英语广告中的双关及其翻译
英语广告双关语的理解和翻译技巧
五、结论
英语广告中双关语的翻译是一项具有挑战性的任务，需要在保留原文意象和风 格的确保受众能够正确理解广告的含义。通过直译、意译和套用成语等技巧， 我们可以有效地翻译双关语，提高广告的传播效果。在翻译过程中，还要注意 文化差异、语境和信达雅等因素，以确保译文的准确性和可读性。通过对英语 广告中双关语的翻译进行深入研究，我们可以更好地了解广告的语言特点和文 化背景，为广告创意和传播提供有益的启示和建议。
2、意译法
意译法是指将英语广告中的双关语根据其内在含义进行翻译的方法。这种翻译 方法侧重于广告信息的传达和受众的理解，可能会牺牲部分原文的风格和意象。 例如，英语广告“Light as a breeze, gentle as a cloud.”中的“light” 和“gentle”是双关语，可以意译为“轻盈如微风，舒适如云朵”。这个翻 译虽然没有保留原文的所有意象，但仍然成功地传达了产品的特点和优点。
2、把握节奏和韵律
英语广告双关语通常具有押韵和节奏感，让人在短时间内记住并传播。在理解 双关语时，需要注意词语的搭配和音韵的协调。例如，一则卖汽车的广告中说： “Go for a spin with our top-down technology.”这里的双关在于 “top-down”既表示汽车的高科技配置，又表示乘车兜风的感觉，同时具有 节奏感和押韵。
3、套用成语法
套用成语法是指在翻译英语广告中的双关语时，借用目标语言中的成语或俗语 进行翻译的方法。这种翻译方法既保留了原广告的意象和风格，又能够借助目 标语言的文化元素增强广告的传播效果。例如，英语广告“Tide is in, dirt is out.”中的“tide”和“dirt”是双关语，可以套用成语“一潮平 一潮起”进行翻译。这个翻译既传达了产品去污的效果好，又借助了成语的力 量让广告更加深入人心。
英语广告中双关语的运用技巧及翻译 Punning and the Translation of Puns in English Advertisements
Punning and the Translation of Puns in English Advertisements 英语广告中双关语的运用技巧及翻译摘要双关语是英语广告中一种较为常见的修辞手段。
英语广告中的双关语形式多种多样。
双关语的翻译本身就是一个难点；而广告中双关语的翻译则更加复杂，因为除了语意双关之外，还需要考虑到广告本身的风格特点。
本文探讨了一些英语广告中双关语的运用技巧及翻译，从语音双关、语义双关、语法双关和成语、俗语双关等几方面对双关语的运用技巧作了阐述。
并在考虑双关语的双重含义及广告语体风格的基础上，从契合译法、灵活表义法、加注法、直译法和补偿译法等方面对英语广告双关语的翻译作了初步的探讨。
AbstractPunning is one of the most common rhetorical devices used in advertisement. There are various ways to form puns in advertisements. The translation of puns is difficult because of the double meanings, and the translation of puns in advertisements is even more difficult because one must keep both the double meanings of a pun and the style of the advertisement in mind. This paper is about the techniques of punning and the translation of puns in English advertisements. It expresses the technique of pun by the ways of homophonic pun, homographic pun, grammatical pun and idiom pun. And this paper has some preliminary discussions in punning of English advertisement through the methods of conjunct translation, nimble translation, replenishment translation, transliteration, compensate translations.[Key Words] advertising language; pun; translationContents1. Introduction (5)2. The Puns in English Advertisements (5)2.1 Homophonic Pun (5)2.1.1 Close Sound Pun (5)2.1.2 The Same Sound Pun (6)2.2 Homographic Pun (7)2.3 Grammatical Pun (9)2.3.1 Puns Created by Different Collocations (9)2.3.2 Puns Created by Different Understandings of the Same Words (9)2.4 Idiomatic Pun (10)3. Translations of Puns in English Advertisements (11)3.1 The conjunct translation (11)3.2Nimble Translation (12)3.3Replenishment Translation (13)3.4Transliteration (14)3.5Compensative Translations (16)4. Conclusion (17)1. IntroductionWhat is advertising? Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or idea by identified sponsors through the various media. [1]p4 Whether it is goods advertisement or public service advertisement, the creation of the advertisement is a comprehensive art. The creation of the advertisement involves sociology, aesthetics, psychology, sound of electricity, literature and linguistics etc. The skills needed in this art are more than other forms of writing. It shows the vivid and interesting characters by the principle of salesmanship. And it has special communication to bring the reader''s attention in a moment, stimulates the desire of buying and facilitates the behavior of buying finally. Therefore, the using of precision and appropriate in advertising literary language will make the influence of advertising language far beyond the advertisement itself. The rhetorical of pun is a common skill, in creating advertisement. The pun, in Italian, “puntiglio” means “a fine point,” hence a verbal quibble, and is most likely the source of the English punctilious. A pun is defined by Webster as “the humorous use of a word, or of words which are formed or sounded alike but have different meanings, in such a way as to play on two or more of the possible application; a play on words.”[2] As the game of words, pun will leave a deep impression on readers by its readability, wit, and humor. Therefore it is used in the advertisement with a large amount.2. The Puns in English AdvertisementsThere are many kinds of puns exist in English advertisements. In this paper, four mainly types of them are talked. There are homophonic puns, homographic pun, grammatical pun and idiom pun.2.1 Homophonic PunHomophonic means two or more words are of the similar or same sound.Because “There exist no information channels of bilingual conversion at the sound level” [3] the partial sound puns are always seen in the daily life. It concludes close sound pun and the same sound pun.2.1.1 Close Sound PunClose pun means pairs or more of words having the same sound but different meanings.(1) AN ideal marriage is one in which the wife is a treasure and the husband treasury.理想的婚姻—太太是宝贝,而先生是金库.(2) Nowadays, a pair of dice is made a paradise如今，一副股子就可以成为乐园In the two examples above, both the two advertisements successfully convey the satirical tones of the two English sentences. Nevertheless, neither“宝贝，金库”nor“股子,乐园”reflect the partial tones of “treasure, treasury”and “pair of dice, paradise”. It just put one layer of the double meaning into Chinese and the pun affect disappears without any trail.(3) Centrum with beta-caroteneFrom A to ZincMore Complete [4] P15富含胡萝卜的珍多美，从A到锌，应有尽有，营养更全，口味更新！