unit 1-新编商务英语泛读ppt

If you want to sell your old sofa, why not put an advertisement in the local newspaper?
如果你想卖掉旧沙发, 何不在本地报纸上登个 广告呢?
We placed advertisements in a number of national newspapers.
take into consideration before you choose a type of advertising medium
Background Information
Advertising is a kind of communication of information by medium. It can be divided into commercial advertising and non-commercial advertising.
different ads may have different choices. But the common elements are color
choices, illustrations, layouts, logos and creative ideas. Imagination sometimes is also quite important.
advertising rates. 广告费。
rating noun
(1) a classification or ranking of someone or something based on a comparative assessment of their quality, standard, or performance等级，品级；级别
2. executive [ɪgˈzɛkjʊtɪv,] noun a person with senior managerial
responsibility in a business organization 高级管理人员；经理 an executive house. 经理办公室。
3.expenditure [ɪkˈspɛndɪtʃə, ɛk-] noun;
Commercial Advertising
non-commercial advertising {非商 业广告}
non-commercial advertising is for public interests.
a great creative ads
Smoking is strictly prohibited. 严禁吸烟。
the hotel regained its five-star rating. 这家宾馆重新获得了五星级级别。
(2) (ratings) the estimated audience size of a particular television or radio programme
（电视节目的）收视率；（广播节目的） 收听率
我们在多家全国性的报纸上都刊登了广告。
Television and radio refused to carry advertisements for the record.
电视和广播都拒绝为该唱片做广告。
Vocabulary and Terms
layout noun (1) the way in which the parts of something
The Structure of the Text
Part One (para.1-3) This part is the general introduction of advertising
Part Two (para.4-9) This part is about the definition and types of advertising and the advertising media.
2. why do people make ads?
There are many reasons. Commercial ad is mainly for making profits and noncommercial ad is for public interests.
3.what are the important elements of making a good ad?
by advertising widely. 厂商能用大做广告的方法来扩大人们对产品的需
求。 Advertising aims to make people aware of a product
and favorably inclined towards it. 广告的目的是让人认识产品然后产生好感。
1991年第一季度犯罪率上升了26%。
(3) a fixed price paid or charged for something, especially goods or services
价格；费用
a £3.40 minimum hourly rate of pay. 每小时3.40英镑的最低报酬。
I think advertising is an important means for business. It can build the consumer’s brand preference and loyalty, thus increasing the value of the product.
are arranged or laid out 规划，设计 the road layout. 公路规划。 the process of setting out material on a page or
in a work 设计版面，编辑 doing layout for newspapers and magazines. 为报纸和杂志设计版面。
Unit one: text A Adverting
Learning Objectives
1. Understand the meaning of advertising 2. Be familiar with the types of adverting 3. Know about the main advertising media 4. Know about the factors that you should
Advertising is helpful to build the brand, increase the value of its goodwill and win the confidence of consumer.
In this way, the product provides its consumer with greater sense of security and satisfaction and its value increases.
rate noun
(1) a measure, quantity, or frequency, typically one measured against some other quantity or measure
比率，率
the crime rate in the first quarter of 1991 rose by 26 per cent.
Commercial Advertising{商业广告} Also known as profit-making commercial
advertising or financial advertising, in terms of profits for the primary purpose of advertising. {{商业广告又称盈利性广告或经济广告，是以 盈利为主要目的的广告.}
sponsor [ˈspɔnsə] vt. 赞助, 发起, 主办 The United States sponsored the
important meeting. 美国主办了那次重要的会议。
The company sponsored several TV programs.
这家公司赞助了几个电视节目。
Part Three (Para.10-14)
when you plan to do the advertisement, what kind of media will you choose, what kind of factors that you should take into consideration
the soap's ratings have recently picked up. 这一肥皂剧的收视率近来提高了。
proportionately [prəˈp ɔ:ʃənɪtli] adv. 成比例地;相称地
A regressive tax, like the poll tax, takes proportionately more of a poor person’s income.
Warm Up
1. Do you think what the function of advertising is?
Advertising encourages sales. 广告有助提高销量。 A manufacturer can amplify the demand of a product
像人头税一样，递减税占穷人收入的比 例更大。
comeback The film star made an unexpected comeback. 明星出乎预料的复出了 Wide ties are making a comeback this year. 今年恢复了广泛的联系 The old actor made a successful comeback after
(1) the action of spending funds 花费；支出
the expenditure of taxpayers' money. 对纳税人的钱的使用。
(2) an amount of money spent 经费；费用；开支
cuts in public expenditure. 对公共开支的削减。
twenty years. 那位老演员二十年后卷土重来，马到成 功。
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Thank you !