参考数据指标

Market research informs us that the car market is divided statistically into the following platform sizes/types and age groups. The numbers are used by the simulation software in the Company Reports/Annual Results to indicate the sector you are operating in. When making decisions in the simulation you will enter the size car you intend to produce and the age group at which it is targeted.

下面的表格是根据车型以及消费者年龄制定的16种基本的产品定位形式，可以视为16款产品，每组成员需要从中选出两款作为第一期的主打产品。

Platform Age Group

City

e.g. Mini

Medium

e.g. Astra

Large

e.g. Audi A6

Luxury

e.g. Jaguar XK8

Under 25 1 2 3 4

25 to 40 5 6 7 8

41 to 55 9 10 11 12

Over 55 13 14 15 16

The market share of each sector is as follows :

每款产品在不同年龄层当中的市场占有率：

Platform Age Group

City

e.g. Mini

Medium

e.g. Astra

Large

e.g. Audi A6

Luxury

e.g. Jaguar XK8

Under 25 11.00 6.50 1.80 0.22

25 to 40 9.60 12.70 5.80 1.48

41 to 55 7.00 11.15 5.90 1.55

Over 55 8.50 9.50 5.75 1.55

Total 36.10 39.85 19.25 4.80

The car sizes are categorised by selling price ranges (broad guidelines) as follows:

每款车型参考价

City: up to £15,000;

Medium: £12,000-£23,000;

Large: £19,000-£50,000;

Luxury: over £40,000.

As a general guide typical gross profit margins for the different platform categories are as follows:

每款车型的利润区间

City : 7-15%

Medium : 12-20%

Large : 17-28%

Luxury : 25% plus

1

Production 生产力水平

设备以及劳动力成本：工厂、机器以及员工工资

factory : £650 million

automation : £500,000 per unit

wages : minimum £296, average £455 per week

Factories 一个厂房最多4000员工，需要几个厂房自定

Factories are required to house the workforce and production lines. Each factory has the capacity for 4000 workers, comprising both production and management employees and unlimited amounts of automation. The number of factories depends on the total number of employees, for example, if between 4,001 and 8,000 people are employed, they will be accommodated in two factories, and so forth in multiples of 4,000. Should it be necessary to decrease the staff down to 4,000 or below, the second, and any further factories, will be sold by the simulation. Factories are bought and sold automatically depending on the total size of the workforce. Any number of cars may be produced in a factory.

If a factory is sold, it will only realise 60% of its book value. The oldest factory is the first to be sold.

Car production 每种车型对应的每年的单位员工汽车生产量

The number of each model to be built will depend on the workforce put on the model, productivity for the model size and automation investment. Productivity varies depending on the size of the model and automation investment and is given as cars/worker/year :

City cars : 41

Medium cars : 39

Large cars : 39

Luxury cars : 8.5

Low productivity targets may allow time for improved build quality whilst high targets may require overtime and affect product quality.

Productivity can be improved by investing in automation, paying better wages and investing in training. Investing in training the workforce will improve their skills and subsequently product quality and productivity. Management training improves industrial relations. An average training budget is 2% of the wage bill. 是否要支付员工培训的费用由每组同学自行决定

Automation 自动化程度一台机器相当于8个人的生产量

Automation must be assigned to the specific models as a percentage of the total available. This allows some models to be highly automated whilst leaving others to be predominantly hand built.