This is one of food advertis ement named centum. “From A to Zinc” harmonics with the English phrase “From A to the Z”, the latter meaning refers “comprehensively, complete”. The pun here wants to explain this kind of food nutrition rich in prominent, all contains from Vitamin A (namely carrot element) to the zinc element, has the extreme power of persuasion..2.1.2 The Same Sound PunThe same sound pun means the words have the same sound but have different meanings.（4）Have a nice trip, buy-buy![5]祝君旅途愉快，拜拜/快买！“Buy-buy” is a varied spelling, and it unison with “bye-bye”. Airport store says goodbye to the passenger, the purpose is that reminds everybody to buy a present or other thing to bring with just before leaving. “Buy-Buy”! Forms in one''s mind ingeniously, humorous to be humor ous, makes one thump the table and shout praise.（5）Forget hot tasteOnly Kool, with pure menthol has the taste of extra coolnessCome up to Kool.[6]P49忘掉辛辣的感觉，只有“酷”牌，纯正的薄荷口味给你特别清凉的酷酷感觉，想酷你就来！This is one of the cigarette advertisements, in sentence “kool” is a unison pun, it both refer to cigarette and the cool feeling. In order to prominent product out of the ordinary cool characteristic, the advertisement maker fabricats word “kool” to take the cigarette’s name, using the “cool” unison, and the “hot” in first sentence also further strengthened this “cool” meaning, contrasts the Kool sign cigarette by the consumers to the “cool” feeling in the mouth.(6) Foyled again? Try Dillon.[7]又失望了？那就来Dillon书店看看吧。
英语广告双关语及其翻译开题报告
开题报告:Research ProposalⅠ Title of My Thesis:Puns in English Advertisements and their Translation英语广告双关语及其翻译ⅡSignificance of StudyAdvertisement is an important part of our economy and culture that exerts significant impact on all walks of life. With more attention attracted by international business, most companies would like to reinforce their marketing power by investment of large quantities on advertising in the target country or area. Accordingly, the problem how the classic original version of advertisement could win the hearts of consumers in another country becomes a new studying focus in translation fields. Besides, a great amount of rhetorical skills and devices used in English ads can improve the aesthetic results and persuasive effect of ads, and then puns are more and more largely used in English advertisements.I choose this thesis as my title, because I realize that there is great significance of this study.Firstly, advertisement is a kind of brief and clear art. Studying English ads not only helps us to develop our creation, but also cultivate our thinking and abilities of appreciating and innovating ads. On the other hand, I hope that by this chance, I can get more knowledge of the colorful essence of English, and I can enhance my comprehensive and applying abilities of oral English, and I can widen my English thinking, and I can get a relatively full knowledge of English culture, and I can train my abilities of flexible translation.Secondly, using puns appropriately in advertisements can enhance advertisements’charm, bring about consumers’ imagination and consolidate their memories. Punning is a kind of play on words, which refers to a rhetoric device composed by the similarity in pronunciation and divergence in meaning, so as to produce a humorous effect. Pun is more persuasive in advertising than what has been expected, but it has never been more complete. How it is adopted in advertising to facilitate the linguistic communication and ultimately serve to reach the intended purposes, and cognitively cast influences upon the advertiser’s expression and the audience’s interpretation of the utterances in discourse is still a wonder which is worth making an attempt to have a thorough understanding.Thirdly, the study of punning in advertising may be of practical importance in that it is likely to provide guidelines for advertisers on how to employ advertising puns more forcefully. It leads us to achieve a better understanding of puns in advertising and thus enjoy them.In conclusion, rhetoric, especially punning, is an art of language, and its effect can be exerted only by faithful and vivid translation. Thus, to study translation of puns in English advertisements is of importance.ⅢLiterature ReviewMcQuarrie discussed puns in advertising broadly, as a play or twist within an advertisement’s structure that serves to produce an echo or multiplication of meaning. For example, a recent advertisement shows men’s ties, arranged to form a bouquet, with the headlines: forget me knots. Another example, this for Bucks cigarettes, shows a cigarette pack with a picture of a stag, “Herd of These?”Based on Mcquarrie (Mcquarrie: 1996), the process of constructing a resonant advertisement is straightforward.Tanaka (1994) discusses covert communication in the advertising and the inferential process of puns and metaphors. According to Tanaka, covert communication became one of the strategies the advertiser uses to make the audience “believe something about a product without her trusting in him, or indeed, despite her distrusting him”. Generally speaking, it has two advantages: (a) the audience may get a kind of pleasure out of processing some information; (b) more deeply involved