国美收购永乐案例分析

国美并购永乐案例分析

企业通过企业并购进行扩张是当下普遍的一种形式，而且也是行之有效的方式。但企业并购带来的不仅是规模效益，稍有不甚，给企业带来的可能是灾难性的后果，因此，企业的并购分析不仅仅是一种策略管理，更是一个公司的财务管理。本文就企业并购的账务风险做了简要分析，并对风险提出控制措施。

由于企业并购不仅涉及到并购方的经营战略、目标选择、并购成本及并购后整合等问题，更涉及到融资、支付、财税、法律、政策等方面的一系列工作安排，整个过程异常复杂。在并购的整个过程中，企业将面临一系列风险，应该采取措施进行相应的防范，使得并购活动顺利完成，达到并购目的。本文通过对企业并购的研究，结合我国国情，分析并购过程中常见的风险并提出相应的防范措施。第一部分对企业并购进行了简要的概述；第二部分列出了企业并购的动因；第三部分分析了企业并购收益的分析；第四部分提出了风险与风险的防范分析；第五部分提出了建议和结论。

关键词：企业并购收益风险分析与防范

English abstract

Enterprises through mergers and acquisitions to expand is the common form, but also the effective way. But the enterprise merger and acquisition not only bring economies of scale, some not, enterprises to the potentially catastrophic consequences, therefore, enterprises merger and acquisition analysis is not only a kind of strategy management, it is a of company financial management. The enterprise buys the financial risk is analyzed briefly, and the risk control measures are put forward.

Since the merger and acquisition of enterprises is not only related to the M & a business strategy, target selection, acquisition cost and integration after the merger and other issues, but also involves the financing, payment, tax, legal, policy and other aspects of a series of work arrangements, the whole process is very complex. The acquisition of the entire process, enterprises will face a series of risks, measures should be taken to corresponding guard, make acquisitions smoothly, to M & a purpose. This article through to the enterprise mergers and acquisitions research, combined with China's national conditions, analysis of the acquisition process of common risk and puts forward some corresponding preventive measures. The first part of the enterprise merger and acquisition are summarized; the second part lists the enterprise merging motivation; the third part analyze in the enterprise merger and acquisition income analysis; the fourth part of the risk and risk analysis; the fifth part put forward suggestions and conclusions.

Keywords：Enterprise merger and acquisition risk profit analysis and Prevention

目录

第1章企业并购概述与案例背景

(1)企业并购概述

(2)案例背景

第2章企业并购的动因

（1）效率动因

（2）经济动因

（3）其他动因

第3章企业并购收益的分析

(1)规模化带来的收益

(2)节省经营成本

第4章企业并购风险与风险的防范的分析

(1)财务风险的分析与防范

①融资风险

②财务整合风险

(2)人力资源整合的分析与防范

③员工方面风险

④组织结构方面风险

第4章结论与建议

一．企业并购概述

1.企业并购概念

企业并购即企业之间的合并与收购行为。企业合并是指两家或更多的独立企业合并组成一家公司，常由一家占优势的公司吸收一家或更多的公司。收购是企业通过现金或股权方式收购其他企业产权的交易行为。合并与收购两者密不可分，由于在实际运作中它们的联系远远超过其区别，所以合并与收购常被统称为“购并”或“并购”。企业并购是市场竞争的结果，是企业资本运营的重要方式，是实现企业资源优化、产业结构调整、升级的重要途径。