2021年浅析我国网上药店的现状及发展前景

浅析我国网上药店的现状及发展前景

欧阳光明（2021.03.07）

目录

中文摘要Ⅰ

ABSTRACTⅡ

1.网上药店概况1

1.1 网上药店的概念1

1.2 网上药店的发展历程1

1.3 网上药店的发展环境2

1.3.1 社会环境分析2

1.3.2 经济环境分析2

1.3.3 政治环境分析2

1.4 网上药店的特点3

1.4.1 网上药店的优势3

1.4.2 网上药店的劣势3

1.5 国外网上药店的分析4

1.5.1 美国网上药店4

1.5.2 德国网上药店4

1.5.3 英国网上药店5

2.制约我国网上药店发展的问题5

2.1 政策的制约5

2.2消费者态度的影响5

2.3 非法网上药店的经营6

2.4 宣传力度不够6

2.5 配送行为不规范6

2.6 企业自身原因6

3.发展我国网上药店的建议6

3.1 选择正规网上药店试点销售处方药6

3.2 实现医疗机构与网上药店联网7

3.3 改变购药付款方式7

3.4 加大网上药店宣传力度7

3.5 网站的建立7

3.6 配备专业人员8

3.7 完善配送体系8

3.8 提供售后服务8

3.9 建立消费者沟通平台8

结论与展望9

参考文献10

致谢11

中文摘要

如今，随着互联网的普及和迅猛发展，电子商务得到了空前的运用，电子商务条件下的市场营销——网络营销也越来越受到的关注。医药行业也不例外，随着互联网商业化进程的加快，众多的医

药企业把网络作为一种全新的业务模式加快推进，并产生了一种新的形式——网上药店。

计算机网络技术的不断提升，给网上药店的发展带来了曙光，其实质是电子商务的B2C（Business to Customer, 商家与客户之间的交易）模式。由于医药行业属于一个特殊的行业，药品的管理比较严格，网上药店的发展受到了限制。为了让我国的网上药店在发展的道路上迅速成长，需要政府部门，医药企业和消费者的共同努力。

本文通过查阅网络和图书资源，了解了网上药店的发展历程，并且通过研究我国医药行业环境下的网上药店的现状，对比国外网上药店的一些先进政策，得出自己的结论，做出客观的评价，针对网上药店的现状和存在的问题，提出一些对网上药店有帮助的建设性意见。

本文的目的在于通过对我国网上药店发展现状的分析，结合我国国情，寻找有效的适合我国网上药店的发展途径，呼吁相关部门完善法律法规，保护消费者权益，重视消费者网上购药的教育，为推动我国网上药店健康发展贡献自己的力量。

关键词：网上药店发展现状问题建议

ABSTRACT

Nowadays, with the popularization and development of Internet, electronic commerce has been unprecedented attention by, under the condition of e-commerce marketing -- network marketing attracts more and more. The pharmaceutical industry is no exception, with the

commercialization of the Internet to speed up the process, many pharmaceutical enterprise network as a new business model will accelerate, and produced a new form -- online pharmacies.

Computer network technology unceasing promotion, brings hope for the development of Internet pharmacy, its essence is the electronic commerce B2C (Business to Customer, between businesses and customers trading) mode. The pharmaceutical industry is a special industry, medicine is strict management, the development of Internet pharmacy limited. In order to let our online pharmacies to grow rapidly in the development of the road, need to government departments, joint efforts of pharmaceutical companies and consumers.

Through access to network and library resources, understand the development process of online pharmacies, and through the study on the current situation of pharmaceutical industry in China's online pharmacies, some advanced policy compared to the foreign online pharmacies, draw their own conclusions, and make an objective evaluation, in view of the present situation of online pharmacies and existing problems, some of the Internet pharmacies to help constructive suggestions.

The purpose of this paper is through the analysis of the present situation of online pharmacy development in our country, combining the situation of our country, looking for effective development approach suitable for online pharmacy in China, called on relevant departments to improve laws and regulations, protect the rights and interests of