in the process of interpreting, the audience pays more attention to the product advertised and shares a larger part of responsibility in recovering the advertiser’s meaning; accordingly, the advertiser advertiser can avoid taking certain responsibility for issues that are socially loaded. In their own words, “covert communication manipulates trigger to which the human mind is highly susceptible.”Puns, as Tanaka states, are an effective way of attracting the audience’s attention, for it conveys two meanings for the price of one word. It is true that in some cases the initial meaning of the puns is either rejected or just helping to obtain additional contextual effects the speaker intends. By denying initial meaning and creating unexpected consequences, they attract more attention and give the audience more psychological satisfaction. Undoubtedly, Tanaka has noticed the significance of contextual effect and the great role, which cognitive factors play in the advertiser makes in producing an advertisement; it is mostly on that to avoid social responsibility. She pays more attention to the cognitive factors than to the contextual effects, trying to survey the socially loaded aspect of the advertisers’ consideration. Tanaka does not explicitly address the question of how themass-media aspects of advertising affect Sperber and Wilson’s model, based as it is mainly on examples of one-to-one oral, linguistic, synchronic communication taking place in one spot.Working within the tradition of rhetorical analysis, most Chinese scholars focus on expressive effect of advertising puns. They all make use of many examples to illustrate how puns can contribute to advertising communication.Besides making a classification, Chen Changlai (Chen: 1994) concludes that the use of puns is the effort to meet the audience’s psychological needs; aesthetic needs and needs for good luck.Peng jiayu (peng: 1999) regards advertising puns as a form of art and employs a variety of examples to tell people how to enjoy them.Huang lei (huang: 2000) studies puns in Chinese and English advertisements by employing a variety of examples. He adopts a comparative method to investigate into the use and some negative effect of puns in Chinese and English advertising.Xue bing and li yue’s (2000) explore some characteristics peculiar to puns and their function in the context of advertising, with particular stress exerted on the pragmatic and aesthetic perspectives.Concerning puns in advertising language, li ruihe (li: 2001) focuses on the classification and functions and effect of puns. The paper states that advertisers prefer puns because puns contain profound cultural connotations which can activate the audience’s aesthetic enjoyment and desire for the advertised product.Meng lin and Zhan jinhui’s(meng and zhan:2001) paper is about the techniques of puns and the translation of puns in English advertisements. There are various ways to form puns in advertisements. The translation of puns in advertisements is difficult because one must keep both the double meanings of a pun and the style of the advertisement in mind.Articles collected in this field are scattered in magazines concerning rhetorical devices. Since most of them provide only simple generalizations at the superficial level, there will be just brief mentioning and commenting. In general, the research is lacking in a theoretical basis. Nevertheless, it may be helpful and illuminating for researchers who want to conduct further research.ⅣKey PointsIn my paper, the title of my thesis is puns in English advertisements and its translation. Obviously, my key points of this are studying punning and its translating strategies in English advertisements. I will discuss two main points in my paper. The first one is the application of punsin English advertisements. In this point, I will introduce five concepts: homophonic puns, semantic puns, idiomatic puns, grammatical puns, mimetic puns. The other one is the translation of puns in English advertisements. I will bring in five strategies of translating puns in English advertisements: corresponding translation, separating translation, emphasizing translation, and compensating translation.ⅤOutline1 Language Characteristics of English Advertisements1.1 Lexical Features1.2 Syntactical Features1.3 Discourse Features1.3.1 Body Copy of an Advertisement1.3.2 Differences in Body Copies1.4 Rhetorical Features2 A Brief Introduction to Punning2.1 Definition of a Pun2.2 Classification of Puns3 Applications of Puns in English Advertisements3.1 Homophonic Puns3.2 Semantic Puns3.3 Idiomatic Puns3.4 Grammatical Puns3.5 Mimetic Puns4 The Translation of Puns in English Advertisements4.1Corresponding Translation4.2 Separating Translation4.3 Emphasizing Translation4.4 Compensating TranslationⅥBibliography[1] Augarde Tony. The Oxford Guide to Word Game.Oxford: Oxford University Press, 1984,pp.67-98.[2] Chesterman Andrew(ed). Readings in Translation Theory [C]. Helsinki: Oy Finn Lectura Ab,1989, pp54-96.[3] Cook G. The discourse of advertising. London: Routledge, 1992, pp.24-58.[4] Jan de Waard & Eugene A. Nida. From One Language to Another. New York: ThomasNelson Publishers, 1986, pp.89-123.[5] Leech,G. N. English in Advertising [M]. London: Longman.1966, pp.48-114.