and investment. Broadly defined innovation. Consumers are more concerned with the overall brand experience, not just a product feature. Focus on a combination of internal external innovation.