国际商业文化

Social Etiquette Culture
Social etiquette is that people in the process of interpersonal communication have the basic qualities, communication skills and so on. Interpersonal social interaction in today's society to play a role in more and more important. Through social, spiritual people can communicate, and building friendships, get support and help; through social, people can exchange information, share resources, success in our cause a great benefit.
First, the exchange of information
Also known as share information resources. We need to get a lot in life for the livelihood of reference information, the limited scope of activities due to personal, direct access to primary information resources will be greatly restricted, and this is mostly a large number of information we obtain when dealing with others the past. For example, we drove to another place, of which there are road or section of road traffic accidents and closed to traffic, so if we do not know this information, we will be according to the original line of march, had changed in the middle opposite direction, but if we are through friends or relatives or colleagues, or broadcast television networks and other social media learned of this news, we will go the amendment route in advance, less costly mistakes.
Second, to promote feelings
Invest in social time will bring emotional gains, such as relatives and friends with our entertainment.
Third, the relationship
In many cases social establishment of such business cooperation, emotional bond between marriage and so on. In the course of a relationship, remember to learn to follow up the relationship, to avoid forget. Japan has dense, sparse on day away. Fourth, self-enrichment
Wealth of life experience and human emotion.
Therefore, I would like to learn more about social etiquette cultural.
Outlin e:1.What is social etiquette cultural
2.Differences in social etiquette in the West
3.Social Etiquette on the impact of business activities
Social Etiquette Culture
1. What is social etiquette cultural
Social etiquette is that people in the process of interpersonal communication have the basic qualities, communication skills and so on. Interpersonal social interaction in today's society to play a role in more and more important. Through social, spiritual people can communicate, and building friendships, get support and help; through social, people can exchange information, share resources, success in our cause a great benefit.
Culture is the formation of social etiquette and a science.
Right since childhood, our parents and teachers teach us to be polite and good mannered with people and society. How much do we grow up to practice? There are many types of etiquette that we should possess as they all add up to our personality and image we create in society. You need etiquette in school, college, office, neighborhood, parties or even on the street and everywhere you come across strangers and people. This etiquette which involves the society is in short called social etiquette which are very important for our survival in the society. When you are interacting with a group of people as your seniors, colleagues or juniors you need to have a certain sense of speech as well as body language. This etiquette defines who you are in your future. Given below are some rules
and regulations for social etiquette 。