[6] Nash, W. Rhetoric: The Wit of Persuasion, Oxford: Basil Blackwell. 1989, pp.81-109.[7] Newmark, Peter. A Textbook of Translation. Shanghai: Shanghai Foreign Language andEducation Press, 2001, pp.56-98[8] 陈文伯. “一词两义的翻译”, (中国翻译) 第4期23-25 1994[9] 侯维瑞. 英语语体[M] 上海: 上海外语教育出版社,1999[10] 孟琳. 英语广告中双关语的运用技巧及翻译[J] 中国翻译,2001,(5)[11] 余立三. 英汉修辞比较与翻译[M] 北京商务印书馆1985[12] 张南峰, “Delabastita的双关语翻译理论在英汉翻译中的应用”, <中国翻译> 第1期:30-36,2003[13] 赵静. 广告英语[M] 北京外语教学与研究出版社,1994,10[14] 蒋柳. 英语双关语的认知研究广西大学学报哲学科学版,2007,(z2)[15] 沈晓维. 英语广告双关语的译法探讨科教文汇,2008,(23)ⅦSchedule of Writing2008.6~2008.7: Complete all the preparative work, including proposal for selecting the theme;literature research and translation;2008.8~2008.9: Complete my research proposal and reading-notes.2008.9~2008.10: Complete the first draft;2008.12~2009.1: Complete the second draft;2009.2~2009.3: Complete the final form;2009.3~2009.4: Typing, oral presentation, form filling.。
广告英语中双关语的运用及翻译
广告英语中双关语的运用及翻译广告英语中双关语的运用及翻译广告英语翻译是一种公众性的信息交流活动,它以付费的方式通过报刊、电视、广播等向公众介绍产品、服务或观念,对一项产品的推广起着极其重要的作用。
接下来店铺告诉你英语广告中双关语的运用技巧及翻译，希望喜欢。
广告英语中双关语的运用及翻译篇1摘要：双关语是英语广告中一种较为常见的修辞手段。
双关语的翻译本身就是一个难点，而广告中双关语的翻译则更加复杂。
英语中的双关语主要分为语音双关、语意双关、语法双关和成语、俗语双关等表现形式。
从双关语的双重含义及广告语体风格考虑，双关语的汉译可以采用分别表义法、套译法、侧重译法和补偿译法等方法。
关键词：英语广告；双关语；翻译一、引言现代商品经济社会，广告几乎无处不在。
广告形式千姿百态，广告创意千变万化。
广告语言是广告的语言文字要素，是实现广告目的的主要手段。
它要利用推销原理写出雅俗共赏、生动有趣的文字，要具有特殊的感染力，能在瞬间引起读者注意，刺激其购买欲望，最终促成购买行为。
双关语这一修辞手段是广告创作常用的技巧。
双关，顾名思义，就是在特定的语言环境中用一种语言文字形式表达出一明一暗双重意义，既引人注意，又能引起联想。
双关语具有简洁凝练，风趣幽默，新颖别致等修辞效果，能够突出广告的特点，因而在广告中得到大量应用。
二、广告双关语的类型作为一种修辞手段，双关语在广告中比较常用，它存在于语音、词汇、句法等各个语言层面。
在广告中，广告制作者为了增加广告的吸引力，挖空心思地追求新的创意，使得双关语在广告中的运用技巧更加纷繁复杂。
巧妙的双关能使语言含蓄、幽默、生动、给人以回味和想象的余地。
较为常见的如下：1.谐音双关谐音双关是用拼写相似，发音相同或相近的词构成的。
广告制作者非常乐于使用谐音双关，因为此类双关具有风趣、幽默、俏皮、滑稽的语言风格，能增强广告的说服力和感染力，从而给消费者留下深刻的印象。
（１）GoodbuyWinter!100%Cotton Knitwear $40这是一则冬季服装削价出售的广告。
英语广告中的双关语的应用和翻译
从通俗英语中单独出来并且渐渐流行，在 费者看过几遍能一直记在脑海里，因此广 章。当双关语被运用在对品牌名称做出的
英语语言中发扬成为标准化的语言。英语 告制作者对于此等双关的使用是很感兴 广告时，不但可以让人们感觉到这则广告
广告往往讲求简洁生动，所以大量的修辞 趣的。
语言诙谐幽默，表现力丰富，还可以突出的
利用媒体和网络的力量，帮贫困户解决实 具，助力推进地区的扶贫工作，拉动整个贫 础，实现稳定脱贫———以广西国家级深度
实在在的问题，将扶贫公益团队的影响力 困地区的经济发展。除此之外，也要做好 贫困村贺州富川瑶族自治县大湾村为例，
扩大。
脱贫后的带动致富工作，预防“再贫困”，这 项目编号：201910596087
窑窑
（作者单位：桂林理工大学）
广告是商业艺术，是一种被浓缩成精华的 音，相同的发音或相近的词构成的”。谐音 ears 和 years 为谐音词，很明显是对一个
语言形式，英语广告在语言中被分为应用 双关是幽默的，诙谐的，它通过风趣的语言 有着漫长的历史和优质的产品的暗示，加
语言，由于它具有特殊作用这一点，已渐渐 风格让广告增加了说服力和感染力，让消 深了语意。许多广告都对品牌名称上做文
面都运用到了双关语，所以双关语是非常 出入住希尔顿旅馆是你最时尚的选择，而 的意思, 是期盼有很多的客户来本店购买
重要的一种修辞手法。在广告中，广告商 宾至如归更加表达出他们好的服务质量 商品。从另一个角度看,如果你去这个商店
渐渐的增加广告，绞尽脑汁的追求好的新 和态度，富有说服力，最后点出旅馆的名 购买商品,你可以买到便宜的商品,从而为
一、引言
蓄、诙谐、凝练、给人以回味和联想的余地。
(2)Trust us. Over 5000 ears of experi-
最新 论析英文广告中的双关语现象及其翻译策略-精品
论析英文广告中的双关语现象及其翻译策略语义双关是指利用一词多义在特定环境下而形成的双关，怎样浅析英文广告中的双关语现象及其翻译策略?一、双关语现象在英文广告中的运用及主要类型广告在我们的社会生活中占着重要的地位，它有着树立企业形象、促进营销增加交易等重要功能，广告语言也常以简短有力、简洁易懂为句法特点，然而优秀的广告离不开出色的修辞运用，为了达到提高销量的目的，广告商们必须在广告语言上下工夫，能够出色的运用双关这一特殊的修辞格，无疑能为广告添光加彩，下面就是三种不同的类型：(一)语音双关语音双关又称“谐音双关”。
语音双关是指借助发音相同或相近的词而构成的双关形式。
这类双关具有幽默风趣、滑稽俏皮的语言特点，可增强广告的感染力和说服力。
例如：Goodbuy Winter! 100%Cotton Knitwear $40.这是一则冬季服装减价销售的广告，广告设计者利用goodbye与goodbuy的谐音双关，不仅暗示消费者这是一桩不错的买卖，似乎又告诉消费者寒冷的冬日即将过去，温暖的春天正在向你招手，这难道不是在提示消费者不要错过了最佳的购买时机吗?其中的语音双关正可谓一箭双雕。
(二)语义双关语义双关是指利用一词多义在特定环境下而形成的双关，这种双关现象在字面上只有一个词语，而实际上却同时关顾着两种不同的意思，在广告中对该词的不同理解可使句子产生不同的含义，这种现象在广告中非常常见。
例如：Spoil yourself and not your figure.这是某冰淇淋品牌的广告，该广告spoil oneself为“令某人享受”的意思，而spoil one’s figure意为“破坏体形”。
可翻译为：尽情地吃吧，不会影响你的体形。
这样，即使是减肥者也会按捺不住而去买这种冰激凌吧!(三)语法双关语法双关是指通过省略结构、词语或词组的双重或多重语法功能造成的双关。
这双关常使用一词多义的词语。
例如：Coke refreshes you like no other can.译文：没有什么可以像可乐那样令您神清气爽。
试论英语广告中双关语的翻译
试论英语广告中双关语的翻译广告,就是广而告之, 其目的是要在瞬间吸引人们的注意, 给他们留下深刻的印象, 激起人们的购买欲望。
双关是利用某些词语或句子的语音或语义条件, 使其在特定的语境中带有明暗双重意义。
英语中一般有两种双关, 一种是谐音双关,即利用拼写相似, 发音相同或相近的词构成的双关; 一种是语义双关,即利用英语一词多义的特点, 使词语或句子的多义性在特定环境下形成的双关。
双关的使用可以使读者感到在幽默中见智慧, 在平淡中见新奇. 由于双关语具有简洁凝练。
风趣幽默.新颖别致.耐人寻味等修辞效果, 能够突出广告的特点,所以在广告中得以大量应用。
1.英语广告中双关语的翻译关于翻译标准, 中外翻译理论家提出了不同的主张。
从严复的“信、达、雅”, 傅雷的“重神似不重形似”, 到鲁迅的“忠实通顺”; 从黜秋白的“等同概念”到美国著名翻译理论家Nida的“功能对等”或“动态对等”, 我们可以看出, 这些主张都是指译文要忠实准确地表达原文的意义, 保持原文的风格。
而所谓忠实表达原文的意义, 指的是忠实表达原文的字面意义.隐含意义等。
作为信息传播的手段, 广告用语具有简洁、生动、形象、富于感染力的特点。
广告语言是一种精练、含蓄、富有表现力和鼓动性的语言, 而双关又是双重意义的表达, 这就给英语广告中双关的翻译造成语言结构和表达上的困难。
因此, 英语广告中双关的翻译应根据广告的内容和特点, 既要充分照顾到原文的语体风格, 又要尽量传达出原文的信息。
在翻译方法上, 直译与意译一直是翻译界争论的焦点。
直译与意译是相对的, 两者之间相互联系, 且没有绝对的界限.一篇好的译作总是既有直译, 又有意译的, 直译与意译相结合。
如果采用直译能准确传达原文多种意义的, 就直译; 如果不能翻译出原文的多种意义, 特别是不能传达出隐含意义的, 就采取意译的方法。
所以, 对英语广告中双关的翻译, 应采用辨证的办法, 一方面要考虑到广告的语体特征, 另一方面要尽可能减少双关在翻译中信息的流失。
英语电视广告中双关语的运用技巧及翻译
1. IntroductionThe puns is widely used in some fields as a popular rhetoric technique for a long time. Shakespeare says “The pun is "the most noble art”(quoted in 喻小继2013: 122). The puns can be classified into three parts: homophonic puns, homographic puns and part of speech pun. In many poems novels stories, riddles and so on, it is very easy to find puns, which can make the poems more charming, the novels and stories more interesting, riddles more difficult to guess. The puns is as well as very popular in advertising, which can enhance the advertising effect.It exists in the voice, vocabulary, syntax and each level of language. Usually it has two basic characteristics: ambiguity and duality in context. Its technical use in English TV advertising language such as ambiguity, homonym and vagueness makes words, phrases or sentences express two levels of meaning to create a sense of humor, satire, or convey