Unit 11(商务英语阅读教程1)资料讲解
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e.g.Many female teenagers jump on the bandwagon by dressing in blac
→许多年轻女孩踉随时尚，穿黑色衣服。
2.Greenwashing：绿色粉饰，指公司为树立支持环保的虚假 形象而做的公关活动、捐赠等。
3.Oil giant,Shell，has come under a huge amount of fire lately for using their sponsorship of Britain’s most prestigious wildlife photography exhibition to “greenwash” their environmental credentials.
Notes on the Text
1. Increasing numbers of businesses, both small and large, are jumping on the "green bandwagon".
→越来越多的企业，无论规模大小，都正一窝蜂地涌向“绿色浪潮”。 jump on：扑向，猛扑，此处"jump on the bandwagons为“紧跟潮流，随
Unit 11(商务英语阅读教程1)
Warm-up questions
1.What is environmental protection according to your understanding?
2.What should a company do to protect the environment?
→石油巨头壳牌石油公司最近己经受到了强烈的抨击。原因 在于他们通过赞助英国最负盛名的野生动物摄影展来“粉 饰”自己的环保认证。
come under fire：本意为“道到枪击＂，此处意为“受到言辞 攻击＂。
如：The government has come under fire for its decision to close the mines．
corporations that stand up and shout about their green efforts? 3.Who are the “Greeen” leaders mentioned in the text? 4.What are important to the consumers? 5.How can we cross the gap between how people like the idea of sustainability and how many they will pick the “green” product or service over the cheaper, yet not so eco-friendly one?
R来自百度文库ading Skills: Idiom
The features of idiom: 1.Fixness 2.Wholeness 3.Character of nationality 4.Rythorical feature
Text Analysis
Questions 1.What is “Greenwashing” according to the text? 2.Why does there exist the widespread condemnation of
3.What approaches can a company adopt in order to be an environmentally friendly company?
Background Information
Environmental protection is a practice of protecting the natural environment on individual, organizational or governmental levels, for the benefit of both the natural environment and humans. Due to the pressures of population and technology, the biophysical environment is being degraded, sometimes permanently. This has been recognized, and governments have begun placing restraints on activities that cause environmental degradation. Since the 1960s, activity of environmental movements has created awareness of the various environmental issues. There is no agreement on the extent of the environmental impact of human activity, and protection measures are occasionally criticized.
→由于决定关闭矿山，政府受到了抨击。
大流”，也可用climb on the bandwagon e.g.Weinstein is just one of a mushrooming number of internet users
who are jumping on the blogging bandwagon, publishing online journals to write about topics that interest them. →雨后春笋般涌现的互联网用户正在一窝蜂地涌向博客，他们发布网络 日志来写他们感兴趣的话题，温斯坦只是其中之一。
→许多年轻女孩踉随时尚，穿黑色衣服。
2.Greenwashing：绿色粉饰，指公司为树立支持环保的虚假 形象而做的公关活动、捐赠等。
3.Oil giant,Shell，has come under a huge amount of fire lately for using their sponsorship of Britain’s most prestigious wildlife photography exhibition to “greenwash” their environmental credentials.
Notes on the Text
1. Increasing numbers of businesses, both small and large, are jumping on the "green bandwagon".
→越来越多的企业，无论规模大小，都正一窝蜂地涌向“绿色浪潮”。 jump on：扑向，猛扑，此处"jump on the bandwagons为“紧跟潮流，随
Unit 11(商务英语阅读教程1)
Warm-up questions
1.What is environmental protection according to your understanding?
2.What should a company do to protect the environment?
→石油巨头壳牌石油公司最近己经受到了强烈的抨击。原因 在于他们通过赞助英国最负盛名的野生动物摄影展来“粉 饰”自己的环保认证。
come under fire：本意为“道到枪击＂，此处意为“受到言辞 攻击＂。
如：The government has come under fire for its decision to close the mines．
corporations that stand up and shout about their green efforts? 3.Who are the “Greeen” leaders mentioned in the text? 4.What are important to the consumers? 5.How can we cross the gap between how people like the idea of sustainability and how many they will pick the “green” product or service over the cheaper, yet not so eco-friendly one?
R来自百度文库ading Skills: Idiom
The features of idiom: 1.Fixness 2.Wholeness 3.Character of nationality 4.Rythorical feature
Text Analysis
Questions 1.What is “Greenwashing” according to the text? 2.Why does there exist the widespread condemnation of
3.What approaches can a company adopt in order to be an environmentally friendly company?
Background Information
Environmental protection is a practice of protecting the natural environment on individual, organizational or governmental levels, for the benefit of both the natural environment and humans. Due to the pressures of population and technology, the biophysical environment is being degraded, sometimes permanently. This has been recognized, and governments have begun placing restraints on activities that cause environmental degradation. Since the 1960s, activity of environmental movements has created awareness of the various environmental issues. There is no agreement on the extent of the environmental impact of human activity, and protection measures are occasionally criticized.
→由于决定关闭矿山，政府受到了抨击。
大流”，也可用climb on the bandwagon e.g.Weinstein is just one of a mushrooming number of internet users
who are jumping on the blogging bandwagon, publishing online journals to write about topics that interest them. →雨后春笋般涌现的互联网用户正在一窝蜂地涌向博客，他们发布网络 日志来写他们感兴趣的话题，温斯坦只是其中之一。