As mentioned above, when you are in a place where there are people around you, irrespective of interaction, you should have certain behavioral manners with every age group present. This can be called social etiquette and possessing it only makes you a descent and good human being. People who have social etiquette have a sense of maturity on how to behave in public and to keep their calm when there are social outbreaks and related emergencies. You can't act ignorant and not bothered when there is something going on in the social environment around that needs your help. Social etiquette should be shown in these situations keeping in mind you could also be a part of it.
2.Differences in social etiquette in the West
With China entry the WTO and will hold the Olympic Games in 2008, the relationship between China and Western in politics, economy, culture will become more and more close. It is undoubtedly that the etiquette will play an important role in this process. To the definition of etiquette, China and Western have a different understanding. As Chinese thinks that the etiquette is the common behavior standards that all the members must obey, and its purpose is to keep the normal living order of the society. In ancient China, a famous philosopher thinks that etiquette is a principal to deal with the relationship between man and supernatural beings, man and ghosts, man and men. There are also many words about etiquette in
English. For example, courtesy which means courteous behavior, good manners; protocol which means system of rules governing formal occasion, e .g, meetings, between governments, diplomats, etc. And these words are all from the same French word etiquette. Of course, more spread and more profound cultural comment of the western etiquette is from the Classical Period, i.e., old Athens and Roma culture. Today, etiquette become the reflection and manifestation of one country’ s politics, economy, culture in people’s social contact. And it include the principal and moral that people should obey in daily life. Etiquette formed in the process of the deposition of culture and social contact. So every nation have their own etiquette standard which created with the spirit of this their nation. Because of this formed the cultural difference between different nations. As languages is the carrier of the human culture. This difference must reflect in the language of different nations. It is also appropriate to ask how they prefer to be addressed. Children should always address adults in the formal fashion, using their title and last name. Another difference is about the form of addressing. From the viewpoint of sociolinguistics, forms of addressing can serve as an indication of the relationship of power and solidarity in the society. In calling their superiors or elders, the Chinese are accustomed to the nonreciprocal or asymmetrical addressing, in other words. They use “title +surname” to address their superior or elders rather than call them
surnames, while the superior or elders call the addressers their names. The Chinese tend to abide by the polite principle of depreciating oneself and respecting others to show appropriate respects towards the persons being addressed, otherwise, the addresser may be considered as ill mannered, ill educated or rude. But in English speaking countries, people have a tendency to follow the reciprocal or symmetrical addressing. Although they are different in age and status, they can call the other directly, namely, their names, even first names except when they call the doctors, not arousing offence between them, but demonstrating the sense of intimacy and the conception of” Everyone is created equal” . Chinese people feel unnatural addressing a westerner by his given name, feeling that it indicates too close a relationship, and westerners, on the other hand, may feel that if a Chinese insists on using his surname, it indicates an unwillingness to be friendly and maintains a gap between them. So the use of forms like” Miss Mary” or “Mr. Smith ” may be a Chinese forms of compromise. With Miss Mary, the use of the given name indicates friendliness, but the addition of the title indicates the respect they feel they ought to show. And with Smith, the lack of a title indicates friendliness, but the use of the surname prevents if sounding too intimate. However, both addressing used by the Chinese sound very strange and uncomfortable to the westerner. pliments and ResponseTo compliment is to praise the addressee’s virtues, ability, behavior,
appearance, clothing, personality and belongs. Appropriate compliments can serve as effective supplementary means in inter-personal communication. Western and Chinese culture are at polar opposites about compliment. An western hostess, if she is complimented for her cooking skill, is likely to say,” Oh, I am so glad that you liked it. I cook it especially for you.” Not so is a Chinese hostess, who will instead apologize for giving you “Nothing”. They will say“随便作几个菜，不好吃。

”If translate this into English“I just made some dishes casually and they are not very tasty. Perhaps the foreigner will think why you invite me to you family and have the untasty food. You aren't respect me. The English-speaking people are more active to praise others and to be praise than Chinese people. For example, the Americans are “straight forwardness”, the Chinese take pride in “modesty”. That modesty has left many a Chinese hungry at an Americans table, for Chinese politeness calls for three refusals before one accepts an offer and the Americans hosts take ”no ” to mean “no ”, wh ether it is the first, second or third time. Still bigger differences exist in people’s attitude towards compliments, i.e., in the response to compliments. Chinese are tend to efface themselves in words or refuse it, although they do feel comfortable about the compliments . So many westerners simply feel puzzled or even upset when their Chinese friends refused their compliments. The Chinese people are not intending to be modest with the sacrifice of friendship in
so doing, but it is rather due to the traditional Chinese philosophy, that of modesty. The Chinese people regard modesty as a most valuable virtue, so they seldom agree to the compliment on their own.
3. Social Etiquette on the impact of business
In the modern commodity economy and market economy, business contacts is a common occurrence, so each of us should know and learn some etiquette in business dealings. However, the business is extremely rich in content, the scope is very broad knowledge of business etiquette in very much, and all countries have their own special ritual requirements. At this time, understanding of national culture and social etiquette is very important. Only in understanding the context of social etiquette in order to better negotiate in commercial activities, consultations and other activities. Can make commercial activities more smooth and more successful.
So, I think, as English majors, we should know a lot of social etiquette culture, which later in our life will give us great help.
References:《Social etiquette tutorial》JinZhengKun(金正昆) “Knowledge House”, “Business culture”—GuoYuJuan郭玉娟YuZhongYan--《Modern business etiquette》Wuhan University Press, .2008 "Modern Practical Etiquette."-ChenGuangYi(陈光谊)。