the idea in the given context. In the English TV advertising language, puns can imply humor and lifelikeness and leave the person with taste and imagination.In the modern society, with the development of economy and global economic integration,the International circulation of commodities has become increasingly frequently, in order to compete for the world market, every country tries their best to make a success in selling their own products. A trademark is a merchandising short-cut which induces a purchaser to select what he wants, or what he had been led to believe he wants(Brown 2013: 1619). Therefore, advertising is becoming more and more popular. Among all the advertisements, English TV advertising is one of the most popular and familiar. In order to catch the customers’ eyes quickly, the language of English TV advertising seems quietly important, in which the puns can play an important role just as what I say above. Moreover because of the special character of puns in meaning and structure, the translation on puns in English TV advertising becomes difficult but important to express its original meaning and taste.English TV advertising applies the puns to enhance advertising effectiveness,catch public’s attention and deliver unique significance, so how to use it and how to translate it become quite important. According what just said, the paper states the theme from three aspects. Firstly, it introduce the features and functions of puns in English TV advertising. Secondly, it elaborates the application of puns in English TV advertising. Finally, it looks at the translation of puns in English TV advertising.2. The punsPun is the mostly widely used in English TV advertising as a rhetoric method. Pun is a humors use of a word phrase or sentence that has two meanings or different words that sound the same. When it is used in English TV advertising, it will color its effect. If the puns is used properly, it can produce very important artistic result and rhetorical function in advertising(zhao 2003: 56)2.1The definition of punsThe pun is a word game,originated from the Latin word paronomasia, which means calling by a different name(ibid.).The definition of Puns in the Oxford English dictionary is the use of a word in such a way as to suggest two or more meanings or different associations，or the use of two or more words of the same or nearly the same sound with different meanings, so as to produce a humorous effect. The Merriam Webster Dictionary shows the definition of pun is the humorous use of a word in a way that suggests two or more interpretations. In the view of all kinds of definitions, a pun is a form of word play which suggests two or more meanings, by exploiting multiple meanings of words, or of similar-sounding words, for an intended humorous or rhetorical effect. Pun is defined differently in different purpose, All in all, in different particular purpose, in different situation, pun shows different effects.2.2The functions of puns in English TV advertisingWhen the puns is used in English TV advertising, in can produce surprising effect such as the function of persuasion, the function of economic value, The function of creativity.Advertising has a high requirement for language, which should impress someone who just have a glance at it. This is the first step to attract customers to pay attention to the product. The second step is that when the advertising impress her or him very much, the customers will go into the products deeply to seek more information about it. Then it will bring good news for the sellers. Finally if the advertisement is attractive enough, it would persuade customers to purchase. For example: here is an English TV advertisement of shampoo, Give your hair a touch of spring. In this advertisement, it makes the pun of the word spring. One is as a none and the other is as an adjective. From it, we can easily conclude the idea that their shampoo would make your hair like spring— newborn and vigor. When I first got this advertisement, suddenly a sense of comfort came to my mind and there is beautiful natural scenery in front of my eyes. Pun in this advertisement is effective and powerful.Nowadays more and more merchants are apt to expand consumer awareness through a targeted advertising campaign. So the application of puns in English TV advertising benefits the businessmen very much. For instance, Emart—translated into Chinese name is 易买得. It is short and clear and it is easy to pronounce and remember. In which the letter E indicates different meanings, such economy, easy, environment, energy, etc. which can stand for the character of the supermarket. The rest letter combined mart stands for supermarket. This word leaves the public room for imagination that this supermarket is trustworthy and the price of the product is fair. At the same time it leaves the customers the belief that the service here if friendly.The application of puns in English TV advertisement is always flexible, which can give us much surprise. The creativity in the application of pun would present the distinctive features of a brand. So during the creation of one advertisement, in order tobe better to take attention, the new words in some slogan will be created.3．The application of puns in English TV advertisingIn the advertising language, people pay more and more attention to the use of rhetoric means by using the refining, accurate and vivid language, which can make the advertisement more attractive and can expand the popularity of the brand and the sales of the products. A rhetorical figure can be defined as an artful deviation in the form taken by a statement(McQuarrie and Mick 1996: 424). Therefore, it is common to find that the pun is widely used in advertising. The puns according its characters can be classified into three kinds in English TV advertising: homophonic puns, homographic puns and part of speech pun.3.1Homophonic punThe homophonic pun, a common type, utilize the exploitation of word pairs which sound alike but are not synonymous. A homophonic pun exploits words which are spelled the same but possess different meanings and sounds. Because of their nature, they rely on sight more than hearing, contrary to homophonic puns. They are also known as heteronymic puns.For example, here is an advertising of telephone, Make your every hello a real good-buy. In this advertisement, the author makes the pun of good-buy and good-bye neatly, which make the advertisement wit and wisecracking. From the beginning hello to the end of the call good-bye, it can transmit every message faithfully to each other, which let relatives and friends no matter where they are can receive each other's concern and greetings by the telephone. The business catch that to impress the advertising to the hearts of the consumers’, aimed to achieve its business purpose. Moreover the word good-buy contains the meaning of high quality and inexpensive, so the consumers will have such psychology that I bought this phone is definitelyvalue for the money.3.2Homographic punHomonymic puns, another common type, arise from the exploitation of words which are both homographs and homophones. A homonymic pun may also be polysemic, in which the words must be homonymic and also possess related meanings, a condition which is often subjective. However, lexicographers define polysemes as listed under a single dictionary lemma which homonyms are treated in separate lemmata.For instance, this is the advertising of 7-up in the United States, Fresh up with 7-up. The number 7 is a lucky number in western countries. During gambling, the dice 7 is the winner. And up means come up with. It also means Lively up, make a person sober. At the same time, the 7-up is the brand of the drink. All of these characters make this advertisement read sonorous, forceful and full of rhythm as well as easy to understand.3.3part of speech punPOS pun is mainly due to changes caused by part of speech. Every word usually has two or more than two kinds of parts of speech. Used this property, the advertisement has the effect of puns, making the advertising language more concise, condensed, humorous and witty.An example may make the point clear. Coke refreshes you like no other can. This is an advertisement of cans of coke. The producer makes the pun of the word can. It not only can be seen as a modal verb ellipsis in (can refresh you), but also can be understood as canned drinks, in this situation, can means tin.4.The translation of puns in English TV advertisingAdvertising language is a kind of refined, subtle, expressive and loaded language. There are double meanings in the expression of the pun in English TV ad. In the pun’s language structure and expression, there is an insurmountable obstacle in translation. Besides, the use of advertising puns in a foreign language class forces a teacher to address a thorny issue: that is, whether or not the advertising of a given culture adequately or accurately reflects the values and traditions native to that culture(Berg 1987: 684). So the translation should be based on the content and characteristics of advertisement, and then we should choose the appropriate Chinese expressions. Not only should we take full care of the style of the original text, but also the translation should convey the original information. Only in this way, can the translation be successful.4.1 Division translationThis is an advertisement of cigarette, I’m More satisfied. Ask for More. This is a model in the use of pun. It is very clever to use the two meanings of word more. More is an adverb. When m becomes capital, it is a name of a brand. These two advertisements not only make it easy for people to remember the brand, but also leave the consumers an impression: the product is superior to the similar products, which can make the consumer satisfied. We translated it into “摩尔香烟，我更满意”；“再来一支，还吸摩尔”.In this translation, Punning semantic is split into two layers respectively expressed in the translation. It is easy to read with four words.However, it is worth pointing that although this translation method keeps the double meaning of pun, loses the kind of conciseness, the charm of witty and the two meanings of a word.4.2 Major translationWhen it is difficult to give the two kinds of meanings in the given language, we must make a choice. According to the basic requirement, it is necessary to choose the surface meaning or the deep meaning.The driver is safer when the road is dry;The road is safer when the driver is dry.The traffic safety advertisement uses the double meanings of the word "dry". One is no water, the other is no drinking. When translated, a dual meaning the word dry in the sentence can only be taken one: 路面干燥，司机安全；司机清醒，道路安全.4.3 Free translationChinese and Western cognitive environment varies very much. Using retention strategy sometimes will mislead and make negative influence. Thus it is necessary to translate in free style sometimes.Easier dusting by a stre - e - etch!This is an advertising of Stretch dust cloth, its spelling and pronunciation because of the hyphen become longer. It means its products of good elasticity and clean power. We translate it into拉拉拉长,除尘力强。
英汉广告中双关语的运用及翻译_功能对等
英汉广告中双关语的运用及翻译_功能对等【摘要】本文讨论了双关语在英汉广告中的运用，并提供了一些功能对等的例子。
特别是，本文强调了双关语可以用来增强读者及消费者的视觉感官，从而使广告信息更具传播效果。
【关键词】英汉广告，双关语，功能对等，视觉感官【正文】双关语是一种语言表达方式，通过字面意思外的语义，能够以地道却又丰富有趣的方式表达一种信息。
现代的英汉广告中，经常利用双关语来传达更加深入的信息，从而获得良好的推广效果。
譬如广告可以使用“有口福”或“再笑一笑”等双关语，体现出产品的滋味。
在双关语中，功能对等一词比较常用，这里指的是把一种语言的双关表达，在另一种语言中实现出同样的效果。
例如英语中的“hanging on a thread”，即“悬着一条线”，在汉语中可以功能对等地表达为“一丝不挂”，两者都具有让人提醒时间紧迫的意思。
这样，只要消费者看到这种双关语，就能够更加清晰地理解广告的思想，从而更好地传达品牌或产品的形象。
另外，双关语还可以增强读者及消费者的视觉感官，使他们更好地把握广告的内容，从而提升广告的叙事效果。
比如，一条以幸福恋人为主题的广告，可以使用双关语“满心欢喜”表达情调，从而让消费者联想到爱情的甜蜜。
因此，双关语的运用能够提升广告的表现力，使其与众不同，更能够吸引更多的消费者注意力。
总之，双关语在英汉广告中具有很重要的作用，特别是运用功能对等技巧来提高叙事效果，从而使广告更具传播效果。
翻译：本文讨论了双关语在英汉广告中的使用，并提出了一些功能对等的例子。
特别是，强调双关语能增强读者及消费者的视觉感官，从而让广告信息更具传播效果。
双关语可以使用“有口福”或“再笑一笑”等词语表达产品的滋味，而功能对等的技巧则能够使得英汉双关语在另一种语言中实现同样的效果。
此外，双关语还能增强消费者的视觉感官，从而让广告更具叙事效果。
因此，双关语在英汉广告中具有重要意义，可以使其与众不同，更能够吸引更多的消费者注意力。
英语广告中双关语的运用技巧翻译
英语广告中双关语的运用技巧翻译1. 引言1.1 什么是双关语A pun is a form of wordplay that exploits multiple meanings of a word or uses similar-sounding words to create humor or a play on words. It is a clever and often humorous way of using language to convey a message or provoke thought. Puns can be found in various forms of communication, including advertising, where they are used to grab the attention of the audience and make a product or service more memorable.1.2 双关语在英语广告中的重要性Double entendres play a crucial role in English advertising, serving as a powerful tool to capture the attention of the audience and leave a lasting impression. These clever language devices allow advertisers to convey multiple meanings within a single phrase or sentence, adding layers of complexity and depth to their messages.2. 正文2.1 双关语的定义和特点Double entendre, a literary device that involves a word or phrase that has two different meanings or interpretations, is commonly used in English advertising to create a sense of wit and humor. This technique allows advertisers to capture the attention of consumers and make their messages more memorable.2.2 英语广告中双关语的优势Another advantage of using puns in English advertising is their ability to create a positive association with the brand. A well-placed pun can convey a sense of creativity and playfulness, which can reflect positively on the brand's image. Puns can also help in creating a unique identity for the brand, setting it apart from competitors and making it more memorable to consumers.2.3 双关语的运用技巧Double entendre is a clever linguistic device often used in English advertising to add humor, create intrigue, and engage the audience. Here are some key techniques for effectively using double entendre in English advertisements:2.4 双关语的翻译挑战Secondly, cultural references and wordplay that are familiar and effective in one culture may not have the same impact inanother. Translators need to be aware of cultural differences and audience expectations to ensure that the humor in the puns is not lost in translation.2.5 如何有效地翻译英语广告中的双关语Effective Translation of Pun in English AdvertisementsTranslating puns in English advertisements can be a challenging task, as it requires careful consideration of both the literal and figurative meanings of the words involved. Here are some tips on how to effectively translate puns in English advertisements:3. 结论3.1 双关语在英语广告中的重要性不容忽视In English advertising, the use of puns is essential and cannot be overlooked. Puns not only grab the attention of the audience but also make the advertisement more memorable and engaging. They add a touch of humor and creativity to the message being conveyed, making it more appealing to the target market.3.2 翻译双关语需谨慎处理，保持原意和幽默感Translating puns requires careful handling to ensure that the original meaning and humor are preserved. It is crucial for translators to fully understand the cultural context and linguistic nuances of both languages in order to effectively convey the double meanings present in puns. Additionally, translators must possess a creative mindset and a good sense of humor to successfully recreate the wit and cleverness that are characteristic of puns.。
英语广告中双关语的运用及翻译
英语广告中双关语的运用及翻译双关语是一种常见的修辞手法，用于创造幽默或引起读者的思考。
在广告中，双关语常常被用来吸引消费者的注意力，增加产品的印象力。
下面是一些常见的双关语及其翻译。
1. "Say it with flowers" - 以花传情这个双关语的广告口号暗示了送花作为表达情感的方式。
同时，它也可以理解为通过口语表达感受，或者使用某种花的名字来表达情感。
翻译时可以根据广告的背景和产品进行调整，例如“用花来表达你的心意”。
2. "You're worth it" - 你值得拥有这个双关语广告语在化妆品行业非常常见。
它既可以理解为是指消费者值得拥有高品质的产品来照顾自己，也可以理解为消费者本身是有价值的。
翻译时可以根据广告的目标受众和宣传点进行调整，例如“你应该享受这个”。
3. "Breakfast of champions" - 冠军的早餐这个双关语广告语用于推广某个早餐食品。
它既可以理解为是指该食品是冠军们的早餐选择，也可以理解为该食品会让人成为冠军。
翻译时可以根据文化背景调整，例如“冠军的选择”。
4. "When it rains, it pours" - 这下倒霉了这个双关语广告语常用于推广食品或调味品。
它既可以理解为指在下雨的时候，食物难以保持干燥，也可以理解为该食品会给食物增加更多的味道。
翻译时可以根据背景和产品的特点进行调整，例如“一场雨，一番好滋味”。
5. "Life's a journey, enjoy the ride" - 人生是一场旅程，享受骑行吧这个双关语广告语常用于推广交通工具或旅游产品。
它既可以理解为是指人生是一段旅程，要享受其中的乐趣，也可以理解为指通过骑行来享受生活的方式。
翻译时可以根据广告的背景和产品进行调整，例如“人生如旅，快乐骑行”。
总体而言，双关语在英语广告中被广泛使用，因为它能够吸引消费者的注意力，增加广告的趣味性和记忆力。
英语广告中双关语的运用及翻译
英语广告中双关语的运用及翻译
一、双关语是什么
双关语（Double entendre）是指在一个句子中，意思同时可以读出
两种意思，其中一种意思常常带有有趣的影射和幽默的意味。
双关语的最
大特点就是在一句话中包含两种意思，其中有一种意思是直接表达的，而
另一种意思是潜台词，它们之间并不存在联系，但是从字面上理解后，就
可以发现双关语的存在。
二、双关语在英语广告中的运用
1、具有幽默性
双关语在英语宣传广告中常常带有一定的幽默性，它可以激发观众的
共鸣，同时也可以让观众记住品牌，而且让观众的情绪也跟着提升。
比如，可口可乐宣传口号“Open happiness”，直译：“打开快乐”，双关语的
寓意就在于：通过喝可乐来获得幸福快乐。
2、引起兴趣
双关语以其新颖别致，抑扬顿挫的编排，含蓄深刻，具有极强的触发
性和诱因，可谓无人不识。
双关语的运用，能很好地吸引观众的眼球，让
他们对这款产品有兴趣，因此很多大型品牌在宣传时也常常会用到双关语
的技巧来激发大家的共鸣，比如说，微软的宣传语“Where do y ou want
to go today?”，直译：“今天你想去哪里？”这里强调不仅仅是今天，
而是用几个词来激发你的兴趣，以及可以到达的地方可以有多特别，即使
有极大的空间来探索，可以让观众有更多的想象空间。
英语商业广告中双关语的翻译
英语商业广告中双关语的翻译双关语在广告的具体功能业独特，除了产生最佳的语境效果外，也获得了最大的经济效益。
本文着眼于分析英汉翻译中的双关语的处理方法。
标签：商业广告双关语翻译在经济全球化和商品市场化的今天，外国的商业广告也纷纷涌入中国。
在国际市场推销商品，借助大众传媒应运而生的商务广告起到不可或缺的作用。
一个成功的商务广告的翻译，可以吸引异国的目标消费者，激发其购买欲望，从而达到推销商品的最终目的。
一、商业广告中的双关语英语Advertisement(广告)源于拉丁语, 原义为“唤起大众对某种事物的注意，并诱于一定的方向所使用的一种手段。
”广告制作者非常乐于使用谐音双关，因为此类双关具有风趣、幽默、俏皮、滑稽的语言风格，能增强广告的说服力和感染力，从而给消费者留下深刻的印象。
商业广告是一门艺术，而商广告的翻译也是一门学问，要达到理想的翻译效果，首先对其翻译的特点进行分析。
英汉中的双关语（pun），运用同音异义或是同形异义的形式使句子具有几种不同的含意“谐音双关是用拼写相似，发音相同或相近的词构成的” 。
双关语表里双涉，一举两得，富于联想，灵活机动，深刻而生动地揭示广告产品的特性与功能广告语常用修辞手法，为了使表述内容形象化、具体化或使主要词语鲜明、突出，加强语言效果，引起公众注意并帮助公众记忆。
二、广告中双关语的翻译双关语的一层意义译出后，另外一层意义也很重要，但却无法同时译出，这时，可采用一些补偿手段加以弥补。
对于广告来说，这些补偿手段主要指承载广告的媒体，如电视的图像、广播的声音及报纸的版式设计等。
一则关于面包的商业广告是这样写的:“She is the nimblest girl around. Nimble is the way she goes. Nimble is the way she eats. Light, delicious and nimble.”面包的名字叫Nimble.牛津高阶字典这样解释nimble: able to move quickly and easily with light neat movements. (聪慧敏捷).在翻译的时候, 就要适度地展开联想, 认识到广告本意在于暗示人们食用健康的nimble面包可以使人变得行动敏捷，思想活跃。
广告英语中双关语的应用及翻译
广告一词起源于拉丁语Advertere，意思是“唤起大众对某种事物的兴趣，并诱导于一定的方向所使用的一种手段。
”广告语言是一种精炼、含蓄、富有表现力和鼓动性的语言。
“英美现代广告学认为广告的作用在于:Information(提供信息)、Persuasion(争取顾客)、Maintenance of Demand(保持需求)、Creating Main Markets(扩大市场)以及Quality (确保质量)”。
当今的广告是市场激烈竞争与设计者独具匠心、精雕细琢的产物。
为增强语言的感召力,广告英语着重修辞,双关语就是广告创作中常用的修辞手段之一。
双关语是利用语音或语义条件,使某些词语或句子在特定的语言环境中构成双重意义的一种修辞方式,既引人注意,又能引起联想。
双关语可以使语言简洁含蓄、生动形象、新颖别致、耐人寻味,或借题发挥，或旁敲侧击，以收到由此及彼的效果。
广告是“双关”大显身手的地方。
广告作为一种特殊文体，巧妙的运用独具匠心的双关可表达其劝说功能，并增强广告语言的艺术感染力和表达效果，达到促销的根本目的。
1英语双关语的类型及特点双关语是广告英中最常用的一种修辞手法，双关大体上可划分为四个类别谐音双关、语义双关、语法双关、仿拟双关。
1.1谐音双关谐音双关是用拼写相似，发音相同或相近的词构成的双关，也就是用发音相同或相近但意义不同的词来代替所要表达的本意。
这种双关不仅能增加趣味性和幽默感，更能吸引消费者的注意力，便于记忆，以此达到宣传产品的目的。
Trust us。
Over5000ears of experience。
译文：相信我们吧。
历经5000多只耳朵的检验，有着5000多年的经验。
这是一则助听器推销广告。
从字面看，它说明了该产品已经接受了众多消费者的考验，但字里行间巧妙地嵌入一对谐音字ears-years，充分暗示了该产品悠久的历史，久经考验的上乘质量。
1.2语义双关语义双关是利用某个词语的多义性在特定环境下形成的双关，在字面上只有一个词语，而实际上同时关顾着两种不同的意义，言在此而意在彼，从而造成一种含蓄，深沉委婉，耐人寻味的意境，增强了语言的表达效果。
英语广告中双关语的运用技巧翻译
英语广告中双关语的运用技巧翻译【摘要】Double entendre plays an important role in English advertising, as it adds a layer of humor and wit to the message being conveyed. This article explores the definition and characteristics of double entendre, as well as its various classifications and techniques used in advertising. It also discusses the effects and benefits of using double entendre in advertisements, along with strategies for translating double entendre effectively. Furthermore, it delves into the application of double entendre in different cultural contexts. The advantages of using double entendre in advertising are highlighted in the conclusion, as well as future directions for its development and the challenges it may face in cross-cultural communication. Overall, this article provides a comprehensive overview of the importance and versatility of double entendre in English advertising.【关键词】双关语、广告、英语、运用技巧、效果、作用、翻译策略、文化背景、优势、发展方向、跨文化传播、挑战1. 引言1.1 双关语在广告中的重要性双关语在广告中扮演着非常重要的角色，它可以吸引消费者的注意力，增加广告的趣味性和记忆性，同时也能够传达产品或服务的信息。
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因满意而乐得合不拢嘴 因喜欢而吃了一穗又一穗
Idioms or slang pun 成语或俗语双关
You’ll go nuts for the nuts you get in Nux.
纳克斯坚果让你爱不释口。
to go nuts
“去买坚果” “疯狂、发疯”。
Idioms or slang pun 成语或俗语双关
名词 ：饮料罐
4
Idioms or slang pun 成语或俗语双关
Idioms or slang pun 成语或俗语双关
Try our sweet corn. You’ll smile from ear to ear.
尝尝我们的甜玉米，包你乐得合不拢嘴。
耳朵
穗
ear
from ear to ear
哪种大罐啤酒可称得上是地道的德国货？这罐。
情态动词
can
名词 ：饮料罐
Grammar Pun 语法双关
Coke refreshes you like no other can.
没有什么能像可乐那样令您神清气爽。
can
情态动词：能
Coke refreshes you like no other (can: tin, drink) can (refresh you)
Pun in
advertisement
CONTENTS
1 Phonetic Pun 谐音双关 2 Semantic Pun 语义双关 3 Grammar Pun 语法双关 4 Idioms or slang pun 成语或俗语双关
1
Phonetic Pun 谐音双关
Phonetic Pun
谐音双关
2
Semantic Pun 语义双关
Semantic Pun 语义双关
Money doesn’t grow on the trees. But it blossoms at our branches.
树上是长不出钱来的，但它会在我们的树枝上开花结果。
branch
树枝 支行
Semantic Pun
A Mars a day keeps you work, rest and play.
一天一块玛斯巧克力，让您工作像工作，娱乐像娱乐。
An apple a day keeps the doctors away All work and no play makes Jack a dull boy
THANKS
语义双关
“ Weight-Watcher
Spoil yourself and not your figure.
尽情大吃，不增体重。
spoil oneself “尽兴” spoil one’s figure “破坏了体形”
3
Grammar Pun 语法双关
Grammar Pun 语法双关
Which lager can claim to be truly German? This can.
C ears-years
Phonetic Pun 谐音双关
WEAR-EVER introduces a new concept in glass oven ware: CLEANABILITY.
WEAR-EVER
wear forever（体现产品结 实耐用） wherever（说明到处受人 欢迎）
Goodbuy Winter!
-- 100%Cotton Knitwea!
Phonetic Pun 谐音双关
A Trust us. Over 5000 ears of experience.
B 相信我们吧。历经5000多只耳朵的
检验，有着5000多年